In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5... more

In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming... more

In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of... more

In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her... more

In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she’s learned along... more

Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into... more

Are you getting tired of working in someone else’s group practice and want to become your own boss through private... more

Are you booking a ton of consultations but not booking any clients? Well, you’re in luck! That’s what we’re covering... more

Are you starting a coaching business from scratch and don’t know where to begin? Well, you’re in the right place!... more

Do you want to know what it would look like to choose coaching as a career path over licensure? Well,... more

Have you been thinking about transitioning into coaching but don’t know what a successful coaching business looks like? Well, you’re... more

Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can... more

Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly... more

Do you want to start earning more income as a therapist but feel like a private practice is your only... more

Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO... more

Do you want to start coaching as a therapist but are not sure how or if it’s sustainable? If so,... more

Are you having a hard time selling your coaching services because you don’t want to be too salesy or pushy?... more

Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself... more

Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode... more

Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode... more

Do you want to take your practice to the next level? Then this episode is for you! Today we’re taking... more

Does being a business owner seem complicated and out of reach? If so, then this episode is for you! Today... more

Are you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today... more

Are you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then... more

Are you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in... more

Are you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that... more

Are you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to... more

Do you want to know the secret to building momentum in your coaching business? Then you are in the right... more

Are you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into... more

Are you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the... more

Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are... more

Are you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel?... more

As they approach the end of the year, I thought it would be a perfect moment to reflect on the... more

Get ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated... more

Are you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of... more

Welcome back to another episode of the Latina CEO Identity podcast! I have another success story lined up for you... more

Ever wondered about the secret sauce in cultivating lifelong friendships that not only last but also inspire and support your... more

Have you been considering joining Aligned Coaching, my signature program, but you are going back and forth about whether Aligned... more

If you are a therapist or mental health professional who wants to double their income as a coach, you probably... more

If you have been thinking about starting a coaching business, you are probably feeling afraid and have many doubts. I... more

Are you considering starting your coaching business but unsure if it's the right path for you? I understand your hesitation... more

Are you a therapist or mental health professional who has always been curious about coaching and what it entails? Do... more

Are you ready to expand your services, call in dream clients, grow your business, and double your income as a... more

Are you struggling to attract dream clients to your coaching business or to your private practice? If so, then this... more

Building your online presence and selling your services in a sustainable way that works with your nervous system is crucial,... more

Are you ready to turn your expertise into your superpower and so you can double your income as a coach?... more

Are you treating your coaching business like a side hustle? What if I told you that thinking of your coaching... more

Are you struggling to balance a 9-5 job and build your coaching business? Then this episode is a must-listen for... more

Welcome to another episode of the Latina CEO Identity podcast! I’m absolutely thrilled about today's episode because it marks a... more

Welcome to another Q&A podcast episode! It's been a while since I did a Q&A, and you have been asking... more

Building a sustainable coaching business that allows you to rest and take multiple long vacations throughout the year is possible.... more

In today’s episode, I talk about why I believe that a high quality of life is a real flex and... more

So many of my clients, if not all of them, identify with being a cycle breaker and a generational change-maker.... more

As a Latina and a first-generation daughter of immigrants who chose an unconventional path, I understand the challenges of overcoming... more

In today's podcast episode, I dive into a topic that you can certainly relate to if you are a Latina... more

Facing fear is a common human experience whenever we step into something new, but how do you overcome your fears,... more

In today's episode, I talk about something that I'm passionate about - why mental health professionals should not feel ashamed... more

In today's podcast episode, I talk about how you, as a Latina therapist, can take control of your career and... more

Today, we are officially celebrating the one-year anniversary of launching the Latina CEO Identity podcast! And that's not all; we... more

Let me be frank with you - the only reason why you are not fully booked as a therapist is... more

When you are starting your coaching business and/or private practice, many Latina therapists feel like they should be further along... more

Let's talk about the belief that is holding you back from doubling your therapy income: the belief that adopting a... more

Have you ever wondered about the key differences between coaching and therapy? You are not alone! Many of my clients,... more

On today's podcast episode, I had the pleasure of interviewing Daisy Gómez, my Aligned Coaching client, a Licensed Latina Therapist,... more

One of the biggest fears I coach my clients through frequently is being listed in the ‘Therapy Burn Book’, yes,... more

What comes to mind when you hear the words "coaching" or "coach"? Many of my clients say, "What? Me? Coach?... more

Welcome to part two of our interview with Norma Garcia, an Aligned Coaching Alumna and Life/Inner Healing Coach. In today’s... more

Today I’m back with another successful Aligned Coaching Alumna story! This time, I invited Norma Garcia, a Licensed Clinical Social... more

If you are familiar with psychology, you probably heard that 90% percent of your thoughts are reoccurring. But did you... more

I decided to take a heels class. I think you can tell just from the first sentence that today’s podcast... more

Many Latina therapists believe that attracting coaching clients is hard. They think they will have to show up on social... more

Do you get easily distracted? Procrastinate a lot? Get things done at the last minute? And then shame yourself that... more

Today I prepared for you a SPICY episode. To be honest, I don’t typically create this type of content, but... more

It always amazes me how many Latinas struggle to identify as entrepreneurs or embrace their CEO identity. Because if you... more

If you identify as a Latina therapist, you probably have a lot of resistance around the idea of building your... more

Do you know what is one of the biggest blocks for therapists who want to introduce coaching services to their... more

If you have been around for some time, you definitely heard me talking about my coach Dielle Charon. We have... more

Hello, hello, and welcome to today’s special episode! Today I’m coming to you live from San Juan, Puerto Rico! I’m... more

In October 2021, I got diagnosed with an autoimmune disease and it shook my whole world up. I was only... more

Do you know what I noticed when I talk about entrepreneurship with my clients? They find entrepreneurship to be this... more

Recently I hosted a masterclass for Latina therapists who want to add coaching services to their current business model or... more

In the previous episode, I talked about my move to Mexico City and I pulled back the curtain on the... more

If you have always wanted to move to Mexico City or a different part of the world, but you never... more

Welcome back to another episode of the mini-series on How to Start a Coaching Business as a Therapist. In this... more

  Welcome to another episode of the new mini-series How to Start a Coaching Business as a Therapist! If you... more

If you are familiar with my story, you know that I graduated from one of the top universities in the... more

If you are new around here, you might not know this about me, but it took me years before I... more

When I started this podcast, I promised myself that I would always be honest with my listeners about what it... more

If you have been around for some time, you know that I’m on a mission to help you and all... more

Today’s podcast episode is going to be a very honest one. I don’t want to scare you, overwhelm or intimidate... more

One of the biggest fears I had when I thought about starting a business, was failing. Many Latinas (including myself)... more

Today’s episode is TRULY a special one and I know I say it all the time, but I can’t help... more

Today I’m back with another inspiring client success story! In this podcast episode, I’m joined by Dr. Leslye Salinas, who... more

If you are someone who is multifaceted, you probably have been told many times that you should just choose one... more

When I talk to Latinas about starting a coaching business, lack of time is one of the common reasons that... more

I would be lying to you if I said that I was super confident in my decision to start a... more

You’re probably in a place where you have been thinking of starting your coaching business, but just the thought of... more

Today’s podcast episode is a special one! I’m celebrating my one-year anniversary of being a full-time entrepreneur! So I thought,... more

Welcome to the first guest episode on the Latina CEO Identity podcast! I’m so excited because today I’m joined by... more

Today, I bring you another highly-highly requested podcast episode that is a great starting point for anyone that has ever... more