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From Pot to Popular
From Pot to Popular
Rosie Mattio

An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of... more

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Episodes

Kyle Sherman: The evolution of cannabis retail platforms and how they impact customer experiences

With more states beginning to open legal cannabis markets, the needs of dispensaries are shifting, and technology providers have struggled... more

02 Nov 2022 · 36 minutes
Brandon Wiegand: The Future of Cannabis Consumption

The pace of innovation and change in the cannabis industry is relentless, so remaining eager and adaptable is key to... more

28 Sep 2022 · 32 minutes
Brian Vicente: Establishing Global Cannabis Policy

Midterm elections are drawing closer while voters are preparing for ballot initiatives on cannabis in Maryland, Arkansas, North Dakota, South... more

07 Sep 2022 · 22 minutes
Scott Grossman: Investing In The Cannabinoid Conversation

With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution... more

31 Aug 2022 · 29 minutes
Propelling the cannabis industry forward while growing the payments ecosystem

Cannabis entrepreneurs face a number of challenges with cash management while navigating a strict financial framework preventing most major banks... more

10 Aug 2022 · 18 minutes
Tyneeha Rivers: Investing in the people that power the cannabis industry

The success of any industry is largely dependent on those who work in it and the cannabis industry is certainly... more

03 Aug 2022 · 14 minutes
Warren Bobrow: Putting simplicity first when crafting the perfect cannabis beverage

The cannabis beverage sector is becoming increasingly competitive with each new product, offering a wide variety of seltzers and infusions... more

27 Jul 2022 · 19 minutes
Aaron Miles: Scaling brands in the ever-changing cannabis landscape

Inconsistent regulations, ever-evolving markets and rapid growth across sectors mean that cannabis companies do not and cannot operate in the... more

22 Jun 2022 · 26 minutes
Jeffrey Graham: Maximizing cannabis brands’ retail reach by leveraging targeted data

Cannabis brands and dispensaries have traditionally lacked access to retail data in comparison to mainstream industries. In this episode, Pistil... more

08 Jun 2022 · 21 minutes
George Mancheril: Addressing cannabis industry pain points through fintech lending

The cannabis industry has experienced astounding growth over the past several years, but has done so with both hands tied... more

01 Jun 2022 · 25 minutes
Dina Rollman: Using cannabis licensing litigation to uplift aspiring operators

Taking your cannabis dreams from idea to reality takes many more steps than entrepreneurs realize, starting with an often complicated... more

31 May 2022 · 30 minutes
Sam Andras: Providing turnkey solutions to cannabis cultivators

The cannabis industry is nothing without its cultivators. With increasing demand around the country, it is more essential than ever... more

18 May 2022 · 25 minutes
Kim Jage: Reimagining cannabis trade shows

As the cannabis industry matures and more states come online for recreational sales, it is more essential than ever that... more

11 May 2022 · 24 minutes
Olivia Alexander: Cannabis product innovation with a female focus

Women make up a significant consumer demographic in cannabis, yet remain underrepresented in both positions of leadership and product selection... more

20 Apr 2022 · 32 minutes
Travis Goad: Funding a growing industry through commercial real estate lending

Raising capital in an industry that is federally illegal is no easy feat. Fortunately, commercial real estate lenders have allowed... more

06 Apr 2022 · 25 minutes
Cyo Nystrom: How unique products can break down cannabis and sexual health stigmas

Like cannabis, the stigmas around intimate health—especially for those with vaginas—often keep consumers from purchasing products that would improve their... more

30 Mar 2022 · 34 minutes
Ben Gaines: Keeping the brand vision at the forefront of cannabis operations

How does an Oregon edibles brand become one of the leading brands in the United States? In this episode, Ben... more

23 Mar 2022 · 26 minutes
Ari Mackler: Allowing science to define cannabis product innovation

When it comes to product innovation in cannabis, it is essential to keep science at the forefront to ensure quality... more

16 Mar 2022 · 32 minutes
Scott Kenyon: Cultivating best practices for human resources in cannabis

While many industries have been grappling with the “Great Resignation,” employees around the country are clamoring for cannabis employment in... more

09 Mar 2022 · 28 minutes
T. Andrew Brown: How can states weave social equity into cannabis legislation?

Like any emerging industry, legal cannabis will not be able to reach its full potential without the support of lawyers... more

02 Mar 2022 · 27 minutes
Ryan G. Smith: Creating the tech infrastructure driving cannabis retail growth

The cannabis retail ecosystem is nearly unrecognizable compared to its earliest iterations, and much of the sector’s growth can be... more

23 Feb 2022 · 27 minutes
Len Tannenbaum: Paving the way for institutional cannabis banking

Despite its presence as a major emerging industry in the United States, cannabis has long lacked a key component to... more

26 Jan 2022 · 30 minutes
Brady Cobb: How will cannabis regulations take shape in 2022 and beyond?

Federal cannabis regulation in the United States is not an “if,” but a “when.” With legislation like the SAFE Banking... more

05 Jan 2022 · 42 minutes
Kim Rivers: Keeping customer relationships at the forefront of your growth strategy

How does a brand go from being a startup to the largest MSO in its industry? In cannabis and beyond,... more

15 Dec 2021 · 37 minutes
Josh Radbod: Banking and compliance are the keys to cannabis industry growth

The cannabis industry faces a multitude of challenges, from sporadic legalization across states to inconsistent regulations. The lack of federal... more

01 Dec 2021 · 15 minutes
Max Simon: Educating cannabis professionals to build up industry standards

All established industries have some level of baseline best practices. But with cannabis only a decade into its legal years,... more

24 Nov 2021 · 29 minutes
Troy Datcher: What can cannabis learn from traditional CPG?

There are brands that have lasted for a hundred years. Household names like Procter and Gamble or Clorox are prime... more

03 Nov 2021 · 31 minutes
Gary Santo: Beyond donation: how MSOs can make cannabis a more equitable space

Social equity and the cannabis industry go hand-in-hand. Given cannabis’ controversial and discriminatory past, it is essential for leading operators... more

13 Oct 2021 · 20 minutes
Cathy Corby Iannuzzelli: How streamlined payment methods pave the way for cannabis growth

In a fledgling industry like cannabis, unexpected challenges can arise as retailers work to maximize their full potential. One such... more

29 Sep 2021 · 22 minutes
Mladen Barbaric: What does it mean to scale in the vape sector with safety and innovation in mind?

Up to 90% of cannabis consumed is inhaled—people just prefer smoking. With vaporizers gaining more and more traction in the... more

22 Sep 2021 · 36 minutes
Matt Melander: How infused beverages normalize cannabis

Gathering around a few drinks with friends is an elemental part of our social lives. While alcohol has a foothold... more

25 Aug 2021 · 21 minutes
Kristi Price: “Filling the gap” of POC in the cannabis industry

The cannabis industry in the United States has deep roots in Black American culture, and yet the growing legal market... more

18 Aug 2021 · 26 minutes
Vishal Rungta: What does it take to bring a quality product to scale?

As brands grow in scale and expand into new markets, it can be challenging to maintain a consistent level of... more

04 Aug 2021 · 34 minutes
Jigar Patel: How can cannabis operators cut through the red tape?

Legal cannabis businesses are being met with unmatched consumer and investor interest as the industry continues to mature, but many... more

14 Jul 2021 · 21 minutes
Everett Smith: Bringing an athlete mentality into the world of cannabis entrepreneurship

Work ethic, accountability, and pushing through challenges—all lessons from a life as an athlete that translate to the world of... more

07 Jul 2021 · 22 minutes
Chondita Dayton: How are brands successfully bringing cannabinoids into daily wellness routines?

By now, most people know about CBD products and its many potential benefits, but only one third of those individuals... more

30 Jun 2021 · 29 minutes
Graham Farrar: Cultivating a sustainable future for cannabis in California

Sustainability and best business practices are not mutually exclusive. In the highly competitive California cannabis market, creating quality products with... more

23 Jun 2021 · 26 minutes
Jason Spatafora: A deep dive into the past, present and future of cannabis investing

Not many investors can say that they’ve been in the cannabis space since the days of penny stocks. A volatile... more

16 Jun 2021 · 57 minutes
Brett Heyman: How merging fashion, cannabis, and fun is encouraging women into the cannabis space

The stigmas that still surround cannabis usage often alienate women from enjoying its benefits and partaking in the culture. With... more

09 Jun 2021 · 16 minutes
Stuart Tomc: Keeping science as the driving force of the CBD industry

Since 2014, CBD has grown from a relatively unknown ingredient to one of the most sought-after products on the market.... more

02 Jun 2021 · 26 minutes
From Pot to Popular
Brett Heyman: How merging fashion, cannabis, and fun is encouraging women into the cannabis space
From Pot to Popular
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Description

The stigmas that still surround cannabis usage often alienate women from enjoying its benefits and partaking in the culture. With rising trends... more