Agriculture & Rural Business Podcast
Welcome to The Rural Business Podcast! My name is Aly Robins, and I’m a business and marketing coach for agriculture and rural-based businesses. Each week we’ll discuss insights and tools to start up, scale and develop your rural business. Whether you’re involved directly in agriculture, have a local brick and mortar, or run a rural-focused business from a home office - this podcast is for you. I’ll be your guide as we go through the process of developing your brand and market. As we unpack the many aspects of running a business in a rural setting, you’ll grow more confident as a business owner helping you gain the visibility and profitability you deserve. Coming from a ranching background, I understand the struggles of owning a business in a rural area as I operate mine from a tiny town with a population of 200. To grow and scale, I needed to learn how to change my mindset and put in the work. Now I’m here to help you do the same by sharing the same techniques, tools and thought processes I’ve used myself. If you want me to talk about a specific topic, go ahead and let me know at www.alyrobins.com/podcast-request. I can’t wait to hear from you!
Episodes
Do you ever feel like Instagram is sucking the life out of you? It’s hard to stay consistent with content creation. But I want to emphasize how important social media content is as it’s the catalyst to business growth. Content creation is designed to help you build an audience and nurture relationships with present and future customers.
Do you ever feel completely overwhelmed by marketing? It’s a never-ending cycle of trying to keep up, and I get it! In today’s episode, I’m sharing tactics to not only increase the quality of your marketing strategy and content creation but also help with efficiency in your marketing planning and execution. I share 5 steps you can take to create an outstanding marketing plan. You’ll hear different variables to conside...
In today's episode, I'm taking us back to the first business I started and how I gained and retained clients. I'm also sharing how different of an experience it was to start my second business, Snowy Mountain Marketing, as landing clients proved much harder. I'm diving into 6 reasons why you might not be landing consistent clients and 4 ways to land those clients, including creating an offer based on demand. I also wa...
In today's episode, I'm excited to have Lexi DeVries join us to talk about all things Virtual Assistant. Lexi shares her journey of finding a job she could do from home while working full-time on a dairy farm and raising two kids. She started as a Virtual Assistant and grew into a certified Online Business Manager. She's now a Virtual Assistant Coach and Business Mentor, teaching other rural women how to get into the ...
In today's episode, I'm sharing my experience of being independent my entire life and how that slowed down the growth of my business. It took me a while to learn what being "interdependent" meant. Once I learned how to ask for help and how to become interdependent on my team, my business exploded. You'll hear how I asked for help and what leaning on others can do for you.
In today's episode, I'm walking you through my step-by-step onboarding process to help create a top-tier client experience. I'm sharing a poor experience I had with someone who didn't have the proper procedures and processes in place to make working with them easy and efficient. You'll also hear why a solid onboarding process leads to a successful project and working relationship, as well as repeat business.
In today’s episode, I’m diving into why you should ask “who” and not “how” when growing your business. We’re all in this hustle culture where we think if we work harder or spend more time working, we’ll be more successful. That’s a lie we all tell ourselves! We need to focus on the “who.” That means who can help you get to the next level, who can help you grow your business, who can take things off your plate. I’ll ex...
In this episode, I'm covering a theme that's part of my business coaching: creating a grand slam offer. A grand slam offer is when you present your offer to someone they feel like it's such a good deal that they can't miss out. I'm walking you through four main areas of focus to create a grand slam offer so your marketing and sales process becomes easier and more successful.
In today's episode, I'm going deep into time management to help you get more done in less time. I'll give you ideas on how to prioritize your time and focus, like I spoke about in the last episode. I'll talk a lot about how utilizing time blocking and Asana helped transform my business and life. I'll go through four things to focus on to help you time block and manage your time.
...
In today’s episode, I’m talking all about why you should just start. If you can’t stop thinking about starting something new, it can be hard to get started. I want to motivate you to just start. It doesn’t matter what it is; whatever project, business, service, product, or anything you’re considering. I want you just to start and take that first step. Getting started is the hardest part, so I will be giving you a fram...
In today’s episode, I’m talking all about why you should just start. If you can’t stop thinking about starting something new, it can be hard to get started. I want to motivate you to just start. It doesn’t matter what it is; whatever project, business, service, product, or anything you’re considering. I want you just to start and take that first step. Getting started is the hardest part, so I will be giving you a fram...
In today’s episode, I’m diving into 6 parts of a healthy business. I’ll share how I help my business coaching clients with these 6 things, as well as how I used each of them to grow my business. From mindset and leadership to marketing and more, you’ll learn how to take a look at your own business health and implement these 6 things.
Follow me on Instagram @alyrobins1
In today’s episode, I’m talking all about the power of mindset and the crucial role mindset plays in achieving your goals. I’m sharing 5 mindset shifts that are essential for business owners to overcome stagnation and reach success.
Book mentioned: Mindset: The New Psychology of Success by Carol S. Dweck
On today’s episode, I have a special guest, Josie Stokken on the show. Josie is the owner of Restorative Physio and Balance Studio. We’re going to dive into her entrepreneurial journey, the challenges and joys of balancing business and motherhood, and the importance of delegation and automation in your business.
Restorative Physio: https://restorativephysiomt.com/
Balance Studio: https://balancestudiomt.com/
Today’s episode is all about the value ladder. I’ll explain what the value ladder is and how it will help you land consistent clients AND retain current clients. I’m sharing the four value ladder steps, how to understand the steps, and how to implement them in your own business.
Sign up for my email list: https://snowymountainmarketing.activehosted.com/f/74
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2023 was such a great year for my family and me, especially compared to 2022. Of course there are always challenges too, so in today’s episode, I’m going to share some of the highlights of the past year as well as the challenges and lessons learned.
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Your website is a huge piece of the puzzle when it comes to your online presence and overall marketing strategy. Today we’re going to talk about 5 things your website MUST have to help you land more sales.
The 5 things are:
- Talk about the problem you solve
- Have quality brand photos
- Explaining the transformation you provide
- A 3 step plan
On today’s episode, I’m chatting with Lisha Ruda as we discuss the importance of understanding personal strengths for business growth. We explore the CliftonStrengths assessment, sharing our experiences and insights on how it has boosted our confidence and impacted our businesses. Overall, the opportunity to use your God-given talents and skills to grow your relationships and your business.
Follow Lisha on Instagram @lisharuda
On today’s episode, I’m sharing how gratitude changed everything in my life. It was hard for me and not natural, but it has impacted my life and my business for the better. I’m sharing four steps you can take to create more gratitude in your life so that you can step out of a place of fear and lack and into a place of abundance and peace.
Check out the 5 Minute Journal.
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For the rest of 2023 I'm doing a special podcast series called the 6 Figure Roadmap Podcast Series. If you're a service provider in the rural or agriculture industry, be sure to subscribe to this podcast because we’re giving you the exact roadmap to hit your first $100k in business! We’ll be covering four areas: leadership, your offer, marketing/sales, and business management.
On today’s episode, I’m going over my framework on g...
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