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Critical Frequency

In Rigged, we’ll rummage through the bag of tricks used by PR to shape the world you live in. Over the last... more

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Herb, Ep 3: The Next Citizens United Will Be a Climate Case

In more than 30 climate cases making their way through U.S. courts today, oil companies are using an argument they've... more

01 Aug 2023 · 26 minutes
Herb, Ep 2: A Legal Strategy

Worried that all their work creating Mobil's personality and a multi-pronged issue advertising campaign to go with it would go... more

01 Aug 2023 · 30 minutes
Herb, Ep 1: The Panic

In the 1970s, Mobil Oil had invented the advertorial and was aggressively pursuing an entirely new type of marketing, branding... more

21 Jul 2023 · 34 minutes
S1 Ep6 | How a Standard Oil PR Guy Shaped Post-War America

In 1944 the greatest threat to American industry wasn't World War II, it was convincing Americans to fall back in... more

07 Dec 2021 · 35 minutes
S1 Ep5 | Fun with Front Groups

Astroturfing—the creation of fake grassroots groups to agitate for pro-business policies—has been a favorite tactic of industries and companies trying... more

30 Nov 2021 · 27 minutes
S1 Ep4 | The Birth of SponCon

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back... more

16 Nov 2021 · 29 minutes
S1 Ep3 | A Tie Is A Win

The tactic of science denial is fairly well known these days. In this episode, we dig into a lesser-known aspect:... more

09 Nov 2021 · 35 minutes
S1 Ep2 | Ye Olde Crisis Actor Myth

You could be forgiven for thinking the crisis actor myth was cooked up by Alex Jones to sell people on... more

02 Nov 2021 · 23 minutes
S1 Ep1 | Fake Experts and Real Bacon

In this episode we'll meet the godfathers of American PR, Ivy Lee and Edward Bernays, and explore the origins and... more

26 Oct 2021 · 30 minutes
Welcome to Rigged

Introducing Rigged: A podcast documenting the history and evolution of disinformation in America. Learn more about your ad choices. Visit megaphone.fm/adchoices

28 Sep 2021 · 3 minutes
Herb, Ep 3: The Next Citizens United Will Be a Climate Case