Woman Up with The Sister Brand

Woman Up with The Sister Brand

Dolly Parton sang about it. Meghan Trainor did too. Woman Up. It’s about finding your fire, breaking the mold, and shattering glass ceilings. Maybe you’re a creative person but stuck in a corporate dead end. Or, maybe you need a little escape and just want to be entertained AF. As real-life sisters and founders of The Sister Brand, Lana + Laura are driven to share the untold details, unfiltered advice, and empowering stories of rad women torching standard stereotypes. However you define “Woman,” you’re welcome in the sisterhood. Speak Up. Buckle Up. Woman Up. Get your WOMAN UP™ merch at https://thesisterbrand.com/shop

Episodes

June 5, 2023 21 mins

It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you.

We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers.

But that doesn’t seem to be the focus of service providers.

True - we also n...

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When your heart says one thing, but your head says another… How do you choose?

Do you use logic to make sound and rational decisions for the best outcome?

Or, do you lean on emotion to feel your way through the situation? 

The sisters reveal stories of their own personal and business tugs-of-war, and what ultimately won… 

In this episode, if you’re thinking of important life changes, you’re being influen...

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May 8, 2023 22 mins

You don’t need a BUSINESS to have a BRAND.

Knowing who you are and what you stand for (and don’t) is all part of your personal brand. Just think of who you admire - chances are you’re aligned with their BRAND.

No, that doesn’t mean you don’t need a logo… LOL (although there are exceptions - listen to find out!)

Think of  your brand as living with intention as your authentic self. Your personal brand is al...

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April 17, 2023 39 mins

If your plan was to lose some weight… would you eat a donut a day? New Brunswick Moms Josee and Alicia lived on a Tim Hortons diet for 28 days… and lost a substantial amount of weight. No meal plans, no cheat meals, no calorie counting, and no broccoli. 

This was part of a mindset shift for both. Josee had become frustrated at existing weight loss programs pushing a scarcity mindset telling women they had to invest $$$ in someone el...

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Skydiving. Investing in crypto. Airport sushi.  Everyone’s RISK threshold is different.  But sometimes the biggest risk is not taking a risk at all…
Danielle Redner thrives on that four letter word. When the $400 million company she co-founded stopped filling her soul, she dove headfirst into what DID.
Redner is the founder of Taylor Danielle - a women’s online boutique that’s committed to showcasing apparel by CANADIAN de...

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Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.

Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 6...

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Maria Michelle’lee is a Diversity in Beauty Expert. She’s taking her 15 years’ experience as a former educator in the beauty industry and she’s using that to create change for the greater good in society and break some barriers along the way. 

She works with brands to not only expand their reach through marketing but on how to make change at the core in the form of tough conversations that need to happen. She helps brands become tru...

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Like Princess Diana before her, Meghan Markle entered the Royal Family as an outsider and cracked open its polished exterior, revealing the fermenting rot within. Stuffy traditionalists love when the royals stay silent and symbolic but to many, that rot is the only part of the family worth paying attention to. The Crown documentary on Netflix showed us that.

Now Prince Harry and his wife Meghan are trying to shine an expos...

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** TRIGGER WARNING**
This episode discusses difficult subject matter including suicide, mental health, attempting suicide, depression, and more. If you or someone you know is having suicidal thoughts or a difficult time, please connect with the resources listed below.


Suicide. It hasn’t shaped her life, but it’s left its mark.

Sonja Deklerk lost her dad to suicide. She was a first responder to a stranger when they took...

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January 9, 2023 27 mins

Entrepreneurship is freaking HARD. No one wants to glorify hustle culture, but let’s face it - a business startup is one of the hardest, most demanding jobs out there. It takes a whole lot of grit, and sometimes you’ve got to wait a LONG time for the glory! 

For real-life sisters Dez and Lindsay Melenka, it was a giant leap of faith to launch their business. The Creative Hive was a big, blank space just begging for creativ...

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December 26, 2022 47 mins

Back in 2008 Rosalyn Fung had it all. She was a clinical psychologist with a busy practice, she’d just married her husband, she was a fitness model with the body she always wanted. Fast forward to today and only the husband remains. And she’s good with that.

Rosalyn admits that back then, she looked like the epitome of self-confidence on the outside but on the inside, she was in turmoil. She had major struggles - a lack of confidenc...

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SANTA!!!!! (Insert Will Ferrell's Elf voice here!)

There are LOTS of opinions when it comes to Santa Claus. As parents, are we creating magical memories or traumatizing our kids with tales of a "jolly, old fat guy" who breaks into homes while they're sleeping?

So, when is the right time to talk with them? How far do we go to try to keep the “Magic,” alive? 

Time for the sisters' to take this on. It’...

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November 28, 2022 54 mins

Erinn Trebaczkiewicz  started a basement boutique called THE SKINNY while holding down a corporate job, pregnant with twins, and a toddler in tow.

Today, The Skinny is a major North American brand with big-time influencer collabs - Jillian Harris, The Birds Papaya, Kaitlyn Bristowe to name a few!

Erinn’s dishing on her famous cardigan, the sweet story behind her brand name, the plight of entrepreneurship, and wha...

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It’s a tragedy that captivated a country and NHL fans worldwide. 

25 year-old Colby Cave seemingly had it all - he was an NHL forward with the Edmonton Oilers, he had married the woman of his dreams, and he was in peak physical health. 

Then, one morning in 2020, Cave was airlifted to hospital and placed on life support. He had a rare colloid cyst.

At the center of it all was Cave’s wife, Emily…dodging ag...

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October 31, 2022 40 mins

Lisa Webb runs at full throttle. 

Best known as the founder of Wine, Women & Well-Being with 28 branches across Canada (and counting), she is an educator, author, entrepreneur, mother, and fierce advocate for women everywhere. 

Where did that come from? 

She credits the loneliness she felt as an expat living abroad on four continents in 10 years - all while raising two girls in countries where she didn't speak the language or...

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October 17, 2022 29 mins

Grief is a funny bitch. It can tear you down, or it can light your FIRE. 

In episode one, real-life sisters, business partners, and podcast hosts, Lana and Laura get raw about shifting their mindset and reinventing themselves as women and entrepreneurs after immense loss. 

They dish on formative experiences...
That time Lana's hair stylist told her that her boss had called and said to make her “more blonde.”

The career sacrif...

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September 29, 2022 49 secs

Real-life sisters, Laura and Lana meld their collective backgrounds in business, education, and communications to inspire others to DESIGN THEIR LIVES.



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