Social Slowdown: sustainable digital marketing for entrepreneurs

As an entrepreneur, who DOESN'T want to get better clients with bigger budgets? Well in this week's podcast episode, Ilise Benun tells us exactly how she helps her clients do just that. We discuss: How to bring your creativity to the business side of your bizHow being in a different stage of the buyer's journey means adjusting the wording on your platforms to cater t

Jessica Abel's background as an author led her to assume that mass marketing and a large audience was the ONLY way to succeed as a business owner; Thankfully, she finally figured out that her business models needed to first pay her bills, and THEN she could make decisions about audience and marketing style.In this week's episode, Jessica (she/her) and I discuss:How to thi

By now we know that what works for one, may not work for another. And in this week's episode, I'm talking with Jessica Lackey all about business models, and how sometimes what makes sense for other people may not make sense for you and your business. Maybe the traffic-based business models that we're sold can actually be less profitable than a lower, slower pace of b

Marissa Lawton is an 8-year online entrepreneur and conduit for ancient women’s wisdom who guides feminine seekers to reclaim their divine power and channel it into their businesses. As a former licensed therapist who left the medical model of mental health care, Marissa had a behind-the-scenes look into how patriarchal systems and structures continue to diminish women’s abilit

In this week's podcast episode, I'm thrilled to be speaking with Diann Wingert, a fellow female solopreneur with ADHD.Diann Wingert became a business strategist, coach, and mentor after a 20-year career as a psychotherapist. Her mission is to help ambitious outliers with big ideas and busy brains get focused, fired up, and flame retardant. Diann is the creator of The Bos

This is the second part of my 2-part conversation with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility. If you haven't already listened to Part 1, you can listen here: https://www.buzzsprout.com/1887252/13429205We also talk about our ability to focus, the importance of our choice of words, and how the average atte

Buckle up for Part 1 of a 2-part episode with Briar Harvey about all things social media, online marketing, neurodiversity, mental illness, and accessibility.We talk about the fear of missing out on social media, what it's like to run an online business AND consume content as someone who is neurodivergent, and more.Listen to Part 2 here.About Briar Harvey:Briar Harvey is a sto

This episode is all about planning your marketing strategy as an entrepreneur.Michelle Mazur talks about the importance of figuring out your messaging before your marketing. We talk about:The importance of collaboration for your marketing strategyHow you can do less, but BETTER and more efficiently - so you can do more of the things you loveIt's not just about the strategy - i

In this week's episode, Jen Liddy talks about how her Facebook account got hacked and caused her to completely rethink her marketing strategy for her business.We also discuss:When TikTok and other social media platforms can work for you, versus when it can be much harder to make it work for youThe pros and cons of scaling your businessThe value and cost of laborWhere your free

Last week I launched my new book, Social Slowdown: Market Your Business Without Sacrificing Your Mental Health.So for this week's podcast episode, I figured I'd give you a sneak peek into the book with an audiobook version of the introduction.If you want to read the whole book, you can get it for just $3.99 for the Kindle, or for $9.99 for a paperback copy - OR you can ge