Soul Leaders Podcast with Mills Gray

Mills Gray
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  • MARKETING
  • UPDATED WEEKLY
Soul Leaders Podcast with Mills Gray

Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story" You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go! Hosted on Acast. See acast.com/privacy for more information.

  1. 2D AGO

    S6 Ep 16 Unraveling Money Mindset with Ray Dodd

    Grab your coffee and join me today as I chat with the fabulous Ray Dodd, a money mindset and business strategy coach who's bringing a completely fresh perspective to how women think about wealth. From discussing our societal conditioning around money to exploring why women face unique financial challenges, Ray shares insights that will transform how you view your relationship with money. This conversation is perfect for anyone who's ever felt conflicted about charging what they're worth or struggled with money blocks. Exciting Announcement 🎉Ray is launching her "Plenty" membership program - an accessible, consistent money mindset support system designed to help you navigate financial challenges no matter what business stage you're in! www.raydodd.co.uk/plenty Key Topics CoveredIn this value-packed episode, we explore: Why women have specific patterns around money and how centuries of conditioning affect our financial decisionsThe concept of "Plenty" versus "Abundance" and why the distinction matters for inclusive wealthHow we often price for our own money blocks or our clients' money blocksThe danger of making financial decisions for your clients based on your assumptionsWhy debt is neutral (yes, really!) and how we judge different types of debt differentlyFeatured BreakdownsOn Women's Money Conditioning:Ray's personal journey from financial avoidance to money mindset expertHow society shifted from "women as caregivers" to "women in the workforce" without addressing underlying conditioningWhy the societal expectation to be "kind" often prevents women from charging appropriatelyRay's "Wheel of Conditioning" framework that identifies eight ways women are conditioned around moneyOn Authentic Money Coaching:Why Ray initially resisted calling herself a "money mindset coach"The problem with the "blonde on a beach" money coach stereotypeHow Ray's approach differs from manifestation-focused money coachingThe importance of addressing systemic issues alongside personal mindset workOn Pricing Strategy:Why "pricing for kindness" can actually hold back the people you're trying to helpThe powerful shift from seeing higher prices as "expensive" to seeing them as "expansive"Ray's experience with clients on benefits who became six-figure business ownersThe importance of not making financial decisions for your clients based on assumptionsResources MentionedRay's "Wheel of Conditioning" frameworkThe "Plenty" membership program for ongoing money mindset supportClaude AI as Ray's favorite business tool for structuring her thoughtsEctoen Hydro Barrier Serum (Ray's skincare recommendation!)Let's Connect!Find Ray on Instagram (details in show notes)Connect with Mills to continue the money mindset conversationTake ActionReflect on whether you're pricing for your money blocks or your clients' money blocksConsider where "kindness at all costs" might be holding you back financiallyThink about areas where you might be making financial assumptions about your clientsRemember, there's plenty for everyone - your financial success doesn't come at the expense of others! Hosted on Acast. See acast.com/privacy for more information.

    44 min

  2. APR 10

    S6 Ep 15 The Power of Repelling: Embracing Unsubscribes in Your Business

    The Power of Repelling: Embracing Unsubscribes in Your BusinessEpisode OverviewGrab your coffee and join me today as I dive into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me on social media. If you've ever felt rejected or wobbled when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned business that energizes rather than drains you. Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £150! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, I explore: Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who question your worth and drain your energyThe mindset shift needed to see your email list as a relationship game, not a numbers gameFeatured BreakdownsOn Marketing Authenticity:My journey from "baby Mills" who feared being disliked to showing up as my full selfWhy second-guessing your personality and boundaries attracts clients who don't align with youThe freedom and results that come from using your authentic voice and languageHow calling out specifically who I want to work with ("ambitious, driven as f**k") filters my audienceOn Email Marketing Strategy:Why a smaller, more engaged list is better than a large, unresponsive oneThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers create space for your ideal clients to thriveThe energetic shift that happens when wrong-fit people leave your ecosystemOn Business Boundaries:Why dreading client calls is a sign something needs to change in your marketingThe importance of clear, communicated boundaries in attracting the right peopleHow sharing when and how you work filters out wrong-fit clientsWhy I don't want "40 calls a day" but rather fewer, higher-quality connectionsResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th)Self-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topicShare your answers to the reflection questions belowTake ActionAsk yourself these questions: When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

    14 min

  3. APR 3

    S6 Ep 14 Stop Being Vanilla: How Bold Marketing Attracts Dream Clients & Repels the Rest

    Grab your coffee and join me today as I dive deep into the counterintuitive world of magnetic marketing and why I actually get excited when people unsubscribe from my email list or unfollow me. If you've ever felt rejected or worried when someone leaves your audience, this episode will transform how you view your marketing strategy and help you build a truly aligned audience that energizes you. Exciting Announcement 🎉I've created a new digital product called "Stand Out and Rise" - a self-paced course that helps you get crystal clear on your dream clients and communicate directly to them. Beta pricing available until April 25th, when the price increases by £100! https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharing Key Topics CoveredIn this value-packed episode, I explore: Why what seems like rejection is actually a powerful sign your marketing is working exactly as it shouldHow trying to appeal to everyone leads to resonating with literally no oneThe dangers of watering down your personality and avoiding strong opinions in your contentWhy attracting lukewarm prospects leads to clients who drain your energy and relationships you dreadThe mindset shift needed to see unsubscribes as creating space for your dream clientsFeatured BreakdownsOn Authentic Marketing:My journey from "baby Mills" who was afraid of turning people away to showing up as my full selfWhy being a people-pleaser in your marketing attracts clients who question your worth and pricingThe freedom that comes from using authentic language (yes, even dropping the occasional f-bomb)How calling out "ambitious, driven as fuck" people in my content attracts exactly those clientsOn Email Marketing Strategy:Why your email list is not a numbers game, but a relationship gameThe data perspective: how unsubscribes actually improve your open rates and engagementMy "garden" analogy: unsubscribers aren't weeds being pulled, but a natural process that allows your stronger plants to thriveWhy bigger isn't always better when it comes to your audienceOn Business Boundaries:The importance of clear, communicated boundaries in your marketingHow sharing when and how you work filters out wrong-fit clientsThe energetic shift that happens when you stop trying to appeal to everyoneWhy I don't want "40 calls a day" or "just any old Joe" in my businessResources MentionedNew digital product: "Stand Out and Rise" (limited-time beta pricing until April 25th) https://docs.google.com/document/d/1H8Wp40v5uepzqrueW8qhj80Hm_pxLQYm2HvTGMuLEMM/edit?usp=sharingSelf-paced course with workbooks and easy-to-digest training videosHuman Design as a tool for maintaining your energy (I'm a Generator!)Let's Connect!Come into my DMs if you want to chat about this topic @mills_grayShare your answers to the reflection questions belowTake ActionAsk yourself these questions: When was the last time you expressed a strong opinion in your marketing that may have been polarizing?Do you feel energized by most of your clients you're working with?Do you have clear, communicated boundaries and expectations for your audience?Remember, when the wrong people leave, it creates space for the right people to find you! Hosted on Acast. See acast.com/privacy for more information.

    16 min

  4. MAR 27

    S6 Ep 13 Breaking the Myth of Overnight Success: Real Stories of Different Business Timelines

    Episode OverviewGrab your coffee and join me today as I dive into the reality of different business timelines and results. Through two powerful client case studies, I'm sharing unfiltered truth about why some businesses see fast returns while others take longer - and why both paths can lead to success. If you've been comparing your timeline to others and feeling discouraged, this episode will give you the perspective and action steps you need. Key Topics CoveredIn this value-packed episode, I explore: Two real client case studies with dramatically different success timelinesWhy comparing business timelines without context is misleadingThe crucial factors that influence how quickly you'll see resultsHow to build resilience when results take longer than expectedPractical ways to measure progress beyond just sales numbersClient Case Study BreakdownsKate's 11-Day ROI Journey: https://podcasts.apple.com/gb/podcast/s5-ep-26-client-success-from-%C2%A3495-packages-to-%C2%A36k-in-11-days/id1551636077?i=1000660392062 Product-driven strategist helping companies get into retailWe restructured her offer from £495 audits to £6,000 done-for-you servicesShe sold her first high-ticket offer within 11 daysSuccess came quickly because we optimized what was already in placeViola's 6-Month Growth Path:Copywriter specialising in beauty brandsBuilt her business foundation from scratchNeeded everything: website, offer development, marketing messageAfter six months of consistent effort, achieved a £15,000 monthSuccess took longer but created sustainable growthUnderstanding Your Business TimelineYour results depend on factors unique to you: Your starting point and existing foundationsWhether you have an established network and credibilityYour business model (high ticket vs. low volume)Your market's typical buying cycleHow quickly you can implement strategiesYour consistency level day after dayBuilding Resilience for the JourneyFocus on what's working by tracking clear metricsCelebrate milestones along the wayBuild a support system that understands the entrepreneurial journeyLearn to distinguish between "not working yet" and "not working at all"Commit to the process and trust your strategyAction StepsGrab a piece of paper and create two columns: First column: List all visible metrics of success (revenue, client numbers, testimonials)Second column: Write down invisible progress indicators (clarity, content created, relationships built)Circle three items from the second column that you can celebrate right nowConnect With MeIf you're ambitious, driven, and tired of seeing others in your industry succeed while you're still building, DM me on Instagram. Let's have a conversation about how I can help you achieve those goals and take a seat at the table of those who are scaling. Remember, your timeline is unique to you - it's not a reflection of your worth or potential, but of your specific circumstances and starting point. Hosted on Acast. See acast.com/privacy for more information.

    18 min

  5. MAR 20

    S6 Ep 12 Building Your Lead Generation for Long-Term Success

    Episode OverviewGrab your coffee and join me today as I dive into the crucial importance of lead generation for sustainable business growth! In this episode, I'm sharing my personal journey with lead generation - from painful early mistakes to recent sold-out launches. If you're tired of the feast or famine cycle in your business, this episode will give you practical strategies to build a consistent lead generation engine that works even when you're not actively selling. Exciting Announcement 🎉I've recently launched the CEO Scale Sprint - a targeted 30-day intensive where we focus on filling a specific gap in your business that will drive immediate results. If you're looking for focused, transformative support, this could be perfect for you! Key Topics CoveredIn this value-packed episode, I explore: Why lead generation is a long-term strategy, not a last-minute effort before launchingHow I transformed from begging for clients to having sold-out launchesThe relationship between lead generation and consistent nurturingBreaking the feast-or-famine business cycle with strategic lead generationCreating a "superfan system" where people are ready to buy when you launchFeatured InsightsOn My Lead Generation Journey: The painful story of my first launch "Happy Me" that cost thousands but had zero leadsHow I shifted from focusing on creating offers to building relationshipsMy recent successful launches: the in-person SAW event and the CEO Scale SprintWhy two years of consistent lead generation created my "overnight success"On Building Your Lead Generation Engine: Why lead generation isn't just about collecting email addressesThe importance of attracting your "dreamy as fuck" clients through targeted messagingCreating multiple touchpoints for potential clients to experience your expertiseBuilding relationships with the right people who become superfansOn Nurturing Your Leads: The crucial relationship between lead generation and nurturingCreating slick nurture sequences that build relationships on autopilotWhy consistency matters - showing up with value even when not actively sellingUnderstanding that 90% of people who find you today won't buy todayAction Steps: Audit Your Lead Generation SystemAsk yourself these questions: Is my primary lead magnet specifically designed for my dreamy client, or is it generic?Do I have a consistent nurture system that builds relationships after someone joins my world?Am I showing up consistently with value even when I'm not actively selling?Do I have multiple touchpoints where potential clients can experience my expertise?Am I playing the long game or focused only on immediate conversions?If you answered "no" to any of these questions, start by creating one strategic lead magnet that's laser-focused on your dream client's specific challenges and desired outcomes. Let's Connect!DM me on Instagram to check my April availability if you'd like my help with your lead generation strategy @mills_gray on IG Share what piece of free content you've created that consistently attracts your dream clients and why you think it resonates with themResources MentionedSOAR in-person event in GuildfordCEO Scale Sprint program www.millsgray.comSuperfan system concept (credit to Sophie Griffiths) Remember, as I always say: Building a lead generation engine that creates mega fans takes time - it's a slow burner, but absolutely worth the investment! Hosted on Acast. See acast.com/privacy for more information.

    18 min

  6. MAR 13

    S6 Ep 11 Navigating Burnout with Business Psychologist Hazel Anderson-Turner

    Grab your coffee and join me today as I chat with Hazel Anderson-Turner, a business and coaching psychologist specializing in burnout prevention. Hazel shares her personal burnout story, how it led to writing her book "Coaching Through Burnout," and valuable insights about maintaining psychological flexibility. If you've ever felt overwhelmed by work or struggled with work-life boundaries, this episode offers genuine strategies to help you navigate these challenges more effectively. Exciting Announcement 🎉Hazel's book "Coaching Through Burnout" is now available at all major retailers including Waterstones, Foyles, and Amazon! Key Topics CoveredIn this value-packed interview, we explore: Hazel's personal burnout journey in corporate while juggling a new babyHow to recognise burnout warning signs before reaching crisis pointThe power of choice in preventing burnoutCreating non-negotiable self-care practices when facing intense work periodsHow leadership styles evolve through entrepreneurshipFinding your authentic definition of successFeatured Conversation BreakdownsOn Burnout Recognition:The physical warning signs (sleep disruption, frequent illness)Why we often manage symptoms rather than addressing underlying issuesHow parenthood can dramatically shift our capacity to "push through"On Post-Burnout Business Design:Setting functional boundaries around working hoursRecognising when you're slipping back into burnout-inducing patternsUnderstanding your natural energy cycles and seasonal productivityOn Leadership Evolution:Moving from saying "yes to everything" to becoming more discerningLearning to honor your body's signals and energy levelsThe importance of reconnecting with nature and seasonal rhythmsOn Success Redefinition:Shifting from external achievements to meaningful experiencesBalancing purpose with financial well-beingThe joy of creating experiences for loved ones through your business successResources MentionedHazel's book: "Coaching Through Burnout"Acceptance and Commitment Coaching approachSelf-publishing through The Unbound PressLet's Connect!Find Hazel's book on Amazon, Waterstones, or FoylesFollow Hazel for more burnout prevention strategies https://hazelandersonturner.co.uk/Take ActionIdentify your own burnout warning signsCreate non-negotiable self-care practices for busy periodsConsider your "power quarters" - when do you naturally have the most energy?Build a support network for your entrepreneurial journeyRemember, as Hazel reminds us: Your business should serve you too, not just your clients. Success isn't just about achievement but creating a meaningful life aligned with your values. Hosted on Acast. See acast.com/privacy for more information.

    39 min

  7. MAR 6

    S6 Ep 10 Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't Work

    Breaking the Business Blueprint: Why Cookie-Cutter Strategies Don't Work Episode OverviewGrab your coffee and join me today as I share a vulnerable moment about dealing with online trolls and reveal why cookie-cutter business strategies don't work. If you've been feeling pressured to follow conventional business models that don't align with your natural strengths, this episode will show you how creating individualised strategies can lead to remarkable results – even for businesses in the same industry! Key Topics CoveredIn this value-packed episode, I explore: Why cookie-cutter business strategies often fail entrepreneursHow I create custom strategies for clients in the same industry with different needsThe importance of building a business around your natural strengths and energyReal success stories: How two yoga instructors with different businesses both achieved $8k in revenue with tailored approachesMy personal experience dealing with trolls and criticism on business adsFeatured Stories & BreakdownsOn Dealing with Business Trolls:My vulnerable moment dealing with critics who misunderstood my business approachWhy people who have time to write essays in comment sections aren't growing their own businessesThe criticism of being "cookie-cutter" that inspired this episode's topicOn Customised Business Strategy:Case Study #1: Yoga teacher with 30k+ engaged followers who needed monetisation pathwaysCase Study #2: Yoga instructor trainer who needed to reclaim time while maintaining incomeHow different price points and strategies led to similar £8k results for both businessesWhy individualism is at the core of my coaching philosophyOn Finding Your Aligned Business Model:The two-column exercise to identify what energises vs. drains you in your businessHow to build your business model around your natural strengths and operating styleIncorporating human design principles to enhance business alignment *want to get a report here you go https://millsgray.kartra.com/page/HDbusinessauditMoving away from "vanilla" content to what genuinely lights you upSpecial MentionI just hosted an amazing in-person SAW event! Stay tuned for next week's episode where I'll be discussing launching in-person events and the power of face-to-face connections. Resources MentionedHuman design as a tool for business alignmentThe two-column exercise for identifying energy-giving vs. energy-draining activitiesTake ActionComplete the two-column exercise: activities that energise you vs. drain youEvaluate how much of your current business model is built around your strengthsConsider if you're ready to build a business designed around how you naturally operateRate and review this podcast to help others discover it!Let's Connect!Drop into my DMs to share what you discovered from today's episodeShare your two-column exercise insights with me on Instagram @mills_graywww.millsgray.comRemember: The most successful business isn't the one following the industry blueprint – it's the one designed around YOUR strengths and operating style! Hosted on Acast. See acast.com/privacy for more information.

    15 min

  8. FEB 27

    S6 Ep 9 Permission to Be Bold: Your Marketing & Business Questions Answered

    Episode OverviewGrab your coffee and join me today as I answer your most-asked questions from my Instagram DMs! From authentic marketing to offer strategies and content creation, I'm diving deep into the real questions you've been sending me. If you've been wondering about being yourself in business while attracting the right clients, this episode is exactly what you need. Key Topics CoveredIn this value-packed Q&A episode, I explore: How to be bold enough to repel the wrong fit clientsWhy authenticity in marketing matters (and how to actually do it)My transition from the "Five Ones" approach to a stacked offer strategyUsing my Spider Web content strategy for efficient content creationReal stories about trusting your gut in business relationshipsFeatured Question BreakdownsOn Authentic Marketing:Why being "vanilla" doesn't serve you or your clientsThe power of using your authentic voice (yes, even if you swear!)How showing up as yourself attracts the right clientsMy real example: How using "driven as f**k" in my content attracted the perfect clientOn My Offer Strategy:Why I moved away from the "Five Ones" approachMy current offer structure:Digital products (£9 - £197)New 4-week sprint program4-month and 8-month coaching optionsThe importance of creating clear pathways between offersOn Content Strategy:My Spider Web content strategy explained link - https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994How I turn one piece of content into multiple formatsExample: Converting a 20-minute podcast into various content piecesMy tips for efficient content repurposingResources MentionedMy CEO Day Spider Web Content Strategy (check show notes for access) https://podcasts.apple.com/gb/podcast/12-days-of-ceo-magic-one-podcast-seven-pieces/id1551636077?i=1000679625994Workshop details for Guildford eventExamples of successful "Five Ones" implementation (Taki Moore, Maria Went)Let's Connect!Come say hi on Instagram - I love sending voice note responses to your questions! IG @mills_gray Share this episode to your stories and tag me for a happy dance!my website www.millsgray.comTake ActionReview your content strategy using my Spider Web methodEvaluate your offer stack - are there gaps to fill?Check your marketing messages - are you being authentically you?Remember, as I always say: Your gut always knows - trust it in business and beyond! Hosted on Acast. See acast.com/privacy for more information.

    21 min
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Welcome to Soul Leaders, the go-to podcast for service based businesses, coaches, creators and business owners that want to get more confident in their digital marketing and selling. I'm your host Mills Gray, a Business Coach & Mentor with over 16 years experience growing and scaling 6 figure businesses. I have been in the trenches and help others to succeed without cookie cutter tactics, and staying aligned to your business. I will help you fall in love with your business again. Each Thursday, I will talk about stacking your offers, lead generation and client attraction, and stepping into that CEO era with bitesize episodes and easy to implement trainings/suggestions. Helping you to move past the 'not quite there story" You can connect with me on Instagram @mills_gray and if you want to learn more about me or work with me, head over to www.millsgray.com. Ready to Level The F*k up? Let's go! Hosted on Acast. See acast.com/privacy for more information.

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