Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business... more

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly... more

Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and... more

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it.... more

It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective... more

With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a... more

On paper, Julia Thomas is a one-woman band as Dean Mead’s marketing director. But in reality, she works in tandem... more

Reaching 100 years is a commendable accomplishment for any business and should be celebrated to the fullest extent. As Dana... more

It’s as untraditional as it gets, but having a non-attorney in the driving seat of your law firm can do... more

Michael Mantese brought a fresh perspective to Eskew Dumez Ripple, a nationally recognized architecture firm, when he joined in 2017.... more

Reports of attorneys grappling with issues like anxiety, depression and substance abuse remain alarmingly high as the legal industry... more

Soon after starting as an intern architect, Heather Blazi realized the job didn’t spark joy quite the way she imagined... more

Law firms are relationship-driven businesses — and not only in terms of attorney-client relationships. Aricia Gallaher’s recipe for success is... more

Professional services buyers want to see more than simple boilerplate to inform their decision about why they should hire you.... more

The legal industry isn’t known for its trailblazing progress on the diversity, equity and inclusion (DEI) front — but it... more

Jill Davis leads the marketing department at Cline Design, an interdisciplinary architecture, planning and interior design firm in North Carolina.... more

You don’t need to work in an extremely visual industry to create video content that drives revenue and brings in... more

The architecture, engineering and construction industry is severely lagging behind in diversity, equity and inclusion (DEI). Black workers represent 13%... more

Running a business is hard. Now try being a lawyer on top of it all. Having spent 20 years helping... more

Angels sing when marketing and business development (BD) work in harmony. Together, the departments highlight the business’s value at every... more

Many businesses have spent the past year navigating the increasing use of artificial intelligence in the workplace. Law firms are... more

Architecture, engineering and construction firms are increasingly integrating video content into their marketing strategies. Thanks to smartphones, AEC firms don’t... more

Jennifer Sebranek helped shape GBBN Architects’s marketing into a vibrant, creative and attention-grabbing masterpiece — much like the buildings the... more

Extracting, capturing and communicating knowledge from project team members are fundamental responsibilities of an architecture firm’s marketing department. LS3P, an... more

The marketing industry is evolving at warp speed, as Jennifer Haferbecker tells Michelle Calcote King in this episode of “Spill... more

Some say that running a business is an art, not a science. But professional services firm owners should have a... more

What do we all do before making a decision? Research. Market research enables architecture, engineering and construction firms to make... more

Virtual meetings and remote work are the new norm of the professional landscape — yes, even for law firms. As... more

What does your brand say about your architecture, engineering or construction firm? Does it accurately reflect who you are today... more

Women face unique challenges in the workplace, particularly in male-dominated industries like law. For female law firm owners, these challenges... more

What if there was a way for lawyers to ditch the billable-hour model without sacrificing value or profits? ADVOS Pro... more

To advance and excel in the extremely competitive legal field, attorneys and legal professionals are pressured to work long hours,... more

Legal professionals operate in incredibly demanding and high-pressure work environments that lead many lawyers to struggle with severe stress, burnout... more

When faced with a complex legal challenge, businesses search for law firms that can provide specialized solutions to their problems.... more

The legal industry isn’t known for being the most progressive when it comes to adopting new technology. Yet, (slowly but... more

Traditionally, the request for proposal (RFP) process has required countless hours of work to create comprehensive proposals that highlight an... more

With so many law firms vying for attention in today’s hyper-competitive market, it can be hard to stand out among... more

What’s the key to building high-performing teams where people feel valued and motivated from start to finish? Brent Darnell says... more

Competition in the architecture, engineering and construction (AEC) field has grown increasingly fierce over the years. Economic changes, market movement,... more

The global legal technology market has rapidly grown into a multibillion-dollar industry — and it’s still expanding. Even in its... more

The state (and future) of the legal industry is drastically different from what it was 10 years ago. The rise... more

We blinked, and suddenly December was upon us. What even happened in 2022?  To start, the massive federal infrastructure spending... more

An architecture, engineering and construction (AEC) firm’s website is its most valuable marketing asset — but its utility can be... more

Many lawyers spend a lifetime building their legal practices into thriving businesses with an abundance of clients. While your day-to-day... more

Your law firm’s marketing strategy is tailored to resonate with the types of clients who you want to reach and... more

Howie Ferguson is an experienced leader and is the Executive Director of the Construction Owners Association of America. The national... more

Mark Wainwright is an established consultant for business development and sales growth. Through his current firm, Wainwright Insight, he applies... more

With more than 20 years of experience consulting law firms, Marcie Borgal Shunk considers herself a sociologist of lawyers. She... more

Lindsay Diven is a Marketing and Sales Manager for the Blackbox Connectors and a well-known figure in the AEC field.... more

Matthew Prinn is an executive with 20 years of experience in legal pricing, marketing and operations. He is the current... more