pod.link/1511967688
pod.link copied!
How Agencies Thrive
How Agencies Thrive
StackAdapt

How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape. Learn more at www.stackadapt.com.

Listen now on

Apple Podcasts
Spotify
Google Podcasts
Overcast
Podcast Addict
Pocket Casts
Castbox
Stitcher
Podbean
iHeartRadio
Player FM
Podcast Republic
Castro
RadioPublic
RSS

Episodes

S4 E12 | Integrated Digital Marketing Strategies

Discover strategies for mixing channels effectively, utilizing paid programmatic advertising, and ensuring consistent branding on social media. Host Sneha Suhas... more

28 Feb 2024 · 22 minutes
S4 E11 | Strategies for Travel Marketing

Unlock programmatic ads, personalization, and trends shaping up in travel marketing for 2024. Discover success metrics, privacy insights and challenges... more

07 Feb 2024 · 33 minutes
S4 E10 | Political Advertising: Trends & Strategies

Delve into the evolving world of political advertising to explore trends, challenges, and effective strategies in the digital age. Sneha... more

24 Jan 2024 · 41 minutes
S4 E9 | Must-Know Digital Advertising Trends for 2024

Step into the future of advertising as we unravel the anticipated marketing trends which are set to redefine 2024's digital... more

10 Jan 2024 · 37 minutes
S4 E8 | Quick Strategies for Holiday Advertising Success

In this special episode we're uncovering last-minute strategies that will supercharge your holiday campaigns. Sneha Suhas is joined by programmatic... more

22 Nov 2023 · 28 minutes
S4 E7 I B2B SaaS Marketing: How to Navigate Unique Challenges

For your B2B SaaS marketing to thrive, you need to create compelling content that explains complex products through a personalized... more

08 Nov 2023 · 40 minutes
S4 E6 | Cart to Conversion: How to Harness E-commerce Trends

Learn how you can leverage personalization to enhance customer experiences, and drive conversions for your e-commerce business. Sneha Suhas is... more

25 Oct 2023 · 24 minutes
S4 E5 | Global Trends in Advertising Spend

We're unpacking year-over-year growth in ad spend across global markets including Europe, Asia, and North America. Sneha Suhas chats with... more

11 Oct 2023 · 23 minutes
S4 E4 | Audience Segmentation Strategies With HubSpot

Learn how audience segmentation can enable marketers to personalize content and create a consistent brand message. Host Sneha Suhas from... more

27 Sep 2023 · 23 minutes
S4 E3 | AI and The Power of Programmatic

Dive into the world of AI and programmatic advertising to learn the advantages of AI-driven platforms. Get an informed look... more

13 Sep 2023 · 30 minutes
S4 E2 | Lights, Camera, Digital: The Art of Entertainment Marketing

Learn how the digital landscape is transforming the way entertainment is promoted. Join host Sneha Suhas as she chats with... more

30 Aug 2023 · 35 minutes
S4 E1 I Marketing Funnels Demystified: Strategies for Success

Learn how to build a full funnel marketing strategy, how non-linear customer journeys work, and how to optimize your marketing... more

16 Aug 2023 · 24 minutes
S3 Bonus Episode 6 | Decoding Marketing Attribution: Data Driven Success

Learn how new strategies and technologies are enhancing the world of marketing attribution. Sneha Suhas explores how Jewelry Television shifted... more

26 Jul 2023 · 36 minutes
S3 Bonus Episode 5 | Strategies for Success in Marketing Financial Services

Sneha Suhas is joined by experts in financial services marketing to unpack the latest trends shaping finance, and to share... more

12 Jul 2023 · 36 minutes
S3 Bonus Episode 4 I Top Strategies for Healthcare Marketing

Sneha Suhas is joined by industry experts Katey Watkins from Lever Interactive and Carly Foy from StackAdapt to unpack the... more

28 Jun 2023 · 29 minutes
S3 Bonus Episode 3 I Must-Know Trends and Strategies in B2B Marketing

In this episode, host Sneha Suhas is joined by Julian Lo from StackAdapt and Jillian White, Media Director at MRM... more

14 Jun 2023 · 24 minutes
S3 Bonus Episode 2 I The Power of Personalized Targeting

Sneha Suhas and creative expert Rebecca Damiani from StackAdapt explore how personalized ads can drive programmatic advertising success. They discuss... more

31 May 2023 · 18 minutes
S3 Bonus Episode 1 | Programmatic and the PR Landscape

Join host Sneha Suhas, Glenn Frates, Regional Vice President at Cision, and Ben Brodie from StackAdapt as they explore how... more

17 May 2023 · 23 minutes
S3 E12 | Programmatic Pulse: Unpacking the Latest Digital Advertising Trends

In this season finale, we’re checking the pulse on all things programmatic. Matt Evered chats with experts from StackAdapt, Mark... more

22 Feb 2023 · 30 minutes
S3 E11 | Beyond Billboards: Digital-Out-of-Home Explained

Matt Evered and Chris Allison from Vistar Media discuss how marketers can leverage digital out-of-home (DOOH) ads to drive programmatic... more

08 Feb 2023 · 23 minutes
S3 E10 | Hit the Right Note With Audio Advertising

Matt Evered and Kevin Linger from Xero unpack how marketers can leverage programmatic audio advertising to connect with listeners, right... more

25 Jan 2023 · 26 minutes
S3 E9 | Forecasting a Successful Weather Targeting Campaign

Matt Evered and Bobbi Whyte from Big Partnership (UK) discuss how the weather can influence consumer habits and buying behaviour.... more

11 Jan 2023 · 20 minutes
S3 E8 | How to Add Programmatic to Your Marketing Mix

Matt Evered and programmatic expert Helene Parker unpack the basics of programmatic advertising. Learn how to add programmatic to your... more

23 Nov 2022 · 24 minutes
S3 E7 | Footfall Attribution: From Digital Ads to In-Store Traffic

Ever wondered how digital efforts can lead to in-store conversions? In this episode, host Matt Evered discusses how digital efforts... more

09 Nov 2022 · 22 minutes
S3 E6 | How to Drive Performance With B2B Marketing

Matt Evered chats with Mohan Ram and Mike Partin from DigitalOcean to learn tactics for driving B2B marketing performance. Learn... more

26 Oct 2022 · 29 minutes
S3 E5 | Leveraging Programmatic Creatives That Convert

Matt Evered and creative expert Farzin Ghayour from StackAdapt discuss why creative is king when it comes to digital advertising,... more

12 Oct 2022 · 18 minutes
S3 E4 | Global Trends in Advertising Spend

Join Matt Evered as he unpacks global marketing and advertising trends with StackAdapt experts from around the globe. Learn insights... more

28 Sep 2022 · 27 minutes
S3 E3 | Reach Voters With Digital Political Advertising

Matt Evered explores how programmatic advertising can drive political campaign performance with guests  Todd Van Etten, Chief Digital Strategist at... more

14 Sep 2022 · 34 minutes
S3 E2 | Score Big With In-Game Advertising

There’s a new kid on the digital advertising block: In-game advertising. Join Matt Evered and Aditi Ramesh, Director of Programmatic... more

31 Aug 2022 · 19 minutes
S3 E1 | Winning E-commerce With Programmatic Campaigns

Matt Evered and Praveen Victor, Head of Growth at Clutch, explore how digital marketers can leverage programmatic advertising for e-commerce... more

17 Aug 2022 · 21 minutes
S2 Bonus Episode 04 | How to Avoid Ad Fatigue

In the final one of the How Agencies Thrive Bonus Episode series, Matt catches up with StackAdapt’s creative expert, Allie... more

10 Aug 2022 · 14 minutes
S2 Bonus Episode 03 | Trends in Programmatic Advertising

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion with... more

13 Jul 2022 · 12 minutes
S2 Bonus Episode 02 | Using Marketing Data to Impact Your Campaigns

In this bonus episode of How Agencies Thrive, Matt Evered, Education and Development Manager at StackAdapt leads a discussion about... more

15 Jun 2022 · 18 minutes
S2 Bonus Episode 01 | How to Escape the Walled Gardens

How Agencies Thrive is back with bonus episodes before Season 3 takes off in full swing! Join Matt Evered as... more

18 May 2022 · 15 minutes
S2 E12 | The Power of Programmatic for Political Ads

Learn how political advertising is evolving, and how programmatic technology is helping agencies run political campaigns that thrive. We’re joined... more

23 Feb 2022 · 38 minutes
S2 E11 | Certified Strategies for Higher Education Marketing

Learn how education marketers have adopted new strategies to stay relevant and competitive in a rapidly changing climate for higher... more

09 Feb 2022 · 53 minutes
S2 E10 | Leveraging Programmatic for a Vertical Marketing Strategy

In this episode, we’re joined by Maz Tannir and Anup Patel from the Canadian agency, WS, to discuss innovative ways... more

26 Jan 2022 · 34 minutes
S2 E9 | Driving Performance With Contextual Advertising

We’re joined by Yang Han, Vitaly Pecherskiy, and Ned Dimitrov from StackAdapt to explore the future of contextual advertising. They... more

12 Jan 2022 · 44 minutes
S2 E8 | Driving The First Click With Creatives

In this episode, we're joined by Denis Melnik of JC+CO Growth Accelerants Inc. to discuss innovative ways in which marketers... more

01 Dec 2021 · 49 minutes
S2 E7 | How to Cultivate Thriving Cannabis Marketing Campaigns

Cannabis is a highly regulated industry, but in 2020, sales grew by 67%. We’re joined by Peter Reitano from Abacus... more

10 Nov 2021 · 31 minutes
S2 E6 | The Right Prescription for Healthcare Marketing

We’re joined by Alexander Romero-Wilson of Eko Health to discuss how the pandemic has driven innovation in healthcare marketing, from... more

27 Oct 2021 · 41 minutes
S2 E5 | The Greatest Assets for Financial Services Marketing

The last two years have been defined by career changes, relocation, and urgency when it comes to making financial... more

13 Oct 2021 · 29 minutes
S2 E4 | How to Plan Your 2021 Holiday Marketing Campaigns

Last year’s uncertain holiday season saw limited in-store shopping options and online shopping taking the spotlight., The way consumers purchase... more

29 Sep 2021 · 42 minutes
S2 E3 | Strategies to Succeed in B2B Digital Marketing

Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based... more

15 Sep 2021 · 37 minutes
S2 E2 | The Future of Travel and Tourism Marketing

Since 2020, nearly every aspect of the travel and tourism industry has had to adapt. With strict travel regulations,... more

01 Sep 2021 · 47 minutes
S2 E1 | Navigating the New Normal in 2021

In this roundtable discussion, we’re exploring how agencies can thrive in the new digital marketing normal. Chris Kane of... more

18 Aug 2021 · 39 minutes
S2 E0 | Season 2 Overview

How Agencies Thrive is back! In this season preview, host Matt Evered fills you in on the guests and topics... more

18 Aug 2021 · 3 minutes
S1 E13 | Holiday Special: Tactical Strategies to Maximize this Year’s Shopping Season: StackAdapt

In this special holiday episode from StackAdapt, Vitaly Pecherskiy, Co-founder and COO, is joined by Meredith Hentschel, Solutions Manager, to... more

05 Nov 2020 · 52 minutes
S1 E12 | Building Agency 2.0: Alex Panousis, Carat

In this episode, Vitaly Pecherskiy, StackAdapt’s Co-founder and COO, talks with Alex Panousis, CEO, Carat Canada about the bigger picture... more

09 Sep 2020 · 38 minutes
S1 E11 | Why Agile Ad Agencies are the Need of the Hour: Ashley Shuey, Allen & Gerritsen

In this episode, StackAdapt’s Carly Foy is joined by Ashley Shuey, Media Director at Allen & Gerritsen to discuss the... more

26 Aug 2020 · 27 minutes
How Agencies Thrive
S2 E3 | Strategies to Succeed in B2B Digital Marketing
How Agencies Thrive
0:00
-0:00

Listen now on

Apple Podcasts
Spotify
Google Podcasts
Overcast
Podcast Addict
Pocket Casts
Castbox
Stitcher
Podbean
iHeartRadio
Player FM
Podcast Republic
Castro
RadioPublic
RSS

Description

Without conferences and business travel, B2B marketers have shifted their focus to other strategies, like demand generation and account-based marketing. We’re... more