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Stories and Strategies for Public Relations and Marketing
Stories and Strategies for Public Relations and Marketing
Stories and Strategies

I always hated the term "Public Relations." It always sounded so greasy and salesy to me. Years later I realize the concept... more

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Episodes

Top Instagram Trends in 2024

Send us a Text Message.Instagram Reels has become critical for brand promotion. Of all the things you can do on... more

21 Jul 2024 · 21 minutes
As Communications Director, What’s Your Next Step for the Democrats? Or Republicans?

Send us a Text Message.The debate was a disaster. In this episode, we look at the chaotic political showdown between... more

14 Jul 2024 · 24 minutes
Why Public Relations Shouldn’t Abandon Controversial Industries

Send us a Text Message.The UN Secretary-General António Guterres's has made a controversial suggestion that public relations professionals should sever... more

07 Jul 2024 · 22 minutes
Throwback Thursday - The ORID Method for Structured Conversation

Send us a Text Message.This is a Replay from Episode 73 which first published in October 2022.You know how this... more

04 Jul 2024 · 25 minutes
Shifting Leadership Communication from Command to Curiosity

Send us a Text Message.Leadership, and leadership communication, is evolving. The rules from even just five years ago (pre COVID)... more

30 Jun 2024 · 22 minutes
How Digital Media is Redefining Consumer Behavior

Send us a Text Message.Awareness is likely the most compelling element of purchase decisions. Hunter, a top consumer marketing communications... more

23 Jun 2024 · 25 minutes
Does the C-Suite Still Not Understand Public Relations?

Send us a Text Message.In today’s fast-paced and interconnected world, effective communication is more crucial than ever for organizations aiming... more

16 Jun 2024 · 19 minutes
Embracing AI as a Stakeholder in Public Relations

Send us a Text Message.Here’s a different perspective. What if we didn’t regard AI as a technology? What if we... more

09 Jun 2024 · 20 minutes
Throwback Thursday - The Ethics of AI in PR

Send us a Text Message.This episode was originally published September 13, 2020 but it's just as relevant today as then.... more

06 Jun 2024 · 26 minutes
FEED DROP – Punching Above Your Weight With a Smaller Marketing Team

Send us a Text Message.This week we’re featuring an episode of the “Building Better CMO’s” podcast with Greg Stuart. GE... more

02 Jun 2024 · 51 minutes
So… You Want to Be a Professional Voiceover Actor?

Send us a Text Message.Andrea Rooz has been a professional voice actor for two decades. In this episode she shares... more

26 May 2024 · 24 minutes
How a Ban on TikTok Might Impact PR and Marketing Pros

Send us a Text Message.TikTok is a powerful social media tool in the United States. About 170 million Americans use... more

19 May 2024 · 24 minutes
Travel Marketing Strategies

Send us a Text Message.Travel marketing is changing. This episode explores the impact of shifting seasonal travel trends, evolving social... more

12 May 2024 · 22 minutes
PRSA’s Strategy to Out-Communicate Misinformation

Send us a Text Message.The Public Relations Society of America has united communication professionals across industries to combat misinformation. It’s... more

05 May 2024 · 24 minutes
A Close Examination of Each of the Major Social Media Channels in 2024

Send us a Text Message.This episode examines the current state of each of the big social media channels.Which platforms are... more

28 Apr 2024 · 24 minutes
The Rise of Virtual Influencers and Global Engagement

Send us a Text Message.Frankie is the dinosaur that went digital.The emergence and impact of virtual influencers can be seen... more

21 Apr 2024 · 24 minutes
Exploring the Agile Framework for Communications

Send us a Text Message.In his new book Engage with Impact, Nicholas Bruneau uses interviews and case studies from the... more

14 Apr 2024 · 21 minutes
Beyond the Script: Effective Customer Service Communication

Send us a Text Message.In today’s competitive market, exceptional customer service is not just a luxury but a crucial element... more

07 Apr 2024 · 29 minutes
Setting the Rules: Why and How to Regulate AI in Public Relations

Send us a Text Message.What are the rules? In an era where artificial intelligence is revolutionizing communications and marketing, this... more

31 Mar 2024 · 24 minutes
The Power of Podcasts for Developing Brand Affinity

Send us a Text Message.Tyler Chisholm is the CEO of a leading marketing firm and the creative force behind a... more

24 Mar 2024 · 25 minutes
The Strategic Storyteller

Send us a Text Message.Stories capture imagination and can entertain but they’re most powerful when they also serve a strategic... more

17 Mar 2024 · 21 minutes
The Legal Implications of Employee Reviews

Send us a Text Message.In this episode we’re cross-examining a recent warning from Canada's Competition Bureau that has businesses buzzing... more

10 Mar 2024 · 23 minutes
The Ukrainian PR Army

Send us a Text Message.For the past 2+ years nights have been tense in Kyiv and throughout Ukraine. Julia Petryk,... more

03 Mar 2024 · 26 minutes
The Evolution of Royal PR

Send us a Text Message.Managing public relations for the British Royal Family is an intricate world, particularly now amidst the... more

25 Feb 2024 · 21 minutes
PRovoke Media Asia-Pacific Comms Leader Study

Send us a Text Message.The third edition of the Asia-Pacific study by PRovoke Media flags Environmental, Social, and Corporate Governance... more

18 Feb 2024 · 20 minutes
How to Forgive and Accept an Apology

Send us a Text Message.Last week we had a look at how to make an apology when you should –... more

11 Feb 2024 · 22 minutes
Saying Sorry: Why is it so Hard?

Send us a Text Message.There are a lot of apologies out there. And a lot of them only serve to... more

04 Feb 2024 · 23 minutes
Muck Rack’s 2023 State of Marketing and PR Leadership Report

Send us a Text Message.The report shows two-thirds of senior leaders say they would describe their role as both marketing... more

28 Jan 2024 · 22 minutes
Challenging the Status Quo in PR Metrics

Send us a Text Message.Historically, our approach to setting objectives and evaluation criteria has been organizational-centric. What is the company... more

21 Jan 2024 · 24 minutes
Exploring the Myths of Body Language Analysis on TV and YouTube

Send us a Text Message.In March 2021 Prince Harry and Meghan Markle gave an interview to Oprah Winfrey that was... more

14 Jan 2024 · 26 minutes
The Double-Edged Sword of Generative AI and Why it’s Part of a Broader Problem for Public Relations

Send us a Text Message.There may be an emerging overreliance on generative AI in marketing and public relations. While artificial... more

07 Jan 2024 · 20 minutes
FEED DROP – Learning Real Communication With Your Kids

Send us a Text Message.This is a FEED DROP of an episode of the Parenting and Personalities Podcast Imagine your... more

24 Dec 2023 · 33 minutes
How to Communicate – When People Won’t Evacuate

Send us a Text Message.Hurricanes, floods, wildfires. Depending on where you live there are times when authorities tell you it’s... more

10 Dec 2023 · 24 minutes
Coaching Politicians to be Better Communicators

Send us a Text Message.Politicians, like any public figures, sometimes make verbal slips or misspeak, leading to memorable and often... more

26 Nov 2023 · 21 minutes
Immersing Ourselves in AR, VR and XR Technologies. The Next Wave in Communications

Send us a Text Message.The University of Oregon has introduced the first master's program in immersive technologies, focusing on augmented... more

12 Nov 2023 · 23 minutes
FEED DROP: Six Presentation Tips for Advanced Speakers

Send us a Text Message.This week we’re offering another bonus episode in the form of a “Feed Drop” by The... more

05 Nov 2023 · 35 minutes
The Four Traits of Inspiring Thought Leaders

Send us a Text Message.In today’s crowded digital landscape, standing out as a genuine thought leader amidst the cacophony of... more

29 Oct 2023 · 20 minutes
Finding the Four Minute Window

Send us a Text Message.In 1917 the US Government found a unique way to reach a mass audience before mass... more

15 Oct 2023 · 20 minutes
Harnessing the Influence of Wikipedia for Your Brand

Send us a Text Message.Wikipedia is one of the most-visited websites in the world. Additionally, it has influence. The information... more

01 Oct 2023 · 19 minutes
Diverse Perspectives, Powerful Results: Multicultural Marketing Insights

Send us a Text Message.The benefits of a multicultural campaign should be obvious by now but let’s document some of... more

17 Sep 2023 · 20 minutes
The Role of Marketing and Public Relations in Central Asia: Explained

Send us a Text Message.It’s an area of the world so few of us in the west really understand. Kazakhstan,... more

03 Sep 2023 · 24 minutes
Cracking the Code to Low Journalist Response Rates

Send us a Text Message.Propel Media has released its Q3 2023 Media Barometer and again it’s showing journalists responded to... more

20 Aug 2023 · 19 minutes
Change Your Mind = Change Your Brain

Send us a Text Message.Understanding the structural changes that happen in our brain when we change our minds adds a... more

06 Aug 2023 · 24 minutes
Exploring Trust in Media Brands Today

Send us a Text Message.An online survey of 300 people in the United States, Germany, and South Korea explores consumer... more

23 Jul 2023 · 21 minutes
Influencing Behaviors Through Social Marketing

Send us a Text Message.One might use social media in a social marketing campaign but they are starkly different things.... more

09 Jul 2023 · 20 minutes
How to Make Internal Communications More Inclusive

Send us a Text Message.Measurement is a key part of the success of any professional communications plan. And it’s the... more

25 Jun 2023 · 21 minutes
The Best PR Campaign that Changed the World

Send us a Text Message.The Chartered Institute of Public Relations (CIPR) has launched an initiative to find the ultimate Campaign... more

11 Jun 2023 · 36 minutes
The Evolution of the Communications Engineer

Send us a Text Message.With the emergence of more generative AI (see Chat GPT3 or GPT4…) there’s a new required... more

28 May 2023 · 24 minutes
Oh the Things We Can Do With Generative AI (including Chat GPT)

Send us a Text Message.It’s as if we have a new toy. When Open AI released Chat GPT-3 last November,... more

14 May 2023 · 24 minutes
How AI Tools Are Already Impacting the PR Profession – And Where It’s All Going

Send us a Text Message.We’ve seen this coming for a long time, but thanks to skepticism, and maybe a little... more

30 Apr 2023 · 22 minutes
FEED DROP – Micro Influencers – When Smaller is Better

Send us a Text Message.This week we’re offering a bonus episode in the form of a “Feed Drop” by the... more

23 Apr 2023 · 19 minutes
Social Media is OVERRATED!!

Send us a Text Message.A 2023 new study by Social Insider reveals what most social media experts already know. Engagement... more

16 Apr 2023 · 20 minutes
PR and Marketing for Web 3.0

Send us a Text Message.Web3 marketing refers to marketing strategies and tactics specifically designed to reach audiences within the Web3... more

02 Apr 2023 · 23 minutes
Digging Deeper Into the Edelman Trust Barometer

Send us a Text Message.Trust is at the core of all great relationships. With it, the living and working environment... more

19 Mar 2023 · 18 minutes
The Truth About Umms and Uhhs

Send us a Text Message.If you aren’t accustomed to hearing your own voice it’s one of the first things that... more

05 Mar 2023 · 23 minutes
Headlines with Ragan’s PR Daily – Chat GPT and Other News

Send us a Text Message.Things happen fast in the world of public relations and marketing and Ragan’s PR Daily is... more

19 Feb 2023 · 18 minutes
Is the Person You’re in Conversation With – Faking it?

Send us a Text Message.We all fake human connection from time to time. We’re tired, the person we’re speaking with... more

05 Feb 2023 · 21 minutes
Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

Send us a Text Message.The concept of the sales funnel is more than a century old. But depending on which... more

22 Jan 2023 · 17 minutes
When Lies Build Trust

Send us a Text Message.In this age of misinformation and disinformation we can all agree lies and deception are bad... more

08 Jan 2023 · 22 minutes
Integrating the Newer Tools Into Traditional Marketing and PR

Send us a Text Message.Things move so quickly now it almost seems wrong to consider digital marketing, SEO, influencer marketing,... more

25 Dec 2022 · 21 minutes
A Close Look at Today’s Social Media Channels With Grey Group

Send us a Text Message.According to the Datareportal July 2022 global overview more than half the world now uses social... more

11 Dec 2022 · 27 minutes
Taking an Organizational Stand on Social and Political Issues. Is it Worth it?

Send us a Text Message.In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the... more

27 Nov 2022 · 26 minutes
Building Reputation Capital Before the Crises

Send us a Text Message.No doubt you already know tenets of good crisis planning: Be prepared, be accountable, respond quickly... more

13 Nov 2022 · 24 minutes
Halloween Special: Those Career Moments That Terrify Us

Send us a Text Message.We’ve all had those moments in our careers. Moments of sheer terror. That time we emailed... more

30 Oct 2022 · 30 minutes
The ORID Method for Structured Conversation

Send us a Text Message.You know how this feels. You’re called into a meeting on something important where a decision... more

16 Oct 2022 · 23 minutes
New Research Suggests We Each Have 6,200 Thoughts Per Day

Send us a Text Message.Researchers at Queen’s University in Canada have established a method that, for the first time, can... more

02 Oct 2022 · 28 minutes
How to Pitch Micro Media (Like Podcasts)

Send us a Text Message.Micro media is a somewhat new term we can use to describe media created by companies,... more

18 Sep 2022 · 21 minutes
The Behavioural Science Communications Firm That’s Changing Everything

Send us a Text Message.Within Public Relations and Marketing we often use what are considered to be best practices for... more

04 Sep 2022 · 24 minutes
The Five Situations Your Senior Leaders Will See or Hear You

Send us a Text Message.Stephen Krempl believes if you want to get noticed the right way by your senior leaders... more

21 Aug 2022 · 23 minutes
Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

Send us a Text Message.The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just... more

07 Aug 2022 · 21 minutes
How the Real-Life Siri (GPS Girl) Found Her True Sense of Direction

Send us a Text Message.Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or... more

24 Jul 2022 · 22 minutes
Finding Your Niche Skill or Authority to Future-Proof Your Career

Send us a Text Message.In the work world the true generalist is very different from the specialist.The specialist tends to... more

10 Jul 2022 · 22 minutes
Four Tips for New PR Grads

Send us a Text Message.So, you’re graduating with a Communications or Marketing degree? Congratulations. It’s a growing industry and there... more

26 Jun 2022 · 24 minutes
Stories and Strategies Podcast Trailer

Send us a Text Message.Our new trailer for Summer 2022Support the Show.

21 Jun 2022 · 1 minute
How Executives Use Social Media to Lead

Send us a Text Message.A new survey by Brunswick Group makes it clear executive leaders today are not only expected... more

12 Jun 2022 · 21 minutes
A Look at the Personality Traits of Some in History Who Had Influence

Send us a Text Message.In today’s world a social media influencer is one who has the power to affect purchasing... more

29 May 2022 · 27 minutes
Case Study – A Simple Message, Easy Call to Action, Complicated Outcomes

Send us a Text Message.Utility Safety Partners has a simple message. Like all One-Call services it advocates for people and... more

15 May 2022 · 24 minutes
Making Communications More Accessible

Send us a Text Message.This Spring the PRCA (Public Relations and Communications Association) updated its Guidelines for Accessible Communications. They... more

01 May 2022 · 32 minutes
Behavioural Economics and Public Relations

Send us a Text Message.The hot hand fallacy in basketball. Why we tend to grab a coffee to start our... more

17 Apr 2022 · 22 minutes
How to Respond to a Reputational Crisis

Send us a Text Message.LANGUAGE IS CLEAN IN OPENING CLIPWhen actor Will Smith went up on stage at the Oscars... more

03 Apr 2022 · 21 minutes
Exploring What the Metaverse Means to Marketing and Communications Strategies

Send us a Text Message.The Harris Poll conducted a survey recently on how Americans understand and perceive the metaverse. While... more

20 Mar 2022 · 23 minutes
Intercultural Communication in the Workplace

Send us a Text Message.Communication between and among cultures has existed for thousands of years. Successful rulers such as Alexander... more

06 Mar 2022 · 25 minutes
The Future of Corporate Communications

Send us a Text Message.A lingering pandemic, accelerating technological abilities, in turn creating ever increasing stakeholder demands and expectations –... more

20 Feb 2022 · 26 minutes
PR Trends to Keep an Eye on in 2022

Send us a Text Message.More working from home, more freelancers, great focus on influencer marketing, and the rising wave of... more

06 Feb 2022 · 26 minutes
Using Communications to Power Small Business

Send us a Text Message.We know it as comms-pros – communications is the glue that holds a business together. But... more

06 Jun 2021 · 21 minutes
Nudge Theory Part II with Rory Sutherland

Send us a Text Message.One could argue the concept of strategies that are both transparent (fully allowing for freedom of... more

23 May 2021 · 35 minutes
Nudge Theory Part I with Rory Sutherland

Send us a Text Message.Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their... more

09 May 2021 · 27 minutes
The Sin of Slow in Crisis Communications

Send us a Text Message.Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of... more

02 May 2021 · 23 minutes
From the Language of Science to the Language of People

Send us a Text Message.There has never been a more important time for good science communication. Not only is it... more

25 Apr 2021 · 22 minutes
How to Be a Great Podcast Guest

Send us a Text Message.Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part)... more

18 Apr 2021 · 25 minutes
Stories and Strategies for Public Relations and Marketing
The Sin of Slow in Crisis Communications
Stories and Strategies for Public Relations and Marketing
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Description

Send us a Text Message.Research shows more than one-quarter of crises spread to international media within an hour; two-thirds of crises reach... more