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Next in Media
Next in Media
Mike Shields

Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with... more

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Episodes

Why Marketers Are Still 'hedging their bets' on a Google Breakup, and the End of Cookies

Next in Media spoke with Joe Doran Chief Product Officer at Epsilon, about whether we're likely to see a slew... more

22 Dec 2024 · 21 minutes
Why YouTube Wants Creators & Brands to Make Videos That Make You Feel Good

Next in Creator Media spoke with Aditi Rajvanshi, Head of Strategy - Portal A, about what mistakes brands continue to... more

19 Dec 2024 · 32 minutes
Why e.l.f. is Bullish on Social Commerce - Whether TikTok Stays or Goes

Next in Media spoke with Regine Fung - Sr. Director, US & Global Paid Media at -e.l.f. Beauty, about... more

17 Dec 2024 · 23 minutes
Why Traditional Media Companies are Stuck Watching Creators Surge

Next in Creator Media spoke with analyst Doug Shapiro, author of The Mediator, about how fundamentally the growth of creators... more

12 Dec 2024 · 28 minutes
Inside Reddit's Plan to Become the Next Giant Ad Platform

Next in Media spoke with Mike Romoff, Reddit's newly installed Chief Revenue Officer, about how the company has thrived amidst... more

10 Dec 2024 · 26 minutes
Why Brands May Need Creators in Their Product Development Teams

Next in Creator Media spoke with Ashley Rudder, Chief Creator Officer, DNY, about how brands need to not just let... more

05 Dec 2024 · 21 minutes
Why Amazon is Trying to Downplay its Retail Media Dominance

Next in Media spoke with Kepler's head of retail media Zach Ricchiuti about the state of eCommerce 2024, whether Cyber... more

03 Dec 2024 · 20 minutes
The former President of Cameo Wants to Help Brands Go Shopping for Creators

Next in Creator Media spoke with Arthur Leopold, co-founder and CEO of Agentio, on how the startup promises to bring... more

21 Nov 2024 · 30 minutes
How to Reach Multicultural Audiences in the Stream-First Era

Next in Media spoke with Fuse Media's chief business officer Patrick Courtney about what advertisers get wrong about multicultural audiences... more

19 Nov 2024 · 22 minutes
Ian Schafer on Why Creators Might Need Upfronts

Next in Creator Media spoke with Ian Schafer, co-founder and president of Ensemble, on how he's trying to help brands... more

14 Nov 2024 · 21 minutes
What's it like for Advertisers to Wait Around for the DOJ, and Google

Next in media spoke with Megan Jones, Chief Digital Officer at Digitas, about what she tells clients about a possible... more

12 Nov 2024 · 28 minutes
How CookIt Media Is Helping Brands And Creators Break Bread

Next in Creator Media spoke with Laurie Buckle CEO and Founder, CookIt Media, about her journey from print's golden age... more

07 Nov 2024 · 27 minutes
Adam Singolda Wants Publishers To Collaborate To Fight AI Junk

Next in Media talked to the founder and CEO of Taboola about the state of the open web, what he... more

05 Nov 2024 · 32 minutes
What's Really Holding Back Big Media From Doing More With Creators

Next in Creator Media spoke with Jamie Gutfreund, founder of Creator Vision, about why some brands still don't have a... more

31 Oct 2024 · 20 minutes
Sir Martin on AI, Google, and Trump

Next in Media, spoke with S4 Capital founder and executive chairman Sir Martin Sorrell about the state of the ad... more

29 Oct 2024 · 27 minutes
Should We Really Treat Creators Like Mini Media Companies?

Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough... more

24 Oct 2024 · 25 minutes
Can Comcast, Paramount and Charter Work Together To Grow CTV?

Blockgraph CEO Jason Manningham talked about the TV joint venture is courting local and small advertisers by promising them an... more

22 Oct 2024 · 17 minutes
How Roku Plans To Bring All Those Instagram Advertisers To TV

Next in Media spoke with Peter Hamilton, Head of Ad Innovation at Roku, about the state of CTV ad products,... more

15 Oct 2024 · 28 minutes
Meet The Company That Brought Ryan's World To The Big Screen

Next in Media spoke with Julia Moonves, pocket.watch’s SVP, Advertising Sales & Brand Partnerships, about navigating the kids ad market... more

08 Oct 2024 · 27 minutes
So, How Is Google's Ad Tech Trial Going?

Next in Media spoke with Ronan Shields, who covers ad tech for Digiday, about how the DOJ's case against Google... more

01 Oct 2024 · 25 minutes
The Dangers Of The Ad Buying Industry's 'Overcorrection' Toward Performance

Next in Media spoke to Karen Benson, EVP of integrated media at Deutsch New York about why she's worried that... more

24 Sep 2024 · 24 minutes
How Crunchyroll Quietly Became A Streaming War Victor

Next in Media spoke with Rob Sands, Crunchyroll’s Senior Vice President of Business Development, about how the anime-centric media company... more

17 Sep 2024 · 23 minutes
An Insider's Take On How YouTube Became A CTV Force

Next in Media spoke with former Google executive Denis Crushell, CCO of Precise.TV, about the early days of YouTube's ads... more

10 Sep 2024 · 31 minutes
Why Traditional TV Companies Are Looking to Call Out Platforms on Brand Safety and Transparency

Next in Media spoke with Sean Cunningham, president and CEO of the Video Advertising Bureau, on the industries debate over... more

03 Sep 2024 · 35 minutes
How to Build a Retail Media Network in 15 Minutes

Next in Media spoke with Daniel Folkman, Gopuff's SVP of business, about the company's growing footprint in the ad business... more

21 Aug 2024 · 25 minutes
Is Google About To Be Broken Up?

Next in Media spoke to Jason Kint, CEO of the publisher-focused trade group Digital Content Next, about the potential impact... more

13 Aug 2024 · 27 minutes
How Samsung Plans to Compete for TV Dollars With its Own FAST and Data

Next in Media spoke with Michael Scott, VP, Head of Sales & Operations, Samsung Ads, about where the South Korean... more

06 Aug 2024 · 23 minutes
How Google Dropped the Ball on a Post-Cookie Solution

Next in Media spoke with IAB Tech Lab CEO Anthony Katsur about the organization's infamous report on Google's Privacy Sandbox... more

30 Jul 2024 · 41 minutes
NBCU May Have Reason For Olympic Optimism

Next in Media talked to Sportico sports media reporter Anthony Crupi about why on demand streaming on Peacock plus old... more

23 Jul 2024 · 41 minutes
How Macy's is Quietly Building a New Profit Center From Retail Media

Next in Media spoke with Michael Krans, VP Macy’s Media Network, about his recent move from Walmart, how he's trying... more

16 Jul 2024 · 32 minutes
A Trio of Top Media Execs Talking AI, YouTube's TV ascendency, and whether short Form Video is like Chicken Fingers

Next in Media caught up with three top industry observers at Cannes - Human Ventures Joe Marchese, Pfizer's Wendy Aldrich... more

02 Jul 2024 · 28 minutes
The View on Retail Media - and the State of Targeting - from Europe

Next in Media spoke with Alban Villani, CEO of Europe and Asia for Epsilon, about the state of ad targeting... more

25 Jun 2024 · 22 minutes
How the pandemic accelerated Uber's advertising plans

Next in Media spoke with Megan Ramm Global Director, Head of CPG Partnerships at Uber about how the ride share... more

18 Jun 2024 · 25 minutes
U of Digital's Shiv Gupta on the Trade Desk's marketing prowess, Disney's embrace of ad tech, and why the cookie delay has everyone in limbo

Next in Media spoke with U of Digital Founder Shiv Gupta about the Trade Desk's recent ranking of the top... more

11 Jun 2024 · 27 minutes
Wny many brands are still too skittish about social medial

Next in Media spoke to Jason Mitchell, Founder and CEO of social media agency Movement Strategy about why his team... more

04 Jun 2024 · 31 minutes
What the growth of Roblox says about the future of media and advertising

Next in Media spoke with Ashley McCollum, Head of Immersive Media Solutions at Roblox about the company's recent push into... more

28 May 2024 · 29 minutes
Why the Paris Games - and Patrick Mahomes - May Put Peacock into a New Stratosphere

Next in Media spoke with Alison Levin, President, Advertising and Partnerships at NBCUniversal, about how the company is opening up... more

21 May 2024 · 27 minutes
How brands are using TikTok to create new products, including Chipotle menu items

Next in Media spoke with Tim Natividad, US Head of Enterprise Sales at TikTok, about how the company is trying... more

14 May 2024 · 30 minutes
How Tubi went from an obscure ad tech company to a content player making shows with actors from Bridgerton

Next in Media spoke with Melanie Brown, head of advanced TV at Tubi, about the company's unique origin story, and... more

07 May 2024 · 23 minutes
The IAB Thinks the FTC Hates Ads

Next in Media spoke with Lartease Tiffith, Executive Vice President, Public Policy at the IAB about why we haven't seen... more

30 Apr 2024 · 37 minutes
The Latest on Google Privacy Sandbox From Inside the Publishing Trenches

Next in Media spoke with Amanda Martin, SVP, Monetization & Business Strategy at Mediavine, about whether small to mid sized... more

23 Apr 2024 · 30 minutes
Is gaming finally ready for an advertising explosion?

Next in Media spoke with Amanda Rubin, EVP, Brand Solutions at Enthusiast Gaming, about some of the obstacles holding back... more

16 Apr 2024 · 35 minutes
Trying to move ad spending past DEI box checking

Next in Media spoke with Fernando Romero SVP, U.S. Digital Ad Sales at TelevisaUnivision about the company's efforts to push... more

09 Apr 2024 · 36 minutes
Why social shopping might finally be ready to break out in the US

Next in Media spoke with Nicole Rechtszaid, co-founder and CEO of Ghost Agency and her colleage Jeremiah Neil, who serves... more

02 Apr 2024 · 35 minutes
What is TV made for?

Next in Media spoke to Lisa Herdman SVP, Executive Director National Video Investment & Marketplace Intelligence at RPA about the... more

26 Mar 2024 · 30 minutes
How Retail Media took over the ad business seemingly overnight

Next in Media spoke with Dave Peterson. general manager, global head of retail media at Epsilon, about his experience building... more

19 Mar 2024 · 36 minutes
So you've been pretending to understand AI

Next in Media talked with Cognitiv CEO Jeremy Fain about what ad industry execs really need to understand about the... more

12 Mar 2024 · 38 minutes
Is YouTube Headed for a Paywall?

Next in Media spoke to creator economy expert Jim Louderback about his theory regarding the growth of YouTube subscriptions. Jim... more

05 Mar 2024 · 28 minutes
"We're going to be talking about real outcomes, not cookie-based outcomes."

Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for... more

27 Feb 2024 · 27 minutes
Live from the Kochava Summit, its Next in Media

Mike Shields sat down with Kochava CEO Charles Manning to talk about how the mobile marketing world sees the end... more

20 Feb 2024 · 35 minutes
What happens when an election year happens during a Cookiepocolypse

Next in Media talked with Ryan Meerstein, Managing Partner at Targeted Victory, about the state of digital advertising for the... more

13 Feb 2024 · 27 minutes
Why there is no one like Mr. Beast

Next in Media spoke to Ben Mathews, general partner at Night Ventures, about creators like Mr. Beast becoming product marketing... more

06 Feb 2024 · 27 minutes
The Week in Review

Mike & Ari talk Google earnings, Sandbox, and whether anyone cares about Tech and Congress. They also express concerns about the... more

02 Feb 2024 · 23 minutes
How one news brand is thriving amidst a digital publishing meltdown

Next in Media spoke to Tim Huelskamp, founder and CEO of 1440 Media, about how the company built a media... more

30 Jan 2024 · 31 minutes
Week in Review with Mike & Ari

We touch on Netflix, the Currency Wars, Amazon Prime ads, and the bloodbath in digital media. In this episode, Mike and... more

27 Jan 2024 · 21 minutes
Ok seriously, what in god's name is Google's Privacy Sandbox?

Next in Media sat down with Google's Senior Director of Product Management Victor Wong to break down what is really... more

23 Jan 2024 · 28 minutes
Mike and Ari talk Google Layoffs, The Sandbox, Peacock's big moment, and CES Chicken

Mike and Ari discuss various topics including Peacock's streaming of NFL games, Google's layoffs and the shift to automation, the... more

19 Jan 2024 · 22 minutes
Fortnite and Roblox for (Ad) Dummies

Next in Media spoke to Dylan Collins, former executive at Epic Games, about the evolution of gaming over the past... more

16 Jan 2024 · 38 minutes
Why 2024 Should Be a Great Year For Advertising - But Not for Everyone

Next in Media spoke with Brian Wieser, who runs the substack/ad consultancy Madison and Wall, about the state of the... more

10 Jan 2024 · 25 minutes
Ari and Mike kill The Messenger

Next in Media's new Week In Review show features Ari Paparo and Mike breaking down the biggest stories in media... more

05 Jan 2024 · 20 minutes
Adweek's Catherine Perloff on the biggest ad tech stories of 2023 - and what she's watching in 2024

Next in Media spoke with Catherine Perloff, platforms reporter at Adweek, about the biggest stories of 2023 in media and... more

02 Jan 2024 · 32 minutes
Hasbro's CMO on the state of kids media in 2024

Next in Media talked with Jason Bunge, CMO of Hasbro, on why there are more options than ever to advertise... more

19 Dec 2023 · 29 minutes
How to build a major ad business inside a retailer like Albertsons

Next in Media spoke with Evan Hovorka, VP Product and Innovation Albertsons Media Collective, about his experience in the earliest... more

12 Dec 2023 · 31 minutes
How Tastemade avoided the digital media flameout to become a major CTV player

Next in Media, I spoke with Larry Fitzgibbon, co-founder and CEO of Tastemade - the food and travel centric media... more

06 Dec 2023 · 33 minutes
What Brands Still Don't Understand About TikTok

Next in Media spoke with Ryan Detert, CEO of Influential, one of the top firms helping brands sort through the... more

28 Nov 2023 · 34 minutes
Why the CTV ad experience is still a work in progress

Next in Media spoke with Freewheel's GM Mark McKee about the problem with repetitive, messy ad delivery on FAST channels,... more

20 Nov 2023 · 28 minutes
Multicultural marketing is finally getting more focus from brands - but still has a long way to go

Next in Media spoke with Gonzalo Del Fa, President at GroupM Multicultural about the challenge of changing currencies in TV,... more

14 Nov 2023 · 38 minutes
"Weather at its core is the original influencer"

Next in Media spoke with Rachel Chukura, Head of Consumer, Products, The Weather Company, about whether brands are scared off... more

07 Nov 2023 · 23 minutes
Inside Walmart's Journey Toward Becoming a Major Ad Player

Next in Media spoke to Rich Lehrfeld, SVP & GM Walmart Connect, about how the company built a multibillion dollar,... more

31 Oct 2023 · 37 minutes
Why Vizio Wants to Bother With Being an Advertising Company

Next in Media spoke with Mike O'Donnell, Chief Revenue/ Strategic Growth Officer at Vizio about the company's evolution from a... more

26 Oct 2023 · 28 minutes
How TV is borrowing from the social media ad playbook

Next in Media chatted with Pooja Midha EVP, General Manager at Effectv, a division of Comcast Advertising, about how local... more

17 Oct 2023 · 29 minutes
What do data scientists really do at ad agencies?

Next in Media spoke with Mike Bregman, chief data officer at Havas, about his unique background, where he sees AI... more

10 Oct 2023 · 38 minutes
Why Media Companies May Need to Act More Like Creators

Next in Media spoke with Kate Ward - Chief Content Officer - Betches Media, about how the publisher has avoided... more

04 Oct 2023 · 32 minutes
"It's insane" Paramount's John Halley on keeping up with the changing TV ad market

Next in Media spoke with Paramount Advertising President John Halley about the state of measurement in connected TV, whether Nielsen... more

26 Sep 2023 · 40 minutes
How Sam's Club Built its Own Retail Ad Business- with some help from Walmart

Next in Media spoke with Lex Josephs, VP and GM of Sam’s Club Member Access Platform, about the inherent challenges... more

19 Sep 2023 · 32 minutes
Pinterest wants to use AI to help brands supercharge their creative output

Next in Media spoke with Pinterest CRO Bill Watkins about the company's foray into generative AI for both consumers and... more

13 Sep 2023 · 33 minutes
Why Yahoo Blew Up its Own Ad Tech Business

Next in Media spoke with Adam Roodman, Yahoo's SVP Product Strategy and Management on the company's decision to shut down... more

05 Sep 2023 · 27 minutes
"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMath

Next in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T... more

29 Aug 2023 · 24 minutes
Luma's Conor McKenna on the recent uptick in M&A, whether retail media shows any signs of slowing, and why ad tech is both consolidating and proliferating

Next in Media spoke with Conor McKenna, partner at Luma Partners, about why we're seeing so many companies enter the... more

22 Aug 2023 · 30 minutes
Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push... more

10 Aug 2023 · 27 minutes
Next in Media
Disney's Rita Ferro on the why the entertainment giant believes it can compete with the platforms in ad tech and data
Next in Media
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Description

Next in Media spoke with Rita Ferro, President of Disney Advertising, about this year's prolonged upfront, the company's overarching push to move... more