Windermere Ask A Coach‪.‬ Michael Fanning

Cory Brewer is the Vice President of Residential Operations within King and Snohomish County for Windermere and specifically Windermere Property Management. He oversees Windermere Property Management, Lori Gill and Associates, which serves King and Snohomish counties and prioritizes leasing and property management services.



Key Takeaways:



1. Legal Changes: At the state level, no significant housing bills were passed this year, but smaller jurisdictions at the city level may start taking up issues like longer-term notice for rent increases, caps on late fees, and security deposits.



2. Intent to Sell Condos: Windermere is working on a bill to allow condo owners the same rights as single-family homeowners to end a tenancy when they want to sell their property.



3. Electronic Notices: Windermere is also working on a bill to allow tenants to opt-in for electronic communication from landlords, instead of the current requirement of physical service.



4. Market Activity: Despite some tech company layoffs, people continue to move to the Seattle area, often from other states and countries, driving demand for both rental and sales properties.



5. Rental Expectations: Tenants expect higher-quality, move-in ready properties, so Windermere advises landlords to properly prepare and market their rentals.



6. Inventory and Vacancies: Rental inventory is down about 10.5% in the first quarter of 2024 compared to the same period in 2023, with properties leasing more quickly and rents increasing by around 5.5%.



7. Retaining Good Tenants: Landlords may be inclined to renew leases with good tenants rather than risk higher turnover and finding new tenants.



8. Real Estate Agent Relationships: Windermere encourages real estate agents to have a property management specialist on their team to serve clients who want to rent out their homes.



9. Eviction Challenges: The eviction process in King County can take 6-12 months, which presents challenges for landlords and tenants alike, and there is ongoing effort to address this issue.



10. Contact Information: Cory Brewer can be reached at Windermere Property Management's main number, 425-455-5515.


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Podcast Show Notes: Windermere Ask a Coach Podcast

Speaker: Maggie Cooper, CEO of Moreland Insurance



Introduction:

Maggie Cooper is the CEO of Moreland Insurance, a company with an affiliation with Windermere Real Estate. She has over 20 years of experience in the insurance industry and graduated from the University of Washington. Maggie lives in Issaquah, Washington with her husband and three kids.



Outline:



- Windermere's affiliation with Moreland Insurance

- Windermere invested in insurance as a resource for realtors and brokerages

- Moreland has doubled in size over the last 3 years

- Acts as the insurance back office for Windermere real estate offices



- Insurance products offered by Moreland

- Personal insurance (home, auto, umbrella, etc.)

- Business insurance for real estate brokerages (E&O, liability, property, etc.)

- Employee benefits and life insurance



- Benefits for real estate agents

- Insurability checklist to ensure homes are insurable

- Early quoting to avoid issues with affordable premiums

- Identifying potential problems like lack of flood insurance



- Current hard insurance market

- Factors like catastrophes, reinsurance costs, and regulatory environments

- Impacting home affordability and deal closings

- Strategies like raising deductibles, claims coaching



- Benefits for Windermere owners

- E&O, cyber, crime insurance customized for Windermere

- Moreland as a dedicated insurance team for Windermere



- Reviewing coverage annually

- Ensuring proper insurance to value amid inflation

- Accounting for life changes that impact premiums



- The importance of umbrella policies

- Extra liability protection over home, auto, rentals

- Protecting against lawsuits, accidents, etc.



Contact Moreland Insurance at www.morelandagency.com or 206-594-1126 for more information.


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1. Stacey Brown Randall is an author, speaker, and entrepreneur who focuses on referrals. She wrote the book "Getting Referrals Without Asking".



2. Referrals should happen naturally based on science and human behavior, not by directly asking others for them.



3. Referrals start with the referral source knowing someone who needs help, not with you. You are simply the solution they connect people to.



4. Creating desire and opportunity are key - you control desire by providing value, caring about others, etc. You can't fully control opportunity but you can put yourself in a better position.



5. Have genuine conversations focusing on others, listen, and follow up in a structured way. This builds trust and plants "referral seeds".



6. Thank people for specific referrals in handwritten notes. Mention the name of who they referred to picture that person.



7. Consistency over time with referral sources is critical, not just doing one-off things. It snowballs as you build trust.



8. Categorize and understand who your true referral sources are. Not just everyone in your database. Look at history.



9. Have systems and processes in place to be "referable" - repeatable professionalism. Experience matters when people refer you.



10. Stacey outlined specific strategies to unlock referrals without asking. Dive deeper through her book, podcast, website, and training.



Contact Stacey. https://www.staceybrownrandall.com/


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Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader.



1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York.



2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database.



3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated.



4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok.



5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc.



6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content.



7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing.



8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently.



9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships.



10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely.



Contact Katie. www.katielance.com


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In this episode Michael Fanning talks about leading through change, specifically using Buyer Brokerage agreements.





1. Buyer brokerage agreements have been around for 30 years already. 14 states have been consistently using them, so this is not new. However, many agents have not been using them regularly or properly.



2. There are some valid reasons why buyers may not trust real estate agents, like conflicts of interest, lack of transparency, and inadequate communication. Agents need to address these issues.



3. During times of change, agents can either be negatively or positively impacted depending on their perspective and competence. Most agents are not taking this seriously enough.



4. Agents should focus on the 80% of buyers who will pay if they perceive value, not the 15% who always want a discount. Clearly demonstrate your value.



5. Educate yourself thoroughly on the forms, laws, and reasons for buyer broker agreements through all the resources Windermere provides. Convert knowledge into true understanding.



6. Appreciate and utilize all the resources and benefits your associations provide, like NAR. Don't just be a member on paper.



7. Have a consistent 10-step buyer process, properly introduce documents and agreements, and have transparent value and pricing conversations.



8. Frame the buyer broker agreement positively, focus on the gains, and set the right tone. Don't frame it as an apology or requirement.



9. The buyer broker agreement is just like any other contract and needs to be used regularly to create relationships and meet client expectations.



10. Change can be challenging but presents opportunities for growth. Keep learning, have an abundance mindset, and help clients navigate industry changes.



Do Hard Better video. https://youtu.be/oDzfZOfNki4?si=xMMWJPd52up3vp7M


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Here are 10 key bullet points from Mason Fredrickson's discussion of the Windermere Ready program:



1. The Windermere Ready program helps sellers make their homes "move-in ready" to net the highest sale price. It provides funding for upgrades and repairs.



2. The program offers quick home equity loans up to 75% combined loan-to-value to fund necessary updates and repairs.



3. Loans are repaid at escrow closing so sellers don't have to come out of pocket.



4. The program saves sellers from a lengthy HELOC application process that can take months for approval.



5. Windermere agents should use this program as a value-add and way to stand out from the competition with a unique offering.



6. The program aligns with Windermere's philosophy of exceptional service and making the process smooth for clients.



7. Use Windermere's presentation templates and marketing materials to easily incorporate this program into listing presentations.



8. Previous users rave about the program's simplicity, friendly service, ability to inform them, and helpfulness of their Windermere agent.



9. The program generates referral business and word-of-mouth for agents as happy sellers spread the word.



10. Contact Mason Frederickson at ready@windermere.com to learn more, get presentations for your office, and access marketing materials.


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