Cracking Copy Is a marketing and copywriting podcast where we lift the lid on writing for business and read between the lines... more
In this kickoff episode of our AI & Copywriting mini-series, expert copywriters Ella and Minnie explore the booming world of... more
In this episode, Ella is joined by tech automation expert Nicola Walsh, founder of This Mum Loves Tech, to explore... more
Scaling a business isn’t just about landing more clients - it’s about having the right systems in place to support... more
This episode of Cracking Copy focuses on the importance of creating marketing materials with consideration for accessibility, user experience (UX)... more
Picture this: you're slumped in your cubicle, encased by soul-crushing blue felt walls, staring at a blank screen. Another day,... more
In Episode 4 of our mini-series on writing copy for your website, Ella Hoyos talks with Linda Melone, an award-winning... more
Welcome to Episode 3 in our writing for websites series. In this episode we are looking at the three essential... more
In this second episode in our Writing for Websites Series, we are going to give you some tips on how... more
This is the first episode in our series about writing websites. How do you know if you even need... more
Do you know what the most profitable levers and high leverage activities are in your business? The answer might surprise... more