DiscoverClipped: Your Podcast Toolkit For Podcast Resources, Growth, and Monetization
Clipped: Your Podcast Toolkit For Podcast Resources, Growth, and Monetization
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Clipped: Your Podcast Toolkit For Podcast Resources, Growth, and Monetization

Author: Eric Montgomery

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Clipped brings you podcast production tips, resources, education, and podcast industry insights to teach you how to become a more efficient podcaster. We're on a mission to help you start, grow, and monetize your show.
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I'm your host, Eric, and today I’m diving back into the world of podcast SEO. If you're looking to increase your show's visibility across Apple Podcasts, Spotify, and Google, you're in the right place.  In this episode, I'm adding two fresh SEO tips to the original five discussed in Episode 54.  Sponsor Alert: A big shoutout to our sponsor, Riverside.fm. Remember to use promo code CLIPPED for 20% off their amazing podcast recording and production services. Podcast SEO Is Key For Organic Discoverability I’m exploring how SEO strategies can significantly enhance your podcast's discoverability. I’m covering everything from the basics of SEO to more nuanced tactics that can help you dominate search results.  These tips are designed to help you craft a more visible and engaging podcast. SEO Tips Breakdown: Transform Your Podcast Into Blog Posts Turn episode transcriptions into detailed blog posts. This not only makes your content accessible to those who prefer reading but also enhances your visibility on search engines. Google prioritizes text-based content, so integrating blog posts on your podcast's site can lead to higher search result placements. Master the Art of Episode Titling Craft episode titles that are engaging and keyword-rich. This simple change can drastically improve your podcast's discoverability both on search engines and podcast platforms. Effective titling attracts potential listeners at first glance, increasing the likelihood they'll tune in. Leverage Keyword Research Tools Use tools like Google Trends and Ahrefs to identify trending keywords related to your podcast topics. Incorporating these keywords can help your episodes rank better in search queries. Understanding what your audience is searching for allows you to align your content more closely with listener interests. Optimize Show Notes Write comprehensive show notes that exceed 300 words to improve SEO. These notes help listeners recall important points and find your podcast through related search terms. Show notes act as a condensed version of your episode, providing a quick reference while boosting your site’s SEO. Expand Into YouTube Post your podcast episodes on YouTube, even if only audio with a static image. YouTube is the second largest search engine and can significantly increase your reach. Utilize the video description to include show notes and relevant links, enhancing discoverability across platforms. Boost Visibility Through Guest Networking Appear as a guest on other podcasts to gain backlinks to your site, which are vital for SEO. These collaborations show search engines that your content is valued across the podcast community. Guest appearances can introduce you to new audiences and strengthen your credibility within the industry. Encourage User Engagement Motivate listeners to leave reviews and interact with your content on social media. High engagement levels can boost your rankings in podcast discovery algorithms and social media feeds. Building a community around your podcast not only fosters loyalty but also improves your content’s visibility online. Podcast SEO Final Thoughts Embracing these SEO strategies requires patience and persistence, but the payoff is well worth the effort. By enhancing your podcast’s SEO, you can attract more listeners and grow your audience organically.  For more tips and resources, visit our blog. Stay tuned for more insights, and until next time, keep creating and keep connecting!
In this episode, Eric is exploring the innovative use of AI voices through the platform Speechify to enhance your podcasts, YouTube videos, and more. What You’ll Learn In This Episode Understanding Speechify: Discover what Speechify is all about and why it's becoming a go-to for AI voice integration in content creation. Practical Applications: How AI voices can be used to diversify and scale your content production. Pros and Cons: Weighing the benefits against the potential drawbacks of using AI voices. Content Creation Tips: Integrating AI voices into your workflow to enhance content variety without compromising quality. Sponsor Shoutout:  Riverside -  Use promo code CLIPPED for 20% off any individual plan. Deep Dive: Why Use AI Voices?: From adding variety to overcoming the limitations of your natural voice, AI voices offer a range of creative possibilities. Character Voices by Speechify: Examples include "Oliver" for a sophisticated tone, "Jenny" for a seductive flair, and a laid-back Southern California accent to match your content’s vibe. Adapting AI Voices: Tips on customizing speed, intensity, and pronunciation to fit your content needs. Potential Downsides: Authenticity Challenges: AI voices may lack the emotional depth and nuanced expressions of human narration. Audience Perception: Considerations on how frequent use of AI could affect listener engagement and content authenticity. Closing Thoughts: In wrapping up, not all content requires deep emotional ties; straightforward, informational pieces might benefit just as well from AI narration. Experiment with AI, but keep it as one part of your broader content strategy. Balance is key to integrating these tools effectively as we move forward. Call to Action:  Explore the possibilities with Speechify and integrate AI voices into your content strategy. Visit speechify.com to get started. Share your experiences or feedback on AI in content by sliding into my DMs on Instagram @thepodcasthaven.
In this episode of CLIPPED, we explore a simple yet effective productivity hack for podcast editors—listening to classical music while editing. Discover how the soothing yet complex structures of classical compositions can help you focus better and edit your podcasts more efficiently. What You'll Learn: The benefits of listening to classical music during creative tasks. Insights into the "Mozart Effect" and how classical music can enhance cognitive function. Practical tips for integrating classical music into your editing workflow to improve concentration and efficiency. Key Points: The Power of Classical Music: Classical music's complex patterns can stimulate your brain's processing centers, enhancing your ability to focus without the distractions typical of lyrical music. Implementing the Hack: Suggestions for incorporating classical music into your editing sessions, including choosing the right compositions and maintaining an optimal volume. Pro Tips: Aim for instrumental compositions that are uplifting yet not overpowering.   Listener Challenge: Try editing your next podcast episode while listening to classical music. Share your experiences with us—did it change your editing speed or focus? Engage with Us: We want to hear from you! Did this productivity hack enhance your editing process? Reach out via our social media channels or email us your stories. Follow Us On Social Media: YouTube Instagram LinkedIn The Podcast Haven Website CLIPPED Website
In this episode of CLIPPED, your go-to podcast for all things podcasting, host Eric dives deep into the often overlooked but crucial aspect of podcasting—episode completion rates.  From understanding what episode completion rates are, to exploring strategies for enhancing your show's engagement, Eric shares his insights, experiences, and some hard numbers from his own podcast journey.  If you're looking to keep your listeners hooked till the very end, this episode packs everything you need to know and then some.  Get ready for a mix of industry insights, actionable tips, and a dose of Eric's personal podcasting anecdotes, all designed to help you start, grow, and monetize your podcast effectively. Sponsor Alert: This podcast is sponsored by Riverside, the best place to record remote podcasts online. Enter promo code CLIPPED at checkout to get 20% off any individual plan. What You'll Learn: What Is an Episode Completion Rate? The significance of tracking how long listeners actually listen to your episodes. Identifying a Good Episode Completion Rate Benchmarks for assessing your podcast's performance and setting realistic goals. Strategies to Improve Your Episode Completion Rate Practical tips and insights on keeping your audience listening. Eric's Own Completion Rate Insights A candid look at the numbers behind CLIPPED and what they reveal about audience engagement. Main Talking Points: The Importance of Episode Completion Rates: A vital metric that reflects listener engagement and content value. Finding Your Rate: Utilizing platforms like Apple Podcasts Connect and Chartable for data. Setting the Benchmark: Understanding what good (and bad) completion rates look like and setting goals accordingly. How to Boost Your Episode Completion Rate: Hook Your Listeners Early: Start with a compelling preview of what's to come to keep listeners intrigued. Break the Fourth Wall: Engage directly with your audience to create a more personal connection. Leverage Data from Previous Episodes: Analyze past performance to understand what works and replicate success. Consider Short Episode Hacks: Shorter episodes can lead to higher completion rates, but balance is key. Optimize Audio Quality: Ensure your audio is crisp and clear to avoid listener drop-off. Incorporate Storytelling and Personal Anecdotes: Use relevant stories to add depth and interest to your episodes. Whether you're new to podcasting or looking to refine your craft, this episode of CLIPPED offers valuable insights into maximizing listener engagement through understanding and improving your episode completion rates.  Keep Listening, Keep Engaging, Keep Creating
In this jam-packed episode of CLIPPED, Eric dives into the often misunderstood world of audio levels, focusing on the crucial distinction between gain and volume.  Sponsors: This episode is sponsored by Riverside. Go to Riverside.fm and enter promo code CLIPPED for 20% off. Here's What You'll Learn: The difference between gain and volume, and why each matters for your podcast. How to dial in the perfect level of gain for crystal-clear, robust audio Strategies for achieving an optimal signal-to-noise ratio, ensuring your voice cuts through without unwanted background noise. Episode Highlights: Gain controls the sensitivity and the amplification of your microphone. Volume relates to the playback loudness in your headphones or speakers. Finding the sweet spot for your gain is key to avoiding both distortion and too much ambient noise, aiming for a signal that's full-bodied but not overloaded. Signal-to-Noise Ratio Explained: A crucial concept in achieving professional-quality audio, ensuring your voice stands out clearly against any background noise. Eric shares insights on using visual metering to set your levels correctly, aiming for a peak between -6 to -12 decibels for optimal clarity. A reminder of the age-old audio maxim, "shit in, shit out,". It’s important to get a good sound when recording to ease the editing and mixing process. Dialing In The Perfect Recording Level Achieving the perfect audio level requires a bit of experimentation to find what works best for your unique setup and voice.  Remember, nailing your sound on the way in not only makes for a more pleasant listening experience but also makes your life easier during the editing and mixing phases.  As we always say, start strong to end strong, and you'll save yourself a heap of time in post-production.
In this episode, we're tearing down the invisible wall that traditionally separates the performer from the audience, a concept famously known as "breaking the fourth wall." This technique, while widely recognized in theater, film, and television for its ability to forge a direct connection and foster a sense of intimacy, is making its waves in the podcasting realm. We delve into how podcasters can harness this powerful tool to engage listeners on a deeper level, transforming passive listening into an interactive experience. Sponsor Alert: This episodes is sponsored by Riverside.fm. For 20% off any Riverside plan, use promo code CLIPPED at checkout. - https://riverside.fm Breaking the fourth wall in podcasting invites listeners into the conversation, making them feel like an integral part of the narrative rather than mere spectators. This approach can breathe life into your content, turning each episode into a two-way dialogue that resonates more personally with your audience. By strategically employing this method, podcasters can enhance listener engagement, foster community, and even influence the direction of their shows. Today, we'll explore the mechanics of this technique, its benefits, and how it can revolutionize the way we think about podcasting. Key Highlights: The Origins and Evolution of Breaking the Fourth Wall: A brief history of how this technique has been used in various forms of media and its significance. Why It Works for Podcasts: Examining the unique aspects of podcasting that make breaking the fourth wall an effective strategy for engagement. Practical Tips for Podcasters: How to seamlessly integrate this approach into your episodes, including scripting tips and timing considerations. The Impact on Listener Experience: Insights into how breaking the fourth wall can transform your audience's listening experience, based on real listener feedback. Challenges and Considerations: Navigating the potential pitfalls of this technique and how to maintain the balance between engagement and content integrity. Eager to dive deeper into the art of podcasting and learn more about innovative techniques like breaking the fourth wall? Visit us at The Podcast Haven for exclusive resources, tips, and much more. 
In this conversation, Greg Wasserman, Head of Growth, Partnerships, and Community as Castmagic, discusses his podcast journey, insights, and the revolutionary tools shaping the future of podcasting. With an extensive background that spans from Player FM to his current role at Castmagic, Greg shares his philosophy on networking, building relationships, and how these strategies can significantly impact podcasters and industry professionals alike. Sponsor Alert: This episode is sponsored by Riverside.fm, our favorite place to record remote podcasts. For 20% off of any individual membership plan, go to Riverside.fm and enter promo code CLIPPED at checkout. Background and Journey into Podcasting: Greg's career in podcasting took a pivotal turn when he was at the forefront of Player FM, a platform dedicated to enhancing the podcast listening experience. His role involved diving deep into the podcast world, understanding the needs of hosts and listeners, and ensuring that shows were accessible and discoverable across various platforms. This experience not only solidified his expertise in podcast distribution and growth strategies but also laid the groundwork for his understanding of the industry's dynamics. Transition to Castmagic: At Castmagic, Greg is at the helm of partnerships and community, driving the platform to new heights by empowering podcasters with tools to efficiently produce, distribute, and monetize their content. Castmagic represents a new era of podcasting, where creators can focus on delivering quality content without being bogged down by the intricacies of production and promotion. Networking and Relationship Building: Beyond technology and tools, Greg emphasizes the importance of networking and relationship building in the podcasting industry. He advocates for a 'We, not Me' approach, encouraging podcasters to engage with their peers, listeners, and industry professionals genuinely and collaboratively. Greg's philosophy is rooted in the belief that meaningful connections can lead to unexpected opportunities, growth, and success in the ever-competitive podcasting landscape. Takeaways: Networking and building relationships are crucial for success in podcasting. Focusing on a niche audience and treating yourself as a brand can lead to growth and monetization opportunities. AI technology, such as Castmagic, can automate podcast repurposing and save time for podcasters. Exploring different listening platforms can help reach a wider audience. Video podcasts can be beneficial for engaging with viewers, but audio remains the primary medium for many listeners. Resources: Castmagic PlayerFm Connect with Greg Wasserman: LinkedIn Connect with The Podcast Haven Website YouTube Apple Podcasts Spotify  
In this episode, Eric dives into the world of monetizing your podcast through paid communities. Discover the benefits of creating exclusive content for your listeners and learn about Apple Podcasts Subscriptions, Patreon and Supercast, and how they can help you deepen your relationship with your audience, while making a little cash on the side. What You'll Learn in This Episode: The advantages of building a paid community for your podcast An overview of three platforms to create your paid community: Apple Podcast Subscriptions, Patreon, and Supercast How to provide extra value to your paying fans Tips for integrating your paid content with popular podcast platforms The latest from Riverside.fm and how to use Magic Audio to improve your podcast's audio quality Maximizing Listener Engagement Providing Extra Value: Tips on offering additional content, such as behind-the-scenes looks, Q&As, and bonus episodes, to make your paid community worthwhile. Building Superfans: Learn how to turn your audience into superfans who are more engaged and supportive of your podcast. Sponsor Shoutout Record 4K video remotely with Riverside. Use promo code CLIPPED at checkout for 20% off. Call to Action (CTA) Don't forget to rate, subscribe, and follow CLIPPED for more podcasting tips and insights. Share the love and spread the word about our community.  Keep engaging, keep listening, and keep creating
Ever hit a creative wall? You're not alone. Today, we're getting real about podcast burnout - that moment when your passion project feels more like a chore. It's a common phase for many of us in the podcasting world, myself included. Despite the love and dedication we have for our shows, sometimes the ideas just don't flow, and the motivation wanes. Shoutout to Our Sponsor: Riverside Before we dive deep, let's give a big thank you to Riverside, this week's sponsor. If you're on the hunt for a stellar remote recording platform with top-notch audio and 4K video, Riverside's got you covered. With their AI-powered features for show notes and video clips, podcasting has never been easier.  Use the promo code CLIPPED at riverside.fm for a sweet 20% off your first purchase. Thanks, Riverside, for supporting the podcast community! Five Tips To Help You Navigate Podcast Burnout Taking a Breather Feeling overwhelmed? It might be time to take a step back. This episode, I share my own experiences with burnout and how taking a short break can reignite your passion for podcasting. We'll talk about the importance of giving yourself space to breathe, reflect, and come back stronger. Reflect on Your Why Why did you start podcasting? What drives you? Sometimes, revisiting your core motivations can provide a fresh perspective and new ideas for your content. We'll explore how to reconnect with your 'why' and how it can transform your podcasting journey. Mix It Up Stuck in a rut? Let's shake things up. From Q&A sessions to collaborating with fellow podcasters, there are countless ways to bring new energy to your show. I'll share some strategies for keeping your content dynamic and engaging, even when the going gets tough. Lean on Your Community Your listeners are your biggest asset. We'll discuss how tapping into your community can provide valuable insights, feedback, and inspiration for your podcast. Got an idea or burning question? Reach out to us at info@thepodcasthaven.com or slide into our DMs on Instagram @thepodcasthaven. Let's make magic together. Streamline Your Process Lastly, we'll dive into the nitty-gritty of production. Streamlining your workflow can significantly reduce stress and make room for creativity. I'll share some personal tips on how to make the podcasting process more efficient and enjoyable. We Want to Hear From You! Feeling inspired? Burnt out? Or have ideas on what you'd like to hear next on Clipped? Your feedback is gold. Get in touch and let us know how we can serve you better. Thanks for tuning in to Clipped, where we're all about helping you master the art of podcasting.  Until next time, keep those mics hot and your passion hotter.  Keep Listening, Keep Engaging, Keep Creating I’m Out  
Welcome back to CLIPPED, the go-to podcast for all things podcasting - from production tips and resources to insightful discussions with fellow podcast enthusiasts. I'm Eric, your guide on this journey to making your podcasting dreams a reality. Our mission? To empower you to kickstart, enhance, and monetize your podcast. How To Setup a Podcast Studio Welcome and Apologies: I kick off the episode with a warm welcome back and a slight apology for missing last week's episode.  The reason? A big life update!  My wife and I have finally bought a house in the San Fernando Valley, about 20 minutes from our previous place in Burbank. After renting for around seven years, we're excited to set roots in our own home. And yes, the new podcast studio is in the making, right here in my garage! Creating Your Perfect Podcast Studio The heart of today's episode is all about carving out that ideal space for podcasting, YouTube, or any form of content creation. I share my recent experience of setting up a new studio, the challenges I faced, and valuable lessons learned along the way. Whether it's your first time setting up a home studio or you're a seasoned pro, there's always something new to tackle. Top 5 Tips for Setting Up Your Podcast Studio The Ideal Workstation: The importance of a dedicated space cannot be overstated. A comfortable desk and chair (consider a sit-stand desk) can significantly impact your creativity and productivity. Avoid cramped spaces if possible; your workstation should inspire you. Room Acoustics Matter: Pay attention to how your room sounds. Hard surfaces can cause echoes, so adding carpets, curtains, or even sound panels can make a huge difference in achieving that crisp, clear podcast sound we all strive for. External Noise: Be mindful of noises outside your studio. Timing your recordings around external factors like neighborhood gardeners can save you a lot of post-editing hassle. Visual Appeal: Especially important for YouTubers or anyone creating video content. Your background and lighting should reflect your podcast's vibe and personality. Invest in good lighting to enhance your video quality. The Importance of Headphones: A good pair of headphones is crucial for monitoring your audio quality. They help you catch and adjust for room sound and external noise, ensuring your recordings are top-notch. Sponsor Shout Out A big thanks to Riverside for sponsoring this episode. Riverside offers an incredible platform for recording podcasts remotely, in 4K video and high-fidelity audio. Their innovative features, including AI for show notes and video clipping, make podcasting a breeze. Check them out at riverside.fm and use our promo code CLIPPED for 20% off any individual plan. Links To Studio Equipment Mentioned: Vari Desk - https://amzn.to/48pRnF0 Auralex Acoustic Foam - https://amzn.to/4bAwMRg Phillips Hue Go - https://amzn.to/3SMbeZn Govee Floor Lamp Basic - https://amzn.to/42HZxHR Sony MDR 7506 Headphones - https://amzn.to/3UMdXF0  
In this episode, we share valuable lessons and advice that we’ve gathered over the past 88 episodes of our podcasting journey. If you’re starting a podcast in 2024 we highly recommend you listen, learn and implement some of the tips mentioned in this episode.  By doing so, you’ll save time, avoid our mistakes, and set yourself up for an easier podcast adventure. Sponsor Alert: This episode is sponsored by Riverside.fm. Looking for a remote recording solution? With Riverside you can record up to 4k video and high-fidelity audio all from your web browser.  New Riverside users can get 20% off by using promo code CLIPPED at checkout. Follow These 12 Steps 1. Prepping is Key: First and foremost, remember that podcast prepping takes time. Don't underestimate the importance of thorough preparation. Whether you're scripting your content or creating bullet points, putting in the effort upfront will result in smoother recordings and less editing in post-production. 2. Avoid Interrupting Your Guests: If you're conducting interviews, practice not interrupting your guests. Let them have the floor to share their insights. It may take some time and patience, but this approach ensures a more natural and engaging conversation. 3. Finding Your Podcasting Voice: Getting comfortable with your podcasting voice and style can take time—perhaps 50 or 60 episodes or more. Embrace the journey of self-discovery and strive to maintain a consistent and engaging presence on the microphone. 4. Effective Use of AI: While AI tools like ChatGPT can be valuable, be cautious not to over-rely on them. They should complement your skills, not replace them. Hone your editing, writing, and other podcast-related skills to ensure AI enhances your workflow, rather than becoming a crutch. 5. The Importance of Lighting: If your podcast involves video, invest time in perfecting your lighting setup. Good lighting can significantly impact the quality of your content, often more than the choice of camera. Experiment with different lighting setups to find what works best for you. 6. Booking Quality Guests: Change your mindset about booking guests. You'll be surprised how many potential guests are willing to join your show, even if you're just starting. Focus on building your show's reputation before reaching out to high-profile guests. 7. Consistent Planning: Plan your podcast content thoroughly and recognize that consistently coming up with fresh ideas can be challenging. Don't underestimate the effort required to keep your show engaging week after week. 8. Stay Ahead in Production: Stay ahead in your production schedule. Aim to have several episodes ready before launching your podcast. This practice helps reduce stress and ensures a consistent release schedule. 9. Engage in the Podcasting Community: Get involved in the podcasting community early. Attend conferences, connect with peers on LinkedIn, and participate in local meetups. The podcasting community is supportive and can provide valuable insights and networking opportunities. 10. Embrace Editing: Editing is your friend. Don't hesitate to edit out filler words, tangents, and unnecessary content to keep your episodes concise and engaging. A well-edited episode can make a significant difference in listener retention. 11. Social Media vs. Podcast Growth: Remember that social media following doesn't necessarily translate into podcast growth. While it's essential to build your brand on social platforms, focus your podcast growth efforts within the podcasting ecosystem, such as advertising on other shows and podcast swaps. 12. Finding the Right Microphone: Lastly, finding the right microphone for your voice is crucial. Expensive doesn't always mean better. Test various microphones and configurations to discover what suits your voice best. Closing Thoughts So, there you have it—12 essential steps to consider if you're thinking about starting a podcast in 2024. Remember, podcasting is a journey, and these insights will help you navigate it more effectively. Keep Listening, Keep Engaging, and Keep Creating, Listen To Past Episodes: Harnessing AI to Create Effective Short Form Podcast Video Clips The Podcast Launch Playbook Mastering The Art of The Podcast Trailer The Art of Repurposing Old Podcast Episodes Discovering Rephonic: Innovations In Podcast Collaboration and Insights ft. Becca Butcher | Marketing Lead at Rephonic Read Our Blog For Podcast Tips and Insights How To Get The Best Lighting For YouTube Videos Shure SM7B Review: Why Top Podcasters Love This Iconic Microphone Start a Podcast on YouTube: The Complete How-To Guide
In this episode, we're diving into an exciting conversation with Becca Butcher, the Marketing Lead at Rephonic. She's here to share her insights into the world of podcasting and how Rephonic's unique tool can help podcasters connect and collaborate. Becca's background in marketing and content shines as we discuss the power of AI in podcasting and the strategies behind content creation. Becca discusses her journey into marketing and how she found her way to Rephonic. She provides valuable insights into the Rephonic platform, which boasts a vast database of over two and a half million podcasts, offering essential data like listener numbers, audience demographics, and more. Becca explains how Rephonic is a valuable tool for brands, agencies, and podcasters looking to collaborate and find the right shows to feature on or promote. Sponsored By Riverside.fm - Use promo code CLIPPED for 20% off Episode Highlights: Becca highlights the usefulness of SEMrush, a tool that allows users to analyze keywords, assess search volume, and evaluate competition.  Becca introduces Rephonic's innovative spider web tool, which allows podcasters to connect with listeners of their shows and discover related podcasts. This feature is valuable for finding potential guests and expanding your podcasting network. Becca shares her responsibilities as the Marketing Lead at Rephonic, which include SEO optimization, industry articles, and finding new ways to promote the platform effectively. Becca discusses Rephonic's new venture into YouTube, where they create educational content related to podcasting. The goal is to provide valuable information and engage with the podcasting community.  Becca talks about how she incorporates AI tools like ChatGPT into her writing process. While she starts by writing content as she would explain it to someone, AI assists in refining and optimizing the text for publication. Becca explains the importance of backlinks in SEO and how they affect a website's ranking on search engines. Rephonic focuses on organic backlinks and building authority within the industry. Episode Resources: SEM Rush ChatGPT Rephonic Becca’s Article Featuring an Episode of Clipped Connect With Becca: https://www.linkedin.com/in/rebecca-butcher1/
In this episode, we break down Eric's December 2023 content creation earnings.  From affiliate marketing and sponsorships, The Podcast Haven generated $1,334.59 from content in December 2023. This is separate from the main podcast production business, this is strictly from content creation. The goal with these income reports is two fold: 1. It's to show other small creators that it is possible to make money from your content even with a small audience. 2. To hold ourselves accountable and share our  journey with you as we work toward our goal of making $3,000 a month strictly from content. Listen To Past Episodes: Harnessing AI to Create Effective Short Form Podcast Video Clips The Podcast Launch Playbook Mastering The Art of The Podcast Trailer The Art of Repurposing Old Podcast Episodes Boost Your Brand Growth By Attending Podcast Conferences  Read Our Blog For Podcast Tips and Insights How To Get The Best Lighting For YouTube Videos Shure SM7B Review: Why Top Podcasters Love This Iconic Microphone Start a Podcast on YouTube: The Complete How-To Guide Follow Us on Social Instagram YouTube LinkedIn
Welcome back to another exciting episode of "CLIPPED," where we dive deep into the world of podcasting, sharing tips and insights on how to elevate your podcasting game.  In today's episode, we're going to tackle a crucial aspect of podcasting: SEO, or Search Engine Optimization. If you're wondering how to get more visibility and attract a larger audience to your podcast, you've come to the right place. SEO isn't just for websites; it's a powerful tool to help your podcast get discovered by more listeners. What Is Podcast SEO? Now, let's talk about why podcast SEO matters. In the vast landscape of the internet, your podcast can easily get lost without the right strategies. SEO helps ensure that when someone searches for a topic related to your podcast, it shows up in their search results. We'll delve into strategies and techniques that can get your podcast in front of more eyeballs and ears, making it more accessible to your target audience. Written Content Trump's Audio and Video Content In this show we’re focused on the written content that accompanies your podcast. While audio content is essential, written content can help your podcast rank higher and faster. We'll explore how to create effective show notes, transcripts, and even articles or blog posts related to your podcast episodes. Episode Highlights: The importance of SEO in podcasting. How written content can complement your audio podcast. Strategies to find keywords that have low competition but high search volume. Tools like Google Trends, SEMrush, and UberSuggest for keyword research. Repurposing your podcast transcripts into written content. The impact of SEO on lead generation for your services or courses. Leveraging affiliate marketing with increased website traffic. Optimizing your podcast episode titles for search engines and podcast platforms. Implement Keyword SEO For Your Podcast Today It's time to take action and optimize your podcast for better visibility and growth. By implementing SEO strategies, you can make sure your podcast gets the attention it deserves. Don't be intimidated by the idea of creating written content – it's a valuable addition to your podcasting journey. So, start researching those keywords, transcribing your episodes, and crafting engaging show notes. Your podcast will thank you for it! Remember, your podcast can be a game-changer with the right SEO techniques. Start applying what you've learned in this episode, and watch your podcast reach new heights. Thanks for tuning in to CLIPPED.  Keep Listening, Keep Engaging, and Keep Creating,  
One element that remains a huge boost for podcasters is attending live events, such as podcast conferences. These gatherings offer podcasters the chance to connect with like-minded individuals, gain valuable insights, and enhance their brand exposure.  In this episode, we'll dive into the significance of podcast conferences, drawing from Eric’s recent experience at the Outlier Podcast Conference.  Outlier Podcast Conference At the Outlier Podcast Conference, we discovered a thriving ecosystem of podcasters, podcast service providers, and industry enthusiasts, all passionate about the world of podcasting. This environment fostered invaluable networking opportunities. Episode Highlights Networking with Purpose Podcast conferences provide the perfect setting to build meaningful connections. Meeting people who share your passion for podcasting can lead to collaborations, friendships, and even professional opportunities. Remember, it's not just about what you can get; it's about what you can give and share with others. Learning from the Pros One of the most significant benefits of attending podcast conferences is the opportunity to learn from seasoned podcasters and industry experts. These professionals often share tips, tricks, and insights that can elevate your podcasting game. Eric learned about the importance of crafting engaging email subject lines, which can significantly impact your outreach efforts. Inspiration, Affirmation, and Feedback Podcast conferences are inspirational hubs. Hearing success stories from fellow podcasters can fuel your motivation and belief in your own potential. Additionally, receiving affirmation from peers can be a powerful confidence boost. Feedback from experienced podcasters can help you refine your content and strategy. Knowledge Sharing  These events are knowledge treasure troves. You'll come across diverse perspectives and strategies that can help you overcome your podcasting challenges. At the Outlier Conference, Eric discovered the importance of addressing his audience's pain points and offering solutions in his content. This is a strategy that can enhance audience engagement and revenue. Brand Exposure  Speaking at a podcast conference, as our host Eric did at Outlier, can significantly boost your brand's visibility. Meeting people in person and making a memorable impression can lead to long-term professional relationships and collaborations. For podcasters and service providers alike, this exposure can open doors to exciting opportunities. Podcast Conferences Are Huge For Mindset Shifts Don't underestimate the power of in-person connections and the wealth of knowledge waiting to be discovered at podcast conferences. These events are not just about growing your network; they're about cultivating your passion, enhancing your skills, and elevating your podcasting journey.  So, get out there, connect, learn, and watch your podcast thrive.  
In today’s episode, our host Eric guides us through the innovative world of repurposing old podcast episodes. With a treasure trove of content already at your fingertips, Eric uncovers how to breathe new life into your existing episodes, making them relevant and engaging for today's audience. Sponsor Alert This episode is sponsored by Riverside.fm. To get 20% off of any individual Riverside membership plan, use promo code CLIPPED at checkout.  Why Repurpose?  The answer is simple: maximizing value. In the dynamic landscape of podcasting, content from past episodes can be a goldmine of untapped potential. Repurposing isn't just about recycling; it's about reimagining and enhancing what you've already created to meet the evolving needs and interests of your listeners. It’s a strategic approach to content creation that saves time, fosters creativity, and keeps your audience hooked. How To Repurpose Old Podcast Episodes Compilations – The Ultimate Remix Creating a compilation episode is like crafting a 'best of' mixtape. It involves cherry-picking insightful moments from various episodes and blending them into a new narrative. This method not only highlights the best of your content but also showcases diverse perspectives on a specific theme, making it a powerful listening experience. Refreshing Old Episodes The podcasting world is ever-changing, and so are our views and tools. Updating old episodes with new insights, tools, or perspectives can transform them into relevant, updated content. This approach keeps your content evergreen, ensuring your advice and insights remain pertinent no matter when they're listened to. Listener Q&A – Engaging and Personalizing Incorporating listener questions and voice memos adds a personalized touch to your episodes. Responding to specific listener queries or elaborating on past topics fosters a deeper connection with your audience and makes your content more interactive and engaging. Guest Follow-Ups – Stories That Continue Revisiting past guests to update or follow-up on their stories adds depth and continuity to your podcast. It creates a narrative arc that listeners can follow, offering insights into how ideas, projects, or predictions have evolved since their last appearance. Repurposing Final Thoughts From creating compelling compilations to updating older episodes with fresh perspectives, engaging with listener questions, and revisiting past guests, these techniques ensure your podcast remains dynamic, relevant, and intriguing.  It's not just about reusing content; it's about reshaping it to add value and maintain a strong connection with your audience. Call To Actions Share Your Thoughts: Have you tried repurposing your podcast content? Share your experiences and tips with us on social media. Subscribe and Stay Updated: Don’t miss out on future episodes - subscribe to CLIPPED and keep up with the latest in podcast production. Join Us at the Outlier Podcast Festival: Catch Eric speaking live at the Outlier Podcast Festival on January 12th in Salt Lake City, Utah. Episode Timestamps 00:00 Introduction and Personal Updates 02:00 Importance of Repurposing Old Podcast Episodes 04:51 Sponsor Shoutout: Riverside 05:17 Chapter 1: Creating Compilations 07:20 Chapter 2: Updating Old Episodes 09:32 Chapter 3: Incorporating Listener Q&A 10:55 Chapter 4: Guest Follow-ups 13:17 Mixing Up the Format 14:46 Conclusion and Outro  
Welcome to another insightful episode of Clipped,, where today we're diving into the world of the Amazon Influencer Program. If you're familiar with the Amazon Associates Program, this one offers a different, yet equally promising, avenue for monetizing your content.  In this episode, we unravel the mysteries of the Amazon Influencer Program, understand how it differs from the Associates Program, and explore how you can leverage it to earn commissions by influencing your audience. The Amazon Influencer Program is a relatively new venture by Amazon, aimed at allowing influencers - like you and us - to earn by promoting products we believe in.  Unlike traditional affiliate marketing, this program enables you to set up your own Amazon storefront and share product recommendations through videos, lists, and posts, much like a social media platform within Amazon itself. What's fascinating is how these influencer videos integrate into the Amazon ecosystem, appearing alongside customer reviews and Q&A sections on product pages.  This visibility can drive significant traffic and, ultimately, sales, leading to commission earnings for the influencer. In terms of eligibility, Amazon is quite inclusive, accepting influencers with a presence on YouTube, Instagram, Facebook, or TikTok. However, Instagram and Facebook users need a business account for application.  While Amazon remains vague about the exact follower count required, it seems that having a few hundred followers might be a good starting point, as I got accepted with my 3,000 Instagram followers. Episode Highlights It’s different from the Associates Program, focusing on leveraging social media presence to drive sales. A step-by-step guide to getting started once accepted into the program. Advice on producing engaging content without needing high production value - authenticity and relevance are key. Insights into the application process and requirements, especially the need for a business account on certain platforms. A realistic look at potential earnings, with personal anecdotes and a commitment to share detailed commission structures in the show notes. Amazon Live – A New Frontier: Exploring the potential of Amazon Live for influencers, akin to a digital QVC platform, and its impact on sales. Strategies for podcasters to leverage their specific niches (beauty, pet care, etc.) for product recommendations on Amazon. Amazon Influencer Program Commission Rates  https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ Amazon Influencer Program In a Nutshell Wrapping up, the Amazon Influencer Program presents a unique opportunity for content creators and podcasters to monetize their influence.  Whether you're just starting or looking to expand your income streams, this program could be a valuable addition to your toolkit.  Don't forget to check out the detailed commission structure and my personal earnings in the show notes. And, as always, feel free to reach out with your questions or share your experiences!  
This week at The Podcast Haven, we delve into a topic that's vital for every podcaster – picking the perfect microphone. It's a decision that can shape the sound and quality of your podcast, and we're here to guide you through it. This episode is sponsored by Riverside.fm - With Riverside you can record high quality audio and video podcasts remotely. Use promo code CLIPPED for 20% off. The Top Ten Microphones For Podcasting Shure SM58 Shure SM7B Rode Podcaster Audio-Technica ATR2100x Heil Sound PR 40 Rode PodMic Electro-Voice RE20 Shure MV7 USB Rode NT-USB Mini USB Condenser Microphone Rode Procaster Samson Q2U   As Amazon Affiliates we earn from qualifying purchases. Stay Connected with The Podcast Haven The Podcast Haven Instagram YouTube LinkedIn Check Out The Podcast Archives: How To Correctly Upload a Podcast To YouTube Navigating The AI Podcast Landscape ft. Zack David The Podcast Man The Pros and Cons of AI Speech Enhancement
In today's digital era, video clips have become a vital tool for podcasters to expand their reach and engagement.  Particularly, video clips derived from podcast episodes are gaining traction, offering a visually engaging way to capture the essence of audio content.  In this episode of CLIPPED, we delve into the innovative world of creating podcast video clips using AI.  This method is not only quick but also cost-effective, making it an accessible option for podcasters of all levels. The AI Advantage in Video Clip Creation As podcasting continues to evolve, so do the tools and techniques for content promotion.  For those who may not be adept at editing or lack the time, AI-based tools are a game-changer.  Today, I'll share insights on two exceptional AI platforms, Opus and Momento, that I've personally experimented with.  These tools streamline the creation of engaging video content, making it easier for podcasters to share their messages on platforms like Instagram, TikTok and YouTube. Opus Opus is a remarkable tool that stands out in the podcasting community. Its primary function is to analyze your video and extract the most compelling moments, making it perfect for creating short, viral video clips.  One of its unique features is the 'virality score' which predicts the potential success of each clip. It's user-friendly, allowing you to upload a video and receive multiple clip options instantly.  Additionally, Opus offers customization features like emojis, different fonts, and an auto B-roll feature. It's free to try, offering various levels of customization and branding as you scale up. Momento Momento, another powerful AI tool, excels in its versatility and range of features. It allows you to fine-tune the AI-generated clips with ease. Its standout features include a wide array of templates, brand color and font customization, and several 'magic tools' like Magic Frame and Magic Cut.  Unlike Opus, Momento also offers the ability to create medium-form content, opening up more possibilities for content creation.  Its integration with a ChatGPT feature for generating written marketing assets like blog posts and show notes is particularly helpful for content creators. Key Highlights of Opus and Momento Opus: Virality score for each clip. Auto B-roll feature and clip customization. User-friendly interface with free trial options. Momento: Extensive template library for customization. Magic tools for editing and enhancing clips. Capability to generate medium-form content. Closing Thoughts Embracing AI for creating podcast clips can significantly enhance your content creation process, saving time and effort. Whether you're an expert editor or just starting out, these tools offer a simple yet effective way to produce high-quality video content.  As we look forward to 2024, the landscape of digital content continues to evolve, and tools like Opus and Momento are at the forefront of this change, helping creators to connect with their audience more effectively. Stay Connected with The Podcast Haven The Podcast Haven Instagram YouTube LinkedIn Check Out The Podcast Archives: How To Correctly Upload a Podcast To YouTube Navigating The AI Podcast Landscape ft. Zack David The Podcast Man The Pros and Cons of AI Speech Enhancement  
In this episode, I dive into the details of my November 2023 income report.  The goal?  To demonstrate that making money as a content creator is not just a dream, even if your audience isn't huge. With dedication, a niche focus, and the right brand alignment, financial success is within reach. Join me as I break down the earnings from various sources, showing how diverse income streams contribute to overall success. Earnings Breakdown Amazon Influencer Program Earnings: $737.39 Activities: Reviewed audio, video, podcasting products, electronics, and baby products with my wife. Amazon Associates Program Earnings: $94.55 Activities: Blog posts about podcasting-related items, with links to products on Amazon. Outloud Media - User Generated Content Earnings: $300.00 Activities: Partnered with Outloud Media to create content. Podcast Sponsor Earnings: $300.00 Note: This sponsorship is ending at the year's end. Instant Chapters Affiliate Earnings: $26.60 Activities: Promoted InstantChapters.com, a tool for creating chapters in YouTube videos. Total Earnings for November 2023: $1,458.54 Closing Thoughts While my goal is to hit $3,000 per month from content creation, November saw me reaching about half of that target.  The journey isn't easy, but it's a path I'm confident in, especially looking forward to 2024. Remember, these earnings are in addition to what I make as the owner of the Podcast Haven, a podcast agency dedicated to producing content for businesses, brands, and entrepreneurs. Stay Connected with The Podcast Haven The Podcast Haven Instagram YouTube LinkedIn Check Out The Podcast Archives: How To Correctly Upload a Podcast To YouTube Navigating The AI Podcast Landscape ft. Zack David The Podcast Man The Pros and Cons of AI Speech Enhancement  
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