Experiment Nation: The Podcast

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Experiment Nation

We interview Experimenters from around the world and share our opinions on hot topics as well as the best sessions from our... more

S2E21: Experiment Cartography - Building the Perfect Roadmap with Kenya Davis and Krissy Tripp

You can do better than testing button colors, but how do you decide what to test when, and what type... more

18 Jun 2022 · 25 minutes

Experiment Nation: The Podcast Trailer

Experiment Nation: The Podcast is a show on which we share Interviews with Experimenters from around the world, opinion pieces,... more

17 Jun 2022 ·

S2E20: How to rally your team around Voice of Customer research with Tracy Laranjo

Tracy is a Toronto-based growth marketer with a knack for conversion optimization. In a past life she’s QA tested “adult”... more

12 Jun 2022 · 13 minutes

S2E19: How do you respond to someone who says, “Let’s not experiment, it just slows us down. Can’t we just put it on our webpage?”

About this series: Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the... more

11 Jun 2022 · 2 minutes

S2E18: Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods

eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to... more

04 Jun 2022 · 37 minutes

S2E17: Developing a Culture of Testing/Experimentation with Anil Batra

Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from... more

28 May 2022 · 19 minutes

S2E16: When is it OK to run 2 A/B tests simultaneously on a site? Is it ever OK?

About this series Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft... more

21 May 2022 · 4 minutes

S2E15: Where are the users? with Moshe Mikanovsky

When experimenting with our products, we need to find our users but it’s not always that simple! Where do we... more

14 May 2022 · 14 minutes

How do I make the most impact in my role when I only own optimization for a small part of the user journey?

About this series Rommil Santiago, the founder of Experiment Nation shares his most recent thoughts about the industry and the craft... more

07 May 2022 · 3 minutes

Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders

Although the two sample proportion test is well known within the marketing experimentation community, there are a host of categorical... more

02 May 2022 · 24 minutes

S2E21: Experiment Cartography - Building the Perfect Roadmap with Kenya Davis and Krissy Tripp

Experiment Nation: The Podcast