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Content provided by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
The Shit No One Tells You About Writing explicit
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Content provided by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
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310 episodes
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Content provided by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bianca Marais, Carly Watters and CeCe Lyra, Bianca Marais, Carly Watters, and CeCe Lyra or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is a podcast for emerging writers who want to improve the quality of their work and learn more about the publishing industry. Your one host, Bianca Marais (the bestselling author of 'The Witches of Moonshyne Manor') interviews authors, agents, editors and just about anyone and everyone who's involved in bringing a book to market. She's joined by her cohosts, literary agents Carly Watters and CeCe Lyra from P.S. Literary Agency, who read and critique query letters as well as opening pages in their Books with Hooks segment. Expect good advice, honest insights, and a few laughs along the way.
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310 episodes
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The Shit No One Tells You About Writing

1 Ann Napolitano on Overcoming Rejection and Despair as Part of the Writing Life & Kirthana Ramisetti on The Art of Foreshadowing 1:05:46
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In the first part of this episode, Bianca interviews Ann Napolitano , inspiring Oprah Book Club pick author of Hello Beautiful . During the multi-layered interview, Ann shares her journey as a writer, discussing the long path to publication, the importance of perseverance, and the role of gratitude in her success. She reflects on her experiences with rejection, the joy of writing, and the challenges of maintaining discipline in a writing career. Ann shares her insights on the writing process, the importance of beta readers, and the challenges of crafting character depth. She shares her unique approach to storytelling, including the role of obsession in developing narratives and the necessity of revision. Ann also discusses exploring the balance of multiple perspectives in writing and the emotional truths that guide her characters' journeys. In the second part of this episode Bianca interviews accomplished New York Times best-selling author Kirthana Ramisetti —whose novels have received acclaim from Time, Cosmopolitan, The Washington Post, Buzzfeed, Associated Press and more. Kirthana discusses her latest novel, The Other Lata , which explores unique narrative structure, character development, and the blending of genres. She shares insights into her writing process, the importance of foreshadowing, and how pop culture influences her work. Bianca and Kirthana also discuss the challenges of writing from a single POV and the significance of giving characters agency, particularly in the context of complex antagonists. The interview closes with Kirthana reflecting on her experiences as an author, highlighting the joy of writing and the creative journey. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 Stage Directions, Opening and How to Avoid Them 35:28
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In this episode of Books with Hooks, hosts Bianca , Carly , and CeCe discuss the importance of clarity in storytelling, character development, and the need for emotional depth in writing. The conversation emphasizes the significance of engaging openings and the necessity of establishing strong connections between plot points. They also offer great tips like avoiding starting with stage directions in the opening line and that a strong opening scene should have a disruption. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project. To learn more head to: https://www.biancamarais.com/fundraiser.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

In the first part of this month’s bonus episode, Carly Watters interviews Bailey Hannah , a Canadian romance author known for her ‘Wells Ranch’ series. They talk about Bailey’s experience with going from self-publishing to traditional publishing, the importance of quality editing, and the impact of social media platforms like BookTok on author success. Bailey shares insights into her writing process, the emotional connections she forms with readers at conventions, and her inspirations as a writer. Near the end of the interview, Bailey offers valuable advice for aspiring authors to simply write their stories. The conversation shifts when Bianca interviews New York Times Bestselling author of the ‘Lady Julia Grey’, series Deanna Raybourn . Deanna is also a ‘USA Today’ bestseller and Edgar Award nominated ‘ Veronica Speedwell’ mysteries and several standalone works. Deanna discusses her writing process, the challenges of crafting thrillers, and the importance of structure and causality in storytelling. She shares insights on balancing plotting and pantsing, trusting one's instincts in idea development, and the necessity of creative challenges to keep the writing process invigorating. The discussion culminates in a reflection on the art of writing and the responsibility of authors to engage their readers with compelling narratives. Finally, Emilie Sommer from East City Bookshop answers all your burning comp title questions. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project. To learn more head to: https://www.biancamarais.com/fundraiser.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 The Evolution of a Novel: Learning to Let Go 34:31
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In this inspiring author interview, Bianca interviews Kath Jonathan , whose debut novel, 'The Resistance Painter' , intertwines historical and contemporary narratives. They discuss Kath’s journey as a writer, and the personal challenges she faced, including health issues, over the twelve years she spent writing her novel. The authors chat about the evolution of a novel from start to finish, and how important it is to learn to let go along the way. Kath also elaborates on her journey as an older author and publishing later in life. The conversation touches on the significance of historical fiction in understanding present-day issues, the emotional journey of writing, and the transformative power of collaboration with editors. Kath's story serves as an inspiration for writers of all ages, emphasizing that it's never too late to pursue one's passion for storytelling. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project. To learn more head to: https://www.biancamarais.com/fundraiser.html Kath Jonathan: www.kathjonathanauthor.com Instagram: @kathjonathanauthor Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 It's a Vibe: Plot Points & Emotional Vibes in Storytelling 41:36
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In this episode of Books with Hooks, hosts Bianca, Carly and CeCe welcome special guest, literary agent, Lauren Spieller to discuss query letters in romance and fantasy genres. The hosts discuss the distinctions between Young Adult and Adult Fantasy, and the dynamics of character relationships. Lauren provides insightful critiques on a submitted query letter and its opening pages, emphasizing the need for clarity, tension, and character depth. The hosts continue to talk about the intricacies of character development, particularly focusing on the protagonist's depth and emotional projection. The panel discusses a high concept query that intertwines elements of romance and fantasy, emphasizing the need for balance between plot and emotional resonance. They explore the importance of motivation, the implications of dark romance, and the effectiveness of the title. The discussion culminates in a reflection on the protagonist's journey, highlighting the necessity of vulnerability and disruption in storytelling. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Lauren Spieller: @folioliterary Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project. To learn more head to: https://www.biancamarais.com/fundraiser.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

Warning: mature content. In this insightful segment that will make you laugh out loud, Bianca interviews New York Times best-selling writer, Lamda Literary Award finalist and Shearling Fellowship recipient, Kristen Arnett , the author of 'Stop Me If You've Heard This One.' They discuss the unique aspects of Kristen's writing process, including her extensive research, character development, and the importance of humor and surprise in storytelling. Kristen shares insights into her creative journey, the intentional structure of her chapters, and the significance of character insights in connecting with readers. The episode also features a reading from her book, showcasing her distinctive voice and style. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project. To learn more head to: https://www.biancamarais.com/fundraiser.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

In this episode of Books with Hooks, hosts Bianca, Carly, and CeCe dive into the intricacies of middle grade fantasy submissions. They discuss a query about a fantasy novel featuring a cat protagonist, exploring themes of family, sacrifice, and the stakes involved in the narrative. The conversation shifts to critiques of character development, emotional stakes, and the importance of world-building in storytelling. The hosts provide valuable insights into writing style, narrative perspective, and the significance of grounding readers in the emotional experiences of characters. The episode concludes with a new query submission, focusing on a contemporary young adult speculative novel that intertwines friendship and premonitory visions, prompting discussions on stakes and character motivations. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Upcoming in person event you won't want to miss! A ' Most Puzzling Murder' Book Launch! https://blueheronbooks.com/item/FEHiE_RNkHAGOSqfUUiVXw Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Please consider donating to The Masana Library Project, for more information visit: https://www.biancamarais.com/fundraiser.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 Those Aha Moments That Arrive at the 80 000-Word Mark 28:21
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In this engaging conversation, Bianca , interviews New York Times bestselling author Gillian McAllister . The author’s explore Gillian’s writing process, narrative techniques, and character development. Bianca and Gillian chat about the challenges of writing multi-POV novels, the organic twists that emerge during the writing process, and the importance of character occupations in driving the plot. Gillian shares insights into her unique approach to storytelling, emphasizing the alchemy of writing and the depth of her characters. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

In the first engaging conversation of this bonus episode, Bianca interviews Booker Prize-nominated Charlotte Wood , the acclaimed author of Stone Yard Devotional . They delve into the challenges of writing quiet stories, the significance of visitations in the narrative, and the intentional choices behind the unnamed narrator. Wood discusses her unique diary style, the themes of guilt, shame, and forgiveness, and the power of anecdotes in storytelling. The conversation highlights the importance of specificity and emotional depth in literary fiction, providing insights into the writing process and the complexities of character development. Next, Bianca interviews Karen Thompson Walker , author of The Strange Case of Jane O . They explore the themes of the novel, including the intersection of ordinary and extraordinary experiences, the structure of the narrative, and the use of unreliable narrators. Walker shares insights into her writing process, the inspiration behind her work, and the importance of curiosity seeds in engaging readers. The discussion highlights the complexities of memory, identity, and the human experience, making it a rich exploration of contemporary fiction. Finally, Emilie Sommer from East City Bookshop answers all your burning comp title questions. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To submit a question for the show, go to https://www.theshitaboutwriting.com/submit-a-question.html For more information and to sign up for the Beta Reader Match Up , go to https://www.biancamarais.com/beta-reader-match-up.html To subscribe to our Substack newsletter , go to https://theshitaboutwriting.substack.com/about Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 Delving Deeply Into Your Antagonist's Psyche 44:37
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In this segment of Books with Hook s, Bianca, Carly and CeCe discuss a gothic horror novel submission as well as a psychological thriller. They highlight the importance of starting a story in the right place, the challenges of multi-POV narratives, and the need for clarity in character perspectives. The critique emphasizes the balance between emotional depth and curiosity in storytelling. The hosts discuss the challenges of originality and character development in psychological thrillers; while navigating the complexities of writing compelling protagonists, particularly those with darker traits. The discussion also emphasizes the need for curiosity-inducing plots and the delicate balance of character portrayal to captivate both agents and readers. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com, www.biancamarais.com, www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ For more information about entering the Pick Your Own Prize Goodreads Giveaway contest, go to https://www.theshitaboutwriting.com/contests-and-giveaways.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 The Stories We Tell Ourselves to Make Them More Palatable 33:06
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In today’s author interview, Bianca chats with Sarah Chihaya about her memoir, Bibliophobia . During the conversation, they explore the profound impact of literature on identity and mental health. Sarah also reflects on her journey as a reader and writer, the complexities of navigating personal narratives, and the challenges of writing about trauma. The discussion delves into the significance of 'Life-Ruiner' books, the transition from academic writing to memoir, and the role of humor as a defense mechanism, and whether that helps or hinders storytelling. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for the Beta Reader Match Up , go to https://www.biancamarais.com/beta-reader-match-up.html To sign up for our Substack newsletter , head to https://theshitaboutwriting.substack.com/ Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 What is Literary Burlesque and Can You Perform It? 48:08
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In this segment of Books with Hooks , Bianca, Carly and Cece discuss a memoir submission as well as a speculative thriller submission. They highlight the importance of balancing plot points with emotional depth; the significance of character development through interior monologue; how character arcs are crucial in memoir writing; the importance of building tension throughout the narrative; how the query letter should focus on plot points rather than just vibes; and the need for curiosity in opening pages. The hosts emphasize the delicate dance between withholding and revealing information in storytelling, and the necessity of grounding characters in their actions and motivations. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To sign up for our Substack newsletter, head to https://theshitaboutwriting.substack.com/ Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

1 Capturing Your Character’s Voice by Deeply Immersing Yourself in Their Perspective 32:28
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In this engaging conversation, Bianca interviews Allegra Goodman about her latest novel, Isola , exploring themes of storytelling, character development, and the writing process. Goodman discusses her journey as a writer, the importance of writing what interests you, and the challenges of crafting a historical narrative. The discussion delves into the role of voice, perspective, and the economy of language in literary fiction, as well as the collaborative relationship between authors and editors. Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting For more information about the Deep Dive Series , go to https://www.theshitaboutwriting.com/deep-dive-series-2025.html To sign up for our Substack newsletter , head to https://theshitaboutwriting.substack.com/ For further information about The Ultimate Planner for Writers , go to https://www.biancamarais.com/planner-for-writers.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

In January’s bonus episode, Bianca and Emilie Sommer from East City Book Bookshop tackle a variety of book recommendations based on listener comp requests. If you’re looking for our usual Q&A segment, that now gets published as part of our end of the month Substack newsletter. Subscribe to get access to that, and so much more: https://theshitaboutwriting.substack.com/ Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and ww.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting To ask us a question, go to: https://sayhi.chat/TSNOTYAW To sign up for the Beta Reader Match Up , go to https://www.biancamarais.com/beta-reader-match-up.html For more information about the Deep Dive Series , go to: https://www.theshitaboutwriting.com/deep-dive-series-2025.html To order the Writer’s Planner , go to: https://www.biancamarais.com/planner-for-writers.html Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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The Shit No One Tells You About Writing

In this Books with Hooks segment, hosts Bianca, Carly and CeCe delve into two query letters from aspiring authors. The hosts discuss how negotiation can leak tension in storytelling; why character relationships should drive the narrative; how world-building should enhance character development; why queries for retellings need to focus on unique story angles; and avoiding namesplaining in character introductions. CeCe also swipes Carly’s submission because she loved it so much! Note: Carly Watters and CeCe Lyra are literary agents at P.S. Literary Agency, but their work on this podcast is not affiliated with the agency, and the views expressed by Carly and CeCe on this podcast are solely that of them as podcast co-hosts and do not necessarily reflect the views, opinions, policies, or position of P.S. Literary Agency. Find us on our socials: Threads: https://www.threads.net/@the_shit_about_writing https://www.threads.net/@biancamarais_author https://www.threads.net/@carlywatters https://www.threads.net/@cece_lyra_agent Instagram: https://www.instagram.com/the_shit_about_writing/ https://www.instagram.com/biancamarais_author/ https://www.instagram.com/carlywatters/ https://www.instagram.com/cece_lyra_agent/ Facebook: https://www.facebook.com/TSNOTYAW Websites: www.theshitaboutwriting.com , www.biancamarais.com , www.carlywatters.com and www.cecilialyra.com Bookshop.org affiliate page: https://bookshop.org/shop/theshitnoonetellsyouaboutwriting For more information about the Deep Dive Series , go to https://www.theshitaboutwriting.com/deep-dive-series-2025.html To sign up for our Substack newsletter , head to https://theshitaboutwriting.substack.com/ Our Sponsors: * Check out Rosetta Stone and use my code TODAY for a great deal: https://www.rosettastone.com Advertising Inquiries: https://redcircle.com/brands…
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