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Trusted Authority - The Podcast
Trusted Authority - The Podcast
Petra Zink

Welcome to the Trusted Authority! The show all about becoming known, respected and of course trusted for your area of expertise, beyond your... more

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Episodes

164. Life After Career or Business Exit

SAVE THE DATE: 9th November 2024: Planning & Prosecco with Petra in Brisbane. Check the details over at: ___________... more

13 Oct 2024 · 19 minutes
163. From Corporate to Council: The Power of Saying Yes [Danita Parry]

If you think bold decisions like career changes require taking big risks, think again! It’s all about taking calculated risks... more

06 Oct 2024 · 37 minutes
162. 3 Things You Get Wrong About Personal Branding in 2024

Intro: The second you stand still, you are already falling behind. This is how I’m feeling right now—it's time to... more

21 Sep 2024 · 16 minutes
161. The Green Collar Jobs: Green Careers with Purpose and Profit [Anna Sidoti]

If you've been thinking about how you can leverage your skills and experience to not only make money but also... more

15 Sep 2024 · 48 minutes
160. Influence vs Authority: Navigating Leadership in Today's Market

Have you noticed the same key trend that is flooding my feeds and DMs? High-profile C-suite leaders and founders transitioning... more

01 Sep 2024 · 29 minutes
159. The Now, The Next, and The New in Cybersecurity [Jon Luthje]

There is one topic that keeps most executives up at night and that is the increase of and the severity... more

25 Aug 2024 · 28 minutes
158. 18 Insider Tips for Building an Authority Brand in 2024

So, here we are - halfway through 2024.  The digital world is evolving faster than ever, and so are the... more

18 Aug 2024 · 39 minutes
157. The Secret Sauce of Effective Marketing: Cut-Through Messaging [Phoebe Wright]

You can have the best product, service or even skill set and yet, but if the positioning and the messaging... more

12 Aug 2024 · 38 minutes
156. Strategic Shifts To Stay Relevant In Any Industry, Profession and At Any Age

I'm turning 40 (!!!) and it also marks 10 years in recruitment (which got me into Personal Branding) so it's... more

28 Jul 2024 · 29 minutes
155. Leadership In A Demanding Market: Strengthening Your Professional Toolkit [Brendan Stewart]

As the saying goes: things are easy until you get punched in the face. And this is exactly what leadership... more

21 Jul 2024 · 44 minutes
154. Article Your Ideas More Clearly With These 6 Tips

Have you ever stumbled or lost your train of thought mid-sentence, leaving you frustrated? This episode is designed to address... more

07 Jul 2024 · 21 minutes
153. Level Up Your Brand Online: Building a Brand Search Engines Love

No matter if you’re starting or if you’re a veteran in your field- this week's conversation will be an eye... more

30 Jun 2024 · 48 minutes
152. Executive Edge: Effective Strategies For Content Creation For Executives

If you think content creation is just for influencers, this week’s episode is for you. I will not only explore... more

23 Jun 2024 · 31 minutes
151. Change Isn't Hard [Mel Loy]

Communication skills are rated as the most in-demand skills to navigate today’s and tomorrow’s complex business landscape. And it shouldn’t... more

16 Jun 2024 · 39 minutes
150: Lessons Learned from Top-Level Executives and Entrepreneurs

We're 150 episodes old or young - either way, it’s the perfect opportunity to reflect and look back on the... more

09 Jun 2024 · 15 minutes
149. The Economy of Algorithms [Prof. Marek Kowalkiewicz]

AI, in all its shapes and forms, has certainly taken center stage across pretty much every industry and profession. And... more

02 Jun 2024 · 34 minutes
148. Behind The Lens - Bring Your Personal Brand To Life Through Photography [A Step-by-Step Guide]

If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because... more

26 May 2024 · 18 minutes
147. Beyond Clicks: Marketing Strategies For Business Growth That *Actually* Work [Andrea Eisele]

You can be the best in your industry, but if nobody knows about it, it won’t get you far. This... more

19 May 2024 · 33 minutes
146. Outsourcing Your Personal Brand Activities? The Do's and Don'ts

Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they... more

12 May 2024 · 20 minutes
145. Monetising Your Personal Brand[ed Business]: Financial Strategies [Carla Titus]

If you want to be taken seriously you need to take yourself seriously and that also applies to you if... more

05 May 2024 · 32 minutes
144. The Business Case For Personal Branding

If you thought personal branding was just a vanity metric activity, think again, because today's podcast episode is a mini... more

28 Apr 2024 · 23 minutes
143. Leading in a Dynamic World: Managing Change for Modern Leaders [Toni Martignetti]

If there’s one skill leaders have to master in today’s and tomorrow’s landscape, it's change. We not only experience change... more

21 Apr 2024 · 30 minutes
142. Build Your Next Level Network

If you can't be seen, you can't be considered. However, it's not about being seen by everyone. It's about being... more

14 Apr 2024 · 21 minutes
141. Connect & Convince: The Power of Strategic Leadership Communication [Mel Kettle]

Not only has the way we work together changed significantly over the last few years, but also the makeup of... more

07 Apr 2024 · 40 minutes
140. The Trifecta To Amplify Your Brand's Value and Perception.

Building a powerful personal brand isn't just about what you do or say; it's about how others perceive you and... more

31 Mar 2024 · 15 minutes
139. Communi-Gagement: The Art & Science Of Building Communities [Elise Green]

Strong leadership comes down to getting results and that comes from getting buy in for a topic or cause, the... more

24 Mar 2024 · 50 minutes
138. If I was your Authority Brand Coach, This Is What I Would Do

Becoming a trusted authority in your industry isn't easy. It's a journey that requires consistent effort and the right actions.... more

17 Mar 2024 · 23 minutes
137. Revolutionising Business Leadership with Advisory Boards [Louise Broekman]

Starting growing and scaling businesses certainly has never been easy. However, in the last few years we have seen increased... more

10 Mar 2024 · 33 minutes
136. Reputation Management Blueprint: Controlling Your Narrative

We live in a world filled with knowledge, data, and information, which levels the playing field and intensifies competition, one... more

03 Mar 2024 · 32 minutes
135. Legally Branded: [How To] Protect Your IP The Right Way [Donna Patane]

TM, verified badges, digital certificates, and everything in between - it’s safe to say that in today's world of abundant... more

25 Feb 2024 · 36 minutes
134. Unlock Creativity: Getting Your Mojo Back for Futures Thinking

Looking around the corner, being strategic with decision-making, and also being creative with reimagining how we can future-proof our careers,... more

17 Feb 2024 · 13 minutes
133. Executive Excellence: CEO Mindset Strategies [Carmen Reed-Gilkison]

We’re seeing more and more executives and experts stepping out of corporate and into entrepreneurship. For some it’s a choice,... more

10 Feb 2024 · 35 minutes
132. The Visual Edge - Mastering Communication 2.0

The one big difference between an expert, often the best-kept secret, and an authority, the Go-To in their industry, is... more

03 Feb 2024 · 21 minutes
131. Communication As Your Competitive Advantage [Nadia Bourboulas]

When you can speak well, you can easily outshine others and whilst communication is more an art than a science,... more

27 Jan 2024 · 41 minutes
130. Decoding 2024 Leadership: Challenges, Opportunities, and Strategies

Being a leader has always been challenging but I’d argue that it’s now more challenging than ever before as we’re... more

21 Jan 2024 · 13 minutes
129. Futures Thinking and Strategies for Tomorrow: A Futurist's Exploration of the World of Work [Dr. Elissa Farrow]

Who wouldn't love to have a glimpse into a crystal ball every now and then? 🔮👋 But the next closest... more

14 Jan 2024 · 41 minutes
128. Navigating The Next Normal: 3 Predictions Reshaping Authority, Influence, and Impact in 2024

2024 is here, and if 2023 has taught us one thing, it's that change is inevitable, and disruption is the... more

08 Jan 2024 · 25 minutes
127. Beyond Trends: Insights on Future-Proofing Your Career [Interview with Richard Triggs]

The world is changing and so is the job market. Some skills that were in hot demand only a few... more

17 Dec 2023 · 44 minutes
126. 5 Things To Do Before The End Of The Year To Set Yourself Up For [Career] Success in 2024

The Christmas period is the perefct time to reflect, rest but also use to plan the year ahead. This episode... more

10 Dec 2023 · 34 minutes
125. The Now, The Next and The New in AI [+ The Impact On The Future of Work] - Interview with Denver Naidoo

No matter which camp you find yourself in regarding AI—whether you're an enthusiast or a skeptic—one thing remains undeniable: artificial... more

03 Dec 2023 · 44 minutes
124. The Secret Sauce to Authority: Crafting Your Signature Framework

We live in a knowledge economy where information is not only easily accessible to almost everyone but is also free.... more

26 Nov 2023 · 39 minutes
123: Innovate or Evaporate: Strategies for Thriving in the Digital Age [Interview with Andrew Economopoulos and Leanda Willshire from Staxd]

In today's rapidly evolving business landscape, the rules have changed. What used to be 'good enough' no longer cuts it.... more

19 Nov 2023 · 40 minutes
122. Building Your Personal Brand in the Age of AI

AI is here and it’s here to stay. If you listen to this episode in real time, it’s pretty much... more

12 Nov 2023 · 24 minutes
121. Promote with Purpose: Self Promotion The Right Way [Interview with Eleni Dracakis]

Self-promotion is often associated with bragging or arrogance. However, being able to talk about yourself in a clear, concise, and,... more

29 Oct 2023 · 28 minutes
120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy

Join the FINAL Live Intake for the  (starts: 2nd Nov 2023) _________ The increase in clients who want to change... more

22 Oct 2023 · 30 minutes
119: Peak Performance Unleashed: The Beginner's Guide To Biohacking [Interview with Tanessa Shears]

If you’ve ever woken up and already being tired, took forever to complete a simple task or have all the... more

15 Oct 2023 · 36 minutes
118: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 2

This episode is a continuation of a conversation I reecently had to JR Lowry where we went down memory lane... more

08 Oct 2023 · 32 minutes
117. Navigating the Future: Strategies & Tactics for Career Resilience + Relevancy [Interview with Jane Kim]

No matter the industry or profession you're in right now, the skills that have gotten you to where you are... more

02 Oct 2023 · 34 minutes
116: Redefining Traditional Roles: Providing Value in a Changing Landscape [+ BTS Of My Biz & Career Journey] - Part 1

Over the last few weeks the focus has been on pivoting, reinventing and shifting gears and that’s been for a... more

24 Sep 2023 · 30 minutes
115. Trust as Currency: Strategies For Success in the Trust Economy [Interview with Michelle Hughes]

Did you know that the level of trust is directly correlated with your profitability, especially when you're in a serviced... more

17 Sep 2023 · 31 minutes
114. Mastering LinkedIn Branding for Businesses and Teams

Leaders realise the importance and value of turning their employees into brand ambassadors and elevate the company brand through personal... more

10 Sep 2023 · 22 minutes
113. Scale Your Personal Brand(ed) Business - The Right Way, aka: With A Team [Interview with Lyra Almoite]

Building a personal branded presence or personal branded business doesn’t mean you have to do it alone and you definitely... more

03 Sep 2023 · 39 minutes
112. The Power of Building an Ecosystem for Your Personal, Business, and Leadership Brand

Where to focus first - your personal brand or your business brand, especially when it comes to monetising your IP?... more

27 Aug 2023 · 24 minutes
111. How To Package And Monetise Your IP [Interview with Matthew Mason]

There are 2 ways how you can monetise your personal brand - either through building a community and giving other... more

20 Aug 2023 · 38 minutes
110. How To Use LinkedIn In 2023 To Build Your Brand Or Business

In this day and age, most first interactions happen online and it’s not just the presence of the bad but... more

13 Aug 2023 · 55 minutes
109. From Resume To Reputation: How To Stand Out In The [Online] Crowd [Interview with Mitch King]

I've you've been wondering how to build your personal brand and presence online through content but either not sure how... more

05 Aug 2023 · 45 minutes
108. Redefine, Redesign and Reinvent Your Career and/or Business [Part 2/2]

This is part 2/2 of a mini-series on career reinvention and redeign. In , we discussed the 5 most common reasons... more

30 Jul 2023 · 28 minutes
107. Redefining Leadership: How To Be Quietly Powerful [Interview with Megumi Miki]

Leadership has changed over time and continues to evolve as we’re seeing so many shifts and changes in the economy... more

23 Jul 2023 · 37 minutes
106. Redefine, Redesign and Reinvent Your Career and/or Business [Part 1/2]

Whether you're already in the midst of pivoting your career and/or business, you consider a change but not quite sure... more

16 Jul 2023 · 31 minutes
105. The Future Of Trust [Interview with Severin de Wit]

Trust is an interesting concept. It's invisible, it's intangible and yet, it is THE most important aspect when it comes... more

09 Jul 2023 · 28 minutes
104. [Live Keynote] - Build Your Authority Brand Beyond Your Title

How to increase your influence, establish your authority and impact outcomes, also when you don’t have the official title to... more

03 Jul 2023 · 41 minutes
103. Essential Marketing Assets, Systems, and Processes to Boost Your Authority Brand Through Public Speaking [LinkedIn Live]

Whether you’re already a seasoned speaker, may it be paid or unpaid and want to take it up a notch... more

26 Jun 2023 · 39 minutes
102. The Recession-Proof Executive: 3 Case Studies For Executive Coaching

The Recession-Proof Executive Recession, high inflation, increasing energy prices, rising interest rates, layoffs and replacement by technology advancements – truth... more

18 Jun 2023 · 25 minutes
101. Impact Beyond Words: Grow Your Influence & Authority Through Deep Listening [Interview with Oscar Trimboli]

Whilst most people associate effective communication skills with what and how things are said, not many consider what hasn't been... more

12 Jun 2023 · 48 minutes
100. Coaching, Mentoring, Masterminds? What's Best For Your Next Step?

Maybe you’ve already considered working with a coach because you’ve heard others raving about it, or you have already worked... more

05 Jun 2023 · 30 minutes
99. Coaches Corner: Reflection on Q1, Lessons Learned, Changes In The Market And Where To Focus On In Q2

Have you ever wanted to be a fly on the wall and listen in to what coaches talk about when... more

29 May 2023 · 33 minutes
98. Investment In Your Personal and Professional Growth - The Why, When and In What Behind Making Investments

The only constant we have in this more complex world of work we live in is change so staying ahead... more

21 May 2023 · 24 minutes
97. The Future Of Education: What Is The New Learning Economy? [Interview with Dr. Michael Rosemann]

Have you ever heard the term 'educational wellness'?   If not - you should because it is the answer to... more

15 May 2023 · 34 minutes
96. [From Expert To Authority] - Master These 5 Skills To Establish Yourself As The Trusted Authority

The higher you climb, the less it comes down to your personal technical skills and hands on capabilities for the... more

08 May 2023 · 42 minutes
95. How AI Impacts The Future Of Work, Careers & Businesses [Interview with Ronsley Vaz]

If you snooze, you lose! Technology fast-tracks the changes we see and experience in today's and tomorrow's world of work... more

01 May 2023 · 36 minutes
94. 10 Ways To Master And Translate A Difficult Topic Quickly

Being a Trusted Authority means being able to translate complex and technical information into language that is easy to understand... more

16 Apr 2023 · 26 minutes
93. 3 Secrets of Highly Confident, Cut Thorough and Captivating Speakers [Steal Professional Speaker's Secrets]

While we all can speak, giving a keynote presentation or facilitate a strategy day or run transformational workshops is a... more

09 Apr 2023 · 25 minutes
92. The Art & Science of Executive Presence: Unlocking Your Leadership Potential

Whether you’re an executive but have the feeling you’re not making the impact you have the potential to make or... more

02 Apr 2023 · 30 minutes
91. Content + Communities + Collaborations = Competitive Edge Sweet Spot in 2023 [Interview with Justin Zimmerman]

The world may have become more competitive and complex with more technology being part of our daily lives, it doesn’t... more

26 Mar 2023 · 34 minutes
90. Create A Business Case For Yourself: 8 Ways To Demonstrate That You’re Invaluable and Have What It Takes To Be A Leader [Also When You Are And Want To Be An Individual Contributor]

If you haven’t lived under a rock, you’d have either already played with ChatGPT or at least heard of it.... more

19 Mar 2023 · 21 minutes
89. From Strategy To Implementation - How To Scale Your Influence, Income and Impact The Right Way [Interview with Josh License]

Scaling your influence, income and impact is simple but not easy. It requires to have not only a solid strategy... more

12 Mar 2023 · 28 minutes
88. [How To] Build A Highly Influential Authority Ecosystem [Steal My Updated Strategy For 2023]

If you want to go fast, go alone. If you want to go far, go together. It's an oldie but... more

05 Mar 2023 · 24 minutes
87. Brand Leadership by aligning CX with EX [Interview with Meqa Smith]

Different times require a different way to create results and this is where innovation comes in. Now the definition of... more

26 Feb 2023 · 38 minutes
86. How To 10x Your Authority

Whether you're still feeling the New Year's Go-Getter energy or you never have stopped wanting the year ahead to be... more

19 Feb 2023 · 19 minutes
85: Belonging to the Brand: Why Community Is the Last Great Marketing Strategy [Interview with Mark Schaefer]

If there’s one thing I love more than talking about trends then it’s talking about trends before they’re mainstream and... more

13 Feb 2023 · 37 minutes
84. Guilty of those? 7 mistakes to avoid if you want to get into the C-Suite

You’d think that having the degrees, the years of experience, the expertise in your area would mean you’ve MADE it,... more

05 Feb 2023 · 17 minutes
83. The Now, The New & The Next in Careers [Interview with Marie Zimenoff]

Work, work places and workforces - they are all changing and technology certainly fast-tracks those changes even more so which... more

29 Jan 2023 · 39 minutes
82. Authority Positioning Secrets - 7 Steps to Position Yourself as the Go-To in Your Field

We live in a noisy world where we have more choice and with that, more competition than ever before. That... more

22 Jan 2023 · 35 minutes
81. Coaches Corner Chat On All Things Career, Business, Leadership & Life [With Leanne Hughes & Dr. Maike Neuhaus]

Have you ever wanted to be a fly on the wall when coaches get together to reflect on their lessons... more

15 Jan 2023 · 43 minutes
80. 5 Predictions To Consider When Building Your Authority

‘Do so because I told you so’ doesn’t really fly anymore [and arguably - hasn’t for a long time now].... more

01 Jan 2023 · 20 minutes
79. Talent & Leadership Trends + Predictions For 2023 [Interview with Veronica Llorca-Smith]

As we’re moving into the new year, it’s important for us to understand what’s ahead and what’s required when it... more

25 Dec 2022 · 30 minutes
78. 4 Productive Things You Can Do Over The Holiday Season To Get A Head Start For The Next Busy Chapter

Whether you’re taking time off over the holiday season or you’re working through - if you’re looking for ways how... more

18 Dec 2022 · 13 minutes
77. The Calm In The Chaos - Low Stress Response In High Stress Situations [Interview with Don Mander]

If 2022 has been a rough year for you and/or you know that 2023 will be nothing short but challenging... more

11 Dec 2022 · 27 minutes
76. Get Ready For 2023 [BTS Of My Planning Process That You Can Copy]

As the saying goes: ‘If you don’t plan, you plan to fail’. And especially now with so much uncertainty going... more

04 Dec 2022 · 26 minutes
75. The Business Of Partnerships: From Executive To Entrepreneur [Case Study & Interview With Bryan Williams]

'If you want t o go fast, go alone. If you want to go far, go together'. This is exactly... more

26 Nov 2022 · 30 minutes
74. 4 Authority Building Systems You Need

Want to Know How to Boost Your Authority Though Assets and Systems? Then you’re in for a treat! Systems are the... more

20 Nov 2022 · 23 minutes
73. Web 3.0 - What Is It And How Does It Impact Your Career & Business [Interview with Jenks Guo]

In professions and industries where certainty is low because it’s either so new or so volatile and results are not... more

13 Nov 2022 · 41 minutes
72. 5 Ways To Create Content To Build Your Authority & Thought Leadership

Thought leadership isn’t a type of content—it’s an approach to content. I said it before and I’ll say it again:... more

06 Nov 2022 · 16 minutes
71. Content Marketing Made Easy [Interview with Mariah MacInnes]

One of the biggest differentials between technical experts and specialists in their field and trusted authorities and leaders is the... more

30 Oct 2022 · 42 minutes
70. Thought Leadership vs Personal Branding - The Difference [+ Why It Matters]

Personal Branding isn’t the same as Thought Leadership. Whilst they do go hand in hand and complement each other, they... more

23 Oct 2022 · 18 minutes
69. Highly Qualified And Yet - Overlooked? [Interview With Dr. Thu (Sue) Nguyen PhD]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the... more

16 Oct 2022 · 30 minutes
68. Build Your Brand Authority [Beyond Your Title]

*FINAL CALL!!* The final Trusted Authority cohort for 2022 kicks off in w/c 10th Oct 2022 so if you've been... more

05 Oct 2022 · 16 minutes
67. Trust & Authority - It's A Matter Of Words [Interview With Anita Siek]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the... more

02 Oct 2022 · 35 minutes
66. The Business Case For Personal Branding [For Corporates]

Doors are open to the  program, a 10-weeks intense cohort where you will learn how you can go from the... more

25 Sep 2022 · 16 minutes
65. Ready For Media Exposure? Let's Find Out! [Interview with Katie Martel]

If you can’t be seen, you can’t be considered. Visibility is a massive factor in whether you and/or your business... more

18 Sep 2022 · 38 minutes
64. Strategic Visibility - 19 Ways To Boost Your Reach

Have you ever heard of Harvey Coleman’s model? He basically found out that there are 3 main factors that... more

11 Sep 2022 · 20 minutes
63. From Start Up to Scale Up: Building Credibility & Authority On-the-Go [Interview With Justin Falk]

Maybe you have an idea for a new product, want to get into a new industry or want to do... more

04 Sep 2022 · 36 minutes
62. Credibility Framework - Powerful Ways You Can Earn Credibility in Your Industry, No Matter Your Current Title

When you hear the word credibility … What comes to mind?   Most people associate credentials, titles, degrees and status... more

29 Aug 2022 · 21 minutes
61. Launching, Scaling And Commercialising Innovations [Interview with Llew Jury]

No matter if you want to attract investors, clients or staff - the one thing to focus on to get... more

21 Aug 2022 · 35 minutes
60. Redefine Your Career Narrative [AMA Session]

Tables are turned and I'm joined by an incredible go-getter and leader of some of the biggest brands! Veronica Llorca-Smith... more

13 Aug 2022 · 26 minutes
59. Win More Trust, More Authority, More Clients - Through Video [Interview with Julian Mather]

Video - a hot topic and the next best thing after meeting someone in person. It’s no surprise that video... more

07 Aug 2022 · 49 minutes
58. DIY Personal Brand Strategy - 22 Questions T Work Through

As the saying goes … if you want better answers, you need to ask better questions. This is exactly what... more

31 Jul 2022 · 18 minutes
57. Zig When Others Zag [Interview with Malcolm Auld]

There is a misconception about the fact that in order to be a Trusted Authority in your space you have... more

24 Jul 2022 · 41 minutes
56. Mind The Gap - The Authority Mindset [Own Your Expertise, The Imposter Edition]

“How do I know when I have enough expertise to start building my personal brand around it or commercialise my... more

17 Jul 2022 · 26 minutes
55. Visualising, Building & Commercialising Personal + Business Brands Saved [Interview with Phil di Bella]

If you want to learn what it takes to build (personal and business) brands, that can leave a legacy and... more

10 Jul 2022 · 42 minutes
54. If You Want People To Trust You, Do This

If you’ve ever been picked last, missed out on promotions, weren’t even considered for an opportunity or didn’t get the... more

03 Jul 2022 · 12 minutes
53. The Art And Science Of Disrupting Yourself [Interview with Danielle Lewis]

Disrupt or be disrupted. In today's fast paced world of work, where the only constant is change, we have two... more

26 Jun 2022 · 31 minutes
52. The Path From Expert To Authority

"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any... more

19 Jun 2022 · 17 minutes
51. How To Speak With More Authority [Interview with Lisa Evans]

When you speak, do others listen? Or do they tune out? Do you sometimes feel that your ideas are not heard... more

12 Jun 2022 · 32 minutes
50. Why Be(come) A Trusted Authority

The Podcast is rebranded! Goodbye Your Brand. Your Future... Hello Trusted Authority - The Podcast!   Tune in to this... more

05 Jun 2022 · 16 minutes
49. Courageous Conversations [Interview with Kate Crawshaw]

Having a tough conversation ... it certainly isn't something most of us seek out pro-actively. However, being (not) able to... more

29 May 2022 · 45 minutes
48. 7 Highly Impactful Activities Of Personal Brand Builders

What do highly successful and impactful (thought)leaders in common? They commit to daily habits and activities to not only get... more

22 May 2022 · 18 minutes
47. Build Your Authority Leveraging LinkedIn [Interview with Karen Tisdell]

Have you ever wondered how you can make LinkedIn work for you and what it takes to turn an average... more

17 May 2022 · 47 minutes
46. The Investment In And ROI Of Your Personal Brand Part 2/2

Your Personal Brand does requirement investment – financial, emotional as well as time investment. Having said that, I truly believe... more

08 May 2022 · 15 minutes
45. Leverage Your Voice To Build + Boost Your Authority [Interview with Sally Prosser]

Most of use it everyday - it’s the tool that connects us with others, our  ‘voice’. And yet - it... more

02 May 2022 · 29 minutes
Trusted Authority - The Podcast
52. The Path From Expert To Authority
Trusted Authority - The Podcast
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"I don’t have a Phd, I haven’t written a book, I haven’t invented anything groundbreaking nor have I won any awards -... more