Experiment Nation: The Podcast

By Rommil Santiago's Experiment Nation

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Episodes: 143

Description

Every week we share: - Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world - Conference sessions / Tutorials Recent recognition: - Top 10% of most followed Podcasts on Spotify

Episode Date
S4E9 - Experiment Nation's 2024 CRO Salary Report and how to paid what you're worth with Tracy Laranjo
Apr 19, 2024
S4E8 - Always start by testing your best variation with Zach Lebovics
Apr 12, 2024
S4E7 - Navigating Stakeholder Management and Gaining Buy-In with Shiva Manjunath
Apr 05, 2024
S4E6 - The truth about app development and optimization with Juliana Jackson
Mar 29, 2024
S4E5 -The power of CRO mentorship with Tracy Laranjo
Mar 23, 2024
S4E4 - Product Management vs. CRO with Bryce York
Mar 16, 2024
S4E3 - Create a more impactful testing roadmap with this framework - ft. Edmund Beggs
Mar 09, 2024
S4E2 - How to learn from failures (from losing and winning tests) with Simon Girardin
Mar 02, 2024
S4E1 - How to build a community around experimentation with Rommil Santiago
Feb 23, 2024
S3E54 - Making the case for data-backed design with Brian Massey
Dec 23, 2023
S3E53 - CRO Statistical concepts all CROs should know featuring Ishan Goel
Dec 20, 2023
S3E56 - Level-up your UX Research with Diary Studies featuring Mike Green
Dec 16, 2023
S3E55 - How to get Stakeholder Buy-in for all your Experiments featuring André Morys
Dec 11, 2023
S3E54 - Will Laurenson: From Startups to CRO Mastery
Dec 09, 2023
S3E52 - Ad Optimization: Your Ads Aren’t Working and Here’s Why ft. Joe Fitzpatrick
Nov 25, 2023
S3E51 - A Comprehensive Guide to Ad Network Experimentation ft. João Marcelo Rodrigues
Nov 18, 2023
S3E50 - The top CRO Myths that experimenters have to bust ft. Lucas Vos
Nov 11, 2023
S3E49 - Personalization timing matters - Avoid these common mistakes ft. Eric Melchor
Nov 04, 2023
S3E48 - CRO Organizational Structure- Centralized Team vs Process: with Oliver Paton
Oct 28, 2023
S3E47 - What CROs need to know about Heatmaps with Deborah O'Malley
Oct 21, 2023
S3E46 - Experimentation Culture for Startups with Simon Girardin
Oct 06, 2023
S3E45 - How to Maximize Hypotheses Testing ft. Eduardo Marconi Pinheiro Lima
Sep 09, 2023
S3E44 - What you need to know about Landing pages with Claire More
Sep 02, 2023
S3E43 - Don't test everything with Oliver Palmer
Aug 26, 2023
S3E42: The truth about building an Experimentation Culture with Mark Eltsefon
Aug 19, 2023
S3E41 - How to get Personalization Right with Juliana Amorim
Aug 12, 2023
S3E40 - Stop limiting yourself - build your CRO brand today with Carlos Trujillo
Aug 08, 2023
S3E39 - Building a CRO Culture & Ideation Strategies with Lucia van den Brink
Jul 29, 2023
S3E38 - Lessons from accidentally taking down InVision with Eddie Aguilar
Jul 22, 2023
S3E27: Make Personalization Personal with Care and Competence with David Mannheim
Jul 15, 2023
SE326 - How to build a CRO Questioning framework with Riccardo Vandra
Jul 08, 2023
S3E25 - Customer Value Optimization Explained with Defiant's Jason Chappel
Jul 01, 2023
S3E24 - Combining Quantitative and Qualitative to Increase Conversions with Harriet Swan
Jun 24, 2023
S3E23 - Great PMs know how to tell good stories with Priya Bhatia
Jun 17, 2023
S3E22 - Do 3-column layouts increase orders? with Nicoleta Danileț #forms
Jun 11, 2023
S3E21 - A/B Testing Statistics Concepts Experimenters must know with Ronny Kohavi
Jun 04, 2023
S3E20 - Build or buy your Google Optimize replacement with Kenneth Kutyn
Jun 03, 2023
S3E19 - Sharing insights, AI and the future of CRO with Tim Thijsse
May 29, 2023
S3E18 - 7 must-know CRO fundamentals based on running 22,000 tests with Ayat Shukairy
May 28, 2023
S3E17 - CRO Insights from a Metaanalysis of over 1000 A/B Tests with Georgi Georgiev
May 20, 2023
S3E16: Get Executive buy-in for your CRO program with Jonny Longden
May 13, 2023
S3E15: A/B Testing Statistics issues CROs should ignore with Timothy Chan
May 05, 2023
S3E14: Client Relationship Tips from a CRO Agency Founder with Andra Baragan
Apr 28, 2023
S3E13 - What you need to know about Launching a CRO agency with John Ekman
Apr 23, 2023
S3E12 - Optimize Customer Lifetime Value - NOT Conversion Rates with Valentin Radu
Apr 15, 2023
S3E11 - Improve conversions with the Message-market Fit framework with Daphne Tideman
Apr 08, 2023
S3E10 - Avoid AB Testing Statistics Mistakes with Max LI
Apr 02, 2023
S3E9 - Stop having bad test ideas - with Bart Schutz
Mar 25, 2023
S3E8 - How to be a good Experimentation LEADER with Cristina Pujol
Mar 18, 2023
S3E7 - The Best CROs start with RESEARCH - With Rommil Santiago
Mar 11, 2023
S3E6 - Pragmatists will grow the CRO industry - not purists - with Matt Scaysbrook
Mar 04, 2023
S3E5 - How to be good at coding A/B tests with Jeroen Wiersma
Feb 25, 2023
S3E4 - The CRO Survival guide with Carlos Trujillo
Feb 18, 2023
S3E3: Stop wasting time by having principles with Rommil Santiago
Feb 10, 2023
S3E2: The top 3 things CROs forget to do with Alexandra Matheny
Feb 04, 2023
S3E1: The problem with the word, “Hypothesis” and the importance of HiPPOs with Nima Yassini
Jan 28, 2023
S2E41: How to adopt a CRO mindset for life optimization with Ruben de Boer
Dec 09, 2022
S2E40: How to build a customer journey map with Anthony Wallace
Dec 03, 2022
S2E39: How to land a great job in CRO (and earn what you’re worth) with Tracy Laranjo
Nov 19, 2022
S2E38: Why good form design is important and common form optimization myths with Alun Lucas
Nov 12, 2022
S2E37: Pre-test planning: The Red-Headed Stepchild of Experimentation with Haley Carpenter
Nov 05, 2022
S2E36: Why Focus on Skeptical First-time Buyers? With Rishi Rawat
Oct 22, 2022
S2E35: My quick and dirty approach to creating a Learning Agenda (aka the BADR method) with Rommil Santiago
Oct 08, 2022
S2E34: Online Dialogue's Ton Wesseling shares his thoughts on how CRO will probably die
Sep 30, 2022
S2E33: Test before you build anything or you'll waste time course-correcting with Rommil Santiago
Sep 16, 2022
S2E32: Not every insight is derived from an A/B Test with Daniela Marquez
Sep 09, 2022
S2E31: 3 ways to be a better Experimentation leader with Rommil Santiago
Sep 02, 2022
S2E30: What Hawaiian Pizza can teach us about creating a more inclusive CRO industry with Rommil Santiago
Aug 20, 2022
S2E29: How Europe leverages AI for optimization with Noémie Sauvage
Aug 13, 2022
S2E28: How Wordle proves that Experimentation works with Rommil Santiago
Aug 06, 2022
S2E27: Pizza Dough CRO with Simon Clark
Jul 30, 2022
S2E26: Can you run tests on sites with little traffic? With Rommil Santiago
Jul 23, 2022
S2E25: How to verify your data truly reflects user behaviour with Florent Buisson
Jul 16, 2022
S2E24: How do I change people’s attitudes towards Experimentation? With Rommil Santiago
Jul 09, 2022
S2E23: How to make a better sandwich: An introduction to multivariate testing with Danielle Gunraj
Jul 02, 2022
S2E22: Choosing the right A/B testing tool with Product for Product
Jun 25, 2022
S2E21: Experiment Cartography - Building the Perfect Roadmap with Kenya Davis and Krissy Tripp
Jun 18, 2022
Experiment Nation: The Podcast Trailer
Jun 17, 2022
S2E20: How to rally your team around Voice of Customer research with Tracy Laranjo
Jun 12, 2022
S2E19: How do you respond to someone who says, “Let’s not experiment, it just slows us down. Can’t we just put it on our webpage?” with Rommil Santiago
Jun 11, 2022
S2E18: Johann Van Tonder on how to conquer 4 common ideation pitfalls with research-backed methods
Jun 04, 2022
S2E17: Developing a Culture of Testing/Experimentation with Anil Batra
May 28, 2022
S2E16: When is it OK to run 2 A/B tests simultaneously on a site? Is it ever OK? With Rommil Santiago
May 21, 2022
S2E15: Where are the users? with Moshe Mikanovsky
May 14, 2022
How do I make the most impact in my role when I only own optimization for a small part of the user journey? With Rommil Santiago
May 07, 2022
Using Chi-Square Analysis for A\B\N Tests with W. Scott Sanders
May 02, 2022
Sina Fak on why CRO is not a person but a multidisciplinary Experimentation team
Mar 31, 2022
How to make a customer-centric diagnosis with Marion Ravel
Feb 18, 2022
Reducing the cost of running an experimentation program with Tasin Reza
Feb 12, 2022
What 13 Years of A/B Testing Revealed with Rishi Rawat
Feb 05, 2022
What’s the best time to send an email with Deborah O'Malley
Feb 05, 2022
The challenges nobody talks about with Taz Risma
Jan 29, 2022
Where I started: Dennis van der Heijden
Jan 29, 2022
We Need More ART in CRO with Jimmy Barber
Jan 22, 2022
Moving Beyond Spaghetti Testing with Haley Carpenter
Jan 15, 2022
What is product growth? Creating & Navigating the path to product growth with Aditi Gupta
Jan 07, 2022
Where I started: Shiva Manjunath
Jan 04, 2022
Speero's Experimentation Maturity Audit with Edgar Spongolts
Jan 04, 2022
Creating an experimentation program that’s more than A/B testing with Annika Thompson and Paul Randall
Jan 01, 2022
Best practices might be killing your experimentation culture – 3 reasons why with Ana Catarina Cizilio
Dec 25, 2021
Ripple Benefits: CRO as the foundation of other digital marketing efforts with Spencer Gray
Dec 18, 2021
Aiven’s Petra Lylander on experimentation documentation and processes
Dec 14, 2021
How to "Hack" Experimentation with Anthropology with Eden Bidani
Dec 10, 2021
Experimentation post-conversion: Switching from buying journey to customer journey with Juliana Jackson
Dec 03, 2021
Five things that piss me off about eCommerce and how to fix them with Jon Ivanco
Nov 27, 2021
CRO não é um profissional e sim um processo (participação especial André Gillich)
Nov 25, 2021
Specsavers’ Steph Le Prevost on growing a top UK CRO program
Nov 20, 2021
The Science of Business with Jonny Longden
Nov 13, 2021
Strategies are not made every day, improvements are with Siddhartha Kathpalia
Nov 08, 2021
Global experimentation: Problem-solving at scale with Melanie Kyrklund
Nov 06, 2021
Change management for Experimentation Culture – Do’s and Don’ts with Ruben de Boer
Oct 30, 2021
How to use data to find hidden insights about customers & opportunities for optimization with Sina Fak
Oct 24, 2021
Microsoft Digital Stores’ Tim Mehta on strategies for low and high maturity experimentation programs
Oct 23, 2021
Tips on running a Test-to-Learn Experimentation Program with Shiva Manjunath
Oct 15, 2021
Seven lessons from running 22,000 AB tests with Ayat Shukairy
Oct 06, 2021
Migrando para a área de experimentação vindo do Jornalismo (participação especial Fabricio Migues)
Oct 05, 2021
Women in experimentation: What holds us back? With Bithika Mehra
Oct 03, 2021
Shopify’s Shanelle Mullin on tough buy-in conversations and how we can empower future optimizers
Sep 18, 2021
Adventures in Experimentation: Is my company doing CRO right?
Sep 18, 2021
Série - Estruturando uma área de CRO na sua empresa - episódio 3 (Participação especial André Vieira)
Aug 23, 2021
Comment mesurer le ROI de mon programme d’expérimentation?
Aug 13, 2021
Série: Estruturando uma área de CRO na sua empresa - episódio 2
Jul 31, 2021
Dexter's Joris Bryon on Common Practices, Starting a CRO agency, and how to spot a CRO imposter
Jul 09, 2021
Série: Estruturando uma área de CRO na sua empresa - episódio 1
Jun 30, 2021
CR-No: Making your CRO program go faster
Jun 05, 2021
Adventures in Experimentation: A deep-dive into CRO tools
May 09, 2021
Product Experimentation: Building a competency and fluency with data (Part 2)
Apr 10, 2021
Product Experimentation: Building a competency and fluency with data (Part 1)
Apr 02, 2021
Specsavers' Melanie Kyrklund on How to run a high-impact optimization program
Mar 27, 2021
CR-No: Addressing the lack of direction and primary calls to action on pages
Mar 20, 2021
CR-No: How to manage stakeholders and HiPPOs
Mar 12, 2021
Adventures in Experimentation: The importance of the voice of customer to conversion optimization - as well as to the entire business
Mar 01, 2021
Audio version: Widerfunnel’s Chris Goward on how Experimenters need to focus less on the tools and more on strategy
Feb 22, 2021
Product Experimentation: Aligning the need to deliver and the need to learn with OKRs
Feb 19, 2021
CR-No: Balancing between optimizing the entire customer journey vs. just the website
Feb 05, 2021
What you need to know about SEO Experimentation
Jan 30, 2021
Point/Counterpoint - Exploring different experiment prioritization frameworks
Jan 24, 2021
Product Experimentation: Start with me, take a chance, be ready for failure
Jan 16, 2021
Adventures in Experimentation: How do you answer the question, "How many experiments should I run?"
Jan 11, 2021
CR-No: Experiments should be backed by hypotheses - leave your best practices for your processes
Dec 28, 2020
The anniversary episode: A conversation with Rommil that's only a bit about Experimentation
Dec 04, 2020
Conversion Rate Optimization, Best Practices, and Other Terribly Named Things
Dec 04, 2020
Running Experiments on Personalization, Machine Learning, and AI with Munir Al-Dajani
Nov 22, 2020