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Cracking Copy
Cracking Copy
Ella Hoyos and Minnie McBride

Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines... more

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Episodes

AI Copywriting Tools – A Game-Changer or Just a Gimmick?

In this kickoff episode of our AI & Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of... more

17 Apr 2025 · 37 minutes
Boost Efficiency: How Tech and Automation Work Hand-in-Hand with Copywriting

In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore... more

02 Apr 2025 · 39 minutes
Backend Systems to Scale Your Copywriting Business

Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support... more

20 Mar 2025 · 31 minutes
Making Copy Accessible With Mindful Design

This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX)... more

06 Feb 2025 · 36 minutes
Talk Their Talk: Ditch the Jargon to Win Customer Connection

Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day,... more

22 Jan 2025 · 30 minutes
7 Copy Checkpoints to Optimise Your Web Copy

In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning... more

12 Dec 2024 · 31 minutes
Maximising The Success Of Your Three Essential Website Pages

Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential... more

22 Nov 2024 · 36 minutes
Websites That Appeal To Your Target Audience

In this second episode in our Writing for Websites Series, we are going to give you some tips on how... more

07 Nov 2024 · 32 minutes
Why (And How To) Upgrade Your Website?

This is the first episode in our series about writing websites.   How do you know if you even need... more

24 Oct 2024 · 46 minutes
Revenue Strategies for Freelancers: Stay Close to the Money

Do you know what the most profitable levers and high leverage activities are in your business?  The answer might surprise... more

14 Oct 2024 · 32 minutes