Leading Conversations
In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world. This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.
Episodes
January 15, 2025 • 40 mins
Barry is joined by the Marketing Society Scotland Star Awards Chair, Kirsteen Beeston and Andrew Dobbie from MadeBrave. They discuss their experiences, learnings and tips for success in creating and curating award-winning entries for this years Star Awards, being held in Glasgow on June 12th 2025.
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October 23, 2024 • 52 mins
Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and travelled all over the world on shoots and exhibited his art in both private galleries and public museums.His fascinating story traverses from his early days serving as a prison officer, de...
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September 17, 2024 • 67 mins
Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or indeed don't separate!) the professional from the personal when it comes to work and family, their challenges along the way on both their independent and their collective career journeys ...
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September 3, 2024 • 65 mins
In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector. Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influence...
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July 31, 2024 • 48 mins
Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder man...
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June 13, 2024 • 48 mins
In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.
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May 22, 2024 • 49 mins
In this special episode of Leading Conversations,
Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.
We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery.
Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.
We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery.
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April 30, 2024 • 46 mins
In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams. Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'dari...
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March 6, 2024 • 60 mins
A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.
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January 24, 2024 • 45 mins
In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.
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January 10, 2024 • 54 mins
In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.
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November 23, 2023 • 39 mins
Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.
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November 8, 2023 • 59 mins
In this episode of Leading Conversations, I talk to Jenny Emslie Owner & CEO of Sunshine: The Social Agency, and Barrington Reeves Creative Director & Founder of Too Gallus. Chatting about what inspired them as young agency founders. As well as some of the challenges faced as they've grown their businesses and the exciting opportunities they see for the future.
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August 1, 2023 • 40 mins
We've all heard the phrase "Having it all" but what does it really mean, where does it come from, and does it still have a place in today's world? Guest host Sallie Bale, Strategist at Lane, along with guests tech industry expert Melinda Matthews and Head of Marketing, Brand Homes Scotland at Diageo Alan McGarrie, discuss what the phrase means to them, and whether they think it still has mileage today. Or is it time to retire the p...
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May 25, 2023 • 60 mins
In this episode, Barry is joined by Lisl Macdonald and Thorranze Cheung for a fascinating talk, discussing their respective experiences working in marketing in both the East and the West of the world and their unique takes on what Cultural Fluidity means to them.
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May 10, 2023 • 27 mins
Tune into our latest episode of Leading Conversations, recently recorded live at the Marketing Society’s Digital Day, where a number of inspiring speakers from various corners of the vast digital spectrum shared their learnings, insights and exciting new technologies with a packed auditorium at The Glasgow Science Centre.
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April 4, 2023 • 53 mins
In this episode, Barry leads the conversation with Lynsey Fusco from The Royal Edinburgh Military Tattoo and Shona McCarthy from the Edinburgh Fringe Festival Society.They openly discuss some of the key challenges currently faced by our cultural attractions, as well as the opportunities ahead for their unique, globally-renowned brands.
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March 13, 2023 • 41 mins
In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within.
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February 8, 2023 • 50 mins
In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning & strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct & intuition vs. theory and try and ultimately try and simplify what it actually is - and therefore also isn’t.
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December 6, 2022 • 32 mins
In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide.
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