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I Hear Things
I Hear Things
Tom Webster

A weekly perspective on the business of audio, including podcasting, smart audio, streaming music, social audio, and everything else you stick in... more

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Sounds Profitable

I Hear Things is joining Sounds Profitable. That's the tweet.

10 May 2022 · 7 minutes
Roll With The Changes

What does this week's Spotify quarterly earnings call portend for podcasting? PLUS: a bit of personal news...

29 Apr 2022 · 11 minutes
Podcasting's Most Important Investment

Podcasting's most important investment isn't in solving discovery--discovery is a trailing variable of the real issue. PLUS: more about NFTs... more

15 Apr 2022 · 15 minutes
What To Do When The Line Stops Going Up

For the first time in nine years, Podcasting didn't grow. Why not, and what can you DO about it?

01 Apr 2022 · 13 minutes
Podcasting's Most Controversial Statistic

This week, Tom looks at a brand new, unreleased statistic about the reach of podcasting that has important ramifications for... more

18 Mar 2022 · 13 minutes
The Care And Feeding Of A Podcast Audience

This week, Tom talks about how to compete in a world where the vast majority of listening is to a... more

11 Mar 2022 · 11 minutes
What Podcasting's Best Customers Think Of Podcast Ads

This week, Tom looks at the top five findings about Podcast Ads from the recent Super Listeners Study, PLUS another... more

04 Mar 2022 · 16 minutes
Scattered To The Wind

This week, Tom looks at the nature of "exclusivity" for podcasting, Farmers, and Peter Fonda, man.

04 Feb 2022 · 8 minutes
The Oversimplified Superstring Hit Incubation Theory Of Podcasting

This week, Tom has an EPIC look at the "podcasting isn't producing any new hits" article: what's right, what's wrong,... more

21 Jan 2022 · 23 minutes
The Best Schnitzel In Detroit

This week, why podcast listening has been destroying commercial talk radio right under our noses. Plus Demi Lovato, ONJ, and... more

07 Jan 2022 · 23 minutes
I Hear Things
Sounds Profitable
I Hear Things