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JFDI with The Two Lauras | For Freelance Social Media Marketers
JFDI with The Two Lauras | For Freelance Social Media Marketers
The Two Lauras

If you are a freelance social media manager, you are in the right place! Join the two Lauras as they give you... more

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Episodes

130: 2024’s Social Media Icks: Our (Strong) Opinions on Shoddy Behaviour, Dodgy Trends & Crap Marketing

Social media – sometimes it just feels like the land of the icks. From shady MRR to banner posts that... more

12 Nov 2024 · 43 minutes
129: Need More Money? When to Put Your Prices Up as a Social Media Manager

You’ve decided it’s time to put your prices up – yay! But when’s the best time to do it? You’re... more

05 Nov 2024 · 17 minutes
128: How to Find Clients Who Can Pay High Prices

Getting on a call with a potential client and discovering they only have £50 to spend on you is bad... more

29 Oct 2024 · 20 minutes
127: Don’t Make These 8 Freelancer Money Mistakes

We’ve seen (and made, oops!) lots of money mistakes over the years we’ve been in business. Whether you’ve realised you... more

22 Oct 2024 · 31 minutes
126: Our Three Secrets to Passive Income Success

Passive income – the idea that you can earn money doing nothing. Does it even exist? We think not. But,... more

15 Oct 2024 · 22 minutes
125: Behind the Scenes of The Social Media Managers’ Toolkit (+ A Time-Sensitive Bonus!)

Ever wondered exactly what’s in our Social Media Managers’ Toolkit? Well, we’ve finally sat down and recorded a podcast episode... more

08 Oct 2024 · 27 minutes
124: BTS: Our Instagram Audit Strategy

You know how it’s so much easier to work out how you want to improve a client’s account than your... more

01 Oct 2024 · 26 minutes
123: 7 Services to Sell to Make Extra Money from B-Roll Videos

Lip-syncing and dancing on reels is out – b-roll is in and firmly here to stay. Some people really struggle... more

24 Sep 2024 · 32 minutes
122: Stop Making “How-To” Posts – Create One of These 6 Value-Based Content Types Instead!

“Give value” - when you hear that, what springs to mind for you? Is it creating reams and reams of... more

17 Sep 2024 · 24 minutes
121: You’ve Just Signed a New Client - Now WTF Do You Do?

Whether it’s a “whoopee” from Laura Davis, or a Diet Coke break from Laura Moore, we all have our own... more

10 Sep 2024 · 24 minutes
120: Starting a Brand New Social Media Account: What Would We Do?

Has a client ever come to you wanting you to start up a new account for them and you wonder... more

03 Sep 2024 · 21 minutes
119: Make Money Creating the One Document All Businesses Need (But Most Don’t Have)

We don’t mean to spoil things, but it’s a Brand Voice Guide, and we bet you haven’t made one for... more

30 Jul 2024 · 22 minutes
118: Make Money Out of Being Rejected

Potential client rejecting your proposal got you down? Don’t worry, you might still be able to work with them -... more

23 Jul 2024 · 20 minutes
117: Create Another Revenue Stream by Selling Social Media Group Training and Workshops

If you listened to episode 106 previously, you’ll know all about our Offer Triangle Framework. Today, we’re sharing all about... more

16 Jul 2024 · 34 minutes
116: Run Out of Content Ideas? Here’s 6 Things to Try to Inspire Yourself Again

Uh oh, the day has finally arrived - you sit at your desk ready to work and discover that someone... more

09 Jul 2024 · 29 minutes
115: Grow Your Clients’ (and Your Own!) Visibility in 9 Different Ways

Visibility is a tricky one - it’s so easy to blame feeling invisible as a business owner on the mysterious... more

02 Jul 2024 · 37 minutes
114: Should You Start Offering a Threads Service as a Social Media Manager?

Almost a year ago, Threads launched (where does the time go?!) as Meta’s rival to Twitter and we thought it... more

25 Jun 2024 · 28 minutes
113: Three Simple Tweaks to Get More Clients

If you mention to us that you’re struggling to get new clients, firstly: don’t be surprised if Laura Davis comes... more

18 Jun 2024 · 12 minutes
112: Finding Your Niche to Stand Out More as a Social Media Manager

Niching - you’ve probably already been told you should do it, but why? When we started our businesses, we both... more

11 Jun 2024 · 33 minutes
111: Instil Confidence in Potential Clients Without Guaranteeing They’ll Go Viral

There’s nothing worse than sitting down on a discovery call and a potential client says “can you guarantee me that... more

04 Jun 2024 · 26 minutes
110: Taking Time Off this Summer as a Social Media Manager: Part 2 - Client Relationships and Conversations

It’s the second part of our mini-series all about getting you as organised and prepared as possible for your summer... more

28 May 2024 · 26 minutes
109: Taking Time Off this Summer as a Social Media Manager: Part 1 - Content Planning and Getting Ahead

Summer is almost here (we think!) and it’s time to start thinking about when you’re going to want time off... more

21 May 2024 · 23 minutes
108: Why We Suggest You Dump “Social Media Content Dumps” in the Bin

Content dumps - dump by name, dump by nature. We are not fans of content dumps at all and mainly... more

14 May 2024 · 28 minutes
Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Meta just made a major change to the way their verification system works, adding new paid options that give businesses... more

09 May 2024 · 32 minutes
107: Write Better Copy so People Stop the Scroll and Engage with You Instead

There’s a myth going around that people just don’t read captions anymore and social media is all about the visuals... more

07 May 2024 · 24 minutes
106: Use Our Simple Framework to Make More Money as a Social Media Manager

What comes to mind when you think of “business security”? If you answered having lots of retainer clients, well then,... more

30 Apr 2024 · 28 minutes
105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in... more

23 Apr 2024 · 28 minutes
104: Buying Habits Have Changed… Here’s How to Influence Buyers’ Decisions as a Social Media Manager

How many ads have you seen today? Unless listening to this podcast is the very first thing you’ve done today... more

16 Apr 2024 · 29 minutes
103: Ethically, Should You Use AI as a Social Media Manager?

In our little online business bubble, everyone and their dog knows what ChatGPT is, and it seems like every platform... more

09 Apr 2024 · 25 minutes
102: Win More Clients with a High-Converting Proposal

Some questions we see SO often in our Facebook group is “what should I put in my proposal?” or “my... more

02 Apr 2024 · 23 minutes
101: Handling Social Media Backlash and Negative Comments on Your Content

What’s our least favourite thing as social media managers? Definitely when negative comments get posted on our content or our... more

26 Mar 2024 · 33 minutes
100: Arguments, JFDI Attitudes and Big Business Mistakes

100 episodes - where on earth did the time go?! Thank you so much to all of our wonderful listeners... more

19 Mar 2024 · 43 minutes
99: Stop Sliding into DMs with Cold Pitches

A salesman at the door, or a DM-slide - it’s all the same to us. Please stop!! If you don’t... more

12 Mar 2024 · 18 minutes
98: Exactly How to Get Started as a Social Media Manager

Feel overwhelmed and confused with starting your business? Don’t worry - you’re definitely not alone, and we’re here to help... more

05 Mar 2024 · 17 minutes
97: Increase Your Income Significantly This Year With This One Underrated Change

It’s no secret that ads are everywhere in today’s world! One of the most popular places to see ads is... more

27 Feb 2024 · 26 minutes
96: How We Built a Highly Engaged Community in a Facebook Group Without Ever Using the @everyone Tag

In our free Facebook Group, The Social Media Managers Hub (linked in the show notes if you haven’t joined us... more

20 Feb 2024 · 36 minutes
95: Dishing the dirt on the “Faceless Marketing” Instagram Trend

Have you seen any stock image-y, B-roll type content with some sort of quote or text on it recently? If... more

13 Feb 2024 · 27 minutes
94: How to Improve Your Instagram Content to Drive More Engagement and Reach More Customers

Recently, we sat down and had a chat about Instagram and decided that if we we’re going to put effort... more

06 Feb 2024 · 26 minutes
93: Why Your Lead Magnet Isn’t Working and What to Do About It

There are so many things that can make or break your lead magnet, and a really good one can turn... more

30 Jan 2024 · 25 minutes
92: Navigating Life and Business with a Breast Cancer Diagnosis with Allison Christie

So many things in life can be much harder to navigate as a freelancer compared to being employed, and none... more

23 Jan 2024 · 41 minutes
91: The real difference between working with high paying and low paying clients as a social media manager freelancer

How can you charge the big bucks? What’s the difference between working with a low paying client Vs a higher... more

16 Jan 2024 · 24 minutes
90: How to get new clients when you only have a small audience on social media

With all the hype about audience growth right now, we're back to remind you that you don't need a big... more

09 Jan 2024 · 24 minutes
89: Can we PLEASE not take these social media icks into 2024?

Do these things give you the ick too? In this episode, we're talking about the things we see on social... more

02 Jan 2024 · 24 minutes
88: Has this year been a success for you? Let's find out!

How did 2023 work out for you? In this episode we're diving into a quick exercise to help you see... more

26 Dec 2023 · 35 minutes
87: How to navigate the new era of privacy on social media as a marketer

The way people use social media has changed... dramatically! These are the biggest changes we've seen in years so in... more

19 Dec 2023 · 34 minutes
86: Four common questions social media freelancers have when it comes to Meta ads... and our frank and honest answers!

There are four questions we get asked all the time when it comes to Facebook and Instagram ads, so in... more

12 Dec 2023 · 30 minutes
85: The realities and practicalities of being a freelancer when you have a disabled child - Laura Davis interviews Laura Moore in this behind the scenes episode

In this episode, Laura Moore is sharing the realities of juggling business life with being a 24/7 carer for her... more

05 Dec 2023 · 35 minutes
84: What should you call your social media business? We discuss your options for naming your business!

Naming your business is HARD.. right? So in this practical episode we're sharing some tips to help make it far... more

28 Nov 2023 · 22 minutes
83: Stop playing small & have more impact in 2024

2024 is YOUR year!! So in this episode we are talking about how you can stop playing small and make... more

21 Nov 2023 · 29 minutes
82: Protect your business

In this episode we are diving into the dangers of running an online business and how you can avoid some... more

14 Nov 2023 · 28 minutes
81: how to prove ROI

The best way to keep your clients paying for longer is to not only get them results, but prove they've... more

07 Nov 2023 · 30 minutes
80: Where is Your next Client Hiding? 8 Places to Find Your Ideal Social Media Clients

Feeling like your ideal client is playing a game of hide and seek? We get it. The hunt can sometimes... more

31 Oct 2023 · 29 minutes
79: How to take time off and still make $$$ in your social media business

Taking time off over Christmas might seem like a far off dream but in this episode we are turning it... more

24 Oct 2023 · 36 minutes
78: To Charge or Not to Charge? Navigating the 'Work for Free' question as a freelance social media manager.

To Charge or Not to Charge? The question every freelance social media manager grapples with. While the idea of working... more

17 Oct 2023 · 15 minutes
77: How to feel more confident going into a discovery call

Ever felt that pang of anxiety before a discovery call? You're not alone. But what if you could transform that... more

10 Oct 2023 · 18 minutes
76: This Month's 'Must-Share' Social Content (Based on a Proven Framework)

In this episode we're walking you through the trademarked framework we use to create content for our own business, and... more

03 Oct 2023 · 17 minutes
75: Maximise Your Black Friday Profits: Proven Strategies to Cash In!

Black Friday isn't just about snagging great deals; it's a goldmine for savvy social media managers ready to cash in!... more

26 Sep 2023 · 19 minutes
74: How to add affiliate income to your business as a freelance social media manager

Affiliate marketing has helped us generate thousands and thousands of pounds of additional income. So in this episode, we're sharing... more

19 Sep 2023 · 19 minutes
73: Do these things BEFORE you launch your course!

Launching a digital or live course is the perfect way to increase your income as a freelance social media manager... more

12 Sep 2023 · 34 minutes
72: A simple way to get people on your email list

You already know you need people on your email list, but how on earth can social media managers get people... more

05 Sep 2023 · 18 minutes
71: How to generate additional cash in your business

Looking for more ways to increase your income? In this episode, we're taking you through our Offer Triangle framework and... more

25 Jul 2023 · 29 minutes
70: What should you actually say in your emails!?

You know you need an email list, but what should you actually say in your emails!? That's what we're discussing... more

18 Jul 2023 · 20 minutes
69: Threads! What is it & how to use it as a social media manager.

Threads just launched, and we're here to help you figure out whether you should be on it and offering a... more

11 Jul 2023 · 55 minutes
68: Are you giving off these red flags and putting off potential clients?

You might be turning clients away without even realising it! In this episode we talk about the red flags we're... more

04 Jul 2023 · 23 minutes
67: How to work in social media without it taking over your life.

Working in social media can sometimes feel like you're on call 24/7... exhausting!But it doesn't have to be that way!... more

27 Jun 2023 · 22 minutes
66: How to choose the perfect scheduling tool

Picking a scheduling tool is not easy! There are SO MANY choices out there! So in this episode we're breaking... more

20 Jun 2023 · 18 minutes
65: How exactly should a freelance social media manager structure their prices?

Pricing is ALWAYS a hot topic so in this episode we're diving into how to structure your pricing packages.Available wherever... more

13 Jun 2023 · 18 minutes
64: How much money can you make as a freelance social media manager

In this episode we're diving into how much money you can make as a social media manager.We're sharing→ How much... more

06 Jun 2023 · 15 minutes
63: Four ways to get clients (even when you have no experience as a social media manager)

In this episode we're sharing four ways to get clients as a social media manager, even when you're brand new... more

30 May 2023 · 18 minutes
62: Do social media managers need a formal qualification?

Do freelance social media managers need a formal qualification? We think not! And in this episode, we're sharing all the... more

23 May 2023 · 21 minutes
61: Building a business as an Instagram coach with Milla Richardson from Pink Storm Social

In this episode we're joined by Milla Richardson from Pink Storm Social to discuss all things Instagram. Milla is here to... more

16 May 2023 · 44 minutes
60: How to stay sane when you work in social media

Reducing your social media use can significantly lower levels of anxiety, depression and loneliness. And it can help you sleep... more

09 May 2023 · 31 minutes
59: Using TikTok as a service based business with Penny Walker

In today's episode, we are joined by TikTok trainer, Penny Walker. Tune in to hear the mistakes you might be... more

02 May 2023 · 29 minutes
58: Unlocking Pinterest Potential with Faye Strange

In this episode we're joined by Pinterest expert, Faye Strange, to talk all about how being a Pinterest manager is... more

25 Apr 2023 · 27 minutes
57: Make your website a strong business asset with Tom Garfield

Today we are diving into one of the most important business assets a freelancer can own: your website. In this... more

18 Apr 2023 · 37 minutes
56: Inside intel: 5 Mastermind Retreat Conversations to Elevate Freelancer Growth

In today's episode, we're taking you behind the scenes to share five conversations we had with some incredible people in... more

11 Apr 2023 · 35 minutes
55: How to offer content creation as a service with Georgia Williams

In this episode we're talking to Georgia Williams all about what it's like to offer content creation as a service... more

04 Apr 2023 · 25 minutes
54: How to create a 4-week programme

In this episode, we’re taking you behind the scenes of our most recent launch, and breaking down exactly how you... more

28 Mar 2023 · 36 minutes
53: Working in a partnership with Marielle Bayliss and Claire Smith

In this episode, we're talking all about what it’s like to take the leap and form a business partnership. Having... more

21 Mar 2023 · 39 minutes
52: Make time & get leads on LinkedIn with Gus Bhandal

On today's show, we're talking to Gus Bhandal - the go-to guru on all things LinkedIn! And in this episode,... more

14 Mar 2023 · 35 minutes
51: How and when freelance marketers should fire a client

Have you ever been in that awkward situation where you need to fire a client, but you’re not really sure... more

07 Mar 2023 · 22 minutes
50: Social media SEO, what is it and why do you need to do it?

We all know the importance of SEO on our websites, but what about social media? In this episode, we’re discussing... more

28 Feb 2023 · 22 minutes
49: How to create shareable content for any platform

Shareable content is one of the most important types of content that you should be creating for your business, regardless... more

21 Feb 2023 · 31 minutes
48: 5 mistakes to avoid when looking for ads management clients

In this episode, we’re diving into the 5 biggest mistakes you might be making when you’re looking for ads management... more

14 Feb 2023 · 28 minutes
47: Not getting leads? Try these quick tweaks!

In this episode, we are sharing some quick tips to help you generate more leads from your social media platforms.... more

07 Feb 2023 · 20 minutes
46: What to do now to be able to pay yourself a bonus at the end of the year

Just because you are a freelancer, it doesn't mean you can't get an end-of-year bonus! This is something that Laura... more

31 Jan 2023 · 22 minutes
45: How will AI affect social media managers?

AI is the hot topic right now, and in this episode, we are diving into how the development of more... more

24 Jan 2023 · 37 minutes
44: How to have an endless supply of content inspiration - for any industry!

When you're on the content creation hamster wheel, it can be a struggle to keep finding inspiration. But if you... more

17 Jan 2023 · 26 minutes
43: Why you? The importance of social proof in marketing.

Why should I choose you? That's what people are wondering when they come across your business. In this episode, we... more

10 Jan 2023 · 24 minutes
42: Big lessons we're taking from 2022 to take us into 2023

In this episode, we share the big lessons we've taken from 2023 and what you can learn from our experiences.→... more

03 Jan 2023 · 26 minutes
41: 4 strategies to help your business to be discovered in 2023

strategies! Picking one and doing it well will make sure that your dream clients know you exist & can choose... more

27 Dec 2022 · 23 minutes
40: How to get paid on time - with Jemma Crouch

When you work as a freelancer, there's nothing worse than not being paid on time - or at all. So... more

20 Dec 2022 · 37 minutes
39: Marketing strategies for 2023 from 13 guest experts

We recently reached out to some of our amazing marketing friends to ask them one simple question 'what marketing strategy... more

13 Dec 2022 · 25 minutes
38: How to set goals you can actually achieve in 2023

As we approach the end of the year we thought now would be a great time to talk about goal... more

06 Dec 2022 · 25 minutes
37: How to get more clients without social media marketing!

In today’s episode, we are talking about one thing that (according to McKinsey & Co) is 40x more effective at... more

29 Nov 2022 · 30 minutes
36: How to build better connections with potential clients so they can't wait to work with you

In this episode, we are talking about how you can build better connections with potential clients so that their journey... more

22 Nov 2022 · 35 minutes
35: One service you should offer to add an extra £100 to your bank balance every month!

In today’s episode, we’re talking about a service we've both offered for years which helped us not only add more... more

15 Nov 2022 · 17 minutes
34: How to keep children safe on social media [Interview]

Before becoming a child online safety expert, Jessica Chalmers was a freelance social media manager, and it was during that... more

08 Nov 2022 · 29 minutes
33: Social media marketing is not an admin job

One thing we say pretty much daily is that 'social media marketing is NOT an admin job' - this is... more

01 Nov 2022 · 31 minutes
32: 5 Steps To Revolutionise Your Pricing As A Freelance Marketer

Have you ever asked someone else's advice on your prices? If you have, you're not alone. But in this episode,... more

25 Oct 2022 · 17 minutes
31: A simple reporting strategy for retaining clients

Now, more than ever before, freelancers must do everything they can to retain their long-term clients. So in this episode,... more

18 Oct 2022 · 23 minutes
30: What happens in Barcelona stays in Barcelona [apart from when it's on a podcast]

We've just come back from a business breakaway in Barcelona with some of our members and in this episode we... more

11 Oct 2022 · 20 minutes
29: How to get more potential clients to say YES!

No matter what you're selling or who you're selling it to, you'll always have people that say no because it's... more

04 Oct 2022 · 13 minutes
28: Make more money as a social media manager (without having taking on more management clients)

Times are tough, the cost of living is increasing, and we’re seeing it's taking longer to convert high-paying clients, so... more

28 Sep 2022 · 21 minutes
27: We were wrong about LinkedIn!

We've been pretty vocal in the past about our views on LinkedIn, but something happened recently that changed our minds... more

20 Sep 2022 · 26 minutes
26: How to sell on social media

When you don't like selling on social media or feel awkward about it you'll love this episode! We're talking about... more

13 Sep 2022 · 23 minutes
25: How to make money in an economic downturn

The news is grim; whenever you turn it on, you're faced with more doom and gloom. Prices are increasing, and... more

06 Sep 2022 · 27 minutes
24: The right way to scale YOUR social media business

This is the final part of a mini-series on scaling your social media business.In this episode, we discuss all the... more

12 Apr 2022 · 20 minutes
23: Scaling your social media business by launching a course

This is part 4 of a mini-series about scaling your social media business In this episode, we share our experiences... more

07 Apr 2022 · 31 minutes
22: Scaling your social media business with a membership

This is part 3 of a mini-series on scaling your social media business.In this episode, we discuss how you can... more

05 Apr 2022 · 28 minutes
21: Scaling your social media business with digital products

This is part 2 of a mini-series on scaling your social media business.In this episode, we share our experiences of... more

31 Mar 2022 · 23 minutes
20: Scaling your social media business with an agency model

We are back with a 5-part series, sharing all the ways you can scale your business as a freelance social... more

29 Mar 2022 · 22 minutes
19: Best (and worst) social media moments of 2021

2021 saw so many changes on social media, and some incredible content moments, so in this episode, we're looking back... more

17 Dec 2021 · 30 minutes
18: Perception V reality... are people the same online as they are in real life?

Have you been surprised when you've met people in real life? In this episode, we let you into our brains... more

14 Dec 2021 · 15 minutes
17: Should freelance social media managers have a Facebook group?

In this episode, we discuss whether freelance social media managers should have a Facebook group and share our thoughts around... more

07 Dec 2021 · 18 minutes
16: Introducing the no-faff plan

We are often asked how we manage our time as we run our company and manage our own freelance clients... more

30 Nov 2021 · 16 minutes
15: Quick cash ideas for social media managers

At this time of year, you might be looking for ways to top up your bank balance so in this... more

23 Nov 2021 · 21 minutes
14: Sell like Adele!

We are breaking down Adele's latest launch and breaking down her sales funnel to share how she used some of... more

16 Nov 2021 · 21 minutes
13: Why aren't you getting engagement on your client content?

If you struggle with getting engagement on your client accounts (or your own) then this episode is for you. We... more

09 Nov 2021 · 14 minutes
12: How can you position yourself as the expert when there are so many 'experts' already?

These days there are so many 'experts' out there sharing their advice, strategies, hacks etc with regards to social media... more

02 Nov 2021 · 23 minutes
JFDI with The Two Lauras | For Freelance Social Media Marketers
21: Scaling your social media business with digital products
JFDI with The Two Lauras | For Freelance Social Media Marketers
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Description

This is part 2 of a mini-series on scaling your social media business.In this episode, we share our experiences of scaling our... more