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Tagline
Tagline
Muse by Clio

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd... more

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Episodes

Amil Gargano

This week on our Season 2 finale, we speak with one of the living legends of the advertising business, art... more

11 Jan 2023 · 56 minutes
Ted Lasso's Origin Story

Ted Lasso is one of the most beloved shows on TV. But not many people realize the character originated in... more

14 Nov 2022 · 45 minutes
Beats by Dre | You Love Me

This week on Tagline, we look back at the most startling brand statement on race from the emotional months after... more

25 Oct 2022 · 58 minutes
Volvo Trucks | The Epic Split

This week we revisit the "Live Test Series" of stunts for Volvo Trucks, crafted by the Swedish agency Forsman &... more

18 Jul 2022 · 45 minutes
Visit Iceland | Welcome to the Icelandverse

The metaverse may well be our future, but it's a metaverse parody that's gotten more attention this ad-award season. For... more

28 Jun 2022 · 31 minutes
Omid Farhang, Pum Lefebure, Walter Geer, Gerry Graf

We're doing something a little different on Tagline this week. Instead of speaking with people about the ads they've made,... more

20 Jun 2022 · 25 minutes
Canal+ | The Bear

It was one of the great comic triumphs from the golden age of viral commercials: "The Bear," created by Paris... more

06 Jun 2022 · 33 minutes
Tide | It's a Tide Ad

How do you hijack all 53 ads in the Super Bowl while buying just 90 seconds of airtime? P&G's Tide... more

23 May 2022 · 45 minutes
Sandy Hook Promise | Know the Signs

After the shooting at Sandy Hook Elementary School in 2012, two parents who lost their children that day—Nicole Hockley and... more

09 May 2022 · 53 minutes
Bud Light | Real Men of Genius

In 1999, Bud Light and DDB Chicago premiered one of the great radio ad campaigns of all time, "Real Men... more

25 Apr 2022 · 59 minutes
Dove | Real Beauty Sketches

Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time,... more

11 Apr 2022 · 54 minutes
Skittles | Blank the Rainbow

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We... more

28 Mar 2022 · 1 hour, 11 minutes
Apple | Get a Mac

We kick off Season 2 with a look at Apple's "Get a Mac," the episodic comedy series that ran from... more

14 Mar 2022 · 1 hour, 7 minutes
Season 2 Trailer

We're back and ready for Season 2! Tim gives a sneak peek of the 10 campaigns we're covering this year.... more

28 Feb 2022 · 3 minutes
Manuel and Patricia Oliver, Change the Ref

On Valentine's Day 2018, Joaquin Oliver, 17 years old, was killed along with 16 others in a mass shooting at... more

02 Aug 2021 · 48 minutes
Ikea | Dining Room

To close out Pride Month, we look back at the charming 1994 Ikea commercial that was the first mainstream ad... more

28 Jun 2021 · 42 minutes
David Kolbusz, Droga5 London

On this bonus episode, we chat with David Kolbusz, chief creative officer of Droga5 London, who’s brought a consistency and... more

07 Jun 2021 · 46 minutes
Motel 6 | We'll Leave the Light On for You

This week's episode is all about The Richards Group's beloved radio campaign for Motel 6, which began in 1986 and... more

24 May 2021 · 1 hour,
Procter & Gamble | The Talk, The Look, The Choice

This week we look at Procter & Gamble’s powerful trilogy of spots about racial bias: “The Talk” from 2017, “The... more

03 May 2021 · 59 minutes
Under Armour | Rule Yourself: Michael Phelps

This week we unpack one of the great sports ads of the past decade, Droga5's Michael Phelps spot for Under... more

26 Apr 2021 · 53 minutes
Johnnie Walker | The Man Who Walked Around the World

This week we time-travel to 2009 to revisit BBH London’s five-minute brand-history film for Johnnie Walker, starring Robert Carlyle in... more

19 Apr 2021 · 40 minutes
California Milk Processor Board | Got Milk?

This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got... more

12 Apr 2021 · 1 hour, 5 minutes
Fernando Machado, Activision

On this bonus episode, we catch up with Fernando Machado, who made waves this week by announcing his exit from... more

07 Apr 2021 · 45 minutes
Metro Trains | Dumb Ways to Die

This week we unpack another megaviral ad, McCann's "Dumb Ways to Die," the little Australian train safety video that became... more

05 Apr 2021 · 45 minutes
Always | Like a Girl

We close out Women's History Month with a look back at one of the great female-empowerment anthems ever made by... more

29 Mar 2021 · 46 minutes
Volkswagen | The Force

This week we don our Darth Vader mask and travel back to the 2011 Super Bowl to look at the... more

22 Mar 2021 · 55 minutes
Dos Equis | The Most Interesting Man in the World

In our inaugural episode, we look at the making of the iconic "Most Interesting Man in the World" campaign from... more

15 Mar 2021 · 1 hour, 1 minute
Welcome to Tagline

Tim Nudd explains how Tagline came about, and what to expect from the first season. Tagline premieres March 15.

16 Feb 2021 · 4 minutes
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California Milk Processor Board | Got Milk?
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Description

This week we serve up an ice-cold glass of nostalgia as we look at the making of the culture-busting “Got Milk?” campaign... more