Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms... more
With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly... more
Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and... more
To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it.... more
It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective... more
With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a... more
On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem... more
Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana... more
It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do... more
Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017.... more
Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry... more
Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined... more
Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is... more
Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you.... more
The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it... more
Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina.... more
You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in... more
The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13%... more
Running a business is hard. Now try being a lawyer on top of it all. Having spent 20 years helping... more
Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every... more
Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are... more
Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t... more
Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the... more
Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an... more
The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill... more
Some say that running a business is an art, not a science. But professional services firm owners should have a... more
What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make... more
Virtual meetings and remote work are the new norm of the professional landscape — yes, even for law firms. As... more
What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today... more
Women face unique challenges in the workplace, particularly in male-dominated industries like law. For female law firm owners, these challenges... more
What if there was a way for lawyers to ditch the billable-hour model without sacrificing value or profits? ADVOS Pro... more
To advance and excel in the extremely competitive legal field, attorneys and legal professionals are pressured to work long hours,... more
Legal professionals operate in incredibly demanding and high-pressure work environments that lead many lawyers to struggle with severe stress, burnout... more
When faced with a complex legal challenge, businesses search for law firms that can provide specialized solutions to their problems.... more
The legal industry isn’t known for being the most progressive when it comes to adopting new technology. Yet, (slowly but... more
Traditionally, the request for proposal (RFP) process has required countless hours of work to create comprehensive proposals that highlight an... more
With so many law firms vying for attention in today’s hyper-competitive market, it can be hard to stand out among... more
What’s the key to building high-performing teams where people feel valued and motivated from start to finish? Brent Darnell says... more
Competition in the architecture, engineering and construction (AEC) field has grown increasingly fierce over the years. Economic changes, market movement,... more
The global legal technology market has rapidly grown into a multibillion-dollar industry — and it’s still expanding. Even in its... more
The state (and future) of the legal industry is drastically different from what it was 10 years ago. The rise... more
We blinked, and suddenly December was upon us. What even happened in 2022? To start, the massive federal infrastructure spending... more
An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be... more
Many lawyers spend a lifetime building their legal practices into thriving businesses with an abundance of clients. While your day-to-day... more
Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and... more
Howie Ferguson is an experienced leader and is the Executive Director of the Construction Owners Association of America. The national... more
Mark Wainwright is an established consultant for business development and sales growth. Through his current firm, Wainwright Insight, he applies... more
With more than 20 years of experience consulting law firms, Marcie Borgal Shunk considers herself a sociologist of lawyers. She... more
Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field.... more
Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current... more
Valerie A. Danner is the Senior Managing Editor of Legal Management magazine, which is the flagship publication of the Association... more
Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field. She works... more