The Workshop Weekly
Nov 24, 2020 37 min
040: Three Pandemic Proof Ways to Bring in an Extra $1000 This Month.
With Kelly Lawson What would an extra thousand dollars mean to you this month? Rent? Car payment? Stay home with your kids more? Accelerate your debt payoff? Speed up your savings or investments? Go on that fun weekend getaway you’ve been dreaming of? Let me guess: the holidays are making you skittish about cashflow, covid drained your savings, and you’re looking for ways to earn a few extra bucks before the end of the year. Well, that is totally do-able. In this week’s episode of the Workshop Weekly Podcast, I’m giving you three simple ways to make more money- and I promise, you don’t need a degree in finance or an investment magic wand to make it rain. Nope, just simple, actionable steps you can literally take today to add a little cold hard cash to the ole bank account. Making an extra thousand dollars is more attainable than you probably think. And to help you hit the cash runway without delay, I’ve broken each of my three ideas into three simple steps so that you can get started TODAY. By following just one step per week, three short weeks from now, you’ll be on your way to an extra four figures this month. Cha-ching! The biggest thing to know and believe is that you don’t have to over-complicate it. I’m giving you permission to keep it simple. That means finding the simplest possible way to present your offer and a super-easy way to accept payments. There’s always time to get fancy later. But I do not want tech or process to be a barrier to entry because truly it doesn’t have to be! And I need you to know that these are not your run-of-the-mill, boring money tips like “save more” or skip the Starbucks. These are some different, new and fun ways to add some extra zeros to your bank account. We are talking about everything from how your everyday skills can bring in some more dollabills to making money by recommending or reselling your favourite things. This isn’t just for the self-employed peeps out there. Even if you have a full-time job, there are things you can do in your spare time to easily pocket a thousand bucks a month. So, what do you say? Let’s close out 2020 with a nice bonus to ourselves and get set up to make 2021 our best and most profitable year yet! In this episode, I talk about: Addressing the negative mindset that keeps you objecting to real opportunities to create an abundant life for yourself! 3:40Upper Limit Problems (ULP) – why we sabotage ourselves when we reach success and how to stop doing this. 4:26How to use service related freelancing to bring in some extra cash, and 3 simple steps to get ready for it. 7:02Making money by teaching a workshop or class, share the skills you have with these 3 steps. 14:11Open shop! Creating an online shop is easier than ever and here are 3 steps to do just that. 26:04 To drive awareness of your offer and sales, you want to be super intentional with showing up on social media AND showing your face. Yep, you’ve heard me talk about it before, but showing your face in both your stories and feed will allow people to see and get to know you. So not just your voice. Not just your written words. Not just photos of your product and your home decor. I want people to fall in love with you and trust you, so you’ve gotta show up for it!Kelly Lawson And there you have it. Three easy ways to make an extra thou this month by following just three easy steps. Remember, none of this has to be perfect to start. You just need to have a simple way to get the word out about what you’re offering and a way to accept money and fulfill orders. You can learn and tweak and refine things as you go. And after you do it one time, the best part is you can repeat it again and again, tweaking and pivoting along the way. You could eventually grow your little side gig into a bigger one, to constantly offer it to your people and bring in income consistently. Remember as you build out your systems to include a way
Nov 18, 2020 46 min
039: Using Video to Grow Your Business: How to Show Up With Confidence on Camera.
With Holly Gillen If you’re trying to grow a business (and I think that’s why you’re here) you already know that video content is super important. We are constantly getting clear signs every single day that if we’re not using video for our business, we’d better start. And when you sit down and think about it, the recent additions to social media platforms are all video heavy. I mean, just take TikTok or Facebook Live, or Instagrams IGTV, stories and Reels for example. They’ll all video centered and social media algorithms heavily prefer live video content so I think we can finally admit that the absence of a video strategy in your business could be costing you serious growth. But showing up on video is super tough. I am not here to candy coat that. I mean, when I think about that 3,2,1 countdown timer for showing up live, I get a straight up pit in my stomach. I just want to retreat back to the safe land of posting a selfie using my favourite filter or preset, or posting a blog after it’s been reviewed and edited, but video is A LOT harder to show up for because it leaves us feeling exposed, raw and vulnerable. So today’s guest, Holly G of hollygstudios is here today to help take the scaries out of showing up for your business in this sometimes frightening way. Holly spends her time teaching leading entrepreneurs how to create video content that is purpose driven and strategic. Videos that move your business forward and have a bigger purpose. Holly is over a decade into creating a thriving business using video and now she has invested herself in teaching others how to rid themselves of the fear and mindset blocks that can come with needing to show up on video, especially live video, in your business. She also has a program called VIDEO MADE EASY, and she refers to it as not just video for your business, but business cinema, so I knew she was the perfect guest to come on and talk to you about video today. And I gotta say, Holly brings so much energy and actionable advice to the table that today’s show is a real treat. So if you’ve been hearing about the massive benefits of using video to grow your business but you have no idea what to do or how to get started, well, you are in the right place my friend. So without further ado, let’s roll film! Or, hit record, or whatever. Haha. In this episode, Holly talks about: Her journey to becoming a video guru… annnnnd ACTION! 3:48Why showing up on video is so important for your business. 7:33The difference between video content traditional content such as blogs and photos. 8:46The impressive longevity of video content and why is pleases the algorithm gods. 10:58Tackling your fear of showing up live (yikes!). 12:24How your FAQ’s can be a goldmine for video content ideas. 15:58The Four Pillars of Pre-Production. 16:19All you need to know about tech and equipment for quality videos (and it isn’t as much as you would think!). 19:34Video length best practices. 22:52The Thriller-Filler-Spiller Formula 24:31How to get the most use of your video content by repurposing. 26:43The logistics of backgrounds, branding, and other videos to speak to your audience. 29:58Common mistakes people make when showing up on video. 35:38Mastering your mindset – dealing with naysayers. 39:55 If you are not already doing video, start with the Four Pillars of Pre-Production. If you are already making videos and want to make better videos, focus on creating the best possible content you can create right here, right now.Holly Gillen Okay, I hope you’re feeling empowered to just walk away from this episode and hit record on your camera. And I gotta say, I just love the way Holly shows up on video, and her approach. When I watch her video content I truly feel as though I am sitting down to chat with a friend, and Holly truly is just the best kind of human. And I don’t know about you – but video is just one of those things tha
Nov 16, 2020 45 min
038: Could Publishing a Book be Your Next Big Business Move?
With Julie Anne Eason Today we are digging into how to write a book for your business with the amazing Julie Anne Eason. This amazing woman helps business people write and publish world-changing books that Inspire, Educate, and Sell. She is an author, speaker, and CEO of Thanet House Books—a boutique book production company that helps people through the entire process from early book development through writing, publishing, and distribution. She has ghostwritten multimillion-dollar books for thought leaders and influencers such as Russel Brunson in a wide variety of industries, including New York Times, Wall Street Journal, and USA Today best sellers. Julie Anne’s passion is helping mission-driven entrepreneurs and subject matter experts change the world through written word. And she is here to tell you that writing your first book will not only do really good things for your business, your thought leadership and your credibility, but also that it is not as hard and time consuming as you probably think it is. I mean, she wrote a book for a locksmith in just one week, and she totally made me wanna write a book for my business too. Julie Anne is a wealth of knowledge and I hope she will get you as excited as she got me about the process of becoming a published author. So, let’s dig in! In this episode, Julie talks about: How a book can help grow your business (even if you give it away)Getting started with writing (and how to actually finish) your first bookHow to use the knowledge you already possess to drive demand for your message, your products, or servicesWhy is writing a book one of the best investments a person can make in their businessWhere do you start when you have a million ideas for books you could writeHow to overcome writer’s block?How long it takes to write and publish a book. You need to decide that you are going to do it and you need to decide to do it right. Understand that it is not as big of a task as you think it is. You have the time.Julie Anne Eason Isnt Julie fascinating? Her passion certainly translates and there is something to be said about a person who is devoted to helping others achieve their biggest dreams and goals in their own lives and in their own business. I mean, Julie is top notch! I loved hearing about the difference between self-publishing and having a publisher and the fact that writing a purpose driven book should really come from the outside in. Just think about where you could be one year from now if you gave yourself just a few hours per week to work toward this! And now, my ask from you is this: go look Julie up online. Check out the books she’s published and all of her free resources that she has on the market for getting you that much closer to adding published author to your resume. Once again – thank you so much for tuning in to another episode of the Workshop Weekly Podcast. And hey, if you like the show, a review on iTunes goes a long way. T’il next week, bye for now. Connect with Julie ThanetHouseBooks.com NonfictionBookAcademy.com Linkedin.com/julieanneeason/ Facebook.com/ThanetHouseBooks Twitter.com/bizbookwriter ThanetHouseBooks.tv Check Out Today’s Sponsors The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
Nov 09, 2020 39 min
037: Thinking of Hiring a Virtual Assistant? Listen to this.
With Teri McMackin When you start out in business, you are doing it all: the emailing the scheduling the order fulfillment the social media, the money stuff and so much more. It’s a straight up recipe for burnout. And besides that, usually the reason that we get into entrepreneurship in the first place is in the pursuit of freedom and happiness and flexibility. Well, when you’re doing all the things in our business, it can certainly feel like a bit of a ripoff. And that’s why the first hire for so many business owners is the gentle step of hiring a virtual assistant or a VA. Someone who can take on some of those daily tasks that occupy so much of your time, but that dont need to be done by you. A virtual assistant (VA) is any form of remote help that you contract to hand off your workload. They can operate anywhere in the world, have multiple clients, and can be hired to take on a variety of your day-to-day tasks. Hiring a virtual assistant is like having that extra pair of hands that you know you need to keep your business running smoothly, without the intimidating commitment of hiring a full time employee. Hiring a VA means that you can find exactly the right person to do one thing that they are very skilled at, so that you can take a step back. And by the way, for all those things in your business that you dont enjoy doing, there is someone out there who is not only very good, and probably better than you at doing it, they also enjoy it! But knowing where to look and how to get started when hiring a VA can also be an intimidating first step. And that’s why I invited my very own rockstar VA to the show, to give you a little insight and everything you need to know to get started. Today I am really excited to invite my own partner in crime and virtual assistant (VA), Teri McMackin, to come out from behind the scenes to the front of the scenes to share her advice on all things virtual assistant. Teri has been on my team for awhile now, and without her support, this show and so many other aspects of my business just probably wouldn’t happen. Today, Teri is going to give you her insight into what it looks like to hire a VA, how it works, tips on how to do it successfully, and we’ll share a little bit about what the whole process and journey has looked like for the two of us. So, if you’re ready to dip your toe into the world of hiring someone to help you, today’s episode is especially for you! And I gotta say, I see a lot of free time in your future, so let’s do this. In this episode, Teri talks about: The path that lead her to becoming a VA and what skills she transferred from being an in person assistant. 3:53Being a VA for Kelly Lawson – podcast behind the scenes! 6:54Tips and advice for hiring the right VA for you. 10:02Writing a compelling job description for your VA and how it is different from hiring an employee. 14:00How to ensure a successful relationship and experience for both VA and employer. 18:36Setting up your VA for success. 22:06Where to find a VA and/or help a VA find you. 26:38What can you expect to pay a VA 28:50Setting boundaries for work and maintain work life balance. 31:56 Finding a VA is easy, finding the right VA for you and your specific needs will take some work. Ask your friends for recommendations – most VAs have a couple of clients. Start slow and build your relationship of trust… It will pay off!Teri McMackin That was so much fun! I hope you enjoyed meeting Teri and that you feel encouraged and inspired to onboard some hired help in your own business. Whether it’s for social media management, email communication, appointment scheduling, research, data entry or whatever it is that is taking up all or time, or maybe you have something important on your to-do list that you just can’t get to, hiring a VA might be your next best big business move. And hear me, I know it can feel unnatural and maybe even terrifying to let go
Nov 02, 2020 33 min
036: Dealing With Difficult Clients: A How-To Guide
With Kelly Lawson Today, we are going to dig into a subject that can make a lot of us feel more than a little uncomfortable: how to deal with difficult clients. Well, my friends, we’re going to face that challenge head-on, and I’m going to share the practical steps and mindset shifts we need to be making to manage these tough circumstances when they arise, notice I said when not if. I’ll share some of my own experiences and how I’ve evolved my systems for dealing with unhappy customers, haters and other folks who’ve got a gripe. This is all about getting really good at dealing with adversity, so it doesn’t suck up all your time, energy and money. So, are you ready to talk about the tough stuff? Let’s do this. In this episode, we talk about: How to embrace complaints and criticisms as the learning opportunities that they are when you would rather stick your head in the sand.Separating the legit gripes from the impossible to please types.Being proactive in your mindset because it is impossible for everyone to like you.Learning how to manage your emotions.Managing client expectations and communicating the parameters of your deliverables as a way to mitigate complaints.How to handle the situation when the customer is NOT right – developing discernmentFinding comfort in the discomfort of growth.Creating a an efficient process to deal with complaints.The importance of noting any patterns in your complaints.Redeeming situations when things have gone off the rails Unhappy clients can sting a little – but remember we are all only human. Don’t let these situations take your focus off of the forward momentum. Be fair, deal with it quickly and move on. And remember, wherever there is an opportunity to delight – do that!Kelly Lawson I hope you feel inspired and well equipped for embracing tough customers. Never forget, they are giving you unsolicited market research and a beautiful opportunity to get better, grow, and keep building your empire of awesomeness. Thank you so much for tuning in to EPISODE 036 of the Workshop Weekly Podcast. I really truly appreciate that I get to hang out in your earbuds or on your car stereo or wherever it is that you are tuning in from week after week. Like it makes me straight up giddy – so thank you for that. And, I will see you at the same time, same place next week! Resources The Workshop Weekly – Episode 18: Your Brand is NOT for Everyone and That’s Okay. The Workshop Weekly – Episode 32: Thinking About Taking the Leap From Full-Time to Freelance? Hit Play. Caley Dimmock talks about having a “Working Together Contract” to set reasonable boundaries and expectations with her clients. The Workshop Weekly – Episode 25: An Entrepreneurs Guide to Outsourcing The Workshop Weekly – Episode 016: Are You Legally Protected? Click Play to Find Out. The Workshop Weekly – Episode 14: How This Entrepreneur Grew a 7-Figure Pandemic Proof Business in Just 2 Years. Guest Ingrid Munroe managed to turn a complaint into a corporate client! Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/freemasterclass
Oct 22, 2020 41 min
035: Need to Get That Business Idea Out of Your Head? Follow These Steps!
Dr. Chantel Nicolas Boundless possibilities are the result of removing yourself from your comfort zone and stepping into a place where you are willing to fail, where you have a healthy disregard for what might seem impossible, AND where you seize every possible opportunity to show up as your most fabulous self. And if you’re anything like me, you’re thinking up business ideas all the time. But bringing an idea to reality definitely isn’t easy. After all, acting on these crazy entrepreneurial ideas will inject chaos into your life, I’m not here to candy coat that. Taking action will probably throw you off balance. But it is from these places of discomfort that we find what drives us. We leap to exhilarating places, we learn to see problems as opportunities and our confidence for turning problems into solutions is the byproduct that no textbook will ever give you. But all too often, we get stuck before we ever get started. We have this great idea but little confidence in knowing what steps to take to turn our big ideas into reality. Well, what if you had a clear set of instructions to help you bring your beautiful ideas to life? A roadmap of sorts? Kinda like a recipe where you take your compelling idea, and with a concrete set of steps, you turn it into something extraordinary. This is exactly what today’s guest, Dr. Chantel Nicolas is here to help you with. With her initiative, the Nerd Startup Incubator, she is helping early stage entrepreneurs do just that. Get their brilliant ideas out of their heads and into the world. And today, she’s here to show you how you can do the same. The world is your oyster, so let’s shuck it! Are you ready to take that beautiful idea of yours out of your head and into the world? Well then, this is JUST the episode for you. In this episode, we talk about: The intense mindset shift going from scientist to entrepreneur and the perks that come with an academic mind in the business world.Brainstorming!How to make a decision on which one of your awesome ideas to turn into a business. “Nerd” incubators and how they help entrepreneurs get their ideas into the world.Where to start when you have a ton of good ideas to chose from?The 7 steps you need to take to clarify your business idea, create it, and commit to it fully.How to go from idea to successful launch.How to gather intel about yourself and understand your personal assets.Soft and hard skills – what are they and which ones you have in your back pocket.Matching what you like with what you are good at.Understanding your potential customers and where to find them.Selling yourself and making the best use of your snazzy sales skills.Building a supportive environment around you. I have created a whole workbook Nerd’s Guide to Starting a Side Business. There are worksheets within the workbook that I would love for you to have! A free gift! This is exactly what I did to get to this point.Dr. Chantel Nicolas While so many of us have great business ideas, only a tiny few will actually do the work and follow through. And I need you to do me a solid, please don’t let perfectionism or fear stand between you and your dreams. By being methodical and taking the steps that Chantel has given you today, you’ll be able to establish the momentum you need and set yourself up for success. And, here’s my advice: don’t forget to celebrate milestones along the way, be on a constant quest to improve and always be nimble and willing to adapt to your market. Most importantly, promise me you’ll at least believe in yourself the way others do. For more information on today’s episode including how to reach Chantel and her resources, visit kellylawson.ca/035, I hope you enjoyed today’s episode as much as I did, and I will see you next week. Connect with Dr. Nicolas nerdstartupincubator.com instagram/nerdincubator twitter.com/nerdincubator Check out today’s sponsor! The 4 S
Oct 15, 2020 45 min
034: Don’t Fear the Tax Man: Here’s How to Crunch Your Business Numbers.
With Donna Mazerolle Hey. I already know this isn’t your favourite topic. I get it. But I think this episode is probably among the most important business topics for us to put on the table. Far too often we shy away from the numbers, and if shying away from numbers sounds like you, I want today to be the day that you put an end to this fear and finally face it head on. I want you to not only understand the math behind your business, but also I want you to get strategic with it. Because, working for free is just simply not an option if you are in this for the long run, amiright? If you’re building an empire you need to really know your costs, and your margins, you need to set revenue goals and measure your results. Oh, and you can’t be shy with the tax man either. Because here’s the thing – shying away from the numbers puts you and your business at a very serious risk. So it’s time to stop cringing and start embracing the math. And hey, there’s the silver lining to this. Once you know your numbers, and get comfortable with them, it will allow you to find clarity and confidence, the kind that will give you the knowledge you need to say “Yes” to the right opportunities, and “No” to the things that might not align with your business goals. And listen, I already know that you could use all the help you can get with that little two letter word, “No.” So today’s guest, Donna Mazerolle is here to help you navigate your way through all of this. Donna shares her story of needing to overcome her own fears in order to find her way into the world of business accounting, and now she helps business owners just like you face the numbers head on and get on track for success. There are so many tangible tips, strategies, and takeaways from this episode, I am pretty sure it is just the kick in the pants that you probably need. And I am sure that after listening, you will be ready to take that money bull by the horns and shoot for the stars. Are you ready to crunch some numbers? Let’s do this. In this episode, Donna talks about: Secrets to overcoming mindset blocks (we all have them).Helping people understand and define their goals to get to where they want to be in their business.Common mistakes business owners make when pricing their products and how to fix that.Competing on value per service NOT price alone.Needs vs. wants when it comes to big business purchases and and how that effects your bottom line.How to make big investment decisions with the smallest risk.The magic formula to know what to pay yourself.Stretch goals – what they are and how to set one.Understanding what products bring you the most profit and how to calculate your margins.The mistake that is discounting your products/services.How to manage your inventory to put money back into your business.How to collect your receivables… like a boss!CRA interactions and how to make the most of them. Know your numbers! And I don’t mean how to do accounting. You need to understand your costs, know what other people are charging and know where you are at the lifecycle of a product and price accordingly. Know what products/services make you money.Donna Mazerolle Ah, this conversation with Donna is just so needed. I hope, in the very least, it has left you feeling encouraged to talk about the hard stuff, because it is from doing these tough things that you will grow and succeed. For more on how to get in touch with Donna, or to find any other resources mentioned in this episode, please visit kellylawson.ca/034 and until next week, keep on slaying your biggest goals. And don’t forget, your biggest success will be found on the other side of your fears. So, please don’t be afraid to show up imperfectly. Bye for now. Resources Check out Donna’s best Tax Tips! Connect with Donna donnamazerolle.com www.facebook.com/MDonnaMazerolle Check out today’s sponsor! The 4 Step Framework for Cre
Oct 08, 2020 41 min
033: How to Grow Your Business with Pinterest
With Livia Boerger Ok. It’s finally here. If you’re a regular listener of this podcast, you already know I’ve been preaching for months now that Pinterest has changed the online business game for me. And finally, today, you are going to learn how this beautiful little platform can do the same for you! Pinterest is an often underestimated and overlooked resource for business owners, and lean in for a sec, because Pinterest could be the perfect place for you to showcase your brand and business to an engaged, niche marketplace that’s ready to spend. You guys, Pinterest is not just a place for seeking inspiration or great recipes. It is a very powerful business tool. There are over 200 million monthly Pinterest users worldwide, all seeking and sharing helpful, inspiring ideas on the platform, and Pinterest users are action oriented. Pinterest is not only a super effective place to ramp up your web traffic by sharing that valuable content of yours, but it is also a powerful place to showcase your products and services. Because here’s the thing most people don’t consider: Pinterest often acts as an information resource for many users who are preparing to make a purchase. And Pinterest’s audience has a strong spending power, 40% of Pinterest users have a household income of $100k+, and these pinners are just waiting to be introduced to your products and services. And today’s guest, Pinterest expert Liv Boerger is here to lay it all down for you. We’re covering everything from getting started with Pinterest for business, to best practices, how to please the algorithm and which current trends you need to be taking advantage of. So, Are you ready to start putting Pinterest to work for your business and achieving those big dreams of yours? Well buckle up my friend, because your business is sure to shoot toward the sky after taking in today’s episode. In this episode, Livia talks about: The basics of Pinterest (it is so much more than recipes!).How Pinterest is used as a tool for purchasing decisions and how you can influence people with buying power.Using Pinterest more like a visual search engine than social media platform.The pros and cons of keeping a personal and business page together or separate.The science that is KEYWORD usage, making the best use of titles and descriptions for SEO.Creating presentable and pretty pins that are in line with your brand.Simple A/B testing with multiple images for the same URL.Why vanity metrics don’t matter and what to watch for instead.Results you can expect on Pinterest and when to expect them.The impressive purchasing power of those using the platform.How to integrate Pinterest with your website to SELL.The rewards of being a social Pinner.What to do with under preforming Pins and how to get your content seen. I really could talk about pinterest all day. It definitely changed things for me when I turned my attention to it about two years ago. And now, you also have all the tools you need to start driving traffic and making sales from your own Pinterest account. It’s the perfect place to showcase your brand, business and products to an engaged marketplace with plenty of spending power. And because you took in this episode, you’ve already taken the first step toward a Pinterest account that impacts your bottom line, the thing that really matters – not the vanity metrics. So what are you waiting for? Just think about where your business will be in three short months if you start Pinning with intention TODAY. Dont forget to visit the shownotes at kellylawson.ca/033 or kellylawson.ca/pinterest to find liv’s resources to help you get started. Until next time workshop warrior. Don’t be afraid to show up imperfectly and I will see you same time, same place next week! Kay? k. Do not focus on vanity metrics! Keep your head down and focus on what you are doing to get your link clicks up because that is where the money is.Livia Boer
Oct 05, 2020 41 min
032: Thinking About Taking the Leap from Full-Time to Freelance? Hit Play.
With Caley Dimmock The 9:00 to 5:00 grind. We all know exactly what it means. It’s been a pretty significant part of the working lifestyle of our parents generation, and our parents parents generation. This type of structured corporate grind has been around for 50 years, I mean Dolly even wrote a song with the handle. But for many millennials and generation zeers, we want something different. Something less rigid, something more adventurous and meaningful. A career that offers a different kind of work life balance, one that truly emphasizes the life part. And if you are a regular listener of this podcast, you’ve probably either already taken the leap from your 9-5 job, never had a traditional job, or you have at least strongly considered trading it in for something less orthodox. And, don’t worry. I’m not gonna tell your boss. But, shifting career paths can definitely present challenges, your worst case scenario fears will undoubtedly bubble to the surface and hold you back, despite the opportunity you suspect is waiting for you on the other side. The freedom of being your own boss and setting your own work-life structures is seductive, but getting there often isn’t a straight line. That’s why today’s guest, Caley Dimmock is here to tell you all about how she leaned into her fears of leaving her traditional workplace and took the leap into freelancing. She is here to encourage you with her story of success, and to tell you how you can find your own path to freedom, independence and success as a freelancer. If you are already a freelancer, a budding entrepreneur or someone who is feeling a little stuck in the 9-5 cycles, Caley’s story will inspire you and her wisdom is sure to set you on the right track. So settle in, I just know, you are going to love this episode. In this episode, Caley talks about: Making the move to freelancing full time (yes, YOU can).Facing your fears head on – everything you want is on the other side of fear. How you know when it is time to leave your 9:00-5:00.Working from inspiring places.Tips to venture into freelancing.The 4 pillar system to choosing what services you are going to offer.Becoming great at what you do and building confidence as you do it.Resources to teach yourself that won’t break the bank.Money! And how to price your services properly (understand your worth).Getting started building your reputation with case studies and testimonialsThe PERFECT testimonial templateManaging and mitigating risks when you make the leap.The importance of a working together agreement – setting communication boundaries. I hope Caley’s story and words helped to give you the confidence and clarity that you need if you are considering venturing into the wonderful world of freelancing, or if you are already a freelancer looking to up level your game. And, I want to remind you that you can do this, there is only ONE you and you are fully capable. It’s okay to show up imperfectly, you deserve to chase your dreams, you deserve to invest in yourself, and to set yourself up for success. And, I wanna know how it feels when you can finally say, “I am a freelancer!”, so be sure to tag me on your adventures so I can cheer you on. For more information about Caley, including how to get in touch and for links to her resources, please visit kellylawson.ca/032, and until next week, keep on showing up. Never forget, We grow by taking imperfect action. Bye for now. Extra goodies from Caley Pricing Decided – Become a successful freelancer by learning how to confidently set and communicate your rates. Freelancer Tips – What you need to have on your website to become a successful freelancer. Connect with Caley Facebook.com/caleydimmock caleydimmock.com instagram.com/cjdimmock/ twitter.com/dimmockcj Check out today’s sponsor! The 4 Step Framework for Creating Product Photos That SELL Register now at kellylawson.ca/fre
Sep 28, 2020 47 min
031: Execute Your Next Big Idea With THIS Launch Plan
With Becky Keen So, you have a big idea, a new service, an event, a product, a website, a program or maybe even a business you want to launch… and you wanna put it out into the world Steve Jobs style… but the truth is, you don’t really know how. And here’s the thing, if it’s not launched well, no one is ever even going to see it. And for that reason, like a tree falling in the woods, if you launch something into the world without building anticipation, will anyone want it? The truth is… probably not. So it’s pretty important to put some thought behind how you are going to reveal this new thing to your audience that you’ve worked so hard on. No matter what it is that you’re putting to market, you’ll want to start your preparation well ahead of the launch date. And hey, I get it, there are so many moving parts when it comes to launching, busting out your next big idea can definitely be intimidating. That’s why my guest, Becky Keen is here today to ease your worry, and give you a plan. Becky helps entrepreneurs launch their great ideas into the world. She helps her clients to demystify the process and achieve consistent 5 figure months in their businesses. Oh, and by the way, she does it all and adds some woo. Are you wondering what woo is? Well, you’re about to find out. Let’s dive in to this week’s episode. In this episode, we talk about: What the heck is woo?!? And what does it have to do with your business and wealth?Making FIVE FIGURES a month (totally possible).How to claim your revenue goal (with woo).The plan that the universe has for you and why it is better than you could imagine.The role of limiting beliefs in limiting your potential both personal and in your business.The unrealistic expectation of having a plan before you move forward.LAUNCHING! And what to do if you are met with crickets…The value of testing, gathering information, and validating your idea in advance.Pre-sales and the importance of keeping it simple and question goldmine that comes along with it. How to choose your top 3 ways to launch.Why some launches failThe importance of holding space for the actual launch – energy you bring to the launch, is the energy you get back!The idea of letting go of the outcome to make room for more One action is to give voice to the negative voices that are in their head. Write out all the things that your mind is telling you about why you cannot. You are going to write them out… “I can never make that money”, “no one will buy my thing”… write down the entire list and then you are going to channel Byron Katie (the work) and ask yourself who would you be without those thoughts? If I didn’t believe this thought to be true… who would I be without that thought? What else might be possible? What actions would I take from that place.Becky Keen Resources The Work of Byron Katie, seriously, check out this link! Of course, you should also check out Becky’s 5 Spiritual Ways to Launch and Sell Out Programs (Without Hustle)… FREE MASTERCLASS!! Ah. Becky is awesome. The energy she brings, the business savvy, the woo. I love it all. And, I hope her wise words will help you to create hype before you launch something in your business. And above all, I hope this inspires you to put presence over perfection and to save some energy for your upcoming launch. You’re going to need it. And by the way, I promise that when you do this right, you will see a difference to your bottom line. Until next week my friends! Connect with Becky facebook.com/keenbecky www.beckykeen.com instagram.com/beck_keen/ Check out today’s sponsors! Save 10% on Sheertex pantyhose with code KELLYSLAWSON10: https://kellylawson.ca/sheertex Save $40 on your first box with HelloFresh: https://kellylawson.ca/hellofresh Save 15% on your new TONIC site with code KELLYLAWSON