The VAST (Video Ad Serving Template) standard, as explained by Ari Paparo, was developed to facilitate the integration of video... more

Also, earnings coverage, SERP disasters, and more.For more in-depth discussion of these topics and links to the news we discuss,... more

The Transparency and Consent Framework (TCF), discussed by Julia Shullman of Telly, addresses key challenges in digital advertising related to... more

Plus Google Network woes, and the Trade Desk - Roku partnership.For more in-depth discussion of these topics and links to... more

How is WPP investing over $300 million per year on AI? Stephan Pretorius, the company's CTO, explains. For more in-depth... more

Jounce's Chris Kane joins us for the latest on SPO. Plus X brand safety and "Person on the street" from... more

Lara Koenig from MiQ gives us a class on SPO for CTV.For more in-depth discussion of these topics and links... more

Plus Forbes MFA, and AdTheorent acquisition.Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is... more

Shane tells us about his time at IPONWEB, the birth of BidSwitch, and his new platform, Bedrock.Visit Marketecture.tv to join... more

Sometimes our listeners have perspectives that differ from ours. So we're giving them a chance to give us some feedback.... more

Josh is a veteran of the measurement business and he gives his perspective on how measurement is evolving.Visit Marketecture.tv to... more

Plus the latest controversy with "Ad Bridging"Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. ... more

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp.Visit Marketecture.tv to join our community... more

Michael Cassidy is the CEO of M3, bringing non-endemic advertising dollars to retailers. Think travel brands on suitcase stores. Also... more

So says our guest, Mike Driscoll from Rill Data.Visit Marketecture.tv to join our community and get access to full-length in-depth... more

We go deep on the privacy sandbox, the CMA, the recent criticisms from the IAB, and what's next. Alex Cone... more

Jon Roberts it the Chief Innovation Officer for Dotdash Meredith, "America's largest digital and print publisher." He bucks the trends... more

Per Sandell, VP of Product for Spotify, focuses on Spotify's advertising strategies and products. Sandell highlights Spotify's substantial growth in... more

Lauren Wetzel is the outspoken COO of InfoSum. She talks about the space, the Habu acquisition, composable data stacks, and... more

Matt Prohaska talks to us about supporting the news business. Plus Habu acquisition, LG ads follow-up, and Jeff Green goes... more

So much drama in ad tech and publishing. Ari reports live from his hotel room at CES.Visit Marketecture.tv to join... more

Bill Wise, CEO of Mediaocean, talks about how the company came to be by merging with stalwart DDS, along with... more

Eric and Ari talk about the first year of the Marketecture podcast and shout outs for various trends and predictions.Visit... more

Andrew Kraft is one of the best known and respected executives in media. He recently left The Arena Group along... more

Long-time head of the Media Rating Council George Ivie talks about the work he does to assure accurate media measurement,... more

James Borow and Daniel Druger host the Taking Inventory podcast talking all things commerce media and social commerce. They talk... more

Scope3's co-founder and COO talks about carbon measurement and reduction, and how it is working with BOK. Plus the TV+... more

Vibe is building "Facebook ads for TV", allowing small and less sophisticated advertisers to show ads on TV for as... more

Brian Morrissey from the Rebooting talks to us about sustainable media models, the Jezebel closing, and Buzzfeed's new strategy. Also... more

From the founder of DemandBase, Channel99 is an analytics solution that shows you how your marketing efforts touch specific companies... more

Shamim Samadi was the co-founder of Beeswax and a long-time veteran of Google's ad group. Now he's working with... more

Recess is a marketplace where brands can purchase sponsorships of real world events, like races and festivals.Justify Your Existence is... more

Tom Trisacari talks about the musical he's writing, plus valuations of ad tech companies.Visit Marketecture.tv to join our community and... more

Noah Palansky from Taiv.tv explains how his technology replaces the linear ads on bars and restaurant TVs with new creatives... more

Gavin Dunaway of The Media Trust talks fraudulent ads, including scams targeting the elderly and the early days at AdMonsters.... more

The hardest thing in podcasting is finding an audience. Amaze Media Labs offers an ad buying platform that podcast owners... more

Chris Kane from Jounce joins us to try to define what an MFA site is and what we should do... more

Spaceback’s creative automation tools turn high-performing social posts into production-ready ads for brands like CB2, UGG, Ulta and Corkcicle. In... more

Jon Carpenter, the CEO of Comscore, joins us to talk about the company, the JIC, and the future of measurement.... more

Captify has been around a long time. Historically, the company has used search intent data ingested from its partners’ on-site... more