Attached to Hygiene

Over the last few years, consumers have become increasingly interested in the safety of products. But they are not alone in their concern. Our industry strives to provide products that can be used with confidence. Governmental bodies create laws and directives to help ensure shoppers are protected from bad actors.

To get insights into the current climate around standards and directives, Host Jack Hughes speaks with Luminita Barbu, ...

Daily management of incontinence can be complicated. Many sufferers rely on absorbent hygiene products to cope with their condition. Although their experiences vary widely, some needs (leak protection, discretion, and affordability, etc.) are fairly common. How well these are met can make or break the product users’ trust in a brand forever.

So how can producers better serve consumers? One simple approach is to talk to product users...

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.

Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing.

Host Jack Hughes continues his conversation with Euromonitor’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposable Hygiene. In recent episodes, they reviewed the market research firm’s Top 10 Global Consumer Trends of 2...

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.

Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing.

Last episode, host Jack Hughes and his guests reviewed Euromonitor’s Top 10 Global Consumer Trends of 2023. This time, Jack is again joined by the market research group’s Ali Angus, Head of Innovation Practice, and Liying Qian, Head of Tissue and Disposa...

This episode is sponsored by Cotton Incorporated and their free B2B Resource CottonWorks.com.

Learn more about their free sourcing directories at CottonWorks.com/Nonwovens-Sourcing.

For manufacturers looking to stay abreast of today’s top trends, Euromonitor International’s annual lists are a valuable resource. Knowing when and how—and why—consumers are spending their money can make a big difference in your company’s success.

Host J...

As manufacturers and consumers both know, there are many benefits to reusable absorbent hygiene products. But there are also drawbacks. In the second half of this two-part ‘Attached to Hygiene’ episode, reusable article inventor Frantisek Riha-Scott speaks on the challenges. The Founder of Confitex delves further into the topic of reusable, single-use, and hybrid products with host Jack Hughes.

As Frantisek sees it, fusing the best...

Most absorbent hygiene products today are disposable. With this comes convenience, cleanliness, and affordability. But it also brings negative impacts on the environment.

For this reason, some consumers are choosing reusable options. However, these products may lack in the areas of performance, practicality, and price. So how do manufacturers like you offer reusable options to your customers while still meeting their needs?

Frantise...

Since launching in May 2021, ‘Attached to Hygiene’ has enabled listeners like you to grow your knowledge and influence in the absorbent hygiene industry. Each guest (more than 60 to date) has brought their own perspective and valuable information to you.

This milestone episode—our 50th—is a compilation of many voices and notable pieces of value from the first 49. Our shows have included in-depth discussions on:

• All three main ab...

The baby diaper market is dynamic and rife with competition; new products and features appear regularly. Keeping up to date on current and emerging trends isn’t easy, but it can give you the competitive edge you need. Fortunately, podcast guest Sharon Vinderine has valuable insights for the North American market. As CEO and Founder of Parent Tested Parent Approved, she sees some of the newest offerings, even before they hit the she...

Getting product feedback from your consumers can be tough, especially if you’re new to a market or launching a product. Parents can feel equally overwhelmed by the expanding field of options. According to mother, CEO, and company founder Sharon Vinderine, that’s exactly why Parent Tested Parent Approved (PTPA) exists. Sharon recently spoke with host Jack Hughes about how—and why—consumer testing has become vital for brands and cons...

New absorbent hygiene products enter the market every day, and their creators hope the items are successful. However, sometimes products flounder or fail. There are many reasons for this: Assumptions about consumer expectations or preferences were wrong. The consumer’s needs change by the time the product reaches the market. The item may be priced too high or too low. That’s why it’s crucial for manufacturers to incorporate consume...

It’s no secret that sustainability is a matter of growing importance in the absorbent hygiene industry. Even so, there are many perspectives to consider. That’s why Bostik has created a pair of podcasts specifically on the topic. ‘Transition(s)’ features outside perspectives on various markets that we serve. ‘Bostik Talks’ shares related, insider information on what Bostik is doing. In this episode of ‘Attached to Hygiene’, host Ja...

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.

If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.

When it comes to staying current on global trends in the absorbent hygiene industry, Natalia Richer has an enviable position. As COO of Diaper Testing International (DTI), she sees what companies around the world are work...

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.

If you’d like to learn more about cotton as a natural leader in the global baby care market, you can do so on CottonWorks.

Staying informed about current global trends in the absorbent hygiene industry can be challenging. Fortunately, our guest Natalia Richer has a better vantage than most. As COO of Diaper Testing International (DTI), Natali...

This episode is sponsored by Cotton Incorporated and their B2B focused website, CottonWorks.

If you’d like to learn more about natural fiber leader, cotton and its biodegradability, visit CottonWorks.

November was an eventful month for the absorbent hygiene industry. In Episode 42, we focused on the OUTLOOK 2022 conference in Europe. Now, ‘Attached to Hygiene’ turns to the U.S. and welcomes speakers from Hygienix™ 2022 in New Orlean...

We have good news for the many absorbent hygiene professionals who missed EDANA’s OUTLOOK 2022 Europe conference in Malta. For this episode of ‘Attached to Hygiene’, host Jack Hughes talks briefly with 11 of the event’s speakers to get an overview of their presentations. You can also take our survey to choose which speeches you want to hear more about from the presenters.

Advances toward greater sustainability in the absorbent hygi...

Guest Raymond Chimhandamba returns to ‘Attached to Hygiene’ to share his expertise in the African absorbent hygiene market with host Jack Hughes and podcast listeners. Over the course of just five years, this promising market is expected to grow by 40%. Its rapid expansion offers many opportunities for manufacturers who have the ability to navigate Africa’s distinctive challenges. In this episode, Raymond and Jack turn their attent...

In 2021, ‘Attached to Hygiene’ examined trends in the EMEA region—Europe, the Middle East, and Africa. For the next two episodes, we will focus specifically on Africa, one of the world’s rapidly expanding markets. Over the course of just five years, absorbent hygiene sales on the continent are expected to grow by about 40%. For the last decade, Raymond Chimhandamba has worked in several areas of the industry. Examples include manuf...

Guest Chirag Virani, co-founder of India-based Sparkle Eco Innovations, returns for part two of his discussion with Jack Hughes about period care products in India. In this episode, Jack and Chirag consider the challenges manufacturers may face in this promising market. Key among them are menstrual inequity and the stigma of discussing menstruation. Also discussed are efforts to increase sustainability as well as gender bias in an ...