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Business-First Creatives

Author: Colie James

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Every creative deserves to turn their craft into a business that brings them joy and profit. Here you'll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t, reclaim their time and get back to living! 

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If you've played around with the idea of hosting a summit for your online business, this episode is for you. In today's episode, Jenny Suneson of Summit Success Squad joins us to highlight the benefits of hosting a summit, along with best practices for hosts and speakers. Listen in as she shares how she got started in summits and how beneficial they have been for her business!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Connect with JennyInstagram: instagram.com/jenny.sunesonPodcast: pod.link/1700310195Website: summitsuccesssquad.com
One of the more unique and unconventional approaches to marketing is leveraging other audiences. We see it in collaborations online, but today's guest has a more unheard of approach that I knew we had to share on the podcast. Amy Dangerfield took the idea of leveraging someone else's audience to a whole new level when she began to convert her public program attendees into paying clients. Listen in as Amy shares how she approached her local library about teaching a photography workshop, then leveraged the opportunity to market her business, build her email list, and grow her business.If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Buy Now >>Connect with AmyWebsite: amydangerfield.comIG: @amydangerfieldphotographylnk.bio/amydangerfield
When you're building a photography business, you're often focused on marketing to your local market—but what if your target audience actually consists of tourists who don't live near you? Jess Fernandez built her business on exactly that: Hawaiian vacations. Living in Maui, Jess realized that the best portrait market for her to dive into was within documenting vacations for tourists. Listen in as Jess shares how she built her business running Google ads for three months, investing time into her SEO, and creating an experience that led to repeat clients and referrals.If you’ve tried setting up your Dubsado or Honeybook account, yet aren’t actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Buy Now >>Mentioned in the EpisodePic-TimeConnect with JessWebsite: mauifamily.photographyIG: @mauifamilyphoto
As you're building your marketing strategy, are you incorporating paid advertising? Paid ads offer an opportunity to convert your audience into customers when done right. In today's episode, Google Ads consultant Olivia Lawson joins us to share how entrepreneurs can get started with paid ads, what to consider, and how to get the most value out of this advertising strategy. Listen in as she walks us through the different advertising channels to consider for different campaigns, and how to determine which is the right fit for you!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeJordan GillRelated EpisodesSimple SEO Series: On-Page SEOSimple SEO Series: Getting Started with SEOSimple SEO Series: SEO Best Practices for PhotographersConnect with OliviaWebsite: olivialawson.coIG: @olivialawson.coThreads: @olivialawson.coGoogle Ads ROI Calculator
Have you ever read a marketing email and connected on a deeper level with the creator? They likely used a personal story or anecdote to connect with you. Listen in as Zafira Rajan joins us to share how you can use sensory storytelling in your copy and marketing, plus what it actually means to incorporate the senses. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this EpisodeLaura Belgray's Email Landing PageMake Your Mark Live (aff link)Connect with ZafiraWebsite: zafirarajan.comIG: https://www.instagram.com/zafira.rajan
Have you been intentional in the habits you've created in your business? Think beyond the bad habits and let's look at how valuable good habits can be. In today's episode, Jess Joswick joins us to share a few intentional habits you can incorporate into your business to set yourself up for success in both business and life. Listen in as we discuss habits around your calendar, task lists, priorities, and delegating!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this EpisodeEpisode 11: CEO Talk with Ashley KingEpisode 25: Sarah Potts: BTS of Hiring My VAAirtableNotionConnect with JessWebsite: https://backbone-business.com/Newsletter: https://backbonebusiness.ck.page/251993b5e4IG: https://www.instagram.com/backbonebusiness/LI: https://www.linkedin.com/in/jessjoswick/
When it comes to expanding your reach and growing your audience, one of the best ways to do that is through borrowing audiences. Podcasts are one of the most powerful ways to do this while sharing your expertise and building relationships through collaborations. In today's episode, podcast pitching pro Christina Lenkowski joins us to share why you should be pitching yourself for podcasts, what makes a great pitch, and how you can make the most out of your interviews!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >> Mentioned in this Episode043: How to Use Your Podcast as a Marketing Tool with Haylee Gaffin084: Applying the Rule of 7 with Dayna SchaafChristina's Quiz: https://www.publicityxchristina.com/quiz-landing-pageConnect with ChristinaWebsite: publicityxchristina.comIG: instagram.com/publicityxchristinaFB: facebook.com/publicityxchristina
You've probably been told that you can't gain anything more than visibility by offering your services for free. If you do it right, you can actually gain long-term, recurring clients and revenue! In today's episode, Rebecca Hunnicutt shares how she donated her photography services to silent auctions, which helped her gain new photography clients! Plus, listen in as Rebecca shares how she incorporated pre-school portrait services into her business, implemented the Simple Sales method for clients, and introduced her membership-base photography service!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeUse PhathomSimple SalesDubsado Setup with ColieThis Can't Be that Hard PodcastRegister For Composition + Color: https://education.hunnicuttphotography.com/composition-colorDiscount Coupon Code: BFC2023Get on the webinar waitlist for 'Common Composition Mistakes and How To Avoid Them': https://hunnicuttphotography.myflodesk.com/bfc-hpConnect with RebeccaWebsite: hunnicuttphotography.comInstagram: instagram.com/rebecca.hunnicutt.educationInstagram: instagram.com/rebecca.hunnicutt.photographyPinterest: pinterest.com/HunnicuttPhotography/
Being a part-time photographers doesn't reduce the need for systems and automated processes, it makes them even more important. In today's episode, Lydia Fine of Apollo & Ivy Photography and I discuss strategies for running your photography business on part-time hours.  Lydia shares invaluable insights for those juggling a creative side hustle alongside a full-time career including how to:balance your time enhance your productivityset boundaries for yourself and your clientsoutsource editing workleverage automation toolsThe Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discusses how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.If you've tried setting up your Dubsado or Honeybook account, yet aren't actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Dubsado or Honeybook, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.ENROLL NOW >>Mentioned in this EpisodeHoneybookDubsadoConnect with LydiaWebsite: www.apolloandivy.comInstagram: instagram.com/lydia_apolloandivy
It's not too often that I bring someone on the podcast who does exactly what I do (let's be honest, I never have), but Ashley Tindall of Solution Integrators joins me in today's episode to discuss the value of systems from the perspectives of systems strategists. There is so much value in creating a cohesive client experience in your CRM that not only converts, but allows you to stand out to and connect with your clients. Listen in as we highlight some of the biggest struggles we see our clients face, our thoughts on the tools and solutions that are available, and why we believe it's or job to save you time and money. Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeFree Big Ideas Business Growth Planning Checklist: solutionintegrators.us/big-ideas-roadmapConnect with AshleyWebsite: solutionintegrators.usInstagram: instagram.com/solution.integrators
Is creating an online course on your bucket list for 2024?In this episode Mara Kucirek chats with Colie about her experience in the course creation space.We talked about:- what current trends we are seeing in digital products- how to choose your online course platform (it's easier than you think)- what pre-launch strategies you can implement to have better sales - the importance of gathering student feedback- what I learned creating my course CRM Blueprint for Creatives and how that has influenced new digital products in my DIY Systems Shop- and so much more. I could chat with Mara ALL DAY LONG about courses, so I am sure she'll be back soon! The Business-First Creatives Podcast is brought to you by Systems and Client Experience Expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.Review full show notes and resources at coliejames.com/podcastToday’s episode is brought to you by my online course, CRM Blueprint for Creatives. If you've tried setting up your Honeybook or Dubsado account, yet aren't actually utilizing all of the features it offers, I want to invite you to check out The CRM Blueprint. My course includes templates for all of the forms, emails, and workflows that you need to get paid in one easy step. Ready to maximize your use of Honeybook or Dubsado, enroll in The CRM Blueprint today! Use the code PODCAST for 10% off.Mentioned in this EpisodeCRM Blueprint for CreativesEpisode 10 | Pre-launch Secrets with Amanda WarfieldEpisode 4 | How to Choose the Best Online Course Creation Platform for Your BusinessMara Kucirek is an online course designer, launch strategist and host of the Create a Better Course Podcast. She’s helped over 150+ entrepreneurs launch online courses and digital products. Mara lives in Tampa, Florida with her husband, two dogs and brand new baby girl!Connect with MaraPodcast: Create a Better Course - https://marakucirek.com/podcastWebsite: https://marakucirek.com/ Instagram: https://instagram.com/marakucirek 
Have you fallen victim to believing the lies that low ticket memberships can't generate a six-figure income? In today's episode, Liz Wilcox joins me to share how she's bringing monthly recurring revenue (MRR) back through her $9 email marketing membership. Listen in as she explains how she decided on a membership, why she priced it at $9, and highlights both her successes and failures over the last three years.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own!BUY NOW >> Review full show notes and resources at coliejames.com/podcastMentioned in this EpisodeEmail Marketing MembershipConnect with LizWebsite: lizwilcox.comFacebook Group: facebook.com/groups/emailmarketingwithlizInstagram: instagram.com/thelizwilcox
What should you have in place before you begin diversifying income streams within your photography business?In this episode, Colie chats with returning guest Maddie Peschong about creating new income streams as a multi-passionate creative photographer. Listen in as she shares her unpopular opinion regarding what you MUST do before you jump into creating new income streams in your business.The Business-First Creatives Podcast is brought to you by CRM and Dubsado expert Colie James. Join Colie each week as she discuss how to build a business that brings you joy and a paycheck! From business advice with fellow entrepreneurs to sharing automation tips and tricks, Colie and her guests are sharing industry trends and resources, along with a little bit of sarcasm.Review full show notes and resources at coliejames.com/podcastToday’s episode is brought to you by my DIY Dubsado Template shop, where you can purchase the exact email, form, and workflow templates that I include inside the CRM Blueprint course. Steal my templates and customize them to match your brand! Use the code PODCAST for 10% OFF!BUY NOW >> Maddie Peschong is a branding photographer and coach who is obsessed with teaching creative entrepreneurs how to build a profitable business by being themselves. Through coaching, digital products, and personal branding photos, she helps women discover their magic so they can stand out in a saturated market, confidently scale their income without trading more time for money, and do only work they love. She is the leader of the Confident Creative Mastermind, host of the Take it Personally Podcast, and founder of the White Space Studio in Sioux Falls, SD, a place where creatives can design, dream, and collaborate while developing their own irresistible brands.Connect with MaddieWebsite: https://www.maddiepeschong.comInstagram: https://www.instagram.com/maddiepeschong/
When multi-passionate entrepreneurs dive into the digital product space, they're often met with the decision to focus on one audience. In today's episode, Elizabeth McCravy shares how she's been able to successfully grow her product suite to serve very separate audiences. Listen in as Elizabeth shares how she's built each of her offers, approached the beta tests and launches, and how she's cultivated an engaged audience who is ready to invest with her.Today’s episode is brought to you by my DIY Dubsado Template shop, where you can purchase the exact email, form, and workflow templates that I include inside the CRM Blueprint course. Steal my templates and customize them to match your brand! Use the code PODCAST for 10% OFF!BUY NOW >>Mentioned in this EpisodeEpisode 241 Breakthrough Brand PodcastEpisode 7: Webinars, Low-Ticket Offers, and What I Learned About SalesJames Clear's Episode on Tim Ferris' PodcastEpisode 46: The Cost of Disorganization with Ashley SchulerConnect with ElizabethInstagram: instagram.com/elizabethmccravyFacebook: facebook.com/elizabethmccravydesignPinterest pinterest.com/elizabethmccravyYouTube: youtube.com/channel/UCNFk3M0zKo2XUG4TzsfO3kQ/vPodcast: elizabethmccravy.com/podcast
While many business gurus will point you towards creating passive income through digital products and offers, for many entrepreneurs, that won't generate the revenue that your services do. In today's episode, Brittany McBean joins us to share why it's important to focus on your revenue generating offers while expanding your offer suite. Listen in as she shares why one-to-one services are her bread and butter, plus highlights how she's built successful offers that generate consistent revenue in her business.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! BUY NOW >>Connect with BrittanyWebsite: brittanymcbean.comInstagram: instagram.com/brittanylmcbeanYoutube: youtube.com/channel/UCPvZ3ADr7-nJl0ci8Op6kOg
Do you have a good relationship with money? Most entrepreneurs do not, which makes today's episode extremely relevant. Money mindset coach, Natalie Bullen joins us to share how entrepreneurs are already wealthy, even if our bank accounts don't reflect it. Listen in as she shares many money mindset blocks that entrepreneurs face, how they're hindering your business, and what steps you should take to align your goals and offers with your audience.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! BUY NOW >>Mentioned in this EpisodeSarah VartanianLaunch Playbook PodcastEpisode 50: Lessons in Mindset and Money with Natalie BullenHow to Price Ethically Blog PostConnect with NatWebsite: unapologeticwealth.comInstagram: instagram.com/unapologeticwealthFacebook: facebook.com/Ladylyricist06
Are you properly managing the numbers in your business and tracking your bookkeeping? In today's episode, Crystalynn Shelton joins us to share how and why small business owners and entrepreneurs should be using Quickbooks. Listen in as she share five tips to getting started with Quickbooks!Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Mentioned in this EpisodeMastering Quickbooks 2024Quickbooks Bootcamp Basic Traininghttps://www.crystalynnshelton.com/podcastsConnect with Crystalynn SheltonWebsite: crystalynnshelton.comFacebook: facebook.com/crystalynn.shelton.5LinkedIn: linkedin.com/in/crystalynn-shelton-cpa-09436995Twitter: @CrystalynnPensInstagram: @CrystalynnShelton
Is it time to get your time under control? In today's episode, Brittnie Renee joins us to share how she's incorporated time blocking into her schedule to get her time on track. Listen in as she shares how to get started, when to perform seasonal time audits, and introduces you to her own techniques for business productivity.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Mentioned in this EpisodeDubsadoConnect with Brittnieinstagram.com/brittnierenee_coBuy Brittnie Renee's Planner | Get 15% off with code COLIE15Capture the Chaos Podcast
When we turn our passions into our business, we often lose sight of fill our creative cups outside of our work. In today's episode, Sarah Wayte joins us to share how you can find creativity and make time for your creative pursuits! Listen in as she describes how she sets aside an hour per day for creativity and how you can get started with just 10 minutes per day.Today's episode is brought to you by my Client Hub Template inside the DIY Systems Template Shop. Business owners often have their client information spread across a variety of different tools, making it hard to access the information they need to make critical decisions. That's why I built the Client Hub Template for Airtable, to take the guesswork out of building your own! Buy Now >>Mentioned in this EpisodeKate Wark's EpisodeEpisode 5: Avoiding Burnout with Sabrina GebhardtConnect with SarahWebsite: sarahwayte.comInstagram: instagram.com/sarahwaytecreativeLinkedIn: linkedin.com/in/sarahwaytecreativePersonal/Creative Writing: medium.com/@sarahwayte
You've likely looked at wedding video and thought, "How did they create such an amazing film? I want to do that!" Have you ever considered the same thought for commercial videos? Ben Davis joins us to share how he's found more creativity in commercial projects, while also creating a better balance for this season of his life. Listen in as he shares how wedding films helped prepare him for success in the commercial space, highlights the key differences in the two industries, and what commercial brands are looking for in their end results. Plus he even shares the two P's to commercial videography.Today's episode is brought to you by my Love Your Leads private audio training! Are you providing an experience for your leads that sets an expectation on when they'll hear from you, provides them with tools that will help them easily say yes and book you, while also making them feel seen and heard? In my private audio training, you'll learn how to love your leads and get more booked clients through an automated booking process.Listen Now >>Connect with Benyameanstudiosfilms.comvimeo.com/yameanstudiosyoutube.com/@YameanStudios
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