Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Industry Entrepreneurs
Each week I share, along with featured guests, tangible and practical business strategies for travel entrepreneurs. We discuss foundations, marketing, sales, client experience, systems, supplier relations, and everything in between to empower you to run an effective and profitable travel business, and not just another travel hobby. For travel agents, travel advisors, travel suppliers, tour operators, tourism professionals, travel coaches, travel creators, travel business owners, travel agency owners, host agency owners, and travel industry support partners.
Episodes
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In this final installment of our content creation series, I'm showing you how to build a strategic sales funnel that turns your travel content into actual bookings.
You've gotta be intentional with what you create – mixing top, middle, and bottom funnel...
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Get access to over 1300 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
I'm sharing my best strategies on how to get your awesome travel content actually seen by people who need it!
You're creating great content but if no one sees it, you're basically talking to crickets—and as a strategic travel entrepreneur, that&ap...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
I'm breaking down tactical strategies for creating high-impact content without the overwhelm – because if it's not simple and fun, it's not getting done!
You'll learn how to leverage content that educates, engages, and entertains) as well as ...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Struggling to create content that actually converts leads into booked travel clients?
This episode gives you a complete blueprint that combine a powerful meet (attraction) strategy with consistent content creation that nurtures your audience.
I'm sharing my ...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join us as we celebrate Black History Month with four incredible Black travel entrepreneurs sharing their journeys, challenges, and triumphs in the industry.
From Courtnie Nichols of TravelBash to Nicole Conley of Reprise Travel, Vernita Patterson of Travel State...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Feeling like you're not living up to your full potential as a travel advisor?
This episode is your superhero origin story, breaking down the unique and powerful abilities that make you an invaluable asset to your clients.
We're diving deep into your ro...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you tired of feeling heartbroken when your travel business plans don't work out exactly as hoped?
In this thought-provoking episode, I'm sharing how the NATO (Not Attached to the Outcome) approach can transform your travel business mindset from bei...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you feeling overwhelmed by all the changes happening with social media platforms in 2025? Let's face it - things in the metaverse have gotten a little cuckoo bananas lately, and I'm sharing my personal insights on moving beyond traditional platforms...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Ready to dive into the hottest travel trends that are actually backed by data? In this episode, I'm nerding out over Tripadvisor's latest trend report, breaking down 14 emerging travel trends for 2025 - from water culturalism and astrology-based trips ...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Join Host Agency Reviews founder Steph Lee and myself for some real talk about the ups, downs, and in-betweens of entrepreneurship in the travel industry.
From candid stories about starting a business to practical insights about building authentic conne...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why this is seriously concerning for en...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Are you dreaming of turning your travel business into your full-time income but feeling stuck in the "what-ifs" and "somedays"? In this episode, I'm getting real about my journey from quitting my theme park job with no backup plan t...
Send Rita a text with your thoughts!
Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Like last year, I wanted to start this year with a bang, sharing about a tactic that has really helped to grow my business--and that has been partnerships and collaborations. I'm a firm believer that you go farther, faster, together, especially after I...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
This episode is becoming quite the year end tradition for me, and it's probably one where I'm the most transparent and open about what's been going on in my business. I do this not to brag, or gain sympathy, I do this, so that you can learn f...
Send Rita a text with your thoughts!
Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Looking to increase your travel agency revenue in 2025? Then you need to tune in to this week's episode, as I discuss the metaphorical levers you can pull to increase your income, or manage your agency operations smarter.
Questions this episod...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Something strategic travel business owners measure--their metrics. And they don't just measure them, they leverage them to make better informed decisions. Remember, we go by business data, not drama. I'm sharing some of the metrics I've been kee...
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Get access to over 1000 social media cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776
Some things make me go...hmmm...and etiquette is one of those. In this episode I go over some pretty common etiquette themes that come up on FAM Trips and General Business interactions for travel agents.
As mentioned, sometimes common sense isn't...
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Travel Industry Black Friday is here! Welcome to the final of three episodes featuring our event Presenting Partners :)
Up this week is David Shull from Tern, and he shares his thoughts on your value as a travel advisor, how his software (Tern) is helping you be more efficient thanks to data integration, and the role of AI in the travel industry.
Questions this episode answers:
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Travel Industry Black Friday is here! Welcome to the second of three episodes featuring our event Presenting Partners :)
Up this week is LaDonna Allen from Costa Cruises, and she's sharing the scoop on her best sales tips from top travel advisors, Costa's sustainability initiatives, and how to prepare your clients for an immersive onboard European experience.
Question...
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Black Friday is coming! Welcome to the first of three episodes featuring our Travel Industry Black Friday Presenting Partners :)
First up is Lori Gold, Founder of Mexperts, and she's spilling all the beans---on growing a community with FB Groups, new developments in the Mexican Caribbean, and how to prepare your clients for travel to Mexico.
Questions this episode answers:
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