The Buyerside Chat

Kristin Fisher
  • 5.0 (34)
  • MARKETING
  • UPDATED WEEKLY
The Buyerside Chat

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

  1. MAR 31

    Wholesale MOQ Red Flags That Are Costing You

    Are your Wholesale MOQs (Minimum Order Quantities) secretly sabotaging your sales? If you've been keeping your MOQs super low, hoping it will attract more buyers… it might actually be turning them away. In this episode, I'm pulling back the curtain on one of the most common (and costly) mistakes I see product brands making on Faire and in wholesale: setting their opening order minimums too low.  I get it—you want to make it easy for retailers to buy from you. But the reality? A low MOQ can actually hurt your brand’s credibility, reduce your profitability, and make buyers hesitate before placing an order. In this chat, we’re diving into: - The biggest mistakes brands make when setting their MOQs (and why they’re costing you money) - How wholesale buyers really think about minimum order requirements - The psychology behind pricing and perceived value in retail - Why a higher MOQ actually attracts better wholesale buyers - The right way to set both your opening order and reorder minimums for maximum profit - How to confidently increase your MOQs without scaring buyers away If you’ve been playing small with your wholesale strategy, consider this your permission slip to level up and charge what your brand is worth. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    32 min

  2. MAR 17

    The 5-Step Quarterly Business Audit You Need to Be Doing

    The new-year energy has officially worn off, and if you’re feeling like you’ve slipped back into old habits, you’re not alone. But before you spiral into a Q1 slump, let’s talk about spring cleaning your business—aka the quarterly reset you need to keep your business on track (and making money) all year long. I swear by this process, and if you make it a habit, you’ll feel less overwhelmed, make smarter decisions, and actually enjoy planning for the next year instead of dreading it. In this episode, we’re diving into: > The 5 key areas you need to evaluate every quarter - from goals to inventory management to your marketing. > Why forecasting (not goal-setting) is the real secret to growth > How to spot product trends early (before you get stuck with inventory no one wants) > The #1 marketing question you should be asking yourself regularly > The easiest way to identify operational bottlenecks before they drain your time & money And yes, we’re also talking about physically cleaning up your business—because a cluttered space = a cluttered mind. Want to stop feeling behind and start running your business like the CEO you actually are? Hit play and let’s do this! Mentioned in This Episode: Goal Setting Workshop – Get clarity & set Quarterly and Annual financial + growth goals that actually work for your product based business. Let’s connect! Get extra insights, tips, and resources when you join my email list. Sign up here. Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    29 min

  3. MAR 3

    Boost Your Profit: Understanding Product Life Cycles | Episode 82

    Welcome back to the Buyerside Chat! We're diving into the importance of the Product Life Cycle for your business and how it can impact your profitability, assortment balance, and overall strategy. In this episode, you’ll hear: What the Product Lifecycle is and why it matters for your businessThe common mistakes brands make with their SKUs and collectionsThe three lifecycle buckets and how to apply them to your businessTips on curating and editing your product assortment effectively using the Product Lifecycle strategyHow to leverage the product life cycle for better inventory planning, cost savings, and marketing strategies We’ll chat through everything that you need to know about managing your product assortment to help you implement this strategy. The goal with these short conversations is to help you to become the buyer of your own business and make smarter, more strategic decisions. Enjoy the chat! RESOURCES: Listen to Episode 81: Your Product Launches: When and How Much?!  CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    24 min

  4. FEB 17

    Fine-Tuning Your Collections: What (& When) to Launch | Episode 81

    Today we’re chatting about the million-dollar question: how do you know what product to bring in (and when)? With retail shifting so quickly, it's key to understand what your wholesale buyers and your DTC customers not only want, but more importantly, what they NEED.  In this episode, you’ll learn about: How to determine the ideal number of product launches for your brand Timing strategies for delivering your product collections Key insights into what your buyers truly need from youFour questions to ask yourself when determining if a product idea is right for your line (and will add to your bottom line!) This convo will really help you get inside the mindset of a buyer to bring more strategic thinking to your collection planning.  Enjoy the chat! CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    32 min

  5. FEB 3

    Mastering Pinterest for Product Brands: A Chat with Marketing Expert Meagan Williamson | Episode 80

    In this episode, Kristin chats with Pinterest marketing expert Meagan Williamson about how to leverage Pinterest and other platforms for your product based business growth. You'll discover: The benefits of a mixed-content strategy, using videos and images to broaden your reach and visibilityTips for utilizing text overlays on Pinterest to help the algorithm identify your audienceThe role of different marketing channels in discovery and customer engagementStrategies for repurposing content across platformsThe importance of sustainable marketing strategies that don’t require constant hands-on involvement Meagan also shares insights from her 10+ years of marketing working with product brands to create an omnichannel content strategy that builds community and drives sales. Plus, learn about her favorite strategies for evergreen marketing on Pinterest!  Tune in to learn practical tips that can transform how you market your products and grow your business, sustainably and efficiently both on and off of Pinterest. Enjoy the chat! ABOUT MEAGAN:  Meagan Williamson is a Pinterest marketing expert dedicated to helping businesses achieve sustainable growth with proven Pinterest strategies. With a passion for simplifying marketing, Meagan empowers entrepreneurs to captivate audiences, boost visibility, and create lasting success by driving meaningful results and building strategies that scale over time. CONNECT WITH MEAGAN:  Get on the Waitlist for Pin Potential: https://pinpotential.com/?affiliate=kristin_fisher Join the FREE Pinterest Challenge HERE Download the FREE Resource: Pinterest Image Guide **Please note that Kristin may receive commission from the above referral links. CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    48 min

  6. JAN 20

    TikTok & Beyond: Diversifying Your Content Strategy with Sarah Weiss | Episode 79

    If the idea of creating content on multiple platforms stresses you out… this episode is going to re-frame your mindset and show you how easy it can be.  In this episode, I chat with business mentor & content marketing strategist Sarah Weiss of On Brand By Sarah.  In this episode, you’ll hear: Practical advice on diversifying your platform presence and why it’s crucial to not rely solely on one platform.The power of storytelling and how transparency can build strong customer connections and loyalty.The potential of live shopping on TikTok to create personal connections and boost sales.Sarah's tried-and-true methods for managing content creation, from batching to off-the-cuff posts.How product-based businesses can capitalize on the advantage of building email lists.Creative strategies beyond coupon codes, like quizzes and gift guides, to grow your email list. Ready to take your brand's social presence to the next level? Grab a pen and get ready to learn all the insights from Sarah Weiss! Enjoy the chat! ABOUT SARAH:  Sarah is a business mentor and content marketing strategist specializing in short-form video (LIKE TIKTOK!) She gets brands and biz owners visible online using the power of video so they can tell their stories, sell their ish, and feel GOOD while doing it! When she's not nailing it on social, Sarah loves going to wineries with her hubby, cuddling her dogs, and jamming out to Broadway show tunes! CONNECT WITH SARAH: https://onbrandbysarah.com/ https://www.instagram.com/onbrandbysarah Https://www.tiktok.com/@onbrandbysarah CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    41 min

  7. JAN 6

    Strategic Goal Setting Tips for Your Best Year Yet in 2025 | Episode 78

    GRAB THE GOAL SETTING WORKSHOP >> HERE! Before you sit down to set your 2025 goals, you need to take a moment to do a few key things that will help you to create the most profitable strategies for your product business.  Inside this episode, you’ll hear:  The importance of hindsighting your business (and how it will save you time and make smarter decisions!)How to evaluate whitespace opportunities in your product based businessWhat it means to look a channel selling in your businessAnd how this information helps you to prioritize and allocate your time effectively Plus! I share more about the upcoming Best Year Yet 2025 Goal Setting Workshop. Inside this workshop, you will create a profit-focused strategy for your year. This is your year to get clarity on what will really move the needle in your businessprioritize your life just as much as your business goalsSet next level, achievable goals that will drive more PROFIT in your biz (without burnout) To get instant access to the workshop, sign up here: https://kristinfishercoaching.com/goalsettingworkshop CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    21 min

  8. 12/16/2024

    Holding Space For All Of Your Feels | Episode 77

    The holidays can bring up all the feels… especially if you are navigating challenges in your life and/or your business. Inside this episode, you are getting a front seat to a chat with my biz bestie that came in a moment when I really needed it most.  Disclosure: she did give me permission to share this message! Inside this episode, you will hear: The importance holding space for all of your feelingsPermission to let yourself release guilt around success when life is challengingManaging seasons of life Practicing gratitude without falling into the trap of toxic positivity And finding joy during the holidays when things may not be going to planEnjoy the chat! DoGood Candles Instagram Post referenced in this episode can be found HERE CONNECT FURTHER WITH KRISTIN! Listen to the private podcast series UNLOCKING FAIRE - Get instant access HERE Ready to scale on Faire? Check out The Faire Bootcamp Website: kristinfishercoaching.com Instagram @kristinfishercoaching Contact: hello@kristinfishercoaching.com

    23 min
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Trailer

5
out of 5
34 Ratings

About

Welcome to The Buyerside Chat Podcast! The podcast for product business owners looking to get inside the mindset of a Buyer to scale profitably. With bi-weekly chats from a seasoned retail buyer, Kristin Fisher, you will gain insights into product strategy, e-commerce, pricing, wholesale, marketing, outsourcing, mindset, and beyond. Whether you are a maker, brick & mortar boutique owner, or run your own e-commerce business, this podcast will become your new go-to!Join Kristin Fisher, Retail Strategy Coach and Founder of the e-commerce gifting brand, Bocu, each week as she shares her advice & strategies for other product based businesses.

Information

  • Creator
    Kristin Fisher
  • Years Active
    2022 - 2025
  • Episodes
    73
  • Rating
    Clean
  • Copyright
    © 2025 Kristin Fisher Coaching All Rights Reserved.
  • Show Website
    The Buyerside Chat

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