Product for Product Management Matt Green & Moshe Mikanovsky

Product Growth is one of the goals for our products once we found a Product Market Fit, but changing our mindset from finding the right solution to a problem that a specific market is facing, to growing the usage of our solution, is not always easy! To help us with this transformation, we can use several product growth frameworks.

In this episode, we speak with Yelena Liman, CEO and Founder of EmPro Consulting, who specializes in helping SaaS product executives challenged with underperforming products to identify and address root causes to improve business results. Yelena has a rich product management background, from organizations such as Intel and Amazon, where she contributed to several product growth initiatives. 

On the show, Yelena helped us first understand what Product Growth is all about, how we can tell that our organization is already there, and then, which framework to use, picking from AARRR, RICE and HEART.Come and learn with us as we covered the following:
How do businesses navigate the complexities of driving product growth in today's rapidly evolving market landscapeWhat are the three metrics: AARRR, RICE, and HEART?Which companies can utilize each of them?What is each of them used for?How to solve biases in RICE?The importance of stakeholders involvement What is the context that we should use these models in?How do we know we are there, working on the right growth metrics and growing?How to collect data and analyze it to understand our growth and whether what we do is working?And so much more!You can connect with Yelena at:https://www.linkedin.com/in/yelenaliman/EmPro Consulting: https://www.emproconsulting.ca/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky: https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests,  and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

Generative AI is everywhere, and we all see the impact it creates on our life, no matter what we do. Product Management is no exception. In this episode we met with Eva Gao, Senior Product Manager at Quentic AMCS, who caught our attention when she published a post about how she built a Product Vision video using GenAI tools.

A Product Vision video is one of the best ways to convey to the entire team why we are embarking on the sometimes challenging endeavor of building new products. Done right, it can rally and inspire everyone in our organization to the same direction and goals.

When Eva managed a new product generation at Quintic, helping clients in risk management and mitigation of occupational hazards, she was facing challenges from internal stakeholders, who wanted to migrate their clients from the legacy system, but faced resistance from clients who didn’t want to make the move. This was impacting the organization as a whole, and this drove Eva into trying to effectively explain to all internal stakeholders the importance of upgrading the clients sooner than later, but she didn’t want to make it a memo or a dry presentation! Instead, Eva came up with the idea to create a funny video, using story telling and analogs from cultural references that people at the organization were already familiar with. Without a technical know-how in video production, and a very limited budget, Eva decided to utilize GenAI tools!

Join us as Eva chats with Matt and Moshe, describing in detail the steps she took to build the Product Vision video.In the episode you will learn:
What is needed to produce such a videoSome of the tools existing these days to help with the production of the videoChallenges with some of the tools and technologyWhat level of license do we need to use these toolsUnderstanding how to “talk” with the GenAI tools - prompt engineering How did she communicated the message with her stakeholdersHow do we measure the success of the video and it’s messageAnd so much more!Tools that Eva used to create the Product Vision video:
Playground AI for image generation: https://playground.ai/ Beautiful.ai for presentations: https://www.beautiful.ai/ Pika Art for generating 3-second videos: https://pika.art/ invideo AI for image based long video generation + quality voice-over: https://invideo.io/ You can connect with Eva at:
LinkedIn: https://www.linkedin.com/in/ev.../ Blog: https://medium.com/@starmancallin You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - a href="http://www.linkedin.com/in/mikanovsky" target="_blank"...

We are very excited to bring you our latest episode - an interview with Marty Cagan, on the occasion of the release of his new book TRANSFORMED: Moving to the Product Operating Model. Marty wrote the book with his partners at the Silicon Valley Product Group - Lea Hickman, Christian Idiodi, Chris Jones and Jon Moore, and it was highly anticipated by the entire Product community around the world.

Following his books INSPIRED (where Marty lays down the foundations on how to build product the right way) and EMPOWERED (which aims to the leaders of product teams, helping them become empowered teams that solve real problems for client, and achieve outcomes to the organization), the new book is about the transformation of the entire organization from Feature Factories to Empowered Team, or, as it coined in the new book, moving to the Product Operating Model.This is the missing piece that many of us in the product world were waiting for! Following Marty’s and SVPG’s work, we have known for years what successful product companies are doing, and why being a feature factory is counter productive to solving real problems. But the world out there is still mostly dominated by organizations doing it all wrong. 

We hope that TRANSFORMED will not just be a bestseller, but will make real transformation in the world, to help companies move to the Product Operating Model, and create amazing products that solve real problems, and create value to their organization.Join us as Matt and Moshe discuss this with Marty:Where did the name “Product Operating Model” come from?Who is the book for? It is not just for product people! On the contrary, it is extremely important that the CEO and the executives are part of - and leading - the transformationAddressing the question “Is it possible to change?” The book includes techniques that are not just about product management but transformational techniquesHow do individual contributors from the product team can impact and help the transformation Misalignments created by the language we are using, starting from defining what we do, and how different people in the organization are using different words, that must be understood and alignedThe importance of empathy to stakeholders, and how product managers should understand deeply what other areas of the business do, to create the internal confidence that we know what we are doingThe role of Product Coaches in helping executives and organization successfully transform The relevancy of the Product Operating Model around the world, demonstrated by the examples and case studies in the bookTips for product people in organizations that don’t yet see the need to change, on how they can control their destiny, what they can learn and do to move forwardAnd so much more!You can connect with Marty at:LinkedIn: https://www.linkedin.com/in/cagan/ Silicon Valley Product Group: http://www.svpg.com/ SVPG blog: https://www.svpg.com/articles/ TRANSFORMED: Moving to the Product Operating Model https://www.amazon.com/Transformed-Becoming-Product-Driven-Company-Silicon/dp/1119697336The books, INSPIRED, EMPOWERED and TRANSFORMED: https://www.svpg.com/books/ You can find the podcast’s page, and connect with Matt and Moshe on Linkedin: a...

What a ride this has been! With a humble beginning three years ago, we are now celebrating our 100th episode! And we celebrated it big, in a live streamed 2 hours episode, with many of our past guests joining us to share what’s new with them, and what is the state of products for product people. Not surprisingly, we all ended up talking about AI, and how AI can help - or hinder - product management work.

Come join us and listen (or watch the recording on YouTube) the recording of the live show with all our guests: Ohad Biron, Gil Broza, Jackie Flake, Kevin Hawkins, Eva Hongyan Gao, Jason Knight, Tracy Laranjo, Tovit Neizer, Dan Olsen, Magali Pelissier, David Pereira, Faith Peterson, Sumeet Rana, Ross Webb, Alex Wilson and Orly Zeewy.
You might learn:Who is hiring and have available jobsHow an open discussion might become a discovery callWho can help you and give you tips on starting a podcastWhat goes into a good product nameSome interesting new tools for wireframingWhat's new in the user testing tools’ worldWhat is the balance between doing our work and using AI toolsAnd so much more!Also, thank you to Nils Janse, Henry Latham and Paul Orchanian who couldn’t join us live but sent us a short video, also included in the episode, with their words of congratulations and prediction for the future.
You can connect with all our guests on LinkedInYou can find the podcast’s page, and connect with Matt and Moshe on Linkedin: Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast Matt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In the past year or two, in parallel to the growth throughout the industry of Product Management discipline and skills, we are witnessing the growth of product coaching as a career path. On this episode we met with Jackie Flake, a product professional turned product coach, and twice founder. Working with her co-founder at The Brave Start, they developed the Product Coach Academy, a program that helps product leaders make the move towards their independence as product coaches.

The program provides participants with an entire toolkit to support them turning the aspiration into an actual business. These are not limited to just the coaching business aspects, but also things to be aware of specifically for product professionals.
Join us as we learn from Jackie about the challenges to become a product coach and how her program can help aspiring product coaches. In the episode you will also learn:
- How Jackie transitioned into Product Coaching
- Whats the differences are between product coaching, product consulting and product mentoring
- What areas one needs to learn in order to start their own product coaching business
- The course’s structure and what’s included
- The importance for finding a niche in coaching
- Areas of product management coaching
- How to deal with some of the stresses involved in solopreneurship like coaching
- Number one piece of advice for someone looking to become a Product Coach
- And much more…



- You can connect with Jackie at:
- LinkedIn: https://www.linkedin.com/in/ja...
- The Brave Start: https://www.thebravestart.com/
- Product Coach Academy: https://www.thebravestart.com/...

- You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- http://linkedin.com/company/pr... https://www.linkedin.com/company/product-for-product-podcast
- https://www.linkedin.com/in/ma... - https://www.linkedin.com/in/ma...
- http://www.linkedin.com/in/mik... - https://www.linkedin.com/in/mi...

- Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.
Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️

In today’s episode we had the privilege to meet with Gil Broza, Founder and Value Delivery & Agile Leadership Expert at 3P Vantage, author, trainer, coach, facilitator and speaker, as he released his latest book (number 4!), Deliver Better Results: How to Unlock Your Organization’s Potential.
Bringing his vast experience from decades helping software companies and enterprises with IT departments go through organizational transformation, Gil developed a unique point of view and method to assess a company's fitness, and move incrementally to their best possible fitness as an organization producing real results with their digital product development.

Gil’s method’s core strength, and the way it is presented in the book, is for companies that are building complex technical products, so it fits nicely with what we do as Product Managers in the digital world.

Utilizing system thinking for everyone involved in creating the product, Gil identifies 6 fitness aspects to measure our team/system. Then, with the team, we score the overall level of fitness (based on a very simple scoring system for each fitness aspect). Once we have our score (and we have to be honest about where we are!), we fit into a level on a scale of 5 levels. The move up the ladder from each level to the next is sequential, applying strategies that Gil explains in detail in the book.

Join us as we discuss Gil’s process on the show. In the episode you will also learn:
What is “a system”?How do we define the system of delivering a technical product?The importance of assessing the fitnessThe 6 fitness aspectsSome strategies to move between fitness levelsHow each strategy fits in the level the company is atWhat happens if we don’t apply the strategies in the right order?Is assessing our company’s fitness and applying the strategies fitting a specific development process (scrum, kanban, waterfall etc) or is it agnostic?And much more…And as a bonus for our listeners, you can download the first chapter right here: heardonpodcast.deliverbetterresultsbook.com

You can connect with Gil at:LinkedIn: https://www.linkedin.com/in/gilbroza/New book “Deliver Better Results: How to Unlock Your Organization’s Potential”: https://DeliverBetterResultsBook.com3P Vantage: https://3pvantage.com/You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcastMatt Green - https://www.linkedin.com/in/mattgreenanalytics/Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.Please leave us a review and feedback ⭐️⭐️⭐️⭐️⭐️