Woman Up with The Sister Brand Stories and Strategies

It’s fair to assume most of us are skeptical of customer service today. Service providers seem to say the right things to get the sale, then they ghost you.
We want to feel important as customers. We want someone to understand our wants, our needs and then be honest in helping us make our decisions. Do that and we’ll gladly become customers… REPEAT customers.
But that doesn’t seem to be the focus of service providers.
True - we also need to bear some of the responsibility. Some of us don’t want to be helped or even talked to when we go into a store. You can’t blame us with how inundated with messages we are daily (thousands and thousands of times daily just on our social media channels).
In this episode, the lost art of customer service, is it a problem? Or an opportunity?


Our website https://thesisterbrand.com/

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When your heart says one thing, but your head says another… How do you choose?

Do you use logic to make sound and rational decisions for the best outcome?

Or, do you lean on emotion to feel your way through the situation? 
The sisters reveal stories of their own personal and business tugs-of-war, and what ultimately won… 

In this episode, if you’re thinking of important life changes, you’re being influenced by both emotion and logic right now. Should you think it through? Or feel it through?
Our website https://thesisterbrand.com/
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You don’t need a BUSINESS to have a BRAND.

Knowing who you are and what you stand for (and don’t) is all part of your personal brand. Just think of who you admire - chances are you’re aligned with their BRAND.

No, that doesn’t mean you don’t need a logo… LOL (although there are exceptions - listen to find out!)

Think of  your brand as living with intention as your authentic self. Your personal brand is also the backbone of small business branding - different but relative. 

Building and owning your personal brand helps you attract aligned people, employers, and relationships… You gotta define it, establish it, generate awareness of it, and be unapologetic. When you do - that’s when the magic happens. 
Work with us: https://thesisterbrand.com/ 

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If your plan was to lose some weight… would you eat a donut a day? New Brunswick Moms Josee and Alicia lived on a Tim Hortons diet for 28 days… and lost a substantial amount of weight. No meal plans, no cheat meals, no calorie counting, and no broccoli. 
This was part of a mindset shift for both. Josee had become frustrated at existing weight loss programs pushing a scarcity mindset telling women they had to invest $$$ in someone else’s meal plan and groceries that would only rot in the fridge.  Weight loss should be the result of an improved lifestyle, healthier eating and sleeping. More activity. Not a result of starving or investing in meal plans.

So they both Woman’d Up, changed their business plan, and hit the drive thru.


Guests: Josee Cormier and Alicia Stafford
Website https://www.yourwayoursupport.com/
Email josee@yourwayoursupport.com and alicia@yourwayoursupport.com
Would You Eat a Donut a Day? Documentary Link:
https://www.youtube.com/watch?v=obHyOyVrvMo
Listen to the Let’s Get Loud Podcast


Our website https://thesisterbrand.com/
Shop the Sister Brand https://thesisterbrand.com/shop 
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Skydiving. Investing in crypto. Airport sushi.  Everyone’s RISK threshold is different.  But sometimes the biggest risk is not taking a risk at all…
Danielle Redner thrives on that four letter word. When the $400 million company she co-founded stopped filling her soul, she dove headfirst into what DID.
Redner is the founder of Taylor Danielle - a women’s online boutique that’s committed to showcasing apparel by CANADIAN designers. This business is a family affair -  and that just might be the missing link for Redner.
In today’s episode, we hope you’ll learn to embrace change, boost your confidence, find new opportunities, ditch mom guilt, and discover more about yourself than the paved path could ever offer.

Guest: Danielle, Redner, Taylor-Danielle
Website https://taylor-danielle.com/
Instagram: http://Instagram.com/taylordanielleboutique
Our website https://thesisterbrand.com/
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Macro influencers offer huge audience numbers, sometimes in the millions. But right now the trend is toward micro influencing and there are all kinds of reasons for that - not the least of which is, there are “fake” macro influencers out there charging insanely high fees AND THEY’RE BEING FOLLOWED BY BOTS.
Micro influencers also tend to bring not only a targeted audience, but a loyal one. Forbes estimated micro influencers offer a 60% higher engagement rate which leads to a 20% higher conversion rate. They’re often more willing to work with new or smaller brands and best of all they provide access to niche communities.
But how do you know the right micro influencer to choose? How do you know they’re “On Target?” And what kinds of fees are the going rate?
In this episode Laura and Lana break down the opportunities with influencers, right down to the MICRO details.
Our website https://thesisterbrand.com/
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