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Marketing Against The Grain
Marketing Against The Grain
Hubspot Podcast Network

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation.... more

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Episodes

I lost 30% search traffic to AI… What do I do?

Ep. 280 Are you seeing a decline in SEO traffic? Kipp and Kieran dive into the disruptive impact AI-powered search engines are... more

21 Nov 2024 · 27 minutes
We Built a GAME-CHANGING AI Sales Agent in Slack (Step-by-Step)

Ep 279 Is marketing becoming more engineer-led? Kipp and Kieran dive into building a game-changing AI sales agent in Slack with guest... more

19 Nov 2024 · 42 minutes
The Marketing Tactics I Used to Build & Sell a $100M Brand

Ep. 278 Is focusing on short-term ROAS holding your brand back? Kieran and Kipp dive into the big picture of long-term brand... more

14 Nov 2024 · 49 minutes
Will Google's AI Experiment Replace Search Engines?

Ep. 277 Can Google's AI experiment render traditional search engines obsolete? Kipp and Kieran dive into the potential transformative impact of AI... more

12 Nov 2024 · 33 minutes
Revealing the 2024 Marketing Strategy of a $200M Founder

Ep. 276 How can AI tools revolutionize your marketing strategy and give you a competitive edge? Kip and Kieran dive into the... more

07 Nov 2024 · 43 minutes
Surprising AI-Marketing Opportunities Driving INSANE Results ft. Neil Patel & Eric Siu

Ep. 275 Are the AI-driven opportunities really driving insane results? This week we dive into the surprising AI-marketing strategies that are reshaping... more

05 Nov 2024 · 34 minutes
4 AI Tools To Help You Create Viral Content & Get Leads Ft. Clay.com

Ep. 274 Can AI really scale your content creation while keeping your brand consistent?  Kipp and Kieran dive into the transformative role... more

31 Oct 2024 · 41 minutes
Claude's HUGE Double Update: Computer Control + Sonnet 3.5 (New)

Ep. 273 What happens when machines start making decisions instead of humans? Kipp and Kieran dive into one of the biggest AI... more

29 Oct 2024 · 22 minutes
Speaking to an Ai Avatar Ready to Take Your Sales Job ft 1mind CEO

Ep. 272 Can an AI avatar be your new sales hire? Kipp and Kieran dive into the future of sales with AI,... more

24 Oct 2024 · 36 minutes
The $86B Marketing Playbook Behind Airbnb w/ Global CMO Hiroki Asai

Ep. 271 How do you manage $86B worth of marketing strategy while staying culturally relevant? Kipp and Kieran dive into the innovative... more

22 Oct 2024 · 39 minutes
OpenAI Canvas Is AMAZING! The AI Tool EVERY Marketer Has Been Waiting For

Ep. 270 What new AI feature is the best writing tool that exists today? Kipp and Kieran dive into the game-changing potential... more

17 Oct 2024 · 25 minutes
I Used AI To Create Viral Short Form Videos In 6 Minutes

Ep. 269 Can AI really create viral short form videos in just 6 minutes? Kieran dives into the process of using AI... more

15 Oct 2024 · 10 minutes
NotebookLM is INSANE! How to Use Google’s AI Tool for Marketing In 2024

Ep. 268 "Is AI about to revolutionize storytelling forever?" Kipp dives into the groundbreaking potential of Google’s NotebookLM and how it might... more

10 Oct 2024 · 18 minutes
From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need

Ep. 267 "How can AI take you from a novice to an expert in 13 minutes?" Kipp and Kieran dive into the... more

08 Oct 2024 · 30 minutes
$500M Founder Shares Unorthodox Growth Tactics (That Worked!)

Ep. 266 What's the secret to solving customer problems in 30 minutes?  Kieran and Varun Anand (co-founder and COO of Clay) dive... more

03 Oct 2024 · 43 minutes
We Put ChatGPT’s Advanced Voice Mode To The Test - Live Sales Call

Ep. 265 “Will AI replace human jobs by 2025?” Kipp and Kieran dive into the world of AI voice technology and its... more

01 Oct 2024 · 34 minutes
How I Use Loom + Ai To Automate Everything I Do - Steph Smith

Ep. 264 Is AI finally ready to revolutionize the way we work day to day? Kipp, Kieran, and Steph Smith (host of... more

26 Sep 2024 · 25 minutes
5 Ways To Use Ai Video In Your Business TODAY (More $$ With Ai)

Ep. 263 "Did you know that YouTube sees a billion hours of video watched daily?"  Kipp. Kieran, and guest Joshua Xu (co-founder... more

24 Sep 2024 · 30 minutes
We Built An App In 33 Minutes With No Code + AI (LIVE)

Ep. 262 Can you really build a functional app in just 33 minutes? Kipp and Kieran dive into the fascinating world of... more

19 Sep 2024 · 31 minutes
Chat GPT-o1 is Mindblowing!! Everything You Need To Know

Ep. 261 “This is the year of AI coding!”  Kipp and Kieran dive into how OpenAI's latest model o1 is revolutionizing the... more

17 Sep 2024 · 22 minutes
Steal HubSpot’s Go To Market Strategy With Ai For 2025

Ep. 260 Are you ready for AI to revolutionize your go-to-market strategy by 2025?  Kipp and Kieran dive into how you can... more

12 Sep 2024 · 31 minutes
Building Apps With 0 Coding Skills Using GPT Engineer (Live Demo)

Ep. 259 Want to build a web app in minutes with zero coding skills? Kipp and Kieran dive into how you can... more

10 Sep 2024 · 25 minutes
“Founder Mode” - A Summary Of Paul Graham’s Viral Essay

Ep. 258 Is traditional management holding your business back?  Kipp and Kieran dive into the transformative concept of Founder Mode and how... more

05 Sep 2024 · 36 minutes
HubSpot Co-Founder Introduces The Future Of Ai Agents | Fiverr Marketplace For Ai Agents

Ep. 257 Are you ready to unlock the secrets of AI agents and revolutionize your career?  Kipp and Kieran dive into an... more

03 Sep 2024 · 48 minutes
The Playbook For Building A $1 Billion Creator Business

Ep. 256 "How do you build a $1 billion creator business from scratch?" Kipp, Kieran, and Morning Brew’s co-founder Alex Lieberman dive... more

29 Aug 2024 · 13 minutes
Free AI Tool: See What The Internet Really Says About Your Brand

Ep. 255 Why is customer service the number one brand technique you need to master? Kipp and Kieran dive into the groundbreaking... more

27 Aug 2024 · 22 minutes
He Automated His Sales Job With Ai… So His Boss Promoted Him

Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and... more

22 Aug 2024 · 40 minutes
Alex Lieberman on Building A Personal Brand & Influencer Marketing Trends

Ep. 253 Can old IP give shut-down businesses a new lease on life? Kipp and Kieran explore how reviving dormant brands... more

20 Aug 2024 · 45 minutes
Ai Images: Flux, Spotting Fakes & 4 Marketing Use Cases

Ep. 252 AI images are now so realistic that even AI experts can't tell what's real anymore. Kipp and Kieran dive into... more

15 Aug 2024 · 26 minutes
16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

Ep. 251 Are Google ads overrated?  Kipp and guest, Omer Shai, CMO of Wix, examine the evolving landscape of search and the... more

13 Aug 2024 · 52 minutes
The 2024 Content Marketing Guide You Need To Survive AI

Ep. 250 Can you survive the AI wave in content creation?  Kipp and Kieran dive into the strategies and skills you need... more

08 Aug 2024 · 32 minutes
ROAS Is a Trap: How Smart Marketers Really Drive Growth

Ep. 249 "Is putting all your eggs in the ROAS basket stunting your growth?" Kipp and Kieran dive into why relying solely... more

06 Aug 2024 · 31 minutes
From $0 to $150M: 3 Key Marketing Moves That Built Chess.com

Ep. 248 What are the 3 marketing ideas that took Chess.com to $150M? Kieran Flanagan dives into the strategic steps Erik Allebest... more

01 Aug 2024 · 41 minutes
Decoding The Fall Of Traditional Marketing In 10 Minutes ft. Gary Vee

Ep. 247 Is the current agency landscape broken and misaligned with client interests? Kipp, Kieran, and Gary Vaynerchuk (VaynerX) dive into the... more

30 Jul 2024 · 14 minutes
Top 5 Marketing Tactics To 10X Startup Growth In 2024

Ep. 246 Are you telling stories that truly resonate with your customers or just following the status quo?  Kipp and Kieran dive... more

25 Jul 2024 · 41 minutes
I Built An App With Claude 3.5 In Less Than 10 Hours

Ep. 245 Why should you be a Claude super fan? Kipp and Kieran dive into the game-changing world of Claude apps and... more

23 Jul 2024 · 25 minutes
A16z Growth Expert On ChatGPT Ads, Impact of Ai On SEO & More

Ep. 244 "Is AI really the future of marketing?"  Kipp, Kieran, and guest Andrew Chen (Andreessen Horowitz) dive into the transformative impact... more

18 Jul 2024 · 47 minutes
Write Viral LinkedIn & X Posts With Claude 3.5 Sonnet (Tutorial)

Ep. 243 Ever wondered how AI can amplify your creativity? Kipp and Kieran dive into the power of AI for content creation... more

16 Jul 2024 · 31 minutes
Mastering AI with Claude: From Dashboards to Apps

Ep. 242 Can AI assistants really turn raw data into insightful dashboards in under a minute?  Kipp and Kieran dive into how... more

11 Jul 2024 · 31 minutes
13 Tips To Master Video Marketing In 2024 - Chris Savage

Ep. 241 How important is video for your website? Kipp and Chris Savage (CEO and co-founder of Wistia) dive into the transformative... more

09 Jul 2024 · 42 minutes
Top tips from Marketing experts!

Ep. 240 Is distribution the undefeated catalyst in marketing?  Kipp and Kieran dive into some of the best episodes they’ve recorded on... more

04 Jul 2024 · 25 minutes
Generate 10x Views On A LinkedIn Post With These GPT-4o Prompts

Ep. 239 Are you ready to 10x your views on LinkedIn using AI?  Kieran and Kipp dive into the GPT-4o prompts that... more

02 Jul 2024 · 35 minutes
Only Pro Marketers Use These Untapped Marketing Channels

Ep. 238 Are you tired of spending your advertising budget on the same stale channels?  Kipp and Kieran dive into the untapped... more

27 Jun 2024 · 28 minutes
How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Ep. 237 How do we create the new marketing playbook of the AI era? Kipp and Kieran dive into the evolving landscape... more

25 Jun 2024 · 43 minutes
How To Stand Out As A Marketer In 2024 (Even On A Small Budget)

Ep. 236 "Is marketing facing a crisis of faith today?"  Kipp and Kieran dive into the shifting landscape of modern marketing and... more

20 Jun 2024 · 46 minutes
Everything I Learned From Seth Godin in 50 Minutes - Wes Kao

Ep. 235 Is instant success holding you back from true mastery? Kipp, Kieran, and guest, Wes Kao (co-founder of Maven and altMBA),... more

18 Jun 2024 · 45 minutes
Apple Intelligence Can Outsmart 99% Of Marketers (WWDC Recap)

Ep.234 Is Apple's AI revolution set to change the way you interact with technology and market your business? Kipp and Kieran dive... more

13 Jun 2024 · 30 minutes
Watch These 33 Minutes To Become An AI Expert

Ep. 233 What happens if AI reduces human cost to zero? Kipp and Kieran dive into the groundbreaking implications of AI on... more

11 Jun 2024 · 36 minutes
How To Rank #1 With Google’s Secret Algorithm (Google Leak Explained)

Ep. 232 What do the recent Google leaks mean?  Kipp and Kieran dive into the future of marketing automation and how Google's... more

06 Jun 2024 · 52 minutes
How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old... more

04 Jun 2024 · 38 minutes
Marketing Against The Grain
How This 19-Year-Old Got 11 Million Views In 4 Days (Shorts Masterclass)
Marketing Against The Grain
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Description

Ep. 231 What does it take to get 11 million views in just 4 days? It’s the ultimate masterclass with 19-year-old sensation Jenny... more