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Spill The Ink
Spill The Ink
Michelle Calcote King

Welcome to Spill the Ink, a podcast by Reputation Ink featuring growth and visibility experts from professional services firms, including law firms... more

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Episodes

Turning Data into Decisions: Research-Driven Strategies for AEC Firms

Most AEC firms recognize research's potential and understand they can’t rely on assumptions or gut feelings to stay ahead of... more

26 Mar 2025 · 23 minutes
The Rewards When DEI Drives Innovation in Law Firms

Law firms are often seen as slow to change, but diversity, equity, and inclusion (DEI) can be powerful drivers of... more

10 Mar 2025 · 32 minutes
Exploring Mentorship Outside Traditional Channels as AEC Marketers

Professional learning and growth can bloom from unexpected relationships — and these opportunities are abundant in technical industries like architecture,... more

25 Feb 2025 · 25 minutes
Breaking Misconceptions: How Legal Marketers Are Innovating and Advancing the Field

In this episode, John Byrne, the Chief Marketing Officer at Gould & Ratner and the 2025 President of the Legal... more

11 Feb 2025 · 35 minutes
The Benefits of Peer Relationships for Legal Professionals

Emily McKeown and Lindsay Tiffany have a standing meeting to collaborate and advise each other on legal marketing and business... more

10 Dec 2024 · 26 minutes
Marketing’s Role in Winning the War for AEC Talent (feat. Bryce Batts)

With a tight labor market casting a dark shadow over our heads, architecture, engineering and construction firm marketers are increasingly... more

11 Nov 2024 · 29 minutes
Planning Law Firm Events Where Authentic Relationships Flourish

Firm-sponsored events strengthen community ties and create opportunities for attorneys to network with potential clients. But the traditional “lunch and... more

16 Oct 2024 · 24 minutes
The Path to Refreshing and Modernizing Gannett Fleming’s Brand (feat. Justin Juley)

To excel in an industry that never stops innovating, you have to be willing to grow and evolve with it.... more

03 Oct 2024 · 41 minutes
What other sectors teach us about legal marketing (feat. Jennifer Gault)

It’s easy to get lost in the complexities of a legal issue and the nuances of an industry, but effective... more

04 Sep 2024 · 32 minutes
Crafting AEC content that captivates and inspires learning with GinaRenee Autrey

With endless amounts of stimuli constantly grabbing for our attention, convincing audiences to read complex technical information can be a... more

13 Aug 2024 · 35 minutes