Demand & Ops Unboxed with Travis L. Scott

In the first interview of the re-branded era for the podcast, I interviewed Connor Jeffers, the Founder and CEO of Aptitude 8, a HubSpot Elite Partner.

Connor comes from a Saleforce background and, with the recent changes HubSpot has made to it's platform and Ops Hub, he's been able to do things in HubSpot that, previously, could only be done in Salesforce. 

We talk about how this has been a gamechanger ...

Demand Gen is a huge buzzword, yet many people are unsure what it is.

Christopher Roche, Chief Executive Officer at Catalyst Consulting, talked about why now - with a lot of talk of a looming recession- is a great time to transition from a lead gen model to a demand gen model. 

Here are some of the topics covered:

• The difference between demand gen and lead gen
• The compounding effect of demand gen on gr...

RevOps and Marketing Ops isn't new, but it sure seems like it by the amount of attention they're getting these days - and for good reason.

With so much focus on growth- especially rapid growth - companies are looking for different levers to pull to accelerate their growth curves. 

Technology has made it easy to spam cold leads at scale and people are ignoring these emails. Especially in a time of constan...

John Suarez, Director of Marketing Strategy at Smart Bug Media

We talked about:

• The evolution of HubSpot
• HubSpot's new functionality and why it’s a big deal
• The importance of being intentional about the types of projects and clients you take on
• Gating vs un-gating content and outbound vs no outbound sales
• What he sees happening in sales and marketing in the next 1-2 years

Follow John on LinkedIn: ​​https:...

Tara is a financial services, product marketing director at Demandbase, and we talked about the lessons learned throughout her career and what it means to be an industry marketer, the importance of mentors, and why it's so important to not only develop the hard skills of marketing, but also the soft skills.

The Demand (and Ops) Unboxed podcast is produced by RainierDigital, a demand and ops consultancy.

Want to stay up...

Sales compensation. It's a very complex, yet fascinating topic and Ali and I had the pleasure of sitting down and digging into all of the nuances of this topic with Sandeep Singh.

Sandeep shared his three key elements of sales compensation and also touched on quota planning, sales enablement, as well as how things have changed over the years.  

About Sandeep 

Sandeep has nearly 20 years of revenue op...

Jay Desai has started several companies, some of which he continues to be involved with. However, just a few months ago he decided to leave entrepreneurship and pivot into an in-house role as the Head of Marketing for Captivate Talent.

This might seem strange during the time of "the Great Resignation" and he explains why now is actually a great time to go in-house.

We also dove into what it means to be...

I have had a lot of great conversations with people since starting this podcast in the Summer of 2021, but my conversation with Robbie could have gone on for another couple of hours. 

Robbie recently published a book (one in a future series of three) about the reality of being able to way more than we think in even less time than we think.

He wrote this book, 12 minutes at a time. 

Day by day, drip by dri...

Jamie Moran is the Head of Marketing at Neurotrainer.

After attending over 30 different events in 2019, Jamie didn't quite understand how to use HubSpot Sequences and has regretted a huge missed opportunity to follow up with people.

He wanted to change this, so he started doing research, leaned into learning, tested different strategies, and finally nailed how to use HubSpot sequences.

Follow Jamie ...

Kyle Lacy was the CMO at Lessonly...before they were acquired by Seismic within the last six months.

Now he leads all of marketing as Seismic's SVP of Marketing.

Kyle talked about what that transition was like and why one of the most important strengths a leader can have is adaptability.

We also talked about hiring people and the importance of being able to look beyond a resume.

Why havi...

Andy Brunn is the Media Director at Clarity Coverdale Fury (CCF)

Andy and I riff on the future of marketing and what we think is in store for marketers with the move away from third-party cookies and less visibility into metrics and why it will be an opportunity for marketers.

Another topic we covered is how marketing leaders can build the marketing capabilities of their team - hint, it has a lot to do with how th...

Stephen G. Pope is the Founder & CEO of SGP Labs and he helps entrepreneurs generate more revenue by leveraging online marketing and video content strategies.

He used to be an engineer and that has served him well when it comes to creating content at scale.

Stephen has found a way to automate nearly 90% of his content creation and, if you saw it in action, it would blow your mind.

He's also kil...

Nelson Gilliat is the author of the book The Death of the SDR: and the Birth of Buyer-Centric Revenue.

We discussed the following topics:

• The Buyer-Centric Revenue Model vs the Predictable Revenue Model: is the Predictable Revenue model outdated?
• Why the Predictable Revenue Model no longer works
• The difference between bad marketing and good marketing
• How embracing the good marketing that's laid out can cata...

In this episode:

• Finding a good marketing role during COVID
• Job titles- who they're really for
• Organic LinkedIn engagement and growth in a short amount of time
• Pricing and when "free" works and when it doesn't
• The biggest missed opportunity in marketing for most companies

Where to find Mason: LinkedIn, Mojo Media Labs

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Where to find Travis: LinkedIn, Twitter, RainierDigita...

If you're a Marketing Manager, Director of Marketing, or responsible for the results of a marketing team, this episode is for you.

Jeff Gothelf is the author of two books: Lean UX and Forever Employable. He's a keynote speaker on the topic of Lean UX, OKRs, and how to become forever employable and a regular contributor to HBR and other publications.

In this episode, we talk about what OKRs are and how th...

Ali and I riff on how marketers can get buy-in for projects, new additions to your MarTech stack, and more budget, among other things.

Here are some of the highlights:

1:34 - Understand who you are trying to get buy-in from and why they might not "get it"
2:12 - Why a marketing leader might not "get it"
3:50 - Being an internal marketer to get buy-in and why empathy is important
6:...

Guest: Tiffany Sauder
Hosts: Travis Scott and Ali Schwanke
Originally Recorded: 09-24-2021

Tiffany Sauder is a highly successful CEO at Element Three, a marketing agency in Indianapolis that has been around for over 15 years.  On the outside, given her success, you'd think that she was super confident and had all of the answers.


The truth is she deals with fear and imposter syndrome just like man...

Typically, we release our podcast episodes on a bi-weekly cadence but with Inbound 2021 recently wrapping up, we decided to share our takeaways and squeeze in a bonus episode ahead of our next interview. 

Some of the key takeaways we share are around content, email marketing, the rise of operations (marketing ops, sales ops, and RevOps), the right way to host a Q&A panel, video and voice-only content, and more.

Hosts

• Ali Schwanke, CEO & Founder @ Simple Strat
• Travis Scott, Founder & Principal Consultant at RainierDigital

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TEDx speaker and growth marketer, Yuliya Salorenko, sat down with Ali and Travis to talk about all things growth including growth marketing and professional growth.

Yuliya didn't dream of becoming a marketer as a child, but she's fallen in love with the prof...