Experiment Nation: The Podcast Rommil Santiago's Experiment Nation

Join Nima Yassini as he dives into experimentation culture, the journey of building a brand UX and digital marketing agency focused on conversion rate optimization, the integration of digital marketing and experimentation cultur, the struggles and benefits of adopting a culture of experimentation, and the need for leadership and reinvestment in the experimentation industry.

Connect with Nima here: https://www.linkedin.com/in/nimayassini/

Chapters
0:00 Opening Remarks and Guest Introduction
00:48 The Evolution of a Digital Marketing Agency
01:27 Merging UX Design with Experimentation
03:56 The Power of Data in Design Decisions
09:13 The Culture of Experimentation in Agencies vs. In-House
11:49 The Challenge of Embedding a Culture of Experimentation
13:36 The Future of the Experimentation Industry
25:12 Advice for Experimentation Practitioners
28:29 Closing Thoughts and Offers to Help the Industry

CEO and founder of Decision Layer, Solomon Kahn chats with Rommil Santiago about why he thinks that most companies should not be A/B testing and shares what we should instead. He also discusses his recent debate with Ron Kohavi on LinkedIn on this same topic.

Solomon's LinkedIn: https://www.linkedin.com/in/solomonkahn
Solomon's email: solomon.kahn@gmail.com

Original YouTube Video: https://www.youtube.com/watch?v=vqPylhO3ePU
Original LinkedIn Post: https://www.linkedin.com/posts/solomonkahn_the-case-against-ab-testing-yes-i-know-activity-7184577272685719552-hFAB
Ron's reply: https://www.linkedin.com/posts/ronnyk_abtesting-experimentguide-abtestingissues-activity-7185060367054565376-cAU9

It's that time of year again! It's time for Experiment Nation's 2024 CRO Salary Report. In this episode, we explore some of the report's highlights with Tracy Laranjo as well as ask her for her thoughts on how CROs and Experimenters can get paid fairly.

Find the CRO Salary report here: https://experimentnation.com/experiment-nations-2024-cro-salary-report/
Tracy's LinkedIn: https://www.linkedin.com/in/tracylaranjo/
Tracys email: hello@tracylaranjo.com

Zach Lebovics shares insights on experimentation and product management. He discusses the importance of documenting assumptions, testing the best-case scenario first, and understanding that experiment failure isn't solely tied to the outcome. Zach also shares personal experiences and learnings from working in companies like Zynga, Ritual, and Tonal, providing valuable tips for product managers.

Episode links
Zach's Etsy shop link: www.mindfulmix.co
Zach's Team Hub on Coda link: https://coda.io/@zach-lebovics/tonals-product-team-hub

Chapters
00:00 Unlocking the Power of Experimentation: Insights and Strategies
00:23 Meet Zach: A Journey from Product Manager to Experimentation
01:56 The Art of Optimization: From Personal Life to Professional Projects
05:33 Diving Deep into Experimentation: Lessons from Zynga to Tonal
12:21 The Three Pillars of Successful Experimentation
30:26 Wrapping Up: Key Takeaways and Future Directions

Shiva Manjanath, discusses with Ana Kerkovic the significance of collaboration with stakeholders and stakeholder management, optimizing CRO processes, transitioning from testing to experimentation, the impact of copy testing, and the need for research-backed strategies in CRO.

Chapters
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00:00 Unlocking Business Growth with Data00:24 Introducing Experiment Nation and Guest Shiva Manjunath00:45 Diving Deep into the World of CRO and Experimentation02:52 The Optimizer's Breakfast: A Routine for Success04:12 Anna Kerkovic Shares Her Journey and Passion for Psychology in CRO05:34 The Art of Persuasion: Manipulation or Motivation?06:29 Strategizing Beyond Spaghetti Testing: A Structured Approach to Experimentation14:15 Building Trust and Navigating Frustration in the CRO Process23:41 From Testing Ideas to Strategic Experimentation: The Journey of Learning31:06 The Importance of Copy Testing and the Future of CRO35:44 Wrapping Up: An Optimistic Outlook on CRO

Media.Monk's Juliana Jackson shares the truth about app development, optimization, and how web and app should work together.