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Muse by Clio

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd... more

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Episodes

Ted Lasso's Origin Story

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in... more

14 Nov 2022 · 45 minutes
Beats by Dre | You Love Me

This week on Tagline, we look back at the most startling brand statement on race from the emotional months after... more

25 Oct 2022 · 58 minutes
Volvo Trucks | The Epic Split

This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman &... more

18 Jul 2022 · 45 minutes
Visit Iceland | Welcome to the Icelandverse

The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For... more

28 Jun 2022 · 31 minutes
Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

We're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've made,... more

20 Jun 2022 · 25 minutes
Canal+ | The Bear

It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris... more

06 Jun 2022 · 33 minutes
Tide | It's a Tide Ad

How do you hijack all 53 ads in the Super Bowl while buying just 90 seconds of airtime? P&G's Tide... more

23 May 2022 · 45 minutes
Sandy Hook Promise | Know the Signs

After the shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley and... more

09 May 2022 · 53 minutes
Bud Light | Real Men of Genius

In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men... more

25 Apr 2022 · 59 minutes
Dove | Real Beauty Sketches

Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time,... more

11 Apr 2022 · 54 minutes
Skittles | Blank the Rainbow

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We... more

28 Mar 2022 · 1 hour, 11 minutes
Apple | Get a Mac

We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from... more

14 Mar 2022 · 1 hour, 7 minutes
Season 2 Trailer

We're back and ready for Season 2! Tim gives a sneak peek of the 10 campaigns we're covering this year.... more

28 Feb 2022 · 3 minutes
Manuel and Patricia Oliver, Change the Ref

On Valentine's Day 2018, Joaquin Oliver, 17 years old, was killed along with 16 others in a mass shooting at... more

02 Aug 2021 · 48 minutes
Ikea | Dining Room

To close out Pride Month, we look back at the charming 1994 Ikea commercial that was the first mainstream ad... more

28 Jun 2021 · 42 minutes
David Kolbusz, Droga5 London

On this bonus episode, we chat with David Kolbusz, chief creative officer of Droga5 London, who’s brought a consistency and... more

07 Jun 2021 · 46 minutes
Motel 6 | We'll Leave the Light On for You

This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and... more

24 May 2021 · 1 hour,
Procter & Gamble | The Talk, The Look, The Choice

This week we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The... more

03 May 2021 · 59 minutes
Under Armour | Rule Yourself: Michael Phelps

This week we unpack one of the great sports ads of the past decade, Droga5's Michael Phelps spot for Under... more

26 Apr 2021 · 53 minutes
Johnnie Walker | The Man Who Walked Around the World

This week we time-travel to 2009 to revisit BBH London’s five-minute brand-history film for Johnnie Walker, starring Robert Carlyle in... more

19 Apr 2021 · 40 minutes
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Motel 6 | We'll Leave the Light On for You
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Description

This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and continued, practically... more