Experiment Nation: The Podcast

It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly. Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-report/ Tracy'

Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for

Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO. Chapters ----- 00:00 Unlocking Business Growth with Data00:24 Introducing Experiment Nation and Guest Shiv

Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.

Fractional Head of CRO, Tracy Laranjo talks about the power of Mentorship for Conversion Rate Optimizers (CROs). We cover: Why would CROs need mentorship? How do you find one? When are you ready to be a mentor and how do you get that word out? Would Tracy be a mentor for our listeners? GrowthMentor: https://app.growthmentor.com/mentees/sign_up?ref=970f4f6f79 Contact Tracy: LinkedIn

🔥 Check out this insightful interview with Bryce York, Director of Product Management at Tatari, on Experiment Nation’s Conference! Here are 5 key takeaways from the interview: The similarities and differences between CRO and product management. The importance of overlapping skills and work in both areas, especially in smaller companies. Bryce’s background and journey from e

Documentation. The unsung, yet incredibly important part of any experimentation program. Great documentation allows you to look back at past experiments and find patterns of what were the most effective levers to inform your testing roadmap and levers you probably can deprioritize. In today's episode of Experiment Nation, our own Charlotte April Bomford recently spoke to Edmund

🚀 Exciting Insights from Simon Girardin about learning from failure!🚀 📊 Takeaways from the conversation with Simon Girardin, CRO Program Manager at Conversion Advocates: 1️⃣ Speak Stakeholder Language: Report results in terms of uplifts, decreases, and revenue. Ensure clarity for stakeholders who may not be as versed in the technical aspects. 2️⃣ Learning from Test

Koalatative's Gerda Vogt-Thomas asks Rommil Santiago questions about how he started Experiment Nation and how he manages it while working a full-time job at Optimizely.

Data-backed web design refers to the approach of utilizing empirical evidence and user insights to inform the design and optimization of websites. By analyzing data such as user behavior, click-through rates, conversion rates, and heatmaps, designers can make informed decisions about layout, navigation, content placement, and visual elements. A data-backed approach helps identify u