Experiment Nation: The Podcast
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Description
Every week we share:
- Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world
- Conference sessions / Tutorials
Recent recognition:
- Top 10% of most followed Podcasts on Spotify
- Interviews with the Best Conversion Rate Optimization (CRO) professionals and Experimenters from around the world
- Conference sessions / Tutorials
Recent recognition:
- Top 10% of most followed Podcasts on Spotify
143 Episodes
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eCommerce CRO veteran Johann Van Tonder shares what usually goes wrong when coming up with test ideas and how to fix it. We also discuss the merits of quantity vs. quality of ideas, the problem with brainstorming, and what to do instead for more effective ideation sessions.
Find Johann on Twitter: @amaclickclick
Learn more about AWA Digital: awa-digital.com
Anil is a Digital Marketing and Analytics professional with 18+ years of experience. He has worked with companies ranging from startups to Fortune 500 and has helped them improve marketing results as well as develop data driven culture. He has vast experience in Web, Email, Social, Display, Search, Paid Search, and CRM. He holds a B. Tech in Electronics and Communication Engineering from India and an MBA from the University of Washington, Seattle. He is the founder of https://academy.optizent.com – A Digital Analytics training and education company.
When experimenting with our products, we need to find our users but it’s not always that simple! Where do we find the users? In this session Moshe will go over different types of products and different ways to find users for each of them. Coming out of this session, attendees will have some ideas on where to start looking for their users.
Although the two sample proportion test is well known within the marketing experimentation community, there are a host of categorical data analysis techniques that are amenable to the analysis of A\B test data. This presentation provides a quick overview of Chi-square analysis and a discussion of its use cases in marketing experimentation. Specifically, we discuss how to 1) test a\b\n experiments without inflating Type I error after multiple comparisons, 2) analyze tests with more than dichotomous outcome variables and 3) the process for calculating goodness-of-fit and tests-of-independence. Simple guidelines will be provided regarding test assumptions and use case scenarios.
Sina Fak is the Head of Optimization & Business Intelligence at ConversionAdvocates, the #3 top CRO agency in the world in 2020. Sina shares what businesses get wrong when they hire a shiny new in-house CRO strategist, what to look out for before taking an in-house CRO role, and when a business should consider going agency vs. In-house for CRO.
Learn more about ConversionAdvocates: https://conversionadvocates.com/
Find Sina Fak on LinkedIn: https://www.linkedin.com/in/sinafak/
If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
We know that the key skillsets you need for any successful CRO / Experimentation program are: Research, Design, Development and QA. Whilst larger companies who can afford to hire all of those skilled people, for smaller companies, it becomes a big challenge. So much so, many companies exhaust their options of running smaller tests and then stop doing all kind of experimentation work. In this session, I will be covering the areas where the companies can reduce their cost of experimentation, things that they will need to consider and increase their profitability of running a successful experimentation program.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Rishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.
Learn more about Rishi's work at frictionless-commerce.com.
A lot of research and data analysis has gone in to answering this question. But yet, there’s no clear, definitive answer. In attempt to resolve this question once-and-for-all, this session will present and interesting and surprising answer. Applying the results from a real-life A/B test case study, digital marketers will be prompted to think not only about email send time, but also their audience and how both aspects impact conversions.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Finally, remember to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for those of you that want to get started in CRO and don't really know which path to take.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
This session is about the conundrum that “data is everything” – a mentality circulating at large the past couple years. There’s so much data, and we often find ourselves simply staring at metrics looking for “+” or “-” to make decisions. The objective of this session is to draw on thinking strategies from physics, of how to approach CRO differently, without any real “data”, to then gleam positive impacts to CRO.
Finally, remember to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
The success of your testing program depends on the quality of your hypotheses. But too many experimentation programs lack the processes and frameworks to move from spaghetti testing to strategic experimentation. Haley shares two practical frameworks to help you form better hypotheses and objectively rank test ideas.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Aditi Gupta covers the creation of a growth roadmap/ how to build alignment with stakeholders/ creating an org-wide impact.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Welcome to "Where I Started", the interview mini-series in which we get behind the scenes and find out how some of today's experimenters got into CRO. This should be a fun little project that Ontrack Digital started with Experiment Nation to give you a bit of a getaway from all those test results. But also it can be a source of inspiration for those of you that want to get started in CRO and don't really know which path to take.
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If you liked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Speero's Director of CX Optimization, Edgar Spongolts, dives deep into the influential agency's Experimentation Maturity Audit and why maturity matters. Learn about the four pillars of a successful experimentation program and what it takes to reach the highest levels of maturity. Take the audit yourself here: https://speero.link/ExperimentNation
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If you looked this episode, don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Too often experiments are squandered. But if you put customer problems first and design the right type of test you can ensure every experiment is valuable to your business. The following talk will give your experimentation programs guardrails to make sure you’re not testing for testing sake. In this session Annika and Paul will share; How to map out business goals and customer problems. How to pick the right type of experiment. e.g when to use tree testing, copy testing, 5 second tests, A/B tests etc. How to gain insights faster and deliver more effective experiments.
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Don't forget to signup for Experiment Nation's bi-weekly newsletter here: https://buff.ly/31qO0AQ
Experiment Nation: The Conference Reloaded
Everybody is doing it, so you have to do it too, right? As my mom used to say: you’re not everyone! Best practices are not experimentation and you should know that. I want to prove to you this is the easy way, but it’s not the right way for a healthy, profitable and experiment-oriented business. These tactics don’t last long. In this session, we will discuss why, statically, best practices don’t work. It’s fun to know about the competitors, their results and ideas. It may generate new ideas and grab your attention when you’re starting to experiment, but that’s the only good thing. To have a great experiment culture, you need to learn from your tests. Let’s talk more about this?
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Experiment Nation: The Conference Reloaded
CRO should be the foundation that all of your other digital marketing efforts rests upon. Through what we call our ‘Ripple Benefits’, I’d love to showcase just how CRO not only improves your conversion rates, but your SEO, Content Marketing, Paid Ads, and more. Testing is key and should be the foundation that drives where your efforts are focused. -
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Petra Lylander is a growth marketer who developed the experimentation process at Helsinki-based SaaS company, Aiven. In this episode she talks about process documentation for experimentation and how to get other teammates to care about it.
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If you liked this interview, signup for Experiment Nation's bi-weekly newsletter to receive more great interviews like this, memes, editorials, and conference sessions in your inbox: https://lnkd.in/g6rM8w25
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