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The Irrational Mind | With Kristen Berman
The Irrational Mind | With Kristen Berman
Kristen Berman | Irrational Labs

Winemakers are experts at pricing. Dog trainers understand incentives. Magicians control attention. What can product and growth leaders learn from these behavior... more

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Episodes

What an orchestra conductor can teach managers about building world-class teams | Marin Alsop (Conductor)

Marin Alsop is a world-renowned conductor and the first woman to lead major orchestras internationally. The subject of the Emmy-nominated... more

05 Mar 2025 · 32 minutes
What a world-renowned magician can teach product and growth teams | David Gerard (Magician & Mentalist)

David Gerard is one of Silicon Valley's most sought-after magicians and mentalists, performing over 90 shows annually for Fortune 500... more

16 Feb 2025 · 44 minutes
What product teams can learn from the author of Ender’s Game | Orson Scott Card, Author

Orson Scott Card is the author of Ender’s Game, one of the most influential science fiction novels ever written, and... more

02 Feb 2025 · 37 minutes
What a former Booking.com product leader says about testing | Kristina Gibson (Director of Product, Booking.com)

Kristina Gibson most recently was the CPO at Dott, accelerating their growth to over 100M rides annually. She led the... more

19 Jan 2025 · 39 minutes
What pricing teams can learn from a top winemaker | Dan Petroski (Founder, Massican)

Dan Petroski is the founder and winemaker of Massican Wines. Massican was recently acquired by Gallo and is the only... more

05 Jan 2025 · 32 minutes
What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)

Joel Burgess, co-founder of Soft Rains, andDan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of... more

22 Dec 2024 · 39 minutes
What design teams can learn from Headspace | Cal Thompson (VP of Product Design & Research, Headspace)

Cal Thompson is the VP of Product Design & Research at Headspace, where they lead a team dedicated to creating... more

08 Dec 2024 · 47 minutes
How Do Yelp Reviews Shape Our Choices?

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But... more

31 May 2022 · 38 minutes
How Does Asana Make Us More Accountable?

You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core... more

17 May 2022 · 38 minutes
How Does Affirm Get Us to Buy Now Pay Later?

In the last few years, buy now pay later has become the hottest development in the digital payment space. The... more

19 Apr 2022 · 48 minutes
How Does Match Make Dating Easier?

What are the most common mistakes people make looking for love online - and how do apps try to solve... more

05 Apr 2022 · 41 minutes
How Did Lyft Change The Way We Ride?

Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In... more

22 Mar 2022 · 48 minutes
How Does SetSail Drive Sales Productivity?

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they... more

08 Mar 2022 · 34 minutes
How Does Airbnb Disrupt with Design?

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become... more

01 Mar 2022 · 45 minutes
How Does Netflix Get Us To Binge Watch?

It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and... more

22 Feb 2022 · 44 minutes
Coming Next Week: The Science of Change Is Back

Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more... more

15 Feb 2022 · 2 minutes
Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday... more

28 Dec 2021 · 5 minutes
Holiday Mini-sode: How To Avoid These 3 Gift-Buying Mistakes

The holidays are here and that means it’s the season for gift giving! But how can you make sure you’re... more

15 Dec 2021 · 3 minutes
How Is PFF Changing the Game of Football?

Who said numbers ain’t fun? When it comes to football and sports in general, many fans try to develop a... more

16 Nov 2021 · 43 minutes
How Does LinkedIn Get You a Job?

What is the perfect job for you? In a world with thousands of companies and millions of job seekers, what’s... more

09 Nov 2021 · 44 minutes
The Irrational Mind | With Kristen Berman
How Does Netflix Get Us To Binge Watch?
The Irrational Mind | With Kristen Berman
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Listen now on

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Description

It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This... more