Podcasting for Educators: Podcasting Tips for Entrepreneurs and TPT Sellers

Today marks our first guest takeover (while I'm on maternity leave) from email strategist and keynote speaker Liz Wilcox. One of the things she's well known for, besides email marketing, is her $9-a-month Email Marketing Membership.

In this episode, she pulls back the curtain and shares how she's grown it to over $700k in revenue, including her three top-performing emails over the years. She even gives us the subject lines and read...

When we create digital resources for our audience, we want to move away from "How much can I give them?" and into "How can I make things more accessible and digestible so they can reach their goals as soon as possible?"

Alissa McDonald is here today to share all about small learning experiences. She gives plenty of examples of what this could look like for you and the first steps you can take to create one. And if you...

If you've been a listener of this podcast for some time, you've likely heard me talk about the power of podcast guessing and other podcast collaborations. Whether or not you have a podcast of your own, guesting on other podcasts is something we should all be adding to our marketing plan.

I'm excited to welcome Melissa Burch, founder and host of Annotated ELA, on the podcast today to share her experience...

Podcast guesting can be an incredible tool for your business. But unless you've experienced the power of guesting on the perfect-fit show, you may not really get what the hype is all about.

So today, I'm sharing the benefits podcast guesting can have on your business, my own experience with guesting on that perfect-fit show, the 5 podcast guesting mistakes I see, and what to do instead to see that ROI.

⭐️ Resources Mentioned:

A couple of summers ago, my husband and I were out on our friend's boat, and he wanted to try wakesurfing. And after a few failed attempts, he asked our friend how to do it. Their reply? "You just stand up!" And we always laugh about this because it was literally the least helpful response ever.

This has probably happened to you before; maybe a friend or a colleague makes something look or sound so easy, but in reality, you have no ...

Have you ever had an idea for a new project but just couldn't quite get started? Sometimes, you just need to talk out your ideas. And that is what I'm doing with teacher and reading support specialist Raj McCowin.

In this episode, you'll hear Raj's idea for her podcast, the audiences she wants to serve, and the ideas we come up with to best support them while also supporting her business. I love how passionate Raj is about bridging...

If you haven't heard me talk about this already, I am currently pregnant and due with our second daughter on April 22nd. Soo many of you have asked me, "Are you going to take leave?" And the answer is HELL YES. My experience with my first maternity leave was when I was still in the classroom, so I didn't have a choice in how long I stayed home with my first daughter.

But now that I have my own online business, things are going to l...

Whether you're thinking of starting a podcast or already have one, it's really motivating to hear about other podcasters' experiences. Today, I have Nicole Sanders on the show to talk about what led her to start a podcast for teachers and to support her business.

Nicole, a student in my online course community, Podcasting for Educators Prep School, shares her journey from classroom teacher to online course creator and podcaster. We...

How many times have you sat down to do something and then got distracted by your phone on the table next to you? We've all been there. There are so many distractions around us, and we need to be aware of this as content creators.

Today, I have Emily Aborn, a content copywriter, speaker, and podcast host, on the show to talk about all the distractions we're facing today and how this impacts us as content creators. She shares why it'...

Have you ever considered doing podcast seasons? Chrissy Beltran has been podcasting for over five years now, and she's here to talk all about her unique podcast journey.

We chat about how she got started, how her planning process has changed over the years, and how she uses seasons to support this process. She's also sharing some behind-the-scenes information about her sponsorship experience, like how she's landed sponsors, found t...

If you've ever felt like you're swimming in a sea of podcast data, wondering what to focus on, then today's episode is for you! I'm shining a spotlight on two underutilized podcast stats that could really impact your podcast growth.

I'm sharing what these two stats are, how to track them, and three ways you can take action based on them. And if you need more support understanding your podcast data (and an incredible template that w...

Have you ever hit the podcast charts? Or wondered how they work in the first place? Our guest today, Jeff Umbro, is here to answer all your podcast charting questions. He breaks down exactly what the podcast charts are, how they work, and whether or not we should put much thought into them.

He also shares how to leverage your chart placement and strategic podcast marketing tactics by defining the five tiers of audience development....

Are you sending out a weekly email that talks about your podcast? If not, you're missing out on a non-negotiable (in my opinion) way to promote your podcast. But how should you go about sending this weekly podcast email?

In today's episode, I'm covering why you should be sending out a weekly podcast email, tips to convert subscribers into podcast listeners, and the importance of going beyond that generic "new episode alert." And do...

Maybe you're a fan of Instagram, and maybe you're not. Either way, it can be a really powerful addition to your business if you can just figure out how to use it in a way that works for you.

Today, I'm joined by Instagram strategist Nicole Ialeggio to talk all about tweaking your Instagram funnel to bring more connection (and ultimately sales) back to Instagram. She shares what exactly an Instagram funnel is, how to create one for ...

Happy Valentine's Day! I just couldn't pass up being a little cheesy with this episode title. I wanted to do an episode centered around love, and I landed on a conversation about what I like to call "the trifecta," your podcast, email marketing, and Instagram. Because when these three platforms work together, it really is a match made in heaven.

Today, I'm sharing why this match is so perfect and why you should consider it when pla...

One of the best things about podcasting is connecting with other people. And one of my goals this year is to connect with more of YOU who listen to this podcast every week. So, today, I'm chatting with Theresa Hoover, co-host of Pass the Baton, a podcast for music teachers.

Theresa shares how she and her co-host, Kathryn Finch, got started in podcasting after writing a book together and what it's like co-hosting a podcast. But the ...

Have you tried using tripwires in your business yet? Maybe you aren't even familiar with them yet. Either way, you are about to get a crash course inside this episode.

We're joined by repeat guest Melanie Battistelli, a former teacher, certified online business manager, and course and launch strategist. In this conversation, we talk about what a tripwire even is, what kind of offer you can use for one, how you should consider tripw...

Have you ever done a closet purge? If so, you probably discovered that different items fall into different categories. From your day-to-day items to seasonal and special occasion clothing, each type of clothing serves a different purpose based on your needs.

And those closet categories are similar to your podcast categories and content. By creating different types of episodes, you can serve your audience in a unique way. ...

If you've ever felt stressed out by your finances, you are not alone! I know so many of us feel this way because we have SO many details to think about when it comes to running a business. And one of those things is finances.

I have Crystalynn Shelton on the show today to talk all about financial literacy. As a licensed CPA and QuickBooks Top 100 ProAdvisor, she shares why finances are so stressful for entrepreneurs in the first pl...