Social Media News Live: Discussing the latest social media tools, tips, and tactics with industry experts, innovators, creato Jeff Sieh

This week, we discuss mastering the art of podcast production with Andrew Mason, a seasoned podcast host and producer with a wealth of experience. In this episode, Andrew shares his journey and the strategies he uses to create engaging and professional podcast episodes.
Andrew explores the essential elements of a successful podcast interview, from finding and booking the right guests to crafting thoughtful and impactful questions. He emphasizes the importance of authenticity and curiosity in interviews and offers practical tips on how to make guests feel comfortable and keep the conversation flowing naturally.
Key points discussed include:
The art of selecting guests: Andrew explains his method of identifying potential guests who have fresh insights to share, including leveraging personal networks and using tools like Amazon's new release list and Apple's new and noteworthy section.Crafting compelling questions: Andrew shares his approach to developing a mix of structured and open-ended questions that allow for both informative and spontaneous responses. He highlights the importance of finding the "seed of enthusiasm" in guests to ensure engaging conversations.Maintaining high production values: Andrew provides valuable tips on balancing technical quality with guest comfort, including how to handle common technical issues and when to prioritize the guest's energy over perfect audio quality.Effective post-production techniques: Andrew discusses his editing process, including how to decide what stays and what gets cut and the benefits of using tools like Descript and Eleven Labs to enhance the final product.Repurposing content: Learn how to transform podcast episodes into short-form content for platforms like TikTok and Instagram Reels and the importance of creating engaging hooks and maintaining audience interest.
Resources:
Andrew Mason's podcast: The Pro Guide - YouTube: The Pro Guide PodcastPodcast editing services: Small Pond Productions - Small Pond Productions
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SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans a...

In this episode, we discuss the fascinating world of video engagement with Tanya Smith, a master of video coaching and strategic online engagement. Discover her top strategies for transforming passive viewers into a vibrant community and elevating your brand's presence through compelling video content.
Tanya emphasizes the importance of genuine interaction and strategic content planning. She explains the delicate balance of engagement and content delivery, ensuring that her audience is not just watching but actively participating.
Looking forward, Tanya discusses her vision for the future of video engagement, highlighting the ongoing importance of authenticity and strategic planning in an increasingly digital landscape. She also shares valuable tips on avoiding common pitfalls in video marketing and how to seamlessly integrate video into your marketing strategy to enhance your brand's online presence.
Throughout the conversation, Tanya offers insights into her platforms, Get Noticed with Video and her podcasts, Stream Like a Boss TV, and App Therapy Club. Learn more about how these platforms help individuals and businesses amplify their online brand through video.
Key Points:
Mastering video engagement to build community and enhance brand presence.Balancing interactive engagement with content delivery.Navigating the future of digital communication with authenticity and strategic insight.Practical tips for integrating video into your marketing strategy.
Resources:
Stream Like A Boss YouTube ChannelStream Like a Boss TVApp Therapy Club
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
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JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live...

Join us for an informative and engaging discussion on the transformative power of SEO with Lauren Gaggioli, a seasoned digital entrepreneur and organic content marketing expert. Lauren shares her strategies for demystifying SEO, highlighting how businesses can enhance their online visibility and benefit from organic search without feeling overwhelmed.
Lauren delves into practical approaches to SEO, emphasizing the importance of quality content and focusing on human-first strategies. She sheds light on the ongoing changes in SEO practices and how businesses can adapt without chasing every minor update. Lauren’s insights are grounded in her extensive experience in leveraging SEO to grow and sell her first business, making her advice particularly valuable.
Key Points:
Embracing SEO as a powerful tool for business growth, not just a technical necessity.The significance of quality content in SEO and how it aligns with Google's algorithmic preferences.Navigating SEO updates pragmatically without getting bogged down by the minutiae.Practical strategies for enhancing online visibility through effective SEO practices.
Resources:
Lauren Gaggioli.comOrganic Marketing Ecosystem Course - Learn more about Lauren's comprehensive course on organic strategy consulting.Virtual Mastermind for Online Marketing Entrepreneurs - Join Lauren’s mastermind to connect with other digital entrepreneurs.
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker,...

Join us as we explore the art and science of podcasting with Jim Collison, a seasoned podcaster with a deep passion for utilizing personal strengths to excel in the medium. Jim shares his extensive experience, from hosting technology and community-building podcasts to employing the CliftonStrengths assessment to enhance podcasting skills.
Jim discusses practical strategies for identifying and applying one's strengths to podcasting, ensuring content remains engaging and personal. He also discusses integrating personal development tools into the creative process and offers insights on collaborative podcasting, emphasizing the importance of understanding team dynamics to produce compelling content.
Looking ahead, Jim considers potential innovations that might shape the industry, highlighting the importance of adaptability and continuous learning. He stresses the significance of authenticity and dedication in crafting a podcast that resonates with audiences.
Throughout our conversation, Jim provides excellent advice for both novice and veteran podcasters, aiming to inspire and guide them in their podcasting journeys.
Key Points:
Leveraging personal strengths and technology in podcastingPractical tips for engaging and maintaining an audienceThe future of podcasting and emerging trendsImportance of team dynamics and collaborative efforts in podcast production
Resources:
Home Gadget Geeks PodcastAsk the Podcast Coach
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every...

Wave Wyld, TikTok marketing strategist, and trendspotting expert, reveals her journey into the heart of TikTok trend culture, sharing invaluable insights on creating content that resonates and captivates. As the landscape of social media evolves with potential platform regulations and shifts, Wave offers strategic advice for businesses aiming to stay ahead in a volatile digital environment.
Wave discusses the balance between leveraging TikTok for rapid visibility and the critical importance of building sustainable, platform-independent marketing assets like email lists. She dives into the practicalities of adapting quickly to emerging trends while maintaining a brand’s core identity and message.
In this episode, you will gain a deeper understanding of how TikTok can serve as a powerful tool for engagement and growth and how to navigate its challenges with foresight and agility. Discover more about harnessing TikTok's dynamic capabilities for your business and personal brand with Wave Wyld, the queen of trend alerts.
Key Points:
Strategies for navigating potential TikTok regulations and their impact on marketing.The importance of diversifying digital presence and prioritizing direct marketing channels like email.Practical tips on identifying and capitalizing on TikTok trends to enhance brand engagement.
Resources:
Wave Wyld's Official WebsiteWave Wyld's TikTok
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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans consulting, visual marketing, and producing podcasts and live videos.
Additionally, as a seasoned speaker, I'm not just about sharing knowledge--I believe in entertaining audiences and injecting humor into every presentation. I'm available to enlighten and engage audiences at your events, conferences, or...

We sit down with Ian Anderson Gray, who's an inspiration for entrepreneurs and creatives navigating their journey with ADHD. Ian, the visionary behind the Smart ADHD Podcast, sheds light on the unique challenges and advantages that ADHD presents in the entrepreneurial world. His story is not just about managing ADHD but turning it into a formidable asset in business and creativity.
Ian dives into the heart of how ADHD fuels his out-of-the-box thinking, fostering an environment ripe for innovation and creativity. He reveals the strategies that have allowed him to carve a niche in the digital space, leveraging the hyper-focus and divergent thinking that ADHD brings. From his meticulous planning to the dynamic adaptation of his schedule, Ian's approach teaches turning perceived weaknesses into strengths.
The conversation doesn't stop at personal triumphs; Ian is here to demystify ADHD for others on a similar journey. He debunks common myths, emphasizing the importance of understanding ADHD not as a deficit but as a different way of engaging with the world. With practical advice and compassionate insight, Ian guides listeners through managing distractions, harnessing creativity, and finding the right balance between structure and flexibility.
But it's not all business. Ian's story is deeply personal, touching on the moments of doubt, the quest for self-understanding, and the breakthroughs that come from embracing one's unique brain wiring. His message is clear: with the right mindset and tools, ADHD can be a superpower in the creative and entrepreneurial realms.
Key Takeaways:
Harnessing ADHD for Creative and Business Success: Insights into how ADHD's unique traits can fuel innovation and creativity.Strategies for Managing ADHD: Practical tips for balancing structure and flexibility, managing distractions, and leveraging ADHD's strengths.Navigating the Personal Journey: A candid look at the challenges, breakthroughs, and personal growth that comes with understanding and managing ADHD.
Resources:
Smart ADHD podcastCreative Live Marketing PodcastIan Anderson Gray's website

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Ecamm - Your go-to solution for crafting outstanding live shows and podcasts. - Get 15% off your first payment with promo code JEFF15
SocialMediaNewsLive.com - Dive into our website for comprehensive episode breakdowns.
Youtube.com - Tune in live, chat with us directly, and be part of the conversation. Or, revisit our archive of past broadcasts to stay updated.
Facebook - Stream our show live and chat with us in real time. Connect, engage, and be a part of our community.
Email - Subscribe and never miss a live show reminder.
----------------------
JeffSieh.com - Unlock the power of authentic storytelling with me! With over 20 years of marketing experience, I'm here to elevate your brand's narrative in an ever-competitive market. My expertise spans a...