The Workshop Weekly

The Workshop Weekly

Kelly Lawson
Jun 28, 2020 45 min

020: Pitch with Confidence: do These 5 Things Today

With Guest: Tracy Bell When you stop and think about it for a second, as entrepreneurs we are ALWAYS pitching. We are pitching ourselves and our services, our products and offers, we are pitching partnerships, sponsorships, features, endorsement deals, we’re pitching potential employers, new acquaintances, and in some cases we’re even pitching for funding. Heck, as parents we’re even pitching for less screen time and more vegetables every dang day! Safe to say having the ability to hone an effective pitch is a pretty essential tool in business and in life. If you aren’t comfortable pitching yourself or your offer, it’s time for you to start thinking about how to hone your inner confidence and step up so you can land the big gigs. And if you are comfy with pitching, maybe it’s time to make sure your pitches are hitting the key points, because pitching with confidence, while cringe-worthy to some, can be the most impactful way to catapult your personal development and fast forward your business growth. And that’s why my guest, Tracy Bell of Millenia Tea is here today to help you to perfect your pitch!… In today’s workshop we are getting down and dirty with crafting your pitch. We are digging in and getting specific on how to pitch strategically. We discuss things like how much information is too much information, what stories are important to tell, and we also talk about some of the biggest mistakes entrepreneurs make when artfully communicating their wares. Tracy is here to teach you how to cut the fluff and speak directly to the heart of the person you are pitching to. You guys, by the end of this episode, I’m pretty confident that you will be more ready than ever to hone your unique pitch and start locking in those dream deals for your business. You ready for that? In today’s episode, Tracy tells us about: How she became an accidental entrepreneur after a health scare had her scrambling for a product that didn’t exist on the market yet… so she created it!How her impressive background in communications helped prepare her for the whole new world of being an entrepreneur.How her business lets her live her purpose of healthy and happy life and help others do the sameHer behind the scenes experience on Dragons DenHow pitching is not always a formal process and that we are all pitching all the time. How pitching is never actually about you (hint: about the client)How knowing what is important to the person you are pitching to (ahem… ideal customer) is the key to a successful pitch.How there is such thing as TMI in a pitch. Hold the jargon!How interesting and compelling stories are important for your pitch The value of keeping it simple (remember, hold the jargon).The anatomy of the perfect pitch – first impressions matter!How to anticipate questions and answer them proactively .How important it is to do your homework about WHO you are pitching to.The value of customizing your pitch for each interaction.The common mistakes people make when making their pitch.Tips for the perfect professional pitch presentation and combating your nerves.How to attract the FULL attention of a room while making your pitch.How your passion for what you do is key to draw in your ideal clientHow to pitch for capital.How to take joy in all the steps of being an entrepreneur and be flexible in the journey. 5 Things to do to Pitch with Confidence It’s not about you. It’s about them. Know what matters to them is paramount. (what do they care about? What are they worried about? Who do they report to and what’s important to that person/organization?)If you confuse, you’ll lose!! – NO jargon… TMI is a real thingPeople love stories – esp. stories of survivalKeep it simple – people don’t buy the best products, they buy the products they can understand the fastestDon’t bury the lead When asked what is the ONE THING she wanted listeners to take away from this episode… I would say w
Jun 28, 2020 45 min

019: 3 Things You Need to do to Overhaul Your Personal Brand Right Now

With Guest: Angie McPherson So often, starting a business can look like this: you have an idea, you conceptualize the idea, you validate the idea, which by the way means that now you’re taking money and taking names, and you’re excited!… Then suddenly, somewhere along the way, you find yourself resembling a walking talking brochure constantly selling your offer, and this is how you build a business. But if building a brand is what you’re here for, well then, that constant selling approach may not be the best one.… A business can be defined as an organization that creates awareness and demand intended to sell a product, service or offer. But a brand is more than that. A brand is an image, a personality. Something to connect with. A brand makes you feel something. A brand is something you will remain emotionally connected to long before and long after making the decision to purchase. Building a brand means that you’re looking beyond the transaction to build trust, familiarity, rapport, and create meaningful connections with your fans, followers, and customers. And here’s the important part, if your feed only features what you have for sale, you’re probably alienating anyone that isn’t CURRENTLY ready to buy from you… – and by the way, this is almost always the majority.… And here’s a common misconception: Often when we hear the word “brand” we immediately think of the visual components: logos, colors, fonts, and websites, but when you dig into what a brand truly is, it’s more about the vision, the voice, and the personality behind the sales offer. And this is exactly what my new friend Angie McPherson is here to teach you about today. Angie is a branding photographer, marketing strategist, and hype-woman who spends her days helping entrepreneurs to elevate their personal brands, expand their reach and therefore grow their businesses. Angie works everyday to teach business owners the importance of showing their faces, telling their stories, offering value and truly connecting with their audience online rather than just showing up to sell. She believes that only showing up to sell your wares and hiding behind your work is a common mistake that entrepreneurs make, and today she is here to tell you why. I had so much fun chatting with Angie, our stories are freakishly similar, and I just know you are going to love her and learn so much from her today. I know I sure did. Are you ready? In today’s episode, Angie discuses: The decision to leave her day job as a marketing…and PR specialist to follow her entrepreneurial…dream as a branding photographer and personal marketing strategist.The relevance of building a brand rather than a business.Her ability to see her client’s progression…based on their BEFORE: inconsistent photos, non-cohesive…visuals, no calls to action, a lack of brand purpose, and values.The value of creating an intentional brand with intentional visuals, to effectively overhaul your brand.The importance of having consistent and fresh branding photos as well as understanding how often you should plan photoshoots for growing your personal brand.The number one thing you should be doing to build your personal brand and 5 questions you need to ask yourself before you get started.The fundamental difference between a branding photographer and a lifestyle photographer.Her three-step framework for overhauling your brand starting TODAY.The significance of showing your face, getting out from behind the camera, and not just capturing what you have for sale in your feed. You and your offer are a package deal!What a content plan is and how you can craft your ownThe definitions of brand building, value-add, and promotional content and how to check these boxes your business.The secret to remaining top of mind to your potential customers for when they are ready to buy (Truth: the majority are not ready to buy at the moment of contact)The key
Jun 22, 2020 50 min

018: Your Brand is Not for Everyone, and That’s Okay.

With Guests: Nat and Cearagh of Marrow Marketing Sometimes in business and in life, we can find ourselves being innate people pleasers. We proceed by trying not to ruffle any feathers or rock any boats, while playing everything we do super safe, in order to convey our unwavering likability. And while pouring your awesomeness into the world is usually a good idea, sometimes we can get so lost in our attempt to gain acceptance, that we lose ourselves. We lose our voice, we lose our message, we lose our authenticity and we lose our essence. In the world of branding and marketing, trying to please everyone is not a good strategy.… This is exactly why my friends Nat and Cearagh of Marrow Marketing are coming to you today with their message that your Brand is NOT for Everyone, and that is perfectly okay. In fact, creating a brand that will turn some people away is actually encouraged. And, Trust me, I know this probably sounds backwards.… Cearagh and Nat want you to understand that there will always be haters. There will always be people that judge and reject what you are doing, and you need to get comfy with that if building a strong, stand out brand and loyal following is something that you strive for in your business. Nat and Cearagh are here to give you permission to let go of your need to be liked by everyone, so that you can show up in a way that serves your biggest fans while also making space for you and your brand to remain true to your core.… In life and in entrepreneurship, you need to remind yourself that you are not capable of pleasing everyone. You are not nutella. So get ready to let go of all your people pleasing desires and let’s dive into today’s episode! In this Episode We Discuss: 1. How to Articulate the Value of Your Organization to Your Unique Audience Nat and Cearagh can help with their impressive array of workshops and courses – Marketing Lab, Content Camp, Love Video Connection and more! To speak to your audience, you need to know your audience. Lucky for us, Nat and Cearagh have us covered again with a fantastic Buyer Persona Template. Like those personality tests that you have already taken a million times only this one is practical and will make you money. One, two, FREE! Want to give you audience a gentle nudge and connect more online but a loss of how the hell (Nat and Cearaghs words, not mine) to do it? Try this free download of 10 Days of Social Posts. Take the time to do the work, find the customer that gets so much value from how you show up that, if you could replicate them (ethics aside), business would boom! 2. The Significance of Creating a Safe Community for Your Audience and How to Do it. When you put yourself out there, people will take notice and not everyone will be nice about it. Cearagh and Nat discuss the power of operating on the assumption that people will say mean things and how you can show up and be effective in this situation. Gone are the days of trolls staying under their bridges! 3. The Number One Way to Deal with Haters. Have a look at who is speaking out and what they are saying. Learn who they, which ones to actually listen to, and how to respond. Spoiler alert: not everyone’s critique has merit. Like, would you take flooring recommendations from someone who still proudly struts their stuff on shag carpet? 4. The Importance of Showing Your Scars, NOT Your Scabs. Okay, that sounds a little gross, but hear me out. Don’t just share deep hurt wounds with the world for the glory or attention it gives you, learn how to confidently and appropriately share your vulnerabilities and back it up with what you learned and how you overcame it. 5. The Power of Emotional Connection. Studies have found that you will outperform your competition by 86% if you can make an emotional connection with your audience. Everyone has a brand they have an emotional connection with and are happy to suppor
Jun 15, 2020 41 min

017: How You Can Stand for Change Without Judgement #sharethemicnow

Host: Whitly Jane When the world listens to women, it listens to white women. For far too long, Black women’s voices have gone unheard, even though they’ve been using their voices loudly for centuries to enact change. Today, more than ever, it is NECESSARY that we create a unifying action to center Black women’s lives, stories, and calls to action. We need to listen to Black women. These are the words of Rachel Cargle and this is why she created #ShareTheMicNow, so that Black women can speak from the accounts of white women. The intention of this movement is to magnify Black women and the important work that they’re doing in order to catalyze the change that will only come when we truly hear each other’s voices. And that’s why this week’s episode of the workshop weekly podcast is going to be a little different. Today I am handing the hosting seat and microphone over to my friend Whitly Jane.… Whitly is the host of the Get Inspired Show, she is an Inspirational speaker and mentor. Whitly speaks to inspire others to take action in their lives and businesses. She is the creator of the Purpose Academy that guides women to step into their authentic power so they can create purpose driven businesses and leave their mark in the world. Whitly is a true leader with a mission to help others unleash their power, ignite their passion and live their purpose. When she isn’t busy being a mom and everything in between, she’s travelling to new places with her kids, spending time by the ocean and dreaming big! Today she is coming to you with her message about using your authentic power to hone your unique message, so that you can show up confidently and use your voice, even when it feels scary. I know that her words will leave you feeling empowered and inspired and I am so honoured to hand the reins over to her today. Here’s what she has in store for you: The greatest lesson she has learned and how she’s using that to share her message at this time.How you can shift your perspective and navigate your own message during this time…so that you too can contribute to this great change without the fearShe talks about her painful experiences with judgment, racism, prejudice and how that led to an inability to love herselfHer personal struggle with the comparison game.The mindset shifts she needed to make to find her inner purpose.The significant of honing your Authentic Power and the role that EGO playsWhat is possible for you once you shift your own perspectiveHow to stop living your life on other people’s termsHer take on equality: we are more similar than we are differentThe ONE THING you need to do today to get closer to your authentic voice and honing your own authentic power so that. you can show up genuinely right now and join the fight for equality Whitly’s closing Words: So today, your simple yet profound piece of action I am giving you today is that you take some quiet and get real with yourself and write down what message is inside my heart and soul that keeps whispering to me that I have been afraid to share with the world? And I want you to share it with the people or the platform or the community that you feel most called to share it with.… Get in Touch with Whitly Get Inspired Facebook Community:… YouTube:… Instagram: @whitlyjane Facebook:…… Freebie (Craft Your Message):
Jun 08, 2020 40 min

016: Are You Legally Protected? Click Play to Find Out.

Guest: Mel Norton, Esq. Do you know the most common legal mistake most entrepreneurs make when starting their first business? Well, I didn’t either. And full disclosure, I have needed to reverse engineer some of those early legal oversights and thank goodness they didnt lead to an unfortunate and avoidable situation in my business. I mean, sometimes when we are so busy making money and taking names as entrepreneurs, we forget about minding the fine print. Literally. Today I am chatting with my friend, entrepreneur, podcaster and razor sharp lawyer Mel Norton about the things that you should be aware of in your business, from a legal point of view.… I am so lucky to have Mel to help me foresee weak spots and potential liabilities in my business. I mean, I truly don’t know where I would be without him. And today, Mel is sharing the things that you need to be doing in your business, starting today – even if you can’t afford to hire a lawyer – to make sure that you are protected. Mel is a wealth of knowledge, he has so many valuable and tactile tips that you can be implementing in your business. So if you haven’t thought about the legal implications in your business, or if you think your business could be legally vulnerable in some way, or you just plain arent sure, well settle in my friend,… this workshop weekly episode is especially for you! In this episode we discuss: Potential oversights and preventative steps you can take to protect yourself and your business from a legal standpoint.The three most important things an early-stage entrepreneur should be doing.The right business structure for you (sole proprietor, partnership, incorporation, not for profit) and the foresight that might save you down the road.The types of contracts and contract clauses you will want to consider in your business.Types of written agreements and tools you can use.Why you should create a practice of saving all emails in your business.Mel’s thoughts on the rise of boilerplate contracts and what to watch out for.The three most common legal “mistakes” entrepreneurs make.The most important legal agreements you will likely need to review to mitigate risk in your business.The one thing you should do to protect yourself and your business today. Resources mentioned in this episode: Canadian Employment Standards Provincial Employment Standards United States Employment Standards Health and Safety Guidelines for Return to Work Covid Get in touch with Mel: Call Today for a Consultation (506) 633-3737 [email protected] Mel on Twitter Grab Your $100 eCourse Business Bundle Before it’s too Late! >> AVAILABLE JUNE 1ST – JUNE 9TH ONLY!! << Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10th Enrolment Open June 1 – 9th ONLY! INTRODUCING THE BUSINESS BUNDLE Listen, I get it. Deep down you know you deserve more, but you don’t quite know how to get there.… You see a lot of programs and e-courses that could be of benefit to you, but you don’t know which one will take you where you want to be. ‘It might be a mix of a few of them’ — you think; but we both know that can cost a pretty penny. Well, workshop warrior, all of this ends now!… My friends at The Bundle Co. have put together a magical bundle of business related e-courses and membership programs covering every business related topic you can imagine at an unbelievable price, so you can improve your business, life and finances in every way, without having to remortgage your house. Inside you will find over 70 courses and programs from amazing instructors from all over the world who will be teaching you everything you need to skyrocket your success. Course topics range from business financing to
Jun 01, 2020 40 min

015: Start a Multi-Million Dollar eCommerce Shop with These 3 Steps

Guest: Kristin Mastoras, Founder of Ms Design Berry Generating oodles of revenue every month is the dream goal for most anyone starting their own e-commerce business. But the sad reality is that so many people starting out, fail to generate enough sales to even stay afloat—in fact, it has been estimated that e-commerce businesses experience an 80% failure rate. – YOUCH. However, despite this discouraging statistic, building a seven-figure e-commerce business is far from impossible. This became abundantly clear during my conversation with Kristin Mastoras, founder and CEO of Ms. Design Berry. Kristin launched her custom art commissions e-commerce business as a side hustle while she was still working full time. She creates custom artwork for her customers, mainly wedding clients, and her business has seen incredible growth over the course of her journey. Kristin’s business has grown into a team of 24, now clocking over 2 million dollars in sales. So how did Kristin manage to achieve such impressive growth? Well, safe to say that great customer experience and high-quality products certainly played a role, but much of her success can be attributed to a few key e-commerce sales and marketing strategies that you can learn and implement as well, and in this episode of the workshop weekly podcast, Kristin is spilling her best-kept secrets. You want in on it? Thought so. In this episode we discuss: Kristin’s success selling custom illustration business on Etsy started as a side hustle and lead to 2 million dollars in sales.How she knew when it was the right time to leave her full-time jobKristin’s favourite thing about running an eCommerce shopHer trick for keeping her ideas and goals freshThe thing that she would have done differently if she were to do this all over againHow they dealt with having her Etsy shop unexpectedly shut downThe importance of social proof and how to leverage it in the online space (step 1)She digs into the often-overlooked importance of the “About Me” section of your business’s website and how to do it rightHer top tips for how to stand out in a noisy spaceEasy and Immediate Communication: The game-changing, revenue increasing power of adding live chat to sales pages and how to do it (step 2)The importance of a strong brand and how a strong brand means much more than just visuals (step 3)The one thing you should be doing to drive traffic to your eCommerce siteThe one thing that Kristin thinks you should be doing TODAY to start off on the right foot While there’s no denying the importance of your website design and consistent thoughtful branding in growing your e-commerce business, Kristin makes it pretty clear that one ecommerce platform should never be your only source of revenue and that as an entrepreneur, you should always be seeking feedback, learning and changing right along with your customer. I hope you found this episode valuable nomatter what industry youre in, because I gotta say, everything that she had to say rings true for any business, and if you are willing to do the work, well, you will be turning that business of yours into a 7-figure empire in no time as well. Thank you so much for tuning in to yet another episode of the workshop weekly podcast. And I look forward to hanging out in your earbuds again next week! >> Download Kristin’s cheat sheet here << Get in Touch with Kristin Live Chat Platform Zendesk –> Grab Your $100 eCourse Business Bundle Before it’s too Late! >> AVAILABLE JUNE 1ST – JUNE 9TH ONLY!! << Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10t
May 25, 2020 57 min

014: How This Entrepreneur Grew a 7-Figure Pandemic Proof Business in Just 2 Years

Guest: Ingrid Munroe, The NB Box Owner and Founder My friend Ingrid Munroe got her start as an entrepreneur simply by surrounding herself with other creative entrepreneurs, and side hustling like crazy when she wasn’t playing the role of busy mom to her three young children. Fast forward just two years, and now Ingrid is running a successful 7- figure online box business from her newly renovated basement studio.… Ingrid is the creator and founder of The NB Box, a custom boutique gifting company in New Brunswick Canada, and today we are going to talk all about how she laid the foundation, garnered a following and launched a pandemic proof online business that took her from stay at home mom to million-dollar entrepreneur in just two years. In this episode we talk about everything from how to pandemic proof your venture, to rocket launching a home based business, to managing home life with work life, and also the more vulnerable things like, the messy middle, to growing an audience and how to turn mishaps into golden opportunities. And the numbers? We aren’t shying away from those either. Ingrid has been a friend of mine for a while, and I just know that her words will inspire and motivate you leaving you feeling like in the world of entrepreneurship, ANYTHING is possible if you just start. So grab your coffee cup, or wine glass, and curl up with us as we chat about how she went from zero to seven figures super quick, and hear her tips for how you can do it too! Are you ready? In this episode Ingrid discusses: How her million-dollar business idea began at her sister’s baby shower just two years agoThe number one barrier for getting sales in an eCommerce business and how to mitigateThe exact growth she experienced in revenue numbersThe business loan that she was approved for, and didn’t takeThe power of writing a well thought out business planThe important role of bootstrapping and investing in your own businessThe number one thing that Ingrid focused on to make her business a successHow she sees missteps as golden opportunities that actually helped to accelerate her business growthHow she responded to Covid and the ways in which her business was designed to be resilient and scalableIngrid discusses what differentiates her business and makes her offerings irresistible to customersWe discuss her attention to branding and messaging and how dialing in on her ONE UNIQUE ideal customer enabled her to leverage social media and scale quicklyWe talk about the things she would have done differently if she couldAnd Ingrid shares the ONE THING that she thinks you should be doing TODAY, to follow the same successful path that she has >>> Check out The Workshop Weekly Podcast Episode 004 to Learn How to Dial in YOUR Unique Ideal Customer HERE <<< I hope you are feeling inspired by Ingrid’s success and that you have learned from her advice. I cant agree with her more that there is so much value in finding the courage to JUST START no matter how unprepared you feel, because truthbomb: you will always feel unprepared on some level when you are getting started. And once you get started, the sooner you can get your finger on the pulse of what your current and future customers want and need, well my friend, you will become our next big success story. Thank you again for hitting play on yet another episode of the workshop weekly podcast. I hope you learned a whole lot, and let’s keep dreaming big, kay? See you next week. Visit The NB Box TODAY! Grow Your Business SUPERFAST! With The Bundle Co. >>> {Limited Time Offer} Get 75 Courses for Just $100 HERE!!! <<< Available June 1 – 10th Enrolment Open June 1 – 9th ONLY! INTRODUCING THE BUSINESS BUNDLE Listen, I get it. Deep down you know you deserve more, but you do
May 18, 2020 39 min

013: Wanna know 10 ways to automate your biz? Listen to this.

Do you ever get to the end of your workday and think: I have no idea what just happened there. I mean, I worked hard all day but I don’t really have anything to show for it? Do you ever find yourself caught on the hamster wheel of mundane, repetitive tasks that need to get done but they don’t necessarily move the needle in your business? And so, the cycle continues. The cycle where you spend your entire day working IN your business instead of ON your business, and so many little things get completed but nothing really moves forward. You’re checking boxes but you feel stuck and frustrated and quite frankly, some days it gets to you so deeply that you just feel like throwing the towel in on the whole dang thing. My friend, I have been there.… But I am here to tell you that there is a better way! You can break the seemingly endless cycle of doing hashtag -all of the things- by identifying and creating systems in your biz, and using automation and outsourcing tools so that the humdrum can run themselves while you get back to focusing on the bigger things. So, are you ready to put some quality oil into that fine machine of yours? Consider me your official business mechanic and, let’s do this. Identify Patterns I want you to think about repetitive patterns in your business, these are things that are done frequently or semi-frequently and follow the same basic sequence over and over, such as scheduling. Here is a link to options of scheduling software and reviews. What Tasks Don’t Need You? Next, I want you to identify things that do not NEED to be done by you. Yes, you CAN do them, but do they actually need YOU, do they require your genius or your talent, or could someone else easily pick it up and run with, such as communications. List Tedious Tasks Now I want you to think about the tedious tasks. These are the ones that are just plain annoying. The kind of things that you push off until you can’t push them off anymore. Like paying a parking ticket. Record Your Processes Anytime you need to explain a process to an employee or a contractor, I want you to record it. You can do this using free video/screen share software like zoom. You can also take screenshots and type out the step by step instructions and put it into a google doc. Then I want you to take these files and recordings and put them in a folder called “employee handbook” and sort them into categories and title each task. Create Brand Guidelines Next, I want you to create a brand guidelines template for your business. Anyone who knows me knows that I love to nerd out on branding and marketing, and this is an area of your business that you want to take steps to protect, especially if you are outsourcing. Outsource! And now with all of these steps in place, you are finally ready to outsource those pesky tasks that do not need to be done by you. It took me a while for me to be able to let go of control of certain aspects in my business. So if this is you, you are not alone. It is completely normal to want to hold on to and protect these touch points in your business, but to that I have to tell you to just let it go. Holding onto these things is actually holding you back – and now that you have created the resources for streamlining your brand and easily moving responsibilities from person to person, you are ready! It won’t be easy at first, but this is where I want to remind you that done is better than perfect. Perfection is a unicorn that just holds you back from moving forward. Shop Links Next I want you to consider where you can have shop links for your business on your website. Ok, so if you are a retail business this is likely very obvious. You post your product inside your ecommerce platform, payment is made, a confirmation receipt issued, inventory adjusted, and now you are notified that you will need to get the product to the buyer in whatever method was specified. B
May 11, 2020 46 min

012: This Straightforward Exercise Will Get You Checking off the Tasks You DREAD.

Guest: Hilary Ladd, Decluttering Guru, Podcast Host, Educator If you’re anything like me, you spend too much time stressing over the things you should be doing but never actually do them. It’s easy to get stuck procrastinating when there is just so much on your plate. My guest today is Hilary Ladd. She is a decluttering guru, podcast host, and educator. She’s here today to share a straightforward exercise that will get you checking off the tasks you D.R.E.A.D! In 2014 Hilary changed her whole life in one day. She had felt stuck and unhappy in her life until an audition for The Sound of Music changed everything. Since then, Hilary has gone on to help others overcome their fears and get rid of the dread holding them back through her business, Be Notorious. Hilary has some amazing advice for us in this episode. Here are some of the topics we cover: The amazing story behind her business nameAllowing yourself to change your mindOwning your own decisions when it comes to declutteringHow clutter is stopping you from moving on and taking up mental spaceUnderstanding that it doesn’t have to be an all or nothing attitude.Activities we dread as time stealers: How to get the time backHilary’s 5 step strategy for overcoming dread: Declutter. Rhythm. Enjoy it. Ask for help. Delegate. >>> DOWNLOAD HILARY’S FREE GUIDE TO TACKLING THE TASKS YOU D.R.E.A.D.<<< Find Hilary on Instagram here: Hilary Ladd Listen to The Be Notorious Podcast Today’s Episode is brought to you by…
May 04, 2020 49 min

011: Need a Strategic Plan for Your Website, SEO, and Google Analytics? Listen to This.

Guest Allison K, Web and Brand Specialist My friend, it is time to stop fearing the googz! Do the words ‘SEO’ and ‘Google Analytics’ intimidate you? Well, I gotchu! Today I’m chatting with Alison Knott, marketer, web developer, and strategist. Alison has years of experience in designing and marketing websites and runs her own consulting business helping people to optimize their sites. Alison began her journey into all things tech as a young girl fascinated with coding. Wanting to learn more, she found options for young women limited and went into graphic design. She worked for small newspapers before moving into becoming a lead designer at a software company. After that company downsized, she started working for herself and Alison K Consulting was born. Now she works with service-based companies and non-profits to take their businesses to the next level by combining design, marketing, and data. Today’s episode is filled with amazing insights and tips. Here’s a look at what Alison and I cover: Understanding the constant changes onlineKnowing your audienceThe number one thing you need to know and do with your websiteWhy your website needs to be your BFFIdentifying the goals of your website and relating them to your business goalsInstalling Google Analytics and using it to boost engagementCreating plans for moving forwardCharting resultsThe difference between website hits and sessions and things in betweenHow to get people on to your site and to stay thereTaking advantage of and tips on how to use SEOWhy you should be alt-tagging your images >> Learn how to install Google Analytics here << Grab Alison’s free guide ‘5 Things Everyone Forgets to Do for Their Website’ > DOWNLOAD 5 THINGS EVERYONE FORGETS TO DO FOR THEIR WEBSITE HERE