The Korean Beauty Show Podcast

The Korean Beauty Show Podcast

Lauren Lee
May 18, 2020 13 min

Beginner K-Beauty Mistakes to Avoid

Here's what NOT to do when you start your Korean Beauty routine. From ignoring your skin type, to buying all the products at once, to not patch testing, these are the beginner K-Beauty mistakes to avoid. Topics discussed in this episode: K-Beauty Beginner Mistake #1: Buying everything new. All at once. What to do: Try to plan your purchases in advance so that you give yourself and your skin time to adapt to each new product. A great way of doing this is to introduce a new product into your routine each time an old product runs out – old toner dead? Replace it with a K-Beauty one. Once you’ve replaced the old products in your old routine, you’ll have space to work out which other products you may still need. K-Beauty Beginner Mistake #2: Testing everything at once The mistake: You put all new things on your face all at the same time When you slap 12 new products on all at once, there’s no good way for you to measure which products are really working for you or worse – pinpoint any that aren’t. What to do: The best way to introduce new skincare products into your routine is to patch test each of them for a few days (to test for any allergies or adverse reactions) and then introduce each new product slowly. The ideal isolation test period is two weeks for each product. This will help you work out whether a product is really compatible with your skin or not. Remember – the skin renews itself every 28 days, so try to test new skincare products for at least a month. K-Beauty Beginner Mistake #3: Ignoring your skin The mistake: It’s all over Instagram and everyone else’s #holygrail, so it’s now on your face. As tempting as it is to ride the cult skincare train (especially when every influencer and her follower are jumping on the same bandwagon), the basic rules of skincare should never be thrown out – if the product is not formulated for your skin type, you’re taking a gamble in putting it on. Not only is buying the wrong product a waste of money, it may lead to you thinking certain products are “bad” or that K-Beauty “doesn’t work for you”, when in fact you just made a poor choice for your skin. Even worse – incompatible products may even cause skin damage like a compromised barrier or acne. What to do: Before making a new purchase make sure you know your skin type and match any new products to it. If the product is for oily skin and you have dry skin, chances are you’re going to be disappointed as the product will be overly drying and matte (which is the exact opposite of what your skin needs). The other important thing to factor in is whether the product contains any ingredients that don’t gel well with your skin. You may not know which ingredients aren’t for you straight off the batt, but with a little detective work (like keeping a note of any products that don’t agree with your skin and the key ingredients in them), you’ll be able to narrow down any culprit ingredients so you can avoid them in the future. K-Beauty Beginner Mistake #4: Overdoing it on the acids The mistake: BHAs, AHAs and PHAs, oh my! Exfoliating all that dead skin away so that the baby-soft skin underneath is revealed is #skingoals. You know what isn’t though? Over-exfoliation. You only have one skin barrier and if you destroy it by over-exfoliating you’ll be in a world of pain trying to rebuild it – ask us how we know…! Your barrier is made up of cells, lipids and natural oils and exists to keep bacteria out and hydration in. Even though acids and exfoliation are all the rage, approach them with caution. What to do: If you’re experimenting with acids, start out slowly, using a BHA or AHA once a week until you build up your tolerance. In the meantime, make sure you keep your manual exfoliants (like scrubs) to a minimum. If your skin shows signs of irritation (like redness, sensitivity or unusual breakouts) lay off the acids for a few weeks and then reintroduce them. Resources for this episode: 4 K-Beauty Beginner Mistakes to Avoid Blog Post Mistakes in K-Beauty Video What to do if you Liked this Episode: Don’t forget to leave a review for this podcast
May 18, 2020 26 min

Why the 10 Step Korean Skincare Routine is a Lie

To start off, we're exploring a topic that is slightly controversial - why the 10 Step Korean Beauty Routine is a lie. We'll discover where the concept originated, what the "steps" of the 10 Step Routine are supposed to involve, and what to focus on instead when getting started with K-Beauty. Topics discussed in this episode: 10 Steps of Korean skincare was a term coined by an American marketer. The truth is that although Korean beauty routines are multi-step there is no such thing as one “10 step routine“ that all Korean women follow. Women’s skincare routines are as varied as they are – some people tend more towards the minimalist side and some people use multiple steps of skincare. What IS true is that a typical Korean skincare routine does contain many more steps than a typical western routine but that’s also changing a lot these days too. What does the “10 Step Routine” look like? It goes a bit like this: a balm or oil cleanser (1), a foaming cleanser (2), an exfoliant (3), a toner (4), an essence (5), an ampoule or serum (6), a sheet mask (7), an eye cream (8), a moisturizer (9), and then either a thicker night cream or sleeping mask or an SPF (10). Don’t let the idea of a 10 Step Routine turn you off K-Beauty The easiest way to find the best skincare routine for your skin is to try out some different products and routines and see which fits you best. Whether it’s a 10 Step Routine or a simpler one there is no one-size-fits-all approach in either K-Beauty or skincare generally. Resources for this episode: An Overview of the Korean Beauty Routine Deep Dive on the Korean Beauty Routine What to do if you Liked this Episode: Don’t forget to leave a review for this podcast
May 12, 2020 4 min

The Korean Beauty Show

If you want to keep up to date with all things Korean beauty then this is the podcast for you. We'll cover everything from an insights into the products, ingredients and trends you'll be seeing in beauty, as well as how to perfect your own skincare routine. Topics discussed in this episode: Who Am I? Most of you who are listening will probably have met me through STYLE STORY, my business which was founded in 2014 and is Australia’s first Korean Beauty store. If you haven’t already met me either in person or online, then allow me to introduce myself. I’m your host Lauren Lee and I’ve spent the last 10 years living and breathing all things K-Beauty. I’m an Aussie who is now permanently based in Seoul, South Korea and I can’t wait to share all the things I’ve learned living and working in the K-Beauty industry with you. I have created this podcast so that I can provide you with practical tips to help you with your own Korean beauty journey. I’m going to be giving you all the tricks I’ve picked up through my own Korean beauty routine, as well as working with Korea’s hottest skincare and makeup brands for the last 7 years. I’m also going to be sharing the things I wish I’d known so hopefully I can save you some time, money and wasted products. These episodes are going to be coming to you once a week every Tuesday. Why K-Beauty? To give you a little bit of an idea about who I am and where I’ve come from, I first discovered Korean Beauty nearly 10 years ago while studying on exchange at Yonsei University in Seoul, South Korea. At the time, I had no idea that K-Beauty even existed and I didn’t speak the Korean language. I was originally drawn in by the innovative product packaging, and once I tried the products for myself I was surprised by just how different Korean beauty products were to anything I’d tried before. The ingredients and formulas were really unique and the quality was comparable to products five times as expensive back home. I started bringing Korean skincare and makeup back to Australia for friends and family as gifts, but before I knew it I was filling “orders” for people who had fallen in love with them and wanted more! Initially, I founded my business STYLE STORY as a hobby but several years later, with the products basically selling themselves, I set up STYLE STORY as a side-hustle. Since then, the business has grown to become my full-time job and led me full circle back to a life in Seoul, Korea where I’ve lived since 2016. I now speak fluent Korean and STYLE STORY has teams in both Seoul, South Korea and Australia, along with a warehouse based in Sydney. My #1 Tip for Starting Out with Any New Skincare Patch testing This is really just a quick series of tests you can run to see whether a product agrees with you or not before slathering it all over your face. Why are you testing? We test for 3 things – allergies, irritation and pore clogging. How to test? Click here for everything you need to know. Resources for this episode: STYLE STORY – Online Korean Beauty Store Introduction to Patch Testing What to Do If you Liked this Episode: Share the podcast to your social media and tag @stylestory_kbeauty!