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Windermere Coaching Minute
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A weekly quick format podcast where we talk with Windermere agents who bring creative ideas, power strategies, and successful routines to light . Each episode we will talk to a Real Estate Professional to learn what they have done that allowed them to be better then they were yesterday. Enjoy.
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- Michael Fanning, host of the Windermere coaching minute podcast, shares tips on how to crush your goals and dreams in 2024. He provides strategies to help his coaching clients achieve work/life balance and success.
- Break your big, intimidating goals down into smaller, bite-sized, achievable steps. For example, instead of focusing on running one full marathon, focus first on successfully running a 5K, then 10K, half marathon, etc. Set mini-goals along the way.
- Use tools to track your progress daily or weekly, such as a planner, journal, app, or whiteboard. Tracking provides satisfaction as you see progress, which boosts motivation to keep going. Real estate agents: track your activities, phone calls, property views, etc.
- "Win" at least 40 out of 52 weeks in a year by tracking activities and achieving your targets consistently. Hold yourself accountable. If you miss a target, make sure it's intentional, like taking time off. Don't unintentionally lose weeks by getting distracted or discouraged.
- Get accountability through an accountability partner, mastermind group, or coach. Reporting to someone gives an extra push when you want to slack off. Consider hiring a coach to hold you accountable to agreed upon activities.
- Be patient and give yourself grace. Nobody's perfect. If you slip up, get back on track the very next day. Don't dwell on small setbacks. Change takes time. Persist.
- Maintain a positive mindset through intentional morning and evening routines. For example, exercise, meditate, read, listen to podcasts in the morning. In the evening, follow the "3-2-1" rule - stop eating 3 hours before bed, stop working 2 hours before, get off screens 1 hour before.
- Take care of your body through proper sleep. Let your mind unwind before bed to "park" your brain. Good sleep regulates cortisol, clears the mind, and reduces stress. Follow healthy evening routines.
Michael Fanning, host of Windermere Coaching Minutes podcast, welcomes guest Sean Werner from Paramount Residential Mortgage.
Sean has been a lender for 26 years but loves learning new technology and techniques.
Two years ago Sean learned iPhone tricks from BombBomb that they didn't know.
Sean realized text shortcuts on iPhones are very valuable for real estate/mortgage industries.
He created a class to teach text replacements, screen recording, shortcuts, and contact cards.
Digital business cards like Link and Popple require multiple steps to save a contact.
iPhone text replacement feature lets you save a full contact as a phrase. Typing the shortcut text sends the full contact.
This allows Sean to text his full contact info to everyone he meets in seconds.
Sean recommends everyone add details like profession, title, etc to their phone contacts.
Use phone notes for private info like passwords, not shared via contact card.
Add past customer details like month/year they closed, interest rate, sales price to search later.
Record videos and upload privately to YouTube. Turn YouTube link into a text replacement shortcut phrase.
Texting video links this way makes you more relevant to clients.
Take Sean's class to learn more iPhone tricks to work smarter as a real estate/mortgage professional.
Add captions to videos to increase views and engagement on social media.
Use multiple platforms like Facebook, Instagram, YouTube to share videos.
Send Happy Birthday videos via Facebook birthdays for exposure.
Sean is happy to teach iPhone tricks. Text him at 253-07-4501.
Michael and Sean want listeners to learn to work smarter using technology.
Let me know if you need any other details added or removed from this summary.
- Franny Wood is the outreach director for the Windermere Foundation which supports low income and homeless families.
- The foundation was started by Windermere Real Estate in 1989. Funding comes from agents contributing a portion of their commissions as well as additional donations that are above and beyond.
- 96% of money raised gets distributed to communities due to low administrative costs.
- In 2022, the average grant to organizations was $4,000. Grants help around the holidays when there is increased need.
- The foundation is hoping to spread awareness and increase donations.
- The inaugural Windermere Foundation Comedy Night fundraiser is on November 6 in Seattle featuring Colin Jost. A similar event is happening in Portland on November 7.
- People can buy tickets at Windermerecomedy.com or donate directly if they can't attend.
For more information contact Fanny Wood at frannywood@windermere.com
Joe Galindo host our podcast today with our guest Dana Adams Who is a Master certified new construction specialist, master certified negotiation expert, and a graduate of the University of Washington. She's also the author of a book and companion guide called Live Your Gift. Today's Call will focus on her background in helping builders and developers.
Here are 10 key points from the conversation between host Joe Galindo and guest Dana Adams:
- Dana Adams has 28 years of experience in real estate and is a specialist in new construction.
- Dana got interested in new construction early in her career when she started sitting new home models on the weekends. This led to mentorship from an expert agent who helped her learn the business.
- Dana has represented over 25 builders in her career, with several long-term relationships spanning decades.
- Finding suitable land is a key challenge in new construction. Dana focused on specific geographic areas she knew well to find qualified land efficiently.
- Working with reputable builders is crucial for maintaining your reputation as an agent.
- Dana always ensured she got paid on the land sale upfront, rather than waiting to list the finished homes.
- Builders use supplemental addendums that supersede standard real estate forms, like allowing inspections but not making the sale contingent.
- Most builders allow some minor cosmetic upgrades if caught early in the construction process.
- Accompanying buyers to new construction sites is important to register them and represent their interests.
- Fostering relationships over time with builders, listing agents, and buyers leads to repeat business.
Contact Dana Adams. Danavadams@windermere.com Cell 425.466.3262
Here is a summary of each speaker's key points and contact information from the conversation:
- Michael Fanning (fanning@windermere.com): Introduced the topic and guests. Discussed the importance of mindset, planning, and consistency.
- Nick Hansen (hansenrecoaching@gmail.com): Provided context on why the guests were chosen and the focus on results and outperforming the market. Emphasized the importance of investing in coaching.
- David Hogan (425-890-3318): Focused on follow up with past clients and social media. Discussed the importance of mindset and having a morning routine.
- Jason Shut (text/email/call): Discussed having a niche, presenting a positive narrative, and hiring the right staff.
- Gina Wygham (425-770-0803): Talked about building confidence, hosting client events, and being proactive with potential listings.
- Lisa McNally (253-455-6769): Emphasized consistency in marketing and increasing activities when the market slowed down.
- Xana Grandonetti (509-987-4646): Focused on mindset, maximizing marketing touches, and planning trips for work-life balance.
- Christopher Rigby (425-220-0621): Discussed the power of consistency, planning, and positivity.
- Kyle Fox (253-777-9890): Noted the importance of database management, real estate conversations, the Ninja Planner, and work-life balance.
The key themes were having a consistent routine, mindset, hiring the right staff, and maintaining work-life balance.
Michael Fanning has Michelle Cook and Cameron Boone on today's Windermere's coaching minute. Both of them are active on social media. Fanning wants to see how both can help other real estate agents use social media tools.
Here are 10 key bullet points from the conversation:
1. Michelle started doing social media in early 2022 to increase her real estate presence. She learned by watching other creators on TikTok and figuring out what works.
2. Cameron started social media more than 2 years ago, slowly building up his presence. He recently hired someone to help with consistency.
3. Michelle finds real stories - not generic day-in-the-life - grab people's attention on social media. Cameron spotlights local areas and businesses.
4. Both have had strangers recognize them out in public from their social media, showing it increases their visibility.
5. Consistency is key. Posting 3-5 times per week works well. Batch filming content helps.
6. Michelle gets most business directly from TikTok. Her clients span ages 20s to 60s. Cameron currently sees more traction on Instagram.
7. Being authentic, not perfect, resonates with people. Share your personality.
8. Michelle says don't worry about age/gender - your vibe attracts your tribe. Cameron says build confidence on camera gradually.
9. Have fun with it! Do something adventurous or funny. Don't take yourself too seriously.
10. Be willing to put yourself out there. You will find your niche and people who appreciate your content.
Michelle says: "Before I film a video I ask myself who's this for?"
Cameron says: "I want people to take something away from my videos, right, and be authentic. Taking the time to go the extra mile to be authentic and to bring value to whoever is watching, providing value."
Cameron says: "Why do you like your favorite social media users so much?" He says it's because they're authentic and genuine. He says people connect with that because it's real.
Cameron adds: "Just don't take yourself too seriously. Have fun with it."
The pair have been doing video for a while. What would be their advice to people wanting to get started? Pick up your phone. Find a couple different types that you enjoy watching that you think you could recreate. You'll find your own style.
Cameron says: "I think confidence in front of the camera and just putting yourself out there is key. It evolved from that into, obviously, my day job, which is real estate. Just kind of breaking that ice with something that you're passionate about."
Fanning concludes: "All right, you guys. I'm always looking forward to the new stuff that you post, so keep it going. And if you like what we're doing, please share it, pass it on, give us a rating. Have a great day."
Contact Michelle Cook. 206.351.4260
@michellecookkitsaprealtor.
Contact Cameron Boone. 435.776.6891
@cameronboone_realestate
podcast conversation between host Joe Galindo and guest Jeanette Eide:
1. Jeanette Eide is a broker at Windermere Real Estate's Northeast Kirkland office. She started her career in 2002 and joined the Northeast office around 2015. You can reach Jeanette at jeanetteide@windermere.com
2. Jeanette and her team close around 30 transactions per year, with the majority being past clients and referrals.
3. Jeanette got into real estate because she wanted to work in the service industry and was impressed by the last agent her parents worked with when they moved to America.
4. Jeanette loves understanding her clients' unique needs and situations. She finds this exciting about real estate.
5. Listening is key - really hearing what buyers and sellers want is so important. Jeanette stressed that every client is different.
6. Jeanette has around 150 people in her sphere of influence database. She constantly adds and deletes people from it.
7. 95% of Jeanette's business comes from referrals and repeat clients. She doesn't pay for leads.
8. Jeanette started her team around year 10 of her career when she got very busy. Experienced mentors encouraged her to hire help.
9. Jeanette's assistant Amy handles social media, marketing, CRM management, and more. She brings creativity that complements Jeanette.
10. A benefit of having a team for Jeanette is being able to take Thursdays completely off. She sets this expectation with clients upfront.
Todd Steinberg (Director of Education at Windermere) uses AI like ChatGPT for scripts and responses. He notes careful prompting is key for useful, on-brand output in the desired tone. Practicing with AI-generated scripts sharpens agent skills.
Sandy Dodge (Windermere Copywriter) uses AI for marketing content and preparation. Framing prompts around proven philosophies gives better results than general queries. Sandy emphasizes AI's constant feedback to refine content and planning.
AI writing tools like ChatGPT and Claude show promise for real estate content like listings and posts. But agents must craft prompts carefully and provide context to get high-quality, on-brand output. Techniques: provide an initial draft for refinement, have AI adopt a professional voice, prompt for desired tone. Always review output critically, edit and re-prompt until polished.
AI can summarize sources into blog posts, citing properly to accelerate drafting. Provide articles for synthesis. Prompt to highlight facts, quotes, statistics attributed properly.
AI quickly brainstorms outlines, frameworks for humans to build on. Prompt for campaign touchpoints or blog post topic headings to stimulate direction.
For SEO, AI can suggest meta titles, headings, descriptions. Compare to SEO tools, refine and test options. Use AI to ideate but not solely decide.
Given Excel calculation basics, AI generates formulas or macros to automate analysis. Accelerates spreadsheet creation.
AI roleplaying sharpens responses by acting as different personalities, scenarios. Practice proven systems.
Frame prompts around proven philosophies and industry frameworks for better output. Remind AI you are a professional.
Key takeaways: Guide AI prompts carefully for quality content. Review and refine output critically. Accelerate tasks like summarizing, outlining, automating. Roleplay with AI to sharpen skills. Prompt AI based on proven industry philosophies and systems.
In 4000 chars, this summarizes how carefully implemented AI can help real estate agents like Todd and Sandy work smarter by generating high-quality content, accelerating tasks, roleplaying practice, and more. Key is thoughtful prompting, framing around proven systems, and critical review.
The Windermere Coaching Minute podcast featuring Heather Dolin:
The Windermere Coaching Minute - August 9, 2023
Guest: Heather Dolin, Real Estate Agent
Host: Joe Galindo
Introduction:
Joe introduces Heather Dolin, a top-producing real estate agent with over 15 years of experience. Heather shares insights on building long-lasting client relationships and driving referral business.
Staying in Consistent Touch with Clients:
Heather emphasizes the importance of staying top of mind with clients, especially past ones who could provide referrals.
She sends handwritten notes to check in and show she cares. Notes showcase her personal touch.
A printed newsletter goes out quarterly to update clients on her latest listings and market trends.
Small gifts are mailed to top clients, things like cookies, gift cards, and coffee mugs with her branding.
Heather also calls clients directly to touch base. Having genuine conversations nurtures relationships.
All efforts lead to more referrals as clients remember Heather and think of her first when friends need an agent.
Creating Her Newsletter:
Heather writes and designs the newsletter herself rather than outsourcing it.
She enjoys the creative process and sharing her authentic message.
The newsletter is written on airplanes as Heather returns from vacations. This downtime sparks inspiration.
Content includes listings she's excited about, local community news, market updates, and her family life.
The goal is providing value, not overtly promotional material. This establishes trust.
Gifts for Top 25 Clients:
Heather identifies her top 25 clients who've generated the most business.
These VIPs receive special quarterly gifts as a thank you for their loyalty and referrals.
Gifts are thoughtful items Heather herself enjoys receiving. This ensures they will delight clients.
Examples include baked goods, gift cards to nice restaurants, and high-end chocolates.
Her annual pie giveaway with homemade baked pies is always a huge hit.
Gift-giving strengthens relationships and keeps Heather top of mind.
Setting Client Expectations:
Heather provides detailed buyer and seller guides to set expectations upfront.
The guides outline every step of the process so clients know what to expect.
This transparency and guidance builds trust in Heather's service.
Heather credits trust as the #1 reason clients choose her to represent them.
Contact Info:
Heather's email is the best way to reach her for follow up questions. hdolin@windermere.com
In this episode, real estate agent Sol Villarreal joins us to discuss the capabilities and limitations of ChatGPT and other AI systems. Sol provides his perspective as a Realtor (in his capacity as an SKCR and WR board member) navigating this new technology.
Key topics covered:
Brief background on ChatGPT - what it is, how it works
Potential uses for ChatGPT and AI in real estate
Generating listing descriptions. Creating outlines, and creating formulas for Google sheets and Excel.
Limitations of ChatGPT - lacks real world knowledge
Concerns about misinformation, bias, errors
Ethical implications of using AI, need for human oversight
Future outlook - how might AI evolve and impact real estate
Sol's thoughts on integrating AI as a realtor
Advice for realtors considering using ChatGPT/AI
Questions from Michael about ChatGPT's capabilities
Key Take aways
Leverage advanced conversational AI like ChatGPT 4, Claude 2, poe for coherent, nuanced responses.
Check out Google's tool is called SGE, its utility is for more-factual searches rather than conversations.
SGE, Bard, and Bing Chat are distinct from GPT-4 and Claude 2 in that SGE, Bard, and Bing Chat are connected to the internet, so they can give you real-time information (as opposed to the other models that don't have any news or information from after their cutoff dates in 2021/2022). "Natural language and conversations" are the specialty of GPT-4, Claude 2, Bard, and Bing Chat.
Use generative AI like DALL-E 2 and Midjourney to create listing images and marketing visuals.
Stay up to date on AI via the Hard Fork podcast and other emerging systems.
Remember these tools have flaws - fact check and use ethically.
AI should enhance human skills, not replace realtor roles and judgment.
Balance utilizing AI's capabilities with understanding its limitations.
With the right mindset and approach, AI can help realtors work smarter and provide better experiences.
This is just the beginning - AI will rapidly evolve in the coming years. Keep learning and assessing how to integrate it into real estate.
The key is leveraging AI thoughtfully while focusing on the irreplaceable human touch of a realtor's guidance and expertise.
Contact Sol Villarreal at sol@windermere.com
In this episode Michael talks with Mike Connolly and Rob Scarber with Windermere Kirkland. Mike has been in real estate since 1985 and Rob is newer to the business with 5.5 years and comes from the world of Restaurant management which is an industry where people skills are necessary.
1. Power of not just asking agents to do something but you do it yourself.
2. Showing up daily and being connected to your agents in business and life.
3. Creating culture through community and events.
4. Enhancing skills through training and education.
5. Having enough support for your office.
To contact Mike Connolly mconnolly@windermer.com
cell 425.765.2597
To Contact Rob Scarber robscarber@windermere.com
cell 206.406.4500
In this episode
Michael talks to Amanda Sandley. Amanda works as a Windermere Broker in
Kirkland WA. She has been in the business for 10 weeks and is one of Windermere
Coaching clients. A month ago our path calls were all about having better open
houses. Amanda was on one of the calls when she took notes about making sure to
always have your open guest sign in. Learn how having guest sign in can help
you to find buyers and sellers. Amanda had a great experience when she got her
guest to sign in.
To contact Amanda, you can email her at.
amanda@standleyhomes.com
In this episode Michael talks with Matthew Chapman a 7 year Windermere Bellevue real estate agent.
Matt is a big believer that we were designed to contribute to the world's greatest needs together rather than as individuals. While his family has been in the real estate business for 30 years, his previous career was in the non-profit sector. Matt has a whole new approach to giving back, one that truly empowers clients to make a change in the world.
Contact Matthew https://www.chapmanhomeshq.com/
Cell 206-501-8484
In this episode Michael talks to Gina Weigum with 9 years in the Real Estate business and having great work life success. She is married and the mom of two teenage boys and so her schedule gets busy. She realized that she loves a great party. Here superpower is getting together with her clients 4 times a year by hosting fun get togethers where she genuinely gets to connect with her clients doing something she loves.
We know that real estate is a contact sport and Gina has figured out how to do this on a regular basis.
Contact Gina Weigum. ginaweigum@windermere.com
In this episode
Michael talks to Christopher Rigby with Windermere Everett South. A 11-year
professional Christopher has committed to running a great daily routine. Due to
his consistent commitment to keeping it simple and doing the 20% that gives him
an 80% return he is on track to have one of his best years in real estate.
In this episode Christopher talks about the power of the
morning routine, the need to always bring your A game and to make sure you have
a coach that is there to at time inspire you to go and push beyond your limits.
Christopher's contact. Cell 425-220-0612
crigby@windermere.com
In this episode
Michael talks to Laurann Turner. She started her real estate career in 2018
with Windermere in Layton Utah. She has attended Ninja 3 times and coached with
Windermere Coaching for 1 full year. In this episode listen to her dedication
to systems, routines, and dedication to providing the highest level of services
to all her clients.
Laurann understands the need for
confidence and mindset. she is honest by saying it's not easy but when done
correctly it is highly rewarding. In fact, when you are sending out an amazing
energy of confidence and trust it is amazing what you will attack. For Laurann
she attracted a significant other.
She also has accomplished what she set out to do on her
life list and is a mentor to many agents in her company. It is always a
pleasure to talk to Laurann as you will quickly realize as her energy and
enthusiasm is off the charts.
To learn more about Laurann's systems she can be reached at Laurann@winutah.com
In this episode Michael talks to Lisa Peterson about her
awesome open house process. Lisa started her career in Real Estate in 2017. She
attended a Ninja Installation in 2022 and has been coaching with Windermere
Coaching for a year. She is in the Maple Valley 4 corners office. She has very consistent business and she attributes it to
being accountable for here daily actions. She also has a great process when it
comes to working her open houses weather it is her listing or not. By raising
the bar and going above and beyond for her clients she is able to do what only
6% of our industry is willing to do.
If you would like to contact Lisa she can be reached at lisapeterson@windermere.com or calling her at 253-455-6769
In this episode Michael talks to Jennifer Belmore a 10-year Real Estate agent with Windermere
in Vancouver WA and Portland Or. Jennifer is married and a mother of 2 teenage boys. Early on in her career she realized there is a lot to know to get started in real estate and so to help other new agents she started creating useful information in a group on Facebook. This Facebook group grew
and today is a valuable resource to brokers in Jennifer's market area. Her
private group is called Vancouver WA haves and wants.
She has topics for each day of the
week and here information is created to help brokers become more informed with
real estate situations and resources. I love the saying that when we know better,
we do better.
This is a great example of someone using technology, social media, and the collective brain power of many to help
other brokers do better.
If you want to contact Jennifer for more information or
to join her group, she can be reached at
360-624-7090
jennifer@jenniferbelmore.com
In this episode
Michael talks with Shay Ryan-Blakeslee. Shay started her real estate career in
2019 and coached with me for close to a year then she attended a Ninja
installation in the fall of 2021. With very young kids and coming from a
corporate job into being an independent contractor in real estate routine was
going to be a big need for Shay.
Shay was quick to start running
the ninja habits and we always say when things are going well it is easy to be
consistent but when things get difficult that is when the real work starts.
In Jan 2023 The Windermere
Columbia River Gorge offices took a huge hit when they lost their fearless
leader Kim Salvensen-Pauly to cancer.
This was difficult for everyone
and required that individuals step up and continue to build on the amazing
culture and professionalism that Kim Salvensen-Pauly and Kim Chamness had
worked so hard to create.
Now with Kim C. Rachel Broughton
and Shay working together they are helping their agents have amazing business
and work life balance.
Shay shared how Ninja was the
foundation for the habits and routines that allowed them to carry on and help
hold the office accountable during difficult times.
Two items that Shay really holds onto are Gratitude’s
and starting her day early.
She also Mentioned a great book. Manifest by Roxie
Nafousi and I’m excited to read this book.
To contact Shay Ryan-Blakeslee
Cell 503-819-6419
srblakeslee@windermere.com
In this episode Michael talks to Peri
Erickson-Brown. Peri started her real estate career in 2023 and recently went
through the full 4-day Ninja Installation. She has a unique perspective that
she will share covering these areas.
What is Ninja (myth busting what people think or hear from others in the office…)
When/Why to take Ninja
Why people wait to take Ninja (and how to overcome your hesitation)
How to prepare expose yourself to the content in the book/podcasts to build a foundation (or
don’t prepare, depending on your learning styles)
What to expect at Ninja – making new connections, support system, learning new ways of thinking
and best practices to better serve your clients and meet your goals
Best practices to follow-up – start with what resonates with you and then revisit the content
regularly to incrementally implement (progress over perfection) and create a
support system (accountability groups, coaching)
If you would like to reach out to Peri see her contact below.
email peri@windermere.com
Webpage http://peri.withwre.com
IG @PNWPeri
Link to the 5 min Journal.
https://www.intelligentchange.com/products/the-five-minute-journal