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Spill The Ink
Spill The Ink
Michelle Calcote King

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms... more

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Episodes

Marketing’s Role in Winning the War for AEC Talent (feat. Bryce Batts)

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly... more

11 Nov 2024 · 29 minutes
Planning Law Firm Events Where Authentic Relationships Flourish

Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and... more

16 Oct 2024 · 24 minutes
The Path to Refreshing and Modernizing Gannett Fleming’s Brand (feat. Justin Juley)

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it.... more

03 Oct 2024 · 41 minutes
What other sectors teach us about legal marketing (feat. Jennifer Gault)

It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective... more

04 Sep 2024 · 32 minutes
Crafting AEC content that captivates and inspires learning with GinaRenee Autrey

With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a... more

13 Aug 2024 · 35 minutes
Why your attorneys should feel like part of the marketing team (feat. Julia Thomas)

On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem... more

24 Jul 2024 · 27 minutes
Lessons from marketing a legacy construction firm on its 100th anniversary (feat. Dana Galvin Lancour)

Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana... more

03 Jul 2024 · 34 minutes
What non-attorney CEOs bring to law firm operations (feat. Jonathan Delk)

It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do... more

17 Jun 2024 · 27 minutes
Marketing analytics, photography and a people-centric strategy (feat. Michael Mantese)

Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017.... more

21 May 2024 · 19 minutes
Mental health in law: Strategies for firm leaders (feat. Tara Antonipillai)

Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry... more

06 May 2024 · 18 minutes
Benefits of niche marketing for architecture firms feat. Heather Blazi

Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined... more

23 Apr 2024 · 21 minutes
A servant leadership approach to law firm marketing (feat. Aricia Gallaher)

Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is... more

09 Apr 2024 · 23 minutes
Winning AEC business with tailored proposals (feat. Derek Goodroe)

Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you.... more

26 Mar 2024 · 22 minutes
Why a DEI strategy is a competitive advantage for law firms featuring Lee Watts

The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it... more

11 Mar 2024 · 19 minutes
Architecture marketer spotlight: Insights into strengthening a firm’s identity and positioning

Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina.... more

26 Feb 2024 · 28 minutes
How law firms are using videos to generate and nurture leads featuring Philip Fairley

You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in... more

12 Feb 2024 · 37 minutes
Advancing diversity, equity and inclusion opportunities in AEC feat. Tia Perry

The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13%... more

30 Jan 2024 · 18 minutes
How to run a better law firm business with Gary Mitchell

Running a business is hard. Now try being a lawyer on top of it all. Having spent 20 years helping... more

16 Jan 2024 · 29 minutes
Building genuine connections as business developers and marketers (feat. Michelle Hamilton)

Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every... more

13 Dec 2023 · 23 minutes
AI for law firms: The good, the bad and the future with Jessica Aries

Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are... more

30 Nov 2023 · 23 minutes
How AEC firms can use employee phone videos to fuel connection and engagement with Jessica Whitlock

Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t... more

15 Nov 2023 · 18 minutes
Architecture marketer spotlight: Building client experience into a firm’s brand with Jennifer Sebranek

Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the... more

30 Oct 2023 · 22 minutes
Architecture marketer spotlight: Knowledge management and marketing in harmony with Katie Robinson

Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an... more

17 Oct 2023 · 27 minutes
Architecture marketer spotlight: The warp speed evolution of AEC marketing with Jennifer Haferbecker

The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill... more

04 Oct 2023 · 26 minutes
Insights on scaling and selling multi-million dollar professional services firms with Greg Alexander

Some say that running a business is an art, not a science. But professional services firm owners should have a... more

20 Sep 2023 · 26 minutes
The value of market research for AEC firms with Sarah Kinard

What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make... more

17 Aug 2023 · 24 minutes
Virtual communication for legal professionals with Marsha Redmon

Virtual meetings and remote work are the new norm of the professional landscape — yes, even for law firms. As... more

03 Aug 2023 · 26 minutes
Branding your architecture, engineering and construction firm with Mark Wierda

What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today... more

20 Jul 2023 · 28 minutes
Shifting mindsets: Scaling your law firm business as a female owner with Davina Frederick

Women face unique challenges in the workplace, particularly in male-dominated industries like law. For female law firm owners, these challenges... more

23 Jun 2023 · 29 minutes
Ditching the billable-hour model with the ADVOS Pro P3 Method

What if there was a way for lawyers to ditch the billable-hour model without sacrificing value or profits? ADVOS Pro... more

01 Jun 2023 · 36 minutes
Reducing stigma and promoting wellness in the legal industry with Cynthia Voth

To advance and excel in the extremely competitive legal field, attorneys and legal professionals are pressured to work long hours,... more

18 May 2023 · 25 minutes
Building resilience and wellness in law firms with Renee Branson

Legal professionals operate in incredibly demanding and high-pressure work environments that lead many lawyers to struggle with severe stress, burnout... more

05 May 2023 · 28 minutes
Niching and podcasting: Tools for attracting new legal clients

When faced with a complex legal challenge, businesses search for law firms that can provide specialized solutions to their problems.... more

05 May 2023 · 37 minutes
Using legal tech to improve marketing and operations with Daniel Steinberg

The legal industry isn’t known for being the most progressive when it comes to adopting new technology. Yet, (slowly but... more

06 Apr 2023 · 28 minutes
Mastering proposal writing with the A3 format

Traditionally, the request for proposal (RFP) process has required countless hours of work to create comprehensive proposals that highlight an... more

09 Mar 2023 · 30 minutes
Do partnership and video marketing strategies work for law firms?

With so many law firms vying for attention in today’s hyper-competitive market, it can be hard to stand out among... more

23 Feb 2023 · 34 minutes
Building better AEC teams by leading with emotional intelligence

What’s the key to building high-performing teams where people feel valued and motivated from start to finish? Brent Darnell says... more

09 Feb 2023 · 30 minutes
AEC business development trends and strategies for a constantly evolving market

Competition in the architecture, engineering and construction (AEC) field has grown increasingly fierce over the years. Economic changes, market movement,... more

26 Jan 2023 · 27 minutes
Legal tech trends: How technology is transforming the legal industry

The global legal technology market has rapidly grown into a multibillion-dollar industry — and it’s still expanding. Even in its... more

12 Jan 2023 · 33 minutes
Happy holidays! A marketer’s reflection on the legal industry

The state (and future) of the legal industry is drastically different from what it was 10 years ago. The rise... more

15 Dec 2022 · 30 minutes
Bye 2022! A marketer’s reflection on the AEC industry

We blinked, and suddenly December was upon us. What even happened in 2022?  To start, the massive federal infrastructure spending... more

01 Dec 2022 · 25 minutes
Building AEC websites that attract new business and support operations

An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be... more

17 Nov 2022 · 38 minutes
Developing a strong strategic plan for your law firm

Many lawyers spend a lifetime building their legal practices into thriving businesses with an abundance of clients. While your day-to-day... more

04 Nov 2022 · 29 minutes
How to improve your legal marketing strategy for the Hispanic market

Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and... more

07 Oct 2022 · 24 minutes
Insights into today’s facility owners with Howie Ferguson, executive director of the Construction Owners Association of America

Howie Ferguson is an experienced leader and is the Executive Director of the Construction Owners Association of America. The national... more

11 Apr 2022 · 35 minutes
The role of sales in professional services firms with Mark Wainwright of Wainwright Insight

Mark Wainwright is an established consultant for business development and sales growth. Through his current firm, Wainwright Insight, he applies... more

15 Mar 2022 · 31 minutes
Nurturing leadership and culture within law firms with Marcie Borgal Shunk of The Tilt Institute

With more than 20 years of experience consulting law firms, Marcie Borgal Shunk considers herself a sociologist of lawyers. She... more

17 Jan 2022 · 23 minutes
Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight

Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field.... more

10 Jan 2022 · 29 minutes
How law firms can master responding to RFPs with Matthew Prinn of RFP Advisory Group

Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current... more

03 Jan 2022 · 32 minutes
The legal media series: Valerie A. Danner With Legal Management Magazine

Valerie A. Danner is the Senior Managing Editor of Legal Management magazine, which is the flagship publication of the Association... more

27 Dec 2021 · 14 minutes
Spill The Ink
Digital marketing tips for AEC firms with Lindsay Diven of Marketers Take Flight
Spill The Ink
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Description

Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field. She works... more