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Search Off the Record
Search Off the Record
Google

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from... more

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Episodes

A discussion of UX for SEO

In this episode of Search Off the Record, Lizzi and John are joined by Rio Ichikawa, a product manager working... more

21 Nov 2024 · 31 minutes
Understanding how users experience your website

Sometimes talking to your users is the best way to figure out why that pesky bounce rate is high. But... more

31 Oct 2024 · 37 minutes
Designing Google Doodles and delightful experiences

What does recursion, Weather Frog, and Momo the Magic Cat have in common?   In this episode of SOTR, Lizzi... more

17 Oct 2024 · 31 minutes
Google Search Reliability

In this episode of Search Off the Record, Ben Walton and David Yule from the Google Search Site Reliability Team... more

03 Oct 2024 · 36 minutes
How do I know if my SEO is doing a good job?

It's been a few months since you hired an SEO; how can you tell if things are headed in the... more

19 Sep 2024 · 37 minutes
Let's talk shopping markup

In this episode of Search Off the Record, Irina Tuduce from the shopping team joins John Mueller and Lizzi Sassman... more

05 Sep 2024 · 28 minutes
Working With Search Console API

We sat down with Mihai Aperghis, a Google Product Expert (PE) for Search, when he visited the Zurich office for... more

22 Aug 2024 · 29 minutes
Crawling smarter, not harder

In this episode of SOTR, John Mueller, Lizzi Sassman, and Gary Illyes talk about misconceptions around crawl frequency and site... more

08 Aug 2024 · 40 minutes
Transcript for Crawling smarter, not harder

08 Aug 2024 ·
Internationalization & hreflang

Managing websites that use different languages and serve different countries is no easy task. That's why Lizzi, Gary and Martin... more

25 Jul 2024 · 38 minutes
Rendering JavaScript for Google Search

In this episode, Zoe Clifford from the rendering team joins Martin and John from Search Relations to talk about how... more

11 Jul 2024 · 25 minutes
Transcript for Inside Search Quality: Using metrics and data science to improve Search

27 Jun 2024 ·
Inside Search Quality: Using metrics and data science to improve Search

In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search... more

27 Jun 2024 · 36 minutes
Cosmic Rays & Crawlers: When Google Search is under the weather

How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary... more

06 Jun 2024 · 27 minutes
Transcript for Cosmic Rays & Crawlers: When Google Search is under the weather

06 Jun 2024 ·
Building SEO community with office hours

In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk... more

23 May 2024 · 32 minutes
Transcript for Building SEO community with office hours

23 May 2024 ·
Let’s talk Content Decay

What's the best way to handle outdated content? Does old content affect SEO? In this episode of Search Off the... more

09 May 2024 · 33 minutes
Transcript for Let’s talk Content Decay

09 May 2024 ·
Gemini for Social Posts: Game Edition

In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs)... more

25 Apr 2024 · 32 minutes
Transcript for Gemini for Social Posts: Game Edition

25 Apr 2024 ·
Deciphering INP and Core Web Vitals

In this episode of Search Off the Record, John Mueller and Lizzi Sassman are joined by Rick Viscomi from the... more

28 Mar 2024 · 35 minutes
Transcript for Deciphering INP and Core Web Vitals

28 Mar 2024 ·
What is a web crawler, really?

In this episode of Search Off the Record, Gary Illyes and Lizzi Sassman take a deep dive into crawling the... more

14 Mar 2024 · 30 minutes
Transcript for What is a web crawler, really?

14 Mar 2024 ·
Search Central Product Experts

In this episode of Search Off the Record, John Mueller and Lizzi Sassman sit down with Aaseesh Marina, Product Support... more

21 Feb 2024 · 23 minutes
Transcript for Search Central Product Experts

21 Feb 2024 ·
Rewriting the SEO Starter Guide

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such... more

25 Jan 2024 · 25 minutes
Transcript for Rewriting the SEO Starter Guide

25 Jan 2024 ·
2023: Year in review

In this episode of Search, Martin, John, and Gary look back at 2023 and reminisce on some of this year’s... more

21 Dec 2023 · 36 minutes
Search Off the Record
Rewriting the SEO Starter Guide
Search Off the Record
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Description

The SEO Starter Guide is getting a refresh! Have you ever wondered how the Search team plans and writes such a document?... more