Digital Marketing for UK Accountants

Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business.Here are a few insights you’ll hear in today’s show…Why is it a good idea to have a blog section on your website?Do you have to be great at writing to create blogs?Resources:Grammarly, a writing tool - https://www.grammarly.com/Connect to Annette Ferguson:Facebook - https://www.facebook.com/UKAnnetteFerguson/Instagram - https://www.instagram.com/annetteandco_/YouTube - https://www.youtube.com/channel/UCkohh_X-4R5mKfEW9rBQ1qAListen to the Podcast - Financial and Lifestyle Freedom for UK Business Owners -https://podcasts.apple.com/gb/podcast/financial-and-lifestyle-freedom-for-uk-business-owners/id1473582522

Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen?  Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for business success.Here are a few insights you’ll hear in today’s show…Depending on their brands and how they trade, what is the level of acceptance you will take from businesses?How do you position yourself when it comes to your business? (...Are you at ease with the branding of the cheap and cheerful kind or the pricey one?)Connect with Annette Ferguson: Website: https://www.digitalmarketingforaccountants.co.uk/Podcast: https://pod.link/1588887329Instagram: https://www.instagram.com/digimarketingforukaccountants/Twitter: @annette_fergsTikTok: @annette_fergsFacebook Group:  https://www.facebook.com/groups/theaccountantsinnercircleFacebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

Optimizing your social media visibility is an effective marketing technique that has been adapted by many businesses these days. Creating video content provides many benefits to your algorithm and so with client relationships.  When your clients watch your content, it builds trust and becomes a key factor for client retention.Here are a few insights you’ll hear in today’s show…How can content be used to improve your client experience?Benefits on your algorithms with clients watching your content.Connect with Annette Ferguson: Website: https://www.digitalmarketingforaccountants.co.uk/Podcast: https://pod.link/1588887329Instagram: https://www.instagram.com/digimarketingforukaccountants/Twitter: @annette_fergsTikTok: @annette_fergsFacebook Group:  https://www.facebook.com/groups/theaccountantsinnercircleFacebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

Little things can create a lot of impact for your business.  You don’t even have to spend a lot of time doing these, but you will notice that clients and people will gravitate more to you, giving you an upper hand for improved traffic and connections. When you put yourself out on whatever social media platforms, you are creating a human connection, therefore people will relate more to you and your business.   Here are a few insights you’ll hear in today’s show… Recording and posting a short-form video.  Make use of hashtags that have been working for you. Leave positive comments on 5 people's content. Go live for 8 minutes on whichever platforms you use. Repost previous videos that you have used in the past. Answer questions from other people in the comment section. Analyze which of your content is currently working best in each social media platform. Schedule the old content that you've already posted, e.g. quotes. Identify your three best times to post each day of the week. Create three ideas for content, brainstorm on it.Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Don’t be misled by the title of this episode today of the Digital Marketing for UK Accountants podcast.  It’s totally not about Paid Ads or spending money on social media, but rather, to PAY ATTENTION to the human factor in social media. It’s by showing up, reaching for more connections, getting yourself noticed which are effective ways to bring more people and traffic to your business.  When you interact as a human being on social media, on all the platforms you have on social media, you end up benefiting from it rather than doing paid ads.  Here are a few insights you’ll hear in today’s show…What are the things that many business owners are hesitant to do on social media?The benefits of being proactive with likes, reactions, comments, and sharing in your social media platforms Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Have you already developed a social media plan for this year 2022? If not, then don't worry...I've got you covered! Your social media efforts will be more effective if you have a strategy in place, which supports your enterprise-wide goals. It is important to outline your business goals in advance so that you can develop posts that support them.Enjoy Listening!Here are a few insights you’ll hear in today’s show… How to develop a powerful social media strategy around your core or pivotal contentHighly effective ways to grow your social media by creating a content ecosystem.Different ways to optimize your SEO.Different ways to utilize your main content.Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

In this episode of Digital Marketing for UK Accountants Podcast, you will learn about the youngest and unlikely platform to market your business - TikTok.It isn't just about the crazy dancing that kids love; it is also a platform that businesses are using to propel their growth.In fact, the demographics of TikTok show that its users are between 38 and 50 years old, which proves that the platform is not just for kids.You want to know why that is? Listen to this episode and learn how TikTok is a fast-rising marketing channel to date.  Enjoy Listening!Here are a few insights you’ll hear in today’s show… TikTok is a platform that can’t be ignored.A fair warning for first time users of TikTok.Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Twitter is a popular social media platform with millions of users and around 2009, it was the platform of choice for Annette Ferguson.  It is where she did a lot of her social interaction and where she got a lot of clients. As a cost-effective method of engaging the customer base, the platform is still used by businesses today. Enjoy Listening!Here are a few insights you’ll hear in today’s show…Quick tips on how to best use the Twitter platform.Learn how to search tweets.Establish a presence on Twitter.Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

For today’s topic that I would like to share are about the key matrix that you need to be looking at when you're looking at your digital marketing and social media activity. In social media, there  are lots of vanity matrices that you can check such as the likes that you get on your page, photos, videos, or posts, the number of followers you have and comments, and your LinkedIn connections. Tracking engagement actually doesn't bring you clients. What brings you clients is people booking a call with you, going to your website, writing you an email, people sending you inquiries, or whichever method you use to accept those inquiries. That is what actually matters from your digital marketing and social media activity. If you're looking at somebody's social media presence, and you are looking at their social media engagement, that does not mean anything. What matters is their consistency in putting out  valuable content that will attract clients. So do not judge a book by its cover when you're looking at people's social media activity, but also for your own.Here are a few insights you’ll hear in today’s show… ● What is a vanity matrix?● What actually matters in your digital marketing and social media activity●The importance of creating content consistentlyResources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

By having amazing video content for your business, it will naturally convert more sales and leads. Why? By creating content, your business can build relationships with your target audience as well as your potential customers and clients.Of course, you might be having some second thoughts because you might be thinking that it is an expensive investment. You might think that you need some ultra expensive equipment just for you to create high quality video content. Annette Ferguson has your back! In this episode, she will show you the magic behind your smartphone and how you can use it to create amazing content. She will also share with you the equipment that she used when she started her digital business journey. Listen to this podcast and learn how you can reap the financial rewards of your business. Enjoy!Here are a few insights you’ll hear in today’s show… High-quality video content doesn't need to be expensive.How you can use your mobile phone to create amazing video content for your business.The previous equipment that I used when starting my digital marketing journey. The importance of lighting when creating your video content. Current amazing equipment that I am usingResources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:Website: https://www.digitalmarketingforaccountants.co.uk/Podcast: https://pod.link/1588887329Instagram: https://www.instagram.com/digimarketingforukaccountants/Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircleFacebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

While others would advise finding out where your ideal clients hang out when choosing a social media platform, I would offer a perspective quite different from them. There are many factors to consider and you need to weigh things so that you will be able to uncover the best option for your business. Surely, it is ideal to be posting your content to almost every social media platform out there, but there are some key points missing in this approach. In this episode, I will give you my recommendations on what is the best way to handle this scenario. Make sure to listen to the very end. Enjoy!   Here are a few insights you’ll hear in today’s show…How should you proceed when you have no time and no manpower?Annette Ferguson’s recommendation on what social media platform to focus on.Resources: FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:Website: https://www.digitalmarketingforaccountants.co.uk/Podcast: https://pod.link/1588887329Instagram: https://www.instagram.com/digimarketingforukaccountants/Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircleFacebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

You need to be aware of the differences between accounting and bookkeeping when deciding which you need for your business. Keeping records of a business's financial transactions is the job of a bookkeeper. An accountant, in contrast, looks at a company's financial picture from a broader perspective.In this episode, I will explain to you the clear differences between a bookkeeper and an accountant, the qualified vs. non-qualified, and the importance of getting a qualified one for your business. Furthermore, I will discuss the so-called “one-stop-shop” that most business owners do that will surely benefit you as well.Enjoy listening!    Here are a few insights you’ll hear in today’s show… The roles of a bookkeeper and an accountant. The difference between a bookkeeper and an accountant.The important reasons why you should get a qualified accountant or bookkeeper. What is a one-stop-shop that most business owners do nowadays?  Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:Website: https://www.digitalmarketingforaccountants.co.uk/Podcast: https://pod.link/1588887329Instagram: https://www.instagram.com/digimarketingforukaccountants/Facebook Group: https://www.facebook.com/groups/theaccountantsinnercircleFacebook Page: https://www.facebook.com/Digital-Marketing-for-Accountants-1981451485439866

By having an account in your business, they can provide quantitative financial information that can be used by investors, management, and government in making business decisions because it allows you to track your income and expenditures, ensure statutory compliance, and provide you with financial reports that can be used by investors, management, and government. In other words, they will make your life easier while helping you grow your business.In this episode, I’ll share some insights into how extremely helpful an accountant is for your business and what are the qualities of a great accountant that you should onboard into your business. Enjoy listening!    Here are a few insights you’ll hear in today’s show… The advantages of having an accountant in your business.The definition of a GREAT accountant. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Business owners who work with Digital Marketing should understand the value of opt-in which is to gain direct access to potential customers or clients who want to hear about the products or services they offer. Therefore, those people who opt-in are indicating that they are interested in your content and will lead to getting them sign-in to your business. In this episode, I will explain what opt-in is and why you need it for your business. Furthermore, there are a lot of benefits that you can get from opt-in and I will thoroughly explain to you how to take advantage of them. Enjoy listening!    Here are a few insights you’ll hear in today’s show… The meaning of opt-in and how it works. The importance of opt-in for your business.The advantages of opt-in in getting your potential customers and clients. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Global reach and increasing your leads, those are some of the benefits of digital marketing and social media. They sure sound nice, but will you be able to get to your ideal customers and clients? I’ve got you covered! In this episode, I will guide you through how to effectively produce your content and how you can accurately deliver them to your ideal customers and clients. Enjoy listening!    Here are a few insights you’ll hear in today’s show… How to accurately cut through the noise of digital marketing and social media to attract your customers and clients.What is a “Laser Content”? Checklists for getting your customers and clients through your content. Resources:Facebook Advantage: UK Accountants & Bookkeepers - Live Workshop: https://www.digitalmarketingforaccountants.co.uk/faw Facebook Scheduling Tool: business.facebook.com/creatorstudioResources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Using an effective scheduling tool for your Social Media or Digital Marketing posts can help you organize your posts according to priority. As a result, you can concentrate on the most important tasks instead of thinking about what kind of social media engagement you will post. Certainly, the benefits are significant. However, do you know what tools you will use in order to accomplish this? Are you worried that you will invest a lot of funds just for this? I’ve got your back! Throughout this episode, I will share with you the scheduling tools that I personally use which I consider highly efficient and really helpful for my business. What's more, I guarantee none of these tools will break the bank! Enjoy listening!    Here are a few insights you’ll hear in today’s show… Highly effective ways and tools that you can use to pre-schedule your social media or digital marketing posts. The importance of pre-scheduling.The reason why you should opt-in for free apps is in terms of pre-scheduling. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Improve your brand awareness, attract more potential customers and clients, and expand your market reach. Those are some of the advantages of using social media for your business. Through social media, your business can communicate directly with your customers. As a result, the greater the conversion rate, the better their engagement with customers. Given all these great benefits and results, we still have one problem. Which platform should we focus on to achieve these amazing results? Here I am going to share with you TWO critical factors you need to take into account when selecting the right social media channel for your business. Enjoy listening!    Here are a few insights you’ll hear in today’s show… The TWO main considerations when choosing where to spend your time when you are on social media. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Consistency and relentlessness. I have met a lot of business owners who believe that these two things are synonymous. They always thought that for you to become consistent, you also need to become relentless. As soon as I explain the difference, their perspective changes.Throughout this episode, I will share the difference between consistency and relentlessness and discuss ways to be consistent without being burned out especially when you are starting to produce your own content.  Enjoy listening!    Here are a few insights you’ll hear in today’s show… Highly effective tips on how you can be consistent without being relentless.The importance of choosing your freedom when it comes to producing your content. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

Business owners who create content consistently establish relationships with their audiences better. Your audiences and potential customers and clients can ask questions and you can interact with them. It puts you in the position to obtain credibility by consistently sharing how your service or product benefits them greatly.In this episode, I will share with you how you can effectively produce your pillar content, how often you should produce it, and on which platforms you should focus your content to attract potential clients and customers.Enjoy listening!    Here are a few insights you’ll hear in today’s show… What is Pillar Content and why is it important?Why your website needs to house your main contents.The ideal frequency of content creation depends on your capabilities and capacity. Resources:FREE Social Media ChecklistFacebook Advantage WorkshopAccountants Online Success SchoolConnect with me here:WebsitePodcastInstagramFacebook GroupFacebook Page

This is Annette Ferguson and I am super excited to bring you the Digital Marketing for UK accountants podcast. This show is going to be your ultimate guide towards all things digital marketing, and social media for your accounting firm. We are going to be delving into how to increase leads, increase clients, and ultimately increase your revenue through all things digital marketing and social media. Every week I'll be diving into a topic that you can go away and fully implement in your accounting firm in order to achieve the goals that you have for it. I cannot wait to dive in with you.