In Rigged, we’ll rummage through the bag of tricks used by PR to shape the world you live in. Over the last... more
In more than 30 climate cases making their way through U.S. courts today, oil companies are using an argument they've... more
Worried that all their work creating Mobil's personality and a multi-pronged issue advertising campaign to go with it would go... more
In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding... more
In 1944 the greatest threat to American industry wasn't World War II, it was convincing Americans to fall back in... more
Astroturfing—the creation of fake grassroots groups to agitate for pro-business policies—has been a favorite tactic of industries and companies trying... more
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back... more
The tactic of science denial is fairly well known these days. In this episode, we dig into a lesser-known aspect:... more
You could be forgiven for thinking the crisis actor myth was cooked up by Alex Jones to sell people on... more
In this episode we'll meet the godfathers of American PR, Ivy Lee and Edward Bernays, and explore the origins and... more
Introducing Rigged: A podcast documenting the history and evolution of disinformation in America. Learn more about your ad choices. Visit megaphone.fm/adchoices