Podcasting Tips, Podcast Growth, Listeners to Clients for Online Coaches and Experts

Welcome to another episode of “You Ask, I Answer” where I answer your burning podcast questions so you can easily grow your show and convert listeners into clients.

Today's question is from Nina who asked, “do episode descriptions actually help new listeners find your podcast?”

I love this question because as you know podcast search optimisation is my favourite podcast growth strategy so let’s find out whether episode descriptions h...

Does it feel like no matter how much effort you put into marketing your podcast, you’re still talking to the same 10 people? In today’s episode, we’re diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn’t cutting it anymore - and I want to help you focus on strategies that actually work. I’m talking simple strategies that’ll grow your podcast audience every single month. By the ...

Think podcasting takes 10-15 hours a week? Wrong! In today’s episode, we’re pulling back the curtain on how Sam Whisnant keeps her podcast running smoothly in just 1-2 hours a week.

You’ll hear how Sam has streamlined her podcast workflow from episode idea to publish - using AI tools and podcast management systems that make hosting her show stress-free - and actually, a heck of a lot of fun! If you’ve ever thought that podcasting j...

What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they’d drive traffic to my podcast. But now? I’ve found a way to make my episodes work for me every single day and without the social media hu...

Have you ever wished someone could give you straight answers to your biggest podcasting questions? Well, wish granted! Welcome to You Ask, I Answer: a brand-new segment where I take your questions and deliver the real, no-fluff advice you need to grow, launch and monetise your show with confidence.

In today's episode, I’m diving into a question a client recently asked: will releasing multiple episodes a week help grow my podcast fa...

If you’ve ever thought, what on earth should I talk about or wondered if your episodes are really helping build trust and turn listeners into clients - this episode is exactly what you need. I’m sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are simple, powerful, and designed to position you as the go-to expert your listeners are al...

You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it’s probably not that you’re doing anything wrong. But there are a few small messaging shifts you can make that’ll help move people from casually listening to enquiring about your ...

You’ve probably heard people say that a podcast is a great ‘top of funnel’ strategy, right? It’s the place where people discover you, start to get to know you and then you guide them over to social media or your email list to sell to them. But what if I told you that every episode you create can actually move your listeners all the way from that first discovery to becoming a high-ticket client who’s genuinely excited about you and ...

Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I’ve invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. 

Chrissy reveals her strategies for scripting, batching and repurposing content and the must-have tools she us...

Today, we’re diving into an easy way to get more listeners by using words and phrases they’re actually searching for - yep, we’re talking podcast SEO! Now  I know your eyes just glazed over, reading that word - SEO - but don’t worry, I’m keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast’s secret weapon), why this is a must-have tool for organic podcast growth and most importantly, ho...

The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here’s the thing - a small change in your title can mean the difference between ten listens and 100. In today’s episode, I’m sharing five quick tweaks you can make to write episode titles that instantly boost your podcast’s visibility. By the end of...

You’ve probably heard this advice a thousand times before: “just stay consistent and the results will follow.” And don’t get me wrong - consistency is important. But here’s the truth: it’s definitely not the golden ticket people make it out to be.

In today's episode, I’m breaking down why this advice is actually BS and what you should focus on instead. Because let’s be real - if consistency was all it took, we’d all have millionai...

In today’s episode, I’m addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it’s easy to think “why should I bother? How can I possibly stand out when there' so many other podcasts out there?”

But I’m here to debunk that myth! The idea that there are "too many podcasts" is sim...

In today's episode, we’re talking about podcast strategy. If you’ve been hanging out with me on the podcast for a while you’ll know that is something I’m passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction.

But stick with me, because I promise you it’s not as intimidating as it sounds. And it’s ...

What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that’s exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy ...

In celebration of International Podcast Day, I’ve invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on h...

Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I’m chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and levera...

Are you ready to turn your message into a movement?   In this episode of a special three part series, I’m joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who’s spilling all her secrets on making an impact (and sales) through podcast guesting. 

You will hear more about Natalie’s journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to cr...

Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I’m chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.

Ziza breaks down the key strategies for structuring talks that not only edu...