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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different... more

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Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

The benefits of a multicultural campaign should be obvious by now but let’s document some of them so it’s clear.Reflect... more

17 Sep 2023 · 20 minutes
The Role of Marketing and Public Relations in Central Asia: Explained

It’s an area of the world so few of us in the west really understand. Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan,... more

03 Sep 2023 · 24 minutes
Cracking the Code to Low Journalist Response Rates

Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to only 2.99% of nearly... more

20 Aug 2023 · 19 minutes
Change Your Mind = Change Your Brain

Understanding the structural changes that happen in our brain when we change our minds adds a fascinating dimension to the... more

06 Aug 2023 · 24 minutes
Exploring Trust in Media Brands Today

An online survey of 300 people in the United States, Germany, and South Korea explores consumer perceptions of media brands... more

23 Jul 2023 · 21 minutes
Influencing Behaviors Through Social Marketing

One might use social media in a social marketing campaign but they are starkly different things. Social marketing is a... more

09 Jul 2023 · 20 minutes
How to Make Internal Communications More Inclusive

Measurement is a key part of the success of any professional communications plan. And it’s the same with internal communications.... more

25 Jun 2023 · 21 minutes
The Best PR Campaign that Changed the World

The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign that Changed the World... more

11 Jun 2023 · 36 minutes
The Evolution of the Communications Engineer

With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required skillset emerging in Communications... more

28 May 2023 · 24 minutes
Oh the Things We Can Do With Generative AI (including Chat GPT)

It’s as if we have a new toy. When Open AI released Chat GPT-3 last November, and made it fully... more

14 May 2023 · 24 minutes
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little sleepwalking, it’s never really... more

30 Apr 2023 · 22 minutes
FEED DROP – Micro Influencers – When Smaller is Better

This week we’re offering a bonus episode in the form of a “Feed Drop” by the podcast Woman Up With... more

23 Apr 2023 · 19 minutes
Social Media is OVERRATED!!

A 2023 new study by Social Insider reveals what most social media experts already know. Engagement by followers on social... more

16 Apr 2023 · 20 minutes
PR and Marketing for Web 3.0

Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3 ecosystem. Web3 refers to... more

02 Apr 2023 · 23 minutes
Digging Deeper Into the Edelman Trust Barometer

Trust is at the core of all great relationships. With it, the living and working environment is energetic, productive, a... more

19 Mar 2023 · 18 minutes
The Truth About Umms and Uhhs

If you aren’t accustomed to hearing your own voice it’s one of the first things that stands out… all those... more

05 Mar 2023 · 23 minutes
Headlines with Ragan’s PR Daily – Chat GPT and Other News

Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is one of the best... more

19 Feb 2023 · 18 minutes
Is the Person You’re in Conversation With – Faking it?

We all fake human connection from time to time. We’re tired, the person we’re speaking with just doesn’t get it,... more

05 Feb 2023 · 21 minutes
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen... more

22 Jan 2023 · 17 minutes
When Lies Build Trust

In this age of misinformation and disinformation we can all agree lies and deception are bad right? Aren’t they?Philosophers, psychologists, economists... more

08 Jan 2023 · 22 minutes
Integrating the Newer Tools Into Traditional Marketing and PR

Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing, and even social media... more

25 Dec 2022 · 21 minutes
A Close Look at Today’s Social Media Channels With Grey Group

According to the Datareportal July 2022 global overview more than half the world now uses social media (59%). 4.7 billion... more

11 Dec 2022 · 27 minutes
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as... more

27 Nov 2022 · 26 minutes
Building Reputation Capital Before the Crises

No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly (or at least timely),... more

13 Nov 2022 · 24 minutes
Halloween Special: Those Career Moments That Terrify Us

We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed to “Reply All,” that... more

30 Oct 2022 · 30 minutes
The ORID Method for Structured Conversation

You know how this feels. You’re called into a meeting on something important where a decision or action must be... more

16 Oct 2022 · 23 minutes
New Research Suggests We Each Have 6,200 Thoughts Per Day

Researchers at Queen’s University in Canada have established a method that, for the first time, can detect indirectly when one... more

02 Oct 2022 · 28 minutes
How to Pitch Micro Media (Like Podcasts)

Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed... more

18 Sep 2022 · 21 minutes
The Behavioural Science Communications Firm That’s Changing Everything

Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural.... more

04 Sep 2022 · 24 minutes
The Five Situations Your Senior Leaders Will See or Hear You

Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there... more

21 Aug 2022 · 23 minutes
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood... more

07 Aug 2022 · 21 minutes
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been... more

24 Jul 2022 · 22 minutes
Finding Your Niche Skill or Authority to Future-Proof Your Career

In the work world the true generalist is very different from the specialist.The specialist tends to have a deep understanding... more

10 Jul 2022 · 22 minutes
Four Tips for New PR Grads

So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there are plenty of opportunities.The... more

26 Jun 2022 · 24 minutes
Stories and Strategies Podcast Trailer

Our new trailer for Summer 2022Support the show

21 Jun 2022 · 1 minute
How Executives Use Social Media to Lead

A new survey by Brunswick Group makes it clear executive leaders today are not only expected to be online, but... more

12 Jun 2022 · 21 minutes
A Look at the Personality Traits of Some in History Who Had Influence

In today’s world a social media influencer is one who has the power to affect purchasing decisions of others because... more

29 May 2022 · 27 minutes
Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and professional contractors to contact... more

15 May 2022 · 24 minutes
Making Communications More Accessible

This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They provide more detail on... more

01 May 2022 · 32 minutes
Behavioural Economics and Public Relations

The hot hand fallacy in basketball. Why we tend to grab a coffee to start our day or to have... more

17 Apr 2022 · 22 minutes
How to Respond to a Reputational Crisis

LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars and slapped comedian Chris... more

03 Apr 2022 · 21 minutes
Exploring What the Metaverse Means to Marketing and Communications Strategies

The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While the majority don’t understand... more

20 Mar 2022 · 23 minutes
Intercultural Communication in the Workplace

Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander the Great and Genghis... more

06 Mar 2022 · 25 minutes
The Future of Corporate Communications

A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations – combined with misinformation and... more

20 Feb 2022 · 26 minutes
PR Trends to Keep an Eye on in 2022

More working from home, more freelancers, great focus on influencer marketing, and the rising wave of popularity for audio and... more

06 Feb 2022 · 26 minutes
Using Communications to Power Small Business

We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses... more

06 Jun 2021 · 21 minutes
Nudge Theory Part II with Rory Sutherland

One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative... more

23 May 2021 · 35 minutes
Nudge Theory Part I with Rory Sutherland

Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions... more

09 May 2021 · 27 minutes
The Sin of Slow in Crisis Communications

Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets... more

02 May 2021 · 23 minutes
From the Language of Science to the Language of People

There has never been a more important time for good science communication. Not only is it important for us to... more

25 Apr 2021 · 22 minutes
Stories and Strategies for Public Relations and Marketing
The Sin of Slow in Crisis Communications
Stories and Strategies for Public Relations and Marketing

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Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach media outlets worldwide within... more