Media Insider

Jan 27 2022 10
Media Insider Podcast artwork

Media Insider is a bi-weekly podcast that dives into the nuts and bolts of media management – product, business models, managing talent and leading organizational change. Hosted by The Fix, Media Insider features innovative thinkers, experienced leaders, and various experts from the world of media management.

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When memes come in handy: what publishers need to know to flourish on TikTok

Jan 27 2022 26 mins  
TikTok came a long way from being perceived as a place for teenagers to becoming one of the most influential platforms in the world, surpassing 1billion annual users in 2021. The platform's growth presented new opportunities (and challenges) for publishers. In the latest episode of Media Insider, we talk to Gabriela Campbell Gómez of Ac2ality, Johanna Rüdiger, and Erika Marzano o

A look back at stories that shaped the European and global media landscape in 2021

Dec 23 2021 47 mins  
2021 was a special year for the world of media. The COVID-19 pandemic continued to hit media businesses in many different ways. While a lot of media were devastated by the pandemic, others continued to grow and flourish mostly thanks to the subscription boom. Notably, many smaller and medium-sized newsrooms have witnessed more success with reader revenue. In the new episode of Medi

More than Pandora Papers. How to create collaborative investigative journalism that stands out?

Nov 18 2021 29 mins  
October 2021 was noted by one of the biggest journalistic collaborations to date. The release of the materials of Pandora Papers was the result of the joint effort of more than 600 journalists from 150 media outlets around the world, working through 12 million documents. In the new episode of Media Insider, we are talking to Fergus Shiel, Managing editor of the International Consor

Tackling the Pan-European media space (and living to tell the tale)

Sep 30 2021 33 mins  
The dream of conquering Pan-European media space is passed from generations to generations of ambitious media managers. So appealing, yet so hard to achieve. What’s happening, who are the players (read warriors) and how are they building their pan-European audience. In the new episode of Media Insider, we are talking to the three media managers about what they’ve learned from b

Newsletters are on the rise. How can publishers make the most of it?

Sep 16 2021 25 mins  
While social media compete with ever more sophisticated algorithms, email has been one of the most promising tools for publishers. But that doesn’t mean it can’t be improved upon – both from the perspective of readers and publishers. What features and models can make email more useful for audiences, helping avoid subscription fatigue and inbox overload? In the new episode of

Perspectives: What's next for reader revenue?

Jul 18 2021 29 mins  
After years of scepticism and half-hearted attempts, reader revenue is now mainstream. Paywalls and membership models are going up across the media industry.   But the solutions themselves have not evolved much. Is this the "end of history" for subscriptions?  The Fix's guests dive into what's next for reader revenue, how paywall models will evolve, and how to moneti