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A podcast for Teachers Pay Teachers sellers who want to grow their businesses. Hosted by Lauren Fulton.
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The Rebranded Teacher
1 Beyond TPT: Ways to Diversify Your Income with Carlin Liborio 29:57
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Play Later Play Later Lists Like LikedCarlin Liborio returns to share how she's expanded beyond TPT to double her income by selling directly to school districts through purchase orders. She explains her diversified business model including professional development, digital resources, and her new venture into Amazon workbooks. Grab your ticket to Teacher Seller Summit to learn more about diversifying your income streams as a teacherpreneur. This year features over 60 incredible sessions including Carlin's workshop on purchase orders, plus many masterclass sessions, and opportunities to connect with other sellers in your niche. Get your ticket to the Teacher Seller’s Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf Connect with Carlin: https://impact.carlinliborio.com/ https://CarlinLiborio.com Listen to Carlin's Interview from Last Year: https://www.youtube.com/watch?v=y_YdZI0X10U Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
1 The Middle Ground: Finding Success Between DIY and Delegation with Janice Cook 33:56
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Play Later Play Later Lists Like LikedReady to grow your TPT business but unsure if you should hire help or improve your systems first? Janice Cook, owner of Cook Family Resources, brings her unique perspective as a project manager who works with both teacher entrepreneurs and virtual assistants to share what really works—and what doesn't—when building your team. After 12 years as a music teacher, Janice found herself in the online business world and quickly became the go-to person for managing projects when other TPT sellers needed support. Her position gives her remarkable insight into both sides of the hiring equation, seeing firsthand why some working relationships thrive while others fail miserably. We dive deep into the four essential elements you must have in place before bringing on help: clear communication channels, documented standard operating procedures, time allocated for feedback, and clarity about who's bringing the expertise to the table. Janice explains why jumping into hiring without these foundations often leads to frustration on both sides, wasted money, and the dreaded "hiring horror stories" that make entrepreneurs hesitant to delegate again. You'll discover practical advice for determining when you're truly ready to hire, how to choose the right communication systems for your team, and what questions to ask yourself before writing that job description. Janice also shares her insider perspective on finding the right match for your specific needs, whether that's through referrals, specialized freelancers, or more cost-effective solutions. Whether you're considering your first hire or looking to improve your existing team dynamics, this conversation will help you create the systems that make delegation successful, allowing your TPT business to grow in a way that's both purposeful and sustainable. Get your ticket to the Teacher Seller’s Summit: https://laurenfulton.krtra.com/t/oTIxSLPqfhYf Get Janice's Free Hiring Guide: https://www.cookfamilyresources.com/hiring-guide/ Check Out Janice's Book Club: https://www.cookfamilyresources.com/summer-book-club/ Check Out Janice's Instagram: https://www.instagram.com/teacherjaniceva/ Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
1 Blogging: The TPT Business Game Changer with Jennifer Draper and Amy Reinecke 31:42
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Play Later Play Later Lists Like LikedWhat if your teaching blog could be more than just a traffic funnel for your TPT store? Blogging experts Jennifer and Amy reveal how teacher entrepreneurs can transform their online presence into a sustainable business with multiple revenue streams. Having coached countless content creators to success, these former neighbors turned business partners share their journey from humble beginnings to creating a thriving blog coaching business. They explain why viewing your blog as your "home base" opens doors to diverse income opportunities that many teacherpreneurs never consider, including ad revenue, affiliate marketing, digital products, courses, and even brand partnerships. The revenue potential extends far beyond what most Teachers Pay Teachers sellers realize. With only the top 800-1000 TPT sellers earning full-time income, Jennifer and Amy make a compelling case for diversification through blogging. The beauty? Your blog continues generating traffic, leads, and income even during your busiest teaching periods when you can't actively create content. For those concerned about time management, the podcast offers practical systems and workflows to prevent overwhelm. Their approach centers on focusing where you can make the most impact rather than trying to do everything, implementing content management systems, and strategically repurposing content across platforms. This work-smarter-not-harder philosophy resonates perfectly with busy teachers juggling classroom responsibilities and entrepreneurial aspirations. Get your ticket to the Teacher Seller’s Summit https://laurenfulton.krtra.com/t/oTIxSLPqfhYf Grab the freebie - The Successful Blogger Checklist https://spark-media-concepts.kit.com/b179875d2b Check out the Ultimate Blog Podcast https://podcasts.apple.com/us/podcast/the-ultimate-blog-podcast/id1600785603 Check out the Ultimate Blog Roadmap Membership https://ultimateblogroadmap.com/ Amy and Jennifer’s Website https://sparkmediaconcepts.com/ Connect with Amy and Jennifer on Instagram https://www.instagram.com/sparkmediaconcepts/ Check Out My YouTube Channel https://www.youtube.com/c/laurenfulton My Instagram https://www.instagram.com/laurentschappler/ My Other YouTube https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
Money makes the TPT world go round, but how much should you actually be spending on your teacher business? Whether you're just starting your TPT journey or scaling to five figures monthly, smart budgeting decisions can make or break your long-term success. Let's start with the non-negotiables every TPT seller needs: premium seller fees ($59.95 annually), branded fonts (choose 3-5 that become your signature style), strategic clip art investments, and essential software subscriptions. These foundational elements ensure your resources stand out in the marketplace and earn the highest possible commission rates. But beyond these basics lies the question that plagues most teacher entrepreneurs: when and how much should I reinvest in my business? The answer changes depending on your revenue level, but one principle remains constant—pay yourself first. For sellers earning $500-1000 monthly, setting aside 10-20% of revenue (after taxes and essential expenses) creates a meaningful reinvestment fund without depleting your personal income. This approach allows you to accumulate a strategic sum every six months that you can use to level up your business through batch-creating resources, running targeted ads, or purchasing time-saving tools. As your revenue climbs to $5000+ monthly, that same percentage creates substantial reinvestment power. At this stage, tracking return on investment becomes crucial. Whether you're spending on Facebook ads or hiring virtual assistants, you need clear metrics showing exactly what you're getting back. The goal isn't just creating more products—it's ensuring those investments generate profitable returns. Remember, growing a sustainable TPT business isn't about reinvesting everything at the expense of paying yourself. By taking a methodical, percentage-based approach to budgeting, you'll build a business that supports your financial goals while continuing to expand strategically year after year. Ready to transform your approach to TPT business finances? Leave a review if this episode helped clarify your budgeting strategy! Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
1 Profitable TPT Product Ideas You Haven't Thought Of 13:01
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Play Later Play Later Lists Like LikedEver felt stuck between creating truly unique TPT resources and making products that actually get found in searches? You're not alone. This episode tackles exactly that tension with seven genius product ideas you've probably never considered—but will immediately want to create. From weekly warm-ups where students gradually reveal mystery pictures as they solve problems, to self-differentiating maze activities that allow students to choose their own difficulty path, these ideas strike that perfect balance. They target high-traffic keywords like "worksheets," "exit tickets," and "centers" while offering something buyers can only get from your store. What makes these resources special is their ability to engage students in unexpected ways. Imagine mini escape room exit tickets that provide daily puzzle challenges, collaborative story chains where students build narratives together throughout the week, or mystery picture activities where solving problems reveals hidden images. Each concept maintains educational rigor while adding elements of surprise, creativity, and student choice. The most powerful insight? Creating products that balance uniqueness with searchability isn't just about standing out—it's about building a sustainable TPT business where customers return specifically to your store. Because as Lauren puts it, "If they can only get it from you, where else are they going to go?" Ready to implement these ideas in your own TPT store? Listen now and check out the accompanying YouTube video for visual examples! Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
Want to grow your TPT store faster without doubling your workload? After nearly a decade as a top 1% seller and years coaching other teacher-entrepreneurs, I've identified three game-changing hacks that most sellers overlook. The first hack transforms how you approach multi-grade resources. Rather than creating one product for grades 3-6 (which limits your keywords and makes teachers question its suitability), create slightly differentiated versions for each grade level. This simple shift multiplies your store's visibility while making teachers feel you've created something specifically for their students. With minimal additional effort, you'll have four products appearing in search results instead of one, dramatically increasing your chances of being discovered. The second strategy involves unbundling larger resources. That comprehensive unit or activity pack? Consider listing each component separately at a lower price point while maintaining the complete bundle. This approach creates multiple entry points for buyers, makes your bundle's value proposition crystal clear ("$10 worth of resources for just $5!"), and significantly increases your product count without requiring entirely new creations. The final hack leverages strategic collaborations with other sellers. Even without a strong social media presence, you can drive traffic to your store by trading visibility with others. Whether it's promoting someone's product to your email list in exchange for Instagram exposure, participating in blog hops, or bartering with teacher influencers, these partnerships cost nothing while expanding your reach exponentially. Ready to implement these strategies and see your TPT store flourish? Whether you're just starting out or working to reach that next income milestone, these proven approaches will help you work smarter, not harder, on your path to TPT success. Subscribe to our podcast for more insider strategies, and check out our YouTube channel for additional content on growing your teacher business! Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
Are you curious about how a busy teacher entrepreneur balances family, education, and business? Join us as we explore the intricate routines of a TPT seller navigating the demands of daily life. In this episode, we share insightful strategies that have emerged from real-life challenges, including the often chaotic mornings, the struggle to keep a tidy home while running a business, and the delicate balance of homeschooling engagement with time for work. Listeners will discover the transformative power of simplicity, such as selecting a weekly breakfast routine to minimize morning stress and focusing on actionable tidying strategies that engage children in maintaining order. The narrative unfolds with relatable anecdotes that enrich the conversation, providing tips and tools that resonate with anyone striving for balance in their professional and personal lives. Learn how embracing flexibility and adapting to life’s unpredictability can reveal productive insights and sustainable business practices, enhancing your journey as a teacher entrepreneur. Engage with us and share your balancing tricks—let's foster a community of support and shared experiences! Subscribe to our podcast for more enlightening discussions and tips to support your growth in the TPT world. Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229 My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
1 My Exact Strategy to Earn an Extra $1K on TPT in March 15:26
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Play Later Play Later Lists Like LikedUnlock the secrets to increasing your Teachers Pay Teachers (TPT) earnings this March with strategies inspired by my own experiences and lessons learned. Join me, Lauren Fulton, as I share my personal journey of managing divided focus between my TPT store and a math membership business with Brooklyn McCarley. Discover how this impacted my January sales and the steps I'm taking to streamline my call to action and revitalize my neglected email list. Get ready for an exciting reveal: I'm launching two new product lines that are perfect for educators who crave fast, no-prep resources, all while navigating the challenges of budget-friendly outsourcing. But that's not all—I'm doubling down on sales strategies with a strategic partnership at an upcoming online math summit. Hear about my plan to captivate VIP ticket buyers with a special sample pack and grow my audience through a savvy email opt-in strategy. Teaming up with another presenter, I aim to introduce my products to fresh eyes and generate buzz before launch. Plus, I'm adding an element of fun by inviting you to guess my sales earnings, with a prize for the closest prediction. Tune in for actionable insights, a bit of friendly competition, and a roadmap to TPT success! Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229 My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
Want to unlock the secrets to skyrocketing your Teachers Pay Teachers (TPT) business? Discover how understanding watch time and sales potential can transform your resource's rankings and boost your profits. Forget about rigid formulas; instead, learn how to harness the power of TPT's search engine to create a win for you, TPT, and your buyers. We'll guide you through mastering keyword strategies and crafting eye-catching product covers that speak directly to buyer intent. Say goodbye to seasonal keyword traps and hello to maximizing your product’s visibility with strategic insights from our journey in social media content creation. Feeling awkward about promoting your TPT store? You're not alone! Join me as we navigate the common discomfort of self-promotion and explore why reaching out for support can actually strengthen relationships with your followers. Discover how building a community of engaged buyers can lead to enthusiastic reviews and recurring sales. Plus, get a sneak peek into next week’s episode where I’ll reveal strategies to earn an extra thousand dollars in March. Whether you're a seasoned seller or just getting started, this episode offers practical tools and insights to elevate your TPT business. Check Out My YouTube Channel: https://www.youtube.com/c/laurenfulton Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229 My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
1 How to Create a TpT Product and Tips for Profitability 20:57
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Play Later Play Later Lists Like LikedUnlock the secrets to creating standout Teachers Pay Teachers (TPT) products with the power of PowerPoint! Join me, Lauren Fulton, as we explore how to transform your educational resources into professional masterpieces that capture attention and drive sales. Whether you're a novice or a seasoned creator, this episode promises to equip you with the essential tools—like text boxes, tables, shapes, and clip art—that form the foundation of high-quality TPT products. Discover why PowerPoint reigns supreme over other platforms like Canva and learn how to perfectly set your slide sizes for printables. Don't forget to check out our YouTube version for those crucial visual demonstrations that take your design skills to the next level. Visual appeal is key in captivating educators and students alike, and this episode reveals the art of enhancing your TPT resources with strategic design choices. Learn how to bring subjects such as world history to life using clip art that adds depth and context, making your materials not only informative but also engaging. We dive into the importance of variety in design—showcasing diverse layouts and color schemes that signal high-value offerings and keep learners intrigued. By the end of this episode, you'll be armed with actionable insights on how to create visually stunning and functionally effective resources that stand out in the crowded TPT marketplace. Check out the YouTube video: https://youtu.be/5w4106vLi4A Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229 My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
Are you struggling to get your TPT products to rank in search? You're not alone! In this episode, I’m diving into four major SEO mistakes that even experienced TPT sellers make — mistakes that could be costing you sales and visibility. As a top 1% TPT seller with over nine years of experience and a TPT business coach, I’ve audited countless stores and have seen these issues time and time again. But the good news? They’re easy to fix! What You’ll Learn in This Episode: ✔️ The simple detail you’re skipping that affects conversion rates (hint: it's page count!) ✔️ Why “posting and ghosting” is hurting your rankings ✔️ The #1 keyword mistake that’s making your products invisible ✔️ How market research can skyrocket your sales Link to Rank my Resources Bootcamp: https://rebrandedteacher.kartra.com/page/mnx229 My Instagram: https://www.instagram.com/laurentschappler/ My Other YouTube: https://www.youtube.com/@LaurenATsch Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 Support the show…
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The Rebranded Teacher
The episode delves into essential strategies for TPT sellers to avoid burnout while maintaining a thriving business. We share practical steps including setting measurable goals, following a minimalist plan, taking planned breaks, and actively engaging with a supportive community. • Understanding the signs of burnout • Importance of setting measurable expectations • Establishing realistic and manageable goals • Benefits of committing to minimalist strategies • Significance of planned breaks to recharge • Fostering community connections to avoid isolation • Concluding thoughts on maintaining balance and passion Free Rebranded Teacher Facebook Group: https://www.facebook.com/groups/749538092194115 My Instagram Account: https://www.instagram.com/laurentschappler/ My Tik Tok Account: https://www.tiktok.com/@lauren_tschappler Support the show…
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The Rebranded Teacher
1 The Future of TPT: Trends & Predictions in 2025 17:19
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Play Later Play Later Lists Like LikedWhat if the secret to thriving in the ever-evolving Teachers Pay Teachers marketplace wasn't just about creating content but about crafting resources that reflect your unique expertise and creativity? This episode of the Rebranded Teacher Podcast promises to equip you with the insights to navigate the shifting dynamics of the TPT landscape. Host Lauren Fulton dives into the growing influence of AI-generated content and why it's crucial to steer clear of easily duplicable resources like simple worksheets. Instead, she advocates for innovative educational materials that highlight your distinct value—something technology simply can't replicate. As teacher influencers increasingly shape purchasing behaviors, Lauren shares strategies to build a strong social media presence, tapping into the trend of impulse buying and seasonal resource demand. Amidst the bustling teacher influencer space, discover how to stand out and secure your success in a saturated market. As the episode unfolds, you'll gain a comprehensive understanding of the anticipated industry shifts, including a move towards minimalism and foundational learning as consumers seek a break from excessive spending. Whether you're a TPT veteran or a newcomer, this episode is your blueprint for sustainable growth and long-term success. And as a call to action, Lauren emphasizes the power of community support—encouraging listeners to leave reviews and share the podcast to help more TPT sellers access these valuable insights and contribute to the show's growth. Tune in for a transformative discussion that could redefine your journey as a teacher entrepreneur. Check out my YouTube Channel! https://www.youtube.com/c/laurenfulton Support the show…
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The Rebranded Teacher
Feeling overwhelmed and unsure where to reignite the spark in your Teachers Pay Teachers business? Join me, Lauren Fulton, as we explore the art of the "quick win" to help you regain momentum and motivation. Discover how to disconnect from stress-inducing tasks and focus on invigorating aspects that inspire you. Whether it's figuring out if your old Instagram account deserves a second chance or brainstorming the coolest new resources for teachers, I promise you'll walk away with actionable steps to breathe life back into your TPT venture. Together, we'll break down the daunting into the doable, turning overwhelming tasks into manageable actions. Listen as I share insights on composing compelling content for your email list—even if it's been a while since you last reached out. Through a simple 30-minute brain dump exercise, you'll unlock fresh ideas and recapture the enthusiasm that fueled your initial TPT journey. So, grab your pens and paper, and let's reignite your passion for creating educational resources that not only sell but also make a difference in the teacher community. Get ready to enjoy your business journey again! Subscribe to my YouTube Channel! https://www.youtube.com/@LaurenFulton/featured Support the show…
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The Rebranded Teacher
1 The Real Reason Your TpT Store Isn't Growing 12:29
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Play Later Play Later Lists Like LikedBalancing strategy with action is often the key to overcoming common hurdles in your Teachers Pay Teachers (TPT) business. I will share my personal journey into the world of content creation on Instagram and TikTok, where the challenge of turning strategy into action becomes all too real. If you're caught in the cycle of endless planning or impulsive action without a plan, learn how to identify your natural tendencies and harness them to propel your business forward. We'll dive into three essential strategies and their corresponding actions, like optimizing keyword research for SEO or maintaining regular engagement with your audience, to help your TPT business grow sustainably. Let's connect and learn together—your insights are invaluable, and I'm thrilled to engage with fellow teacher entrepreneurs on this journey. Tune in for practical tips, shared experiences, and a supportive community ready to elevate their online presence! Check out my new Instagram! https://www.instagram.com/laurentschappler/ Check out my new Tik Tok! https://www.tiktok.com/@lauren_tschappler Support the show…
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