In this episode of Cracking Copy, Ella Hoyos welcomes Billy Broas, author of "Simple Marketing for Smart People" and creator... more

How can you define yourself and your messages in an online sea of sameness?   In the age of generative... more

In this episode of Cracking Copy, Ella Hoyos is joined by Valentina Turchetti, co-founder of Your Digital Web, an SEO... more

In this episode we are looking at what’s involved in writing a sales page for your online product or service... more

Without a deep understanding of who you are selling to, your chances of writing successful copy that converts is going... more

If you’re looking to launch an online course or product, what do you need to think about with regard to... more

In this episode, Ella Hoyos sits down with Konrad Sanders, the CEO of The Creative Copywriter, to delve into the... more

Tempted to peak behind the curtain to see how a podcast is assembled?  Then this episode is for you! In... more

Today’s episode of Cracking Copy is the first of a two-parter on podcasting for beginners.   It is a subject... more

In this episode, Ella sits down with a remarkable guest, Claire Cunningham, a former school teacher turned copywriter, who not... more