The Podcast Manager Show

We’ve been exploring ways to land clients as a podcast manager and in this episode we’re diving into email marketing and lead magnets with digital marketing maverick, Mills Gray.

Mills shares her best tips on messaging, how to attract our ideal clients with ease, and of course email marketing! So should you create a lead magnet? You’ll hear her reasons as to why NOW is the best time.

Go listen to Mills' show, Soul Leaders Podcast, at...

Should you or shouldn’t you start a podcast? This question pops up for a lot of new podcast managers and I’m here to give you my best advice on the topic!

Over the years I’ve seen it all which is great news for you because on this topic, you can’t make a wrong decision.

Well, unless you make no decision at all and just stay on the fence…

Keep moving forward and you’ll reach your goals!

New to podcast management? Your next step is to at...

You might be thinking… wait, what?!

Get the behind the scenes details on how and why I launched a podcast production agency under the name Verve!

Hit play to hear the journey, which starts all the way back in 2013.

Whether you’re a new listener or have been here for years, thanks for the love and support as things morph, improve, and at times PIVOT.

Ready to go on your own journey into podcast management? Learn more by attending the 20...

Are you likely to burn out? Looking around at all the freelancers, gurus, and influencers that peace out because of burning out may lead you to think it may happen to you too.

And who wants to burn themselves (and their businesses!) to the ground? Not me. In fact I want the opposite - sustained success, predictable income, and security!

In this episode I’m sharing why I believe I haven’t burned out after 7+ years as a freelancer. I h...

Where do we start when it comes to landing clients on Instagram? Tackling Instagram can quickly become overwhelming and that’s why we have Nicola Ialeggio on the show to walk us through her strategy to landing clients!

In this chat we cover everything from what to put on your profile, how to set up an IG funnel, and how often to post stories, posts, and reels.

Listen in to feel inspired and walk away with specifics on what you can do...

How do you balance being a Virtual Assistant AND a Podcast Manager and should you?

In this episode we’re diving into why you may want to hold on to virtual assistant clients or keep yourself open to new virtual assistant work as you niche down into podcast management.

Is this you? Let me know that you listened by heading over to IG and finding me @LaurenWrighton

If you want to explore podcast management further, go watch my FREE 20 mi...

So you’re considering niching down but is podcast management the right choice? In this episode I’m breaking down the pros and cons to being a Virtual Assistant, Social Media Manager, Online Business Manager, Web Designer, and (of course) a Podcast Manager.

What niche is right for you? The good news is that any skills that you pick up along the way can be used in nearly all these niches! Consider the time you have to devote to this b...

Have you thought about using LinkedIn to find podcast management clients? LinkedIn is an underutilized platform when it comes to landing clients so let’s learn how to use it!

On this episode, we're chatting with Julia Zatta, a LinkedIn ghost writer who has been crafting posts for industry leaders on LinkedIn since 2022.

She has become a master at LinkedIn and is here to help us learn how we can use this platform to connect with our i...

If you’re wondering how to convince clients to trust you when you’re a brand new podcast manager, start here!

In this episode we start by discussing WHY clients should trust you and how to believe that within your self first!

Then we talk about how you can build trust with a potential client from the moment you meet them to when they pay the invoice and beyond.

Whether you’re brand new or more experienced, understanding the value of y...

Have you ever been really excited about a new client but then it hits you that you’ve got a lot to learn?!

It may feel like you all of a sudden need to be an expert at everything - but thankfully - that isn’t true.

In this episode, I’m calming the overwhelm by sharing the hard and soft skills you need as a podcast manager and the skills you don’t need!

Take a breath, you’ve got this!

Thanks for being here today! Find the FREE 20 min tr...

Do podcasting awards matter? It’s a great question and one that (with our clients) we need to weigh the pros and cons before applying.

In this episode I’m sharing when and why you should submit your clients for podcasting awards PLUS, I’m sharing the top 10 awards that your client can win!

If you didn’t know, many awards cost money to apply for so we’re covering the costs of each of these awards and if listeners play a role by voting...

So what’s going to happen in 2025? Only time will tell butttt Sara Whittaker and I have a few predictions!

In this annual episode tradition, we chat about a few of the updates we say in 2024 and what we predict (or hope to see!) in 2025 for podcasters and podcast managers.

After you listen, head over to Instagram to let Sara @PodcastingforEducators and I @LaurenWrighton know your predictions or wish list items for this year!

Find the ...

How can you integrate AI into each step of your workflow as a podcast manager and should you?!

We’re back talking about AI! It’s been fun going through this AI journey over the last year but I have to admit, I have a love/hate relationship with it all!

In this episode, I’m breaking down my favorite AI tools for each step in the podcast management workflow.

Here’s a list of the AI platforms we discuss so you can check them out:

1. Chat...

Ready to land clients this year?! This is the episode for you!

I had a student ask how to land the right clients for her this year and I’m breaking down the strategy I shared with her in this episode!

You’ve got this! Walk through the steps we discuss or join us in The Podcast Manager Program for more support in building your podcast management business this year.

Thanks for being here! Find the free 20 minute training on how to creat...

Let’s take a look back so we can take our first step forward in 2025! In this episode I’m sharing what happened in the podcast management industry in 2024 and how we can use the information to be successful in 2025! Plus, I’m sharing what shifts I’m making in my own business this year!

Hit play for the answers to your questions about AI and what I believe you need to embrace this year as a podcast manager!

As always, thanks for being...

Merry Christmas and Happy Holidays from The Podcast Manager Show! If you find yourself with extra time to listen this week, check out our most popular episodes of the year!

🎧Episode 198 - Perfecting your podcast management packages for success in 2024

🎧Episode 196 - Top 5 tools and strategies for success as a podcast manager

🎧Episode 206 - How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024

🎧Episode...

When I asked y’all on IG if you were after contentment or growth in your business, I was surprised to see that (although it was close!) contentment won out.

In this episode we’re chatting about how to lean into your current season - one that wants contentment or one that wants growth!

We’re covering how to achieve contentment in your business and how easy it is to grow as a podcast manager.

Thanks for being here today! Head over to IG...

Once you start working with a client you may find yourself wondering how you can help them increase their downloads and grow their show.

And is does the growth of a show fall on the shoulders of a podcast manager?!

In this episode I’m sharing my thoughts on what role you play in the growth of a show and a process you can use to help your clients!

This process is basic but it requires WORK and thats one of the reasons podcasters love h...

Should podcast managers avoid discounting their services? The way I see it, yes!

In this episode we’re diving into why I don’t recommend offering a discount (even when it’s tempting!) and what you can do instead to generate excitement in your business!

Now if you’re in the middle of offering a discount (it is Black Friday week after all!) no hate! This is a good opportunity to test if that discount brings you the clients you’re looki...