Podcasting Success Secrets podcast

57:40

Hector Santiesteban steps into the guest seat in this special crossover episode, pulling back the curtain on what it really takes to build a profitable podcast. He breaks down why most business owners get it wrong, how to actually turn your show into a revenue-generating machine, and the one mistake that could cost you thousands. With years of experience helping entrepreneurs launch and scale their podcasts, Hector delivers insights on what works, what’s a waste of time, and why your podcast should be your biggest sales tool—not just another content chore. If you’re thinking about starting a show (or wondering why yours isn’t making money), this episode is a must-listen. Chapters: 00:00:00 The Mic Drops—And So It Begins 00:00:41 Meet Hector—The Wizard Behind the Curtain 00:02:22 Sales Hustle, Sharp Turns & A Podcasting Plot Twist 00:05:42 How a Wild Idea Became a Full-Blown Empire 00:08:20 Why Playing for Fun Won’t Pay the Bills 00:11:31 The Podcasting Playbook No One Taught You 00:25:36 Robots Are Here—But Are They Any Good? 00:32:15 AI vs. Authenticity—Who Wins? 00:35:23 Clients Speak—The Good, The Great, and The Profitable 00:38:49 Why Podcasting Is the Gift That Keeps on Giving 00:41:27 The 3P Formula: Profits, Podcasts & Power Moves 00:49:43 Stop Splitting Your Focus—Make It Work Together 00:51:50 So You Want a Podcast? Start Here 00:55:42 Mic Drop—Now Go Do Something With This Links and Resources: 7-Figure Leap: Secrets to Building Profitable Podcasts from the Ground Up with Hector Santiesteban Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Podcasts Are More Powerful Than TV and Radio 14:42

9 weeks ago14:42

14:42

Podcasting isn’t just another content platform—it’s the game-changer no one saw coming. Hector breaks down why podcasts have become the secret weapon for influence, connection, and impact, especially in a world where trust is hard to come by. He also talks about how podcasting is reshaping industries, building relationships with big names, and creating deep, parasocial bonds with audiences. If you’re still on the fence about starting a podcast, this episode will make you rethink everything. Chapters: 00:00:00 – So, You Think You Don’t Need a Podcast? 00:00:34 – How Podcasts Quietly Took Over Politics 00:02:58 – Your Podcast’s Purpose: More Than Just a Mic and a Message 00:05:11 – The Unexpected Perks of Hitting Record 00:06:24 – How Podcasting Gets You in the Room With the Right People 00:09:22 – The Hidden Influence of Podcasts on Society 00:10:36 – Where Podcasts Are Headed (And Why You Should Care) 00:13:02 – Final Push: Stick With It, You’re Closer Than You Think Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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The Long Game of Podcasting 11:07

15 weeks ago11:07

11:07

Hector shares his no-nonsense approach to building a podcast that doesn’t just survive but thrives for the long haul. He discusses the “infinite game” mindset, pointing out the importance of staying in the game rather than chasing arbitrary milestones. Hector explains three essential pillars—understanding your audience, defining your perspective, and building a purposeful platform—to create a podcast that resonates and sustains. This episode is for podcasters committed to playing the long game. Chapters 00:00:00 - A Bold Welcome to Endless Success 00:00:59 - Redefining Wins: The Infinite Game 00:02:38 - Why Podcast Saturation Is a Myth 00:03:35 - The Three-Pillar Podcast Blueprint 00:04:00 - Unlocking the Listener Code 00:05:29 - Resonance: The Secret Sauce 00:08:56 - Beyond Downloads: Platform Power 00:10:13 - Parting Wisdom: Keep Publishing Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Why Most Podcasts Fail: Setting Realistic Expectations 12:15

32 weeks ago12:15

12:15

Hector digs into the common misconceptions that new podcasters often have. He breaks down the realities of starting and maintaining a successful podcast, emphasizing that it's far from a quick or easy path. From the time-intensive nature of production to the slow pace of monetization, Hector offers candid insights and practical advice to help you set realistic expectations and navigate the challenges of podcasting. Chapters: 00:00:00 - Introduction to Podcasting Success Secrets: Setting the Stage for Real Talk 00:00:32 - The Biggest Mistakes New Podcasters Make: Misconceptions and Missteps 00:01:13 - Understanding the True Effort Required in Podcasting: It's a Marathon, Not a Sprint 00:05:01 - The Hidden Time Costs of Podcasting: What You Need to Know 00:07:17 - Monetization Myths: Why Most Podcasts Don't Make Money Right Away 00:09:21 - Key Takeaways: Practical Advice for Podcasting Success 00:11:27 - How to Connect with Hector and Get Professional Help with Your Podcast Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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How Zencastr is Empowering Podcasters Worldwide with Josh Nielsen 28:36

33 weeks ago28:36

28:36

Josh Nielsen, the founder of Zencastr, shares his journey from software engineer to creating a tool that is transforming how podcasts are recorded and produced. He talks about the growing importance of podcasting for businesses, the technical and market challenges faced by Zencastr, and the opportunities that podcasting presents as a powerful marketing tool. Whether you're wondering if it's too late to start your own podcast or seeking insights on building a successful one, this episode provides practical advice and a unique perspective on the evolving podcast landscape. Chapters 00:00:00 - Double Welcome to Podcasting Success 00:01:09 - Why Every Business Needs a Podcast 00:03:49 - The Genesis of Zencastr: Josh Nielsen's Story 00:08:53 - Overcoming Podcast Recording Challenges 00:13:32 - The Vision for Zencastr’s Future 00:17:58 - Leveraging Podcasts for Powerful Content Marketing 00:20:47 - Is It Too Late to Start Your Podcast? 00:25:55 - The Key to Podcast Success 00:27:48 - Wrapping Up: The Final Word Links and Resources Josh on LinkedIn Zencastr Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Stop Missing Out: How to Monetize Your Podcast Effectively 9:14

34 weeks ago9:14

9:14

Hector dives into the essentials of podcast monetization, sharing proven strategies to convert listeners into customers. He discusses the common mistakes podcasters make when promoting their business and offers actionable tips for embedding promotional content without disrupting the listener experience. Hector emphasizes the importance of consistency and variety in advertising, drawing on personal experiences and industry insights to help you transform your podcast into a revenue-generating machine. Chapters: 00:00:00 - Kicking Off: Unlocking Podcast Monetization Secrets 00:00:33 - How to Make Sure Your Podcast Drives Business Growth 00:00:47 - Avoid These Common Mistakes: Don’t Undervalue Your Promotion 00:02:29 - Actionable Strategies to Turn Listeners into Customers 00:04:03 - Boost Your Revenue: Smart Ways to Use Ads in Your Podcast 00:05:59 - Keep It Fresh: The Power of Consistency and Variety in Ads 00:07:51 - Engaging Your Audience: Make Every Interaction Count 00:08:37 - Final Insights: Taking Your Podcast to the Next Level Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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The Hidden Challenges of Podcasting with Trent Anderson 27:11

44 weeks ago27:11

27:11

We welcome Trent Anderson who is the head of growth and strategy at Podchaser. He discusses his journey into the podcasting industry, sharing valuable lessons from his experiences with branded shows and his time at Podchaser. Trent talks about the challenges of podcast discovery, the importance of claiming your podcast profile, and how Podchaser Pro can benefit podcasters, particularly those with niche audiences. He also touches on the value of audience engagement, community building, and innovative ways to monetize podcasts beyond traditional advertising methods. This episode is packed with practical advice for all you podcasters out there, no matter what stage of the podcasting journey you’re in. Chapters: 00:00:00 - Welcome to Podcasting Success Secrets! 00:00:19 - Introducing Our Special Guest: Trent Anderson from Podchaser 00:00:48 - Trent's Humble Beginnings in Podcasting 00:01:30 - Lessons Learned from Early Podcasting Failures 00:03:07 - The Story Behind Podchaser's Creation 00:05:40 - Amazing Features and Benefits of Podchaser 00:07:30 - How Podchaser Became the Ultimate Discovery Engine 00:11:49 - Unlocking Monetization for Niche Podcasts 00:17:08 - Strategies to Boost Engagement and Growth 00:21:13 - Claim Your Podchaser Profile: Why It Matters 00:25:30 - Final Thoughts and Goodbyes Links And Resources: Trent on LinkedIn Podchaser Podchaser Pro Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Why YouTube Matters More Than Ever with Evan Carmichael 20:44

46 weeks ago20:44

20:44

Evan Carmichael is here to talk about the changing world of podcasting and the impact of YouTube. Evan shares his journey from YouTube pioneer to podcasting advocate, explaining how adding video can significantly increase your podcast's reach and engagement. He offers practical tips on transitioning to video and personal insights on maintaining passion and authenticity. Whether you're an experienced podcaster or just getting started, this conversation offers a fresh perspective on using YouTube to amplify your voice and connect with a broader audience. Tune in to gain valuable insights from one of the industry's most innovative minds. Chapters: 00:00:00 - Meet Evan Carmichael: Podcasting and YouTube Guru 00:00:53 - How Podcasting Has Changed: Adding Video to the Mix 00:02:20 - Why YouTube is a Game-Changer for Podcasters 00:04:25 - Crafting Content That Hits Home 00:05:20 - The Evolution of a Content Creator: Evan’s Journey 00:09:17 - Key Tactics for Thriving on Both Podcasts and YouTube 00:11:15 - Crafting Effective Titles and Thumbnails 00:12:30 - The Importance of Consistent Content Creation 00:13:45 - Overcoming the Fear of Imperfection 00:14:50 - Lessons Learned from Over a Decade on YouTube 00:16:05 - Balancing Strategy with Passion 00:17:20 - Building an Authentic Connection with Your Audience 00:19:51 - Connect with Evan Carmichael & Final Thoughts Links And Resources: Evan on LinkedIn Evan on YouTube Evan Carmichael Evan on Twitter / X Evan on Facebook Join Evan’s Discord Transform Your Experiences, Ideas, And Dreams Into A Legitimate, Profitable Career! A FREE MASTERCLASS Get Brandlytics for You or Your Team Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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(Part 3) On the Edge Crossover: Plugging Into Podcasts with Hector 25:26

47 weeks ago25:26

25:26

This is the conclusion to the three-part series with Scott Groves! They are taking a leap into the heart of innovation, where ideas spark and possibilities are limitless. Hector and Scott discuss the intricate dance between emerging technologies and the ever-evolving human experience, shedding light on how these advancements are reshaping our world. From the whispers of AI to the roar of space exploration, each topic is a thread in the tapestry of tomorrow. Tune in as they have conversations about the mysteries of the future, one breakthrough at a time, and discover how the dreams of today become the reality of tomorrow. This episode is a journey not just through technology, but through the potential of human ingenuity. Chapters: 00:00:00 - Welcome to the Podcasting Success Secrets Finale with Scott Groves 00:01:00 - Diving into AI: From Chat GPT to Dolly 00:02:10 - The Evolution of Technology in Podcasting 00:05:55 - Exploring the Impact of AI on Jobs and Creativity 00:08:42 - Navigating the AI Landscape: Opportunities and Ethics 00:11:50 - The Power of YouTube for Business Growth 00:16:55 - The Future of Coaching and Services in the AI Era 00:20:30 - Embracing AI: Transforming the Service Industry 00:24:57 - Closing Thoughts and Looking Ahead Links And Resources: Scott on LinkedIn On the Edge Podcast On the Edge Podcast on YouTube Scott on Instagram Lead Generate by Scott Groves Synergy One Lending Scott’s LinkTree Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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(Part 2) On the Edge Crossover: Plugging Into Podcasts with Hector 33:49

49 weeks ago33:49

33:49

This episode is part two of the discussion with Scott Groves - husband, father, podcast host of ‘On the Edge’, loan officer, coach, and author.You’ll learn about the transformative world of AI-driven podcast production. Tools like Descript are reshaping the landscape! Exploring the fusion of technology and creativity, this discussion will reveal to you how artificial intelligence is not only streamlining the editing process but also enhancing the artistic expression of podcast creators. Through expert insights and real-world applications, this episode reveals the future of podcasting—a space where technology amplifies human creativity, enabling podcasters to produce high-quality content more efficiently. Tune in to discover how these cutting-edge tools can elevate your podcasting experience! Chapters: 00:00:00 Unveiling the Magic of AI in Podcast Production 00:00:55 AI at the Helm: The Future of Editing 00:02:07 Beyond Cutting and Splicing: AI's Creative Contributions 00:04:19 Harnessing AI for Enhanced Audio Quality 00:06:48 AI and the Personal Touch in Podcasting 00:08:15 Creative Freedoms: The Impact of AI on Podcast Storytelling 00:10:04 The Seamless Blend: Integrating AI with Traditional Techniques 00:12:00 Real Voices, Refined by AI: Enhancing Podcast Authenticity 00:13:31 The Ethics of AI in Podcast Production 00:15:45 AI Limitations and Challenges: A Realistic Perspective 00:18:20 Innovative Horizons: Emerging AI Tools for Podcasters 00:20:55 Audience Engagement: AI-Enhanced Analytics and Feedback 00:23:40 Looking Ahead: The Evolutionary Path of Podcast Technology 00:25:14 Future Forecasts: AI’s Role in Next-Gen Podcasting 00:31:22 Q&A: Your AI Questions Answered Links And Resources: Scott on LinkedIn On the Edge Podcast On the Edge Podcast on YouTube Scott on Instagram Lead Generate by Scott Groves Synergy One Lending Scott’s LinkTree Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

1
On the Edge Crossover: Plugging Into Podcasts with Hector 42:16

50 weeks ago42:16

42:16

Hector steps into the spotlight not as a technical wizard but as a seasoned podcaster with rich insights into the world of podcasting. This discussion delves deep into the practical challenges and creative solutions that are part of today's podcasting landscape. Hector shares his personal journey and the nuanced realities he's encountered in the industry, offering invaluable advice for those new to podcasting or looking to enhance their existing shows. From overcoming technical hurdles without being a tech expert to leveraging podcasts for meaningful audience engagement, this episode is a treasure trove of strategies aimed at empowering podcasters at all levels. Whether you're a media student, a budding content creator, or a seasoned producer, Hector's experiences provide a solid foundation for understanding and navigating the evolving world of podcast media. Chapters: 00:00:00 - Welcome: Introducing Today's Insights on Podcast Production 00:00:21 - Tech Meets Tales: The Convergence of Podcasting and AI 00:01:18 - Off the Mic: Personal Reflections on Parenting and Growth 00:05:59 - Behind the Scenes: The Technical Side of Making a Podcast 00:08:24 - Viral Voices: Understanding Social Media Dynamics 00:19:45 - Books as Bridges: Enhancing Business Through Podcasts 00:20:28 - Creative Currencies: The Truth About Monetizing Your Art 00:21:50 - Business Beats: Networking and Growth via Podcasting 00:22:58 - Leading Thoughts: Influencing Industry Through Ideas 00:29:53 - Trust Talks: The Role of Influence in Modern Media 00:36:20 - Authenticity On Air: Sharing Personal Journeys 00:39:40 - Mastering Media: Strategic Content Creation for Entrepreneurs Links And Resources: On the Edge Podcast On the Edge on YouTube Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Charting the Podcasting Path: Growth, Grit, and Grace with Amplafy Media 24:33

1 year ago24:33

24:33

Tune in to this episode to hear Hector Santiesteban, Kevin Cook, and Paige Elmore from Amplafy Media have a conversation about the intricate world of podcasting. From the humble beginnings of grappling with the challenges of starting a new show to the triumphant assembly of a team that propels the podcast to new heights, the conversation offers a goldmine of insights. You will discover the crucial balance of focusing on growth, embracing the journey, and the power of being yourself. The team's candid sharing of personal stories, from dealing with internet trolls to the profound impact of community and connections, offers both encouragement and practical advice for podcasters at any stage of their journey. This episode not only charts the evolution of a podcast but also serves as a beacon for anyone aspiring to make their mark in the podcasting universe, highlighting the importance of vision, resilience, and the courage to evolve. Chapters: 00:00:00 - Kickoff with "Podcasting Success Secrets" 00:01:00 - Meet the Stars Behind Amplafy Media 00:02:47 - Personal Journeys: Triumphs & Trials in Podcasting 00:06:52 - Shaping Your Unique Podcast: Do's and Don'ts 00:10:45 - Navigating Challenges: Overcoming Trolls and Building Community 00:14:51 - The Crucial Role of Purpose in Your Podcasting Venture 00:19:02 - Inspirational Tales from the Podcasting Realm 00:23:16 - Wrapping Up: Insights & Ways to Connect with Us Links And Resources: Connect with Paige Connect with Kevin Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

1
The B2B Podcasting Playbook: From Start to Success with Nathan Anibaba 24:10

1 year ago24:10

24:10

Nathan Anibaba is an executive from a leading B2B podcasting production company and today we’re having a conversation spanning from the challenges and triumphs of podcasting to the unparalleled power of authentic engagement in building connections with hard-to-reach decision-makers. Nathan is talking to us about innovative strategies for podcast content that resonates, highlighting the importance of authenticity, the impact of ads on listener experience, and the evolving formats in the podcasting world. Whether you're a business owner looking to leverage podcasting as your primary marketing vehicle or an enthusiast eager to refine your content creation skills, this episode offers valuable insights into creating a podcast that not only reaches but significantly impacts its intended audience. Chapters: 00:00:00 - Meet Our Guest: Nathan Anibaba, Podcasting Executive 00:01:55 - Leveraging Podcasts for Brand and Business Expansion 00:02:40 - Crafting a Winning Podcast Strategy 00:03:57 - Why Podcasts Are a Game-Changer in B2B Marketing 00:05:05 - Success Story: A Podcast That Redefined a Business 00:06:57 - The Crucial Role of Genuine Engagement in Podcasts 00:14:32 - Rethinking Advertising Within Podcasts 00:21:09 - Exploring the Future: Exciting New Formats in Podcasting 00:23:04 - Wrap-Up: Thoughts and How to Connect with Nathan Links And Resources: Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Discipline & Desire in Podcasting with Britney Crosson 29:55

1 year ago29:55

29:55

Britney Crosson shares her invaluable insights on achieving podcasting success through unwavering discipline and a profound desire to connect with audiences globally. Britney takes us into the intricacies of leveraging social media marketing to enhance show visibility and engagement, underlining the significance of consistency in content creation. Her journey from a passion-driven creator to a disciplined podcast host exemplifies the power of dedication and strategic online presence. This episode serves as a comprehensive guide for aspiring podcasters looking to navigate the challenges of digital content creation while maintaining a genuine connection with their audience. Chapters: 00:00:00 - Welcoming Britney Crosson: The Mind Behind Fun Love Media 00:01:03 - Britney's Podcasting Odyssey: From Passion to Profession 00:03:07 - Unveiling the Secret: Dedication in the Podcasting World 00:06:15 - Consistency: The Backbone of Successful Podcasting 00:08:21 - Elevating Your Voice: The Art of Personal Branding 00:12:46 - Amplifying Your Podcast: Strategies for Social Media Triumph 00:14:44 - Debunking Myths: Navigating Social Media with Ease 00:18:36 - Crafting Connections: Storytelling in Digital Marketing 00:22:23 - Engaging Your Audience: The Essence of Value-Driven Content 00:28:16 - Britney's Blueprint for Podcasting Brilliance 00:29:22 - Wrapping Up: Key Takeaways and Britney's Final Insights Links And Resources: Britney Crosson LinkedIn Small Biz Social Society Fun Love Media Hector Santiesteban LinkedIn Hector Santiesteban Twitter Thanks so much for joining us this week. Want to subscribe to Marketing Your Podcast ? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!…

Podcasting Success Secrets

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Breaking the Code: How Kira Dineen Uses Podcasting to Explore Genetics 27:21

1 year ago27:21