Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate... more

Background:As the year comes to a close, BoF’s executive editor Brian Baskin and senior correspondent Sheena Butler-Young look back on... more

In the late 2010s, and particularly after George Floyd’s murder in 2020, the fashion industry appeared to embrace a progressive... more

Resale is no longer confined to thrift stores or niche platforms; it has grown into a roughly $50 billion industry... more

Background:Over the past year, the pristine image luxury brands have built on their links to artisanal craft, ethical manufacturing and... more

The beauty industry has witnessed a wave of disruptors rise and fall. Brands like Anastasia Beverly Hills, Glossier and Morphe... more

For nearly a decade, the luxury sector has experienced what seemed like limitless growth, with brands like Louis Vuitton, Gucci,... more

In recent years, sports has provided a rich ground for fashion partnerships. Where even three years ago Dior’s tie-up with... more

Online shopping promises convenience, but finding the right product among thousands – or hundreds of thousands – of options can often... more

A growing number of direct-to-consumer brands are disrupting the luxury market by offering high-quality alternatives at more affordable prices. As... more